– In this video you’re gonna
learn exactly how to rank your site in Google, step-by-step. Now I should warn you, this
is an advanced SEO tutorial, so if you don’t even
know what SEO stands for, this video is not for you. But if you wanna learn about
advanced SEO strategies that get results, you’re
in the right place. In fact, I’ve used the
techniques from this video to grow my organic traffic in record time. I’m Brian Dean, the founder of BacklinkO, and in this video I’m gonna
show you my step-by-step action plan for higher Google rankings, including lots of real life case studies. Stay tuned. (techno music) We have a lot to cover in this video, so let’s dive right in. I launched my first
website way back in 2008. Needless to say, SEO was
a lot different back then. Back in the day I’d spend
hours looking for a domain name that contained my target keyword. Dogbirthdaycakerecipes.net
is still available. I’m gonna be rich. Today tricking Google with
exact match domains or phony backlinks simply doesn’t work. So what does? The strategies I’m gonna share with you in this SEO tutorial. So without further ado,
let’s get started with step number one. First up, let’s boost
your site’s loading speed. Google has publicly confirmed
that they use your site’s loading speed as a ranking factor. And from my own experiments
I’ve discovered that site speed does impact rankings, but not
in the way you probably think. Most people think that
Google rewards you for having a fast loading website,
but that’s simply not true. My SEO experiments have
revealed that Google doesn’t reward fast loading websites. It penalizes slow loading websites. This makes sense if you think about it. Google’s number one job
is to give their users the best result for a given search. And everyone, and I mean everyone hates slow loading websites. Loading the page. (techno music) Finally it loaded. So if your site loads
slower than molasses, yes, Google is gonna demote you. But once you hit a certain
threshold of speed, you’re on par with most
other pages on the internet. So Google doesn’t see any
reason to rank you higher. Make sense? Good. Now it’s time to actually improve
your site’s loading speed. First head over to Google
PageSpeed Insights. Enter a page from your site here. Now as a pro tip, don’t
automatically put your home page into this field. Instead enter an internal
page from your site that gets a lot of traffic,
like a blog post or article. That way you’ll get info
on a page that lots of your visitors actually see. Next, hit Analyze, and
Google will show you where your page’s code could use a tune up. Now Google’s tool is helpful,
but it has one big problem. It doesn’t measure a site’s
actual loading speed. Seriously. Instead Google PageSpeed
Insights simply analyzes your page’s code. To get a more accurate feel
for how your site loads to real life users,
check out gtmetrix.com. Gtmetrix will show you data
on how your page actually loads to real life users,
which is a much more accurate measurement of how your
site speed stacks up. Next up, it’s time to check
on your technical SEO. Here’s the deal. You can have the best site
with the best content, but if your website has
serious technical SEO issues, you’re not going to rank. Fortunately, identifying and
fixing these sort of issues can be super easy. Here’s how to do it. Your first step is to log
into your Google search console account. Pay special close attention
to the Crawl Errors section. If you see any issues with
DNS, server connectivity or robots.text, that’s
something you’ll wanna fix ASAP. But if they all show a green
check mark, you’ll all set. Next click on the Crawl Errors button. This will take you to
the URL error section of the search console. It’s perfectly okay to have
a few server errors and 404s. But if you see hundreds of errors here, this is something that
you’ll wanna fix ASAP. Moving right along we have
our third step in this SEO tutorial, which is keyword research. Here are three quick
techniques for finding awesome keywords. First up we have Google Suggest. To use it enter a keyword into Google, but don’t press Enter. Google will suggest long tail
keywords that you can target. And when Google actually suggests
a specific keyword to you, you know that it’s a keyword
that lots of people search for. You can also use the very
helpful Übersuggest tool to see hundreds of these
suggest keywords in one place. Now sometimes the best
keyword is a term that you already rank for. What do I mean? I’m talking about finding
untapped keywords in the Google search console. Here’s exactly how it’s done. First, log into your Google
search console account, and click on Search Analytics. Sort the results by position. Then scroll down until you
hit positions 11 through 15. These are keywords that
you’re already ranking for on the second page, and
with some extra on page and off page SEO help you can
get them to the first page pretty darn quickly. I’ll show you exactly how to
do that later in this video. Our last keyword research
technique is to use SEMrush. SEMrush is my favorite
keyword research tool. Here’s why. With most keyword research
tools you pop a keyword into the tool and get
a list of suggestions. But SEMrush is unique. Instead of entering a seed
keyword into the tool, you enter a competitor’s
website, and SEMrush shows you all the keywords that
they already rank for. Next up we have content development. Back in the day Google would
reward sites that published lots of unique quality content. That’s why so many blogs
started pumping out mediocre 400-word blog posts. But the truth is this. The whole publish lots of
unique content approach simply doesn’t work anymore. Today Google’s number one
goal is to show their user the best result for a given keyword, which means they don’t care
how many pieces of content your site puts out, or
how often you publish. For example, my site, backlinko.com
has only 34 total posts, and I rank for super
competitive keywords like keyword research and SEO techniques. So if publishing lots of
unique content doesn’t work, what does? Publishing less often but
making each piece of content that you do publish
absolutely crazy amazing. Here’s how to create
crazy amazing content. First make your content
insanely actionable. A few years ago Dr. Jonah
Berger from the University of Pennsylvania ran a
research study to discover what made online content go viral. So what did he find? Dr. Berger discovered that
highly practical content was 34% more likely to go
viral than content that didn’t contain practical info. For example, my post 21
Actionable SEO Techniques You Can Use Right Now contains
21 practical SEO tips. And this highly practical
post has generated thousands of social shares and
hundreds of backlinks. This page also ranks in
the top three of Google for the keyword SEO techniques. Next you’ll wanna make
sure that your content is at least 1,890 words long. Yes, this might go against
conventional wisdom. After all, you may have
heard that people won’t read anything online that’s
more than 500 words. But I have data to prove
that this simply isn’t true. In fact, last year I
teamed up with a bunch of SEO software companies
to conduct the largest ranking factor study ever. In total we analyzed one
million Google search results, and we discovered that
longer content significantly outperformed short blog posts. In fact, we found that the
average first page result in Google boasted 1,890 words. Do you remember that
SEO techniques post that I mentioned earlier? In addition to being highly practical, the post is also super long. In fact, that post of over 4,000 words. Next you’ll wanna make
infographics part of your content marketing. BuzzSumo did their own study
into what makes content go viral, and they discovered
that infographics get an average of 2.3 times
more shares than other content formats. I found the same thing
from my own experiments. For example, this post
on On-Page SEO contains a big old infographic, and
that’s one of the reasons that this piece of content gets
shared and linked to like crazy. Speaking of on page SEO,
now that you’ve published an awesome piece of long form
content, it’s time to optimize it around your target keyword. Here’s how. First, make sure that you
publish your page on a short URL. Our ranking factor study found
that short URLs tended to outrank long URLs. For example, my target keyword
for this page is SEO tools, so I made my URL simply SEO-Tools. Note that my url also
contains my target keyword. This is also important for on page SEO. Next include your target
keyword once in the first 100 words of your article. Why? Google puts more weight
on keywords that appear at the top of your page. So to help Google understand
what your page is all about, make sure to include your
keyword once in the first 100 words of your page. For example, in my SEO Tools
post you can see that I used my target keyword right off the bat. Our last on page SEO tip
is to add outbound links to your page. Google wants to see that your
content is a comprehensive resource on that topic, and
that’s only possible if you link out to other helpful
pieces of content. In fact, a recent industry
study found that pages that link out consistently outranked
pages that don’t link out to other websites. Okay, so you just published
your in depth keyword optimized piece of content, so
you’re all set, right? Wrong. Publishing now. Time to chill. Oh crap, I forgot about link building. In many ways after you
publish a piece of content, your job has just begun. That’s because it’s time for
the most important part of SEO, content promotion and link building. There are a thousand ways to
build links to your website, so I’m gonna share one
of my absolute favorites with you right now. Broken link building. Here’s the three-step process. Step one, find a page you
wanna get a link from. Step two, find the broken
links on that page. Step three, let the site owner
know about their broken link. Let’s break it down. Your first step is to
find a page that you wanna get a link from. This page should be from a
site in your niche that has quite a few outbound links. To find pages with lots of external links, use search strings like
keyword plus helpful resources, and keyword inurl:links. This will bring up pages
with lots of external links. Next it’s time to find
broken links on that page. You can find links that
aren’t working by installing the free Check My Links
extension for Chrome. Then when you find a page
with lots of external links, run Check My Links. It will reveal all the links on that page that aren’t working. Finally, it’s time to let
the site owner know about their broken link, and offer
your content as a replacement. Here’s the exact script to send. Hi, name. I was looking for some
information on topic today when I came across your list of resources. Great stuff. I couldn’t help but notice that there was a broken link on the page. I just thought you’d like to know. Also, I have recently published
a guide on that topic. It might make a nice
addition to your page. Either way, keep up the
awesome work, and you’re set. Last up I have a bonus tip
for you, which is to optimize your site around user experience signals. In 2015 Google announced
that they now use a machine learning algorithm called RankBrain. Even though Google has been
quiet about the details of exactly what RankBrain
does, Larry Kim from Wordstream has discovered how
RankBrain probably works. According to his data
RankBrain measures how users interact with your site in
Google Search, and ranks you partially based on these
user experience signals. For example, Larry noticed
a clear correlation between organic click through rate and rankings. Specifically he found that
pages with a high CTR tended to outrank pages with a below
average click through rate. In other words RankBrain
probably measure CTR and uses this data as a key ranking factor. Larry also discovered that
pages with a bounce rate below 76% tended to rank best. That’s because RankBrain also
looks at how often people bounce from your site. Obviously, the lower your
bounce rate the better. If you wanna learn how to
improve your click through rate, check out this video. And if you wanna see how
to prevent people from bouncing from your site,
this video is for you. Okay, that’s it for my
advanced SEO tutorial. If you like this video,
make sure to subscribe to my channel right now. Just click on the Subscribe button. Also if you want exclusive
SEO techniques that I only share with subscribers,
head over to backlinko.com and sign up for the newsletter. It’s free. Now it’s time to hear from you. Which of the strategies from this video are you gonna use first? Are you gonna improve your site speed? Or try broken link building? Let me know by leaving a
comment below right now. So, so you know what I’m saying? So bad it’s good, all right. Wundervar. I could forget, it goes like (swooping). Ugh, I’m like eating it. Vacuum time, construction time. That’s ridiculous, again, looks insane.