Podcasting Tutorial – Video 4: Web and Media Hosting

hey what’s up it’s pat again and welcome to video 4 of this podcasting tutorial at this point you should have your mp3 file already exported and tagged and ready to go so what do you do with it where do you put it that’s what we’re going to talk about in this video so let me go ahead and draw something for you on the whiteboard okay so to help you understand how this whole podcasting thing works why we need to host our media files on a server outside of our own website server and basically how to take that mp3 file we just created in that last video and syndicated to all the different places we need to syndicated to I’m going to draw this helpful diagram that’s hopefully to help you understand exactly how all this works and it starts with your website so you need some sort of web presence in order to serve a podcast and let’s just imagine this is your website here you can maybe you already have a website maybe not if not then I’m going to show you some of your different options in just a second now on your website you might have things like blog posts you might have pages of some kind or multiple pages of different things and of course now that we’re adding a podcast on to your site you’re going to have podcast episodes and I’ll represent that with this little player button here which I’ll reference in just a second now of course you have a website you need to host that website somewhere some web hosts of some kind and this is where the data is stored that serves your website now there’s different options for your web host you can go the free option which is with services like wordpress.com blogger calm Tumblr calm those are places you can go for two free freely create websites where you can host your podcast for free that’s that’s awesome now there’s also the popular place like blog talk radio and other similar sites which provide the website for you where you can host your show so blog talk radio and also that’s good for syndicating a lot of your content too since they’re connected to all those things already and of course there’s a self-hosted option where you’re paying a small fee every month to where you’re paying a small fee every month to host your own website basically so let me go through each of these options really quick and the pros and cons of each now the pro for going the free route is obviously it’s free but that’s basically the only good thing about it because you actually gave up a lot of control by going the free route you give a blot of control over the does the design and look of your website the feel of it the first impression that people have when they go to your site because when you’re when you have your podcast you’re telling people on your podcast to come back to your website and if you give up a lot of control which website look like looks like that’s just that’s just bad I mean for WordPress to come comm specifically you know you also give up the option to include advertisements on your site to make money through affiliate marketing so you know really all that all those reasons I wouldn’t use wordpress.com or any sort of the free options out there now there’s BlogTalkRadio which is great like I said because it’s pretty much just plug and play you just take your mp3 file and you you know you hosted on BlogTalkRadio they have the website already there for you is everything set up but there’s a couple things here also where you’re giving up control one your content they’re gonna add buff or you know what they call buffers in front and behind your content little branding things maybe advertisements so potentially before even people listen to your content for the first time they’re going to hear some advertisements and BlogTalkRadio branding stuff which is not a good thing you want to control exactly what people listen to also the website that your show is hosted on I mean the only thing you can control on that it’s pretty much your icon or your little artwork that that you know represents your show and that’s it everything else on the website is blog talk radio’s and for that reason you know I wouldn’t use blog talk radio as well I would definitely go the self-hosted route why because you have total control over everything what your site looks like how people experience it you know what goes on it you can make money from your site if you wanted to and also you own and control all that content so there’s no chance of you know your site dying and then losing everything because you have all of it hopefully you back everything up but for example if you are in blog talk radio and they die you know everything would be gone you know everything would be gone so you want to go to self hosted route for me I recommend Bluehost comm to set up your website and I’ll have a helpful video for you underneath this video link to it it’ll help you create your world your WordPress blog on your Bluehost site in you know under five minutes really and you use that blog that WordPress blog on bluehost or any sort of host that you want to I mean that’s just the one I used recommend it’s really easy to set up so if you want to go through my affiliate link and help me out a little bit you know you can go to smartpassiveincome.com slash Bluehost again you don’t have to there’s no additional cost to you but I do order Commission if you go through that and if you do go through that thank you so much and if you need some support even if you don’t go through that link just let me know ask and I will do my best to help you out so that’s your hosting options now when it comes to your mp3 file you know we have your mp3 file here that you just created in your last video you know it’s awesome it’s great it’s ready to go we have to put on the server somewhere now a lot of you might think that the best place to put it is right here on your web host you know you have that space already it’s going to serve you know your text and your blog post and everything you might as well serve your large media files there as well well what happens when people play your media from either your own website or from places that it’s it akin to like iTunes it’s going to tap into the bandwidth of your web host so what happens the experience that people have on your website you know it’s just going to slow down your website and to slow down the people have you listening to your show and it’s just not good because sometimes you know more likely than not many people are going to be listening to your mp3 file at the same time especially right when you come out with an episode I mean how many times have you heard of people being featured on places like YouTube or reddit or Digg or you know stumble upon and then all of a sudden their site dies because they’re getting so much traffic you know that happened because they’re getting so much bandwidth you know the web host was using too much bandwidth at the same time an mp3s you know the read rather large files so they’re going to eat up a lot of bandwidth at the same time so what do you do you want to host your mp3 file on a separate server that is just for the media this is your specific media host I’ll give you specific one in a second or some of the options at least and so what happens here you put your mp3 file on your media host not your web host and so what happens is when people play your podcast from your web site it actually plays from your media host instead of your web host and it you know iTunes will pull from your media hosts and and and the link for the mp3 file that comes off your media host not your web host your web host and your media host or separate so hypothetically speaking you can like a million people listening to your show and it wouldn’t affect the bandwidth of your web host I mean it probably would a little bit just because you would tell people on your podcast to come to your website and that direct traffic would would you know suck up so that bandwidth but you know a lot of people can listen to your show and that directly is not going to affect the experience people have on your website and these media hosts are you know fine-tuned and built to serve media as a media files so they’re going to have a better experience as well so what are some specific different media hosts that you can choose from well there is of course the famous Amazon s3 which a lot of people use but you know I don’t like using that because I’ve gotten surprised by some really large bills they charge per I think per gig and it’s like I don’t even know the prices like point zero zero one eight cents per gig but you know that adds up and the more people you have listening the more money you’re going to pay I mean that’s a good problem to have you know when you have a lot of people listening but you never know I mean you can it be hit with a rather large bill not even know it I use libsyn l ib s YN dot-com and they have flat fees and I’ll go over to that website in a second when I show you how I use it but you know I pay fifteen bucks a month there’s also a $5 a month plan but you know fifteen dollars a month for publishing three to four episodes a month plenty of space and I always know what the price is going to be so it’s more easily able to fit in my budget or I’m a more easily able to predict how much it’s going to cost so libsyn calm and please use the coupon code spi if you’re going to go to libs and calm you’ll get a discount I through Lipson so going back to this diagram here I’m actually going to move this over and shrink it down a bit because we’re going to talk about fees a little bit I want to share sort of how this all ties together with how these podcast episodes are syndicated to different places so this is sort of what happens your website has what’s called a feed if you have a wordpress site this happens automatically it’s done for you if you have a static site you know you might have to do this automatically and create your own feed but anyways your feed has enclosed the content the that you have on your website depending on what you set it at it might have the latest ten posts that you’ve written which may or may not include podcast episodes now happens is the feed takes the content on your site and structures it in a way that makes it easier for other things to read the content on your site so you know for example if someone subscribes to your feed they might read it in their RSS readers you know someone who subscribes to your feed with an RSS reader well every time you update your content it’ll update in the feed and then then it will update in their RSS RSS reader that’s how you get someone to subscribe and read your content automatically without them having to come to your site your content goes to them same thing actually happens with iTunes and in your podcast now with iTunes specifically it reads your feed and checks every single post that you have to see if there’s an enclosed mp3 file in there and I’ll show you how to do that in a later video but it’s really simple just looks to see there’s an mp3 file on it if there is it’s going to update the directory in iTunes with that particular show and it’s going to know to include that information on the show name the show title and all that stuff because it knows what’s in this file as the tag the tag that we set up earlier in the last video same thing with stitcher and other podcasting directories you know stitcher blackberry Zune again they all read your feed you’re not actually uploading files to iTunes or just ditcher you know that’s why it’s so cool and so automatic and after you set this up the first time all you have to do is keep pumping content onto your site and every time you know your feed updates with something with an mp3 file it knows to update everything where you’ve already syndicated your podcast episode and your blog posts so really that’s exactly how all this works and in the next video we’re going to talk specifically about how to set up your feed that’s in video number five but for the rest of video four since we’re talking about hosting we’re going to talk about media host again specifically with libsyn dot-com and again coupon code espy I to get a discount there so let’s go ahead and go over to libsyn dot-com I’ll show you how it’s set up and I’m actually going to upload episode or actually session 49 of the smart passive income podcast for you and show you the link to that that is given to us afterwards which we’re going to put on our blog which is going to be read by our feed and read by every place that is indicating my podcast so let’s go ahead and go to libsyn comm okay so here we are at libsyn calm that’s li b sy n calm before i log in and show you how i upload episode 49 i’m going to go to plans and pricing really quick and just show you some of the options you know you can get fifty megabytes per month for five bucks a month I’m on this plan here the classic 250 for fifteen bucks a month that’s plenty for the number of episodes I do I mean typically most of the episodes I do are between 50 and 70 megabytes in size so you know three to four episodes a month which is my frequency typically usually less actually is you know the classic 250 is plenty and I love this because it’s a flat fee there’s no contract I can go up down in plants at any time if I need to it’s great and what happens is at the end of every month that whatever I uploaded within that month clears out of that 250 and I get a brand new 250 to work with it’s almost like a cell phone plan I guess now I’m going to log in before I get to uploading that episode I want to share one more thing I love about lips in it you know it does pretty good at keeping track of stats so on the dashboard here I can see I gave a snapshot of all time downloads you know 2.15 Million number of downloads for the last couple months if I go to statistics it’ll actually show me some more information you know nice little graph here but below I can I can get data for every single episode so I can see it within the last three months how many people have downloaded each episode I could see a total I’ll check out this one SPI 0 4 6 that’s episode 46 that what’s downloaded about 60,000 times compared to the few before that which aren’t even close to that I mean that’s a very popular episode you should listen to it if you want to but then it’ll get some more data down here like countries regions and things like that obviously here you can see United States 1.3 6 million makes up most of my listeners now I’m going to return a dashboard and go through the process just like I am uploading an episode which I actually am doing I’m uploading episode 49 for you so what I’m going to do is I’m going to go to publish and I’m not going to publish a new podcast episode you know they have their own sort of podcast marketplace here where you can share your no you can create titles and descriptions and stuff but you know I’m basically just using libsyn for serving my file for hosting my file that’s it just for storage so I’m just going to go click on this button here file for download only then I’m going to go to my hard drive and there’s SPI 0 for 9 mp3 right there and then it’s in queue right now a lot of penis take I thought it was uploading already and then I go and check and I hadn’t even started yet you have to click publish so that’s what I’m going to do right now it’s going to take about 5 minutes so I’m going to fast forward it time for you but you’ll see a little progress bar show up here at the top and I’ll tell you when it’s done alright and that’s it so that file is now uploaded onto Lib sins server our media host and you can actually press this play button here to preview the file and make sure it’s the right file make sure it sounds right and just check it out just for a second alright cool that works it’s session 49 I know because I said 49 at the beginning of the show and the most important thing here is this link this direct download URL this link right here this is the link that you’re going to include in your blog post or your podcast episodes that you publish on your blog this is the one that’s going to be read by the feed the one that’s going to be picked up by every place that’s syndicated iTunes everywhere else that’s the most important thing so write that down I have it you know it’s the same every time it just changes the number so I just copy paste for the previous podcast episode but when you’re starting out make sure you copy paste that exactly how it is because you’re going to need that don’t worry about this permalink URL or enclosure files or anything like that you want this file name here all the way from getting all the way to the end where it says dot mp3 and that’s it so congratulations you’ve uploaded your mp3 file to your media host and in the next video we’re going to go over feeds and how to set that up properly and then we get to submit to iTunes and then all the other places we’re going to syndicate to so well done for getting to this point we’re almost there but we still have some important things to go over so just keep going you know if you’ve gone through all these videos straight since the beginning you know take a break go on a walk a drink of water come back and we’ll finish up