Podcasting Tutorial – Video 3: Exporting and Tagging

hey what’s up it’s Pat again this is a third video in a series of videos I’m creating to help you get your podcast up and running the first video we talked about equipment and software second video I gave you 10 tips for making your show the best they can be and some tips for recording and in this video we’re going to be talking about exporting and tagging your mp3 files sounds kind of boring but you know it’s a little technical but without the stuff you’re not going to have a podcast and I’ll try to make it as entertaining fun quick and helpful as possible so come on let’s get started ok so here we are in GarageBand what I’m going to do is I’m going to show you my personal workflow here you’re actually looking at a recorded finished edited episode that I have coming out next week this is session number 49 of a smart passive income podcast I’m going to show you exactly how I do in kill two birds with one stone after this I’m going to take the same files and show you how I export in audacity to end up with an mp3 file just like I’m going to do with GarageBand here so just to walk you through this file really quick you know I have my intro I have the intro music a little intro about what the episode is about this one’s actually an interview with a guy named Brendon Hufford you can see Brendan’s track there and my track there because I split the tracks using call recorder for skype and then at the end I have an outro and then outro music right there in the music track so that’s it so at this point after you have your podcast episode recorded and edited and exactly how you want it you want to export as an mp3 file so to do that in GarageBand I go to share and go to export podcasts to disc I’m going to save this somewhere on my hard drive so there’s a couple options here before you actually export as an mp3 you can compress in different versions you can compress with an AAC encoder or an mp3 encoder we want the mp3 encoder that’s the most widely read you know default standard file when it comes to podcast that that’s read by all audio players right now AAC encoder that that has to do with what’s called enhanced podcast what you can actually do with iTunes here are GarageBand is create an enhanced podcast which means you can include images to pop up at certain moments of your podcast but that’s a little complicated it’s going to increase your file size and you’re going to go to that link to add images at certain points in time almost like a slideshow in your podcast you might as well do a video podcast it’s a little bit more compatible but anyways just moving on we’re going to select mp3 here and then audio settings this is going to determine sort of the audio quality and also the file size the higher the quality the larger the file size of course but for you know for what we’re doing here you can either choose spoken or musical really that that’s that I always go with musical because I have some musical components in my show but if it’s all purely spoken you know spoken podcast will do the job and it’s going to cut your file size in half now the difference between musical podcasts and higher quality it’s it’s really you know you can’t really tell the difference at all would you know unless you have a trained ear so I wouldn’t even worry about that so I’d either stick with spoken or musical I always go with me school so going so I’m going to click export and then it’ll ask me it’s not going to export as an enhanced podcast yes I know that now it’s going to export to disk now I’m going to show you a little bit what my file structure is like here so I’m going to go to my podcasts folder here and show you what it looks like I have an archive folder for old files I just put in or whatever then I have episodes which I’ll show you in a second graphics which has the artwork for my show masters which has a master template for the intro for an episode and also for outros and other things multimedia just any sort of extra curricular sort of me that goes into some of my shows you know voiceover introductions and stuff like that ranking screenshots that’s actually I take screenshots of rankings I have in iTunes just save them and you know for social proof and things like that Skype recordings this is where I save the interviews that I do on skype so let me go into episodes really quick and I’ll show you that I have a master copy one which I use to duplicate when I come out with a new net new episode I have episode 1 through 49 here and in each of these episodes I have a folder actually two folders one for GarageBand which is where I save the working file and I would do the same thing in audacity if you’re working off of audacity and I have a file for iTunes that’s where I’m going to ex for this particular session in and this is session number 49 so this is the iTunes folder in session 49 folder in my podcast folder so I’m gonna save that it’s gonna create a mix down and it’s going to take a few minutes I’ll fast forward for the sake of time here okay so after you’ve exported your files in mp3 and I don’t know why that turned black like that on that top track that’s a bug anyways let’s go ahead and find that file in the in my finder so I’m going to go to podcasts episodes episode 49 iTunes and there it is session 49 mp3 now you might think you’re all done here with this file all you have to do is upload it to a server then you’re all good to go with your podcast but there’s a couple things we have left to do with this file now the first thing that we’re going to do with with every mp3 file that you that your record is you’re going to have to tag that file meaning you’re going to have to include some data you know what’s called id3 tags in that file some information within that file to let audio players and podcast directories know you know the show title the episode title the host name that’s you the category that it’s in and other pieces of data you know the artwork that goes along with it that’s all that’s all what’s called I you know your your tagging B file you know with id3 tags you it’s it’s extra information that goes along with that file so that those players and directories can read that file correctly and understand kind of the you know who’s behind it but before we before we even do that you know not everyone is a perfect podcaster we don’t always record at the perfect level sometimes different parts of our podcasts are louder than than others which is which is you know really one of the biggest kind of pet peeves that a lot of people have when listening to podcasts when parts of your podcasts are louder or at different levels in other parts because they’re you know you’re they’re in their car and they hear a loud part so they turn it down and then there’s a soft part so they turn it up and then another lab part comes in their ears hurt things like that happens now if you were a perfect podcaster and you recorded at perfect levels that you wouldn’t need to do this step you could just move on to tagging your file which I’ll show you later in this in this video after I do the audacity export into an mp3 you know example but if you feel feel that your audio levels aren’t perfect and I do this with a lot of my episodes because I’m not a perfect podcaster either and this is actually not going to affect the sound quality as far as you know Chris penis and and and you know just just how how well it sounds it’s not going to affect it too much you know you want to try to avoid doing this step but if you have to if your audio levels are different at different parts of the show you can do this a lot of people just do this automatically to make sure that their levels are the same during the show and there’s what they do is you can actually drop this audio file into a tool called the level later and what you do is you drop an audio file here has to be actually a WAV file or an AIFF file so you can’t unfortunately you can’t drop the mp3 file we have to convert it first so it’s a little bit of extra work here if you’re doing it from GarageBand I’ll show you how to kind of mess and get it to an AIFF file from the mp3 and then back we’ll have to convert it back to an mp3 kind of a workaround it kind of sucks but you know if your levels are off it’s worth doing it because it’s going to sound so much better in the end now to get this tool you can get it for free you can actually get it for free all you have to do is go to conversation network.org slash level late or level ater yeah I’ll have a link for you underneath this video and yeah it’s just an amazing beautiful tool it’s it’s good for Windows for Mac and for even Linux too so going back to our finder here what I do with all of my mp3 files from this point is I actually dropped them into iTunes because I use iTunes for converting files and I use iTunes for tagging my mp3 files as well so we’re going to basically use iTunes as a workhorse here to do a lot of the work that we would normally get third party software to do for us and iTunes is free and we’re going to make sure our file is ready to go in iTunes anyways because we’re gonna be indicating our podcast to iTunes anyway so I’m going to open up iTunes here and I’ll show you I actually have a playlist that is consider that consists of all the podcasts that I have and this is where I work in this particular playlist here sp Podcast so what I’m going to do is I’m going to drop that new episode session 49 into here and you’ll see that it says session 49 now I can play it here too now again if I didn’t need to change the levels with level later I could just edit my tags from here by right-clicking go to get info which brings up this window here where I can edit all this stuff and I’ll show you that in just a second but if you need to adjust the auto levels here this is what you do you go to iTunes preferences and you’re in your general preferences here and then it says when you insert a CD ask to import CD import settings click on import settings you want to import using a iff encoder and then click OK and then click OK now what you can do is you could right click on that session II let me then move it up here so I can show you okay so I’m going to right click on that mp3 file session 49 I’m going to click create AIFF version because again the level later needs that AIFF version 2 to work so I just heard a little ding that shows me that it’s there but it’s not in the playlist because we didn’t add it to the playlist so what you can do is you can go to your music library scroll all the way to the top I would just click on date added and scroll all the way to the top so you can see you’ll see there’s two versions of session 49 this first one I click on get info and summary you’ll see that it is actually an MP MPEG file and if I right click on the second one get info it is an AI FF file and you can see it’s so much bigger it’s actually 525 megabytes large and again we don’t need to tag yet but what we do need to do is run this AIFF file through the level later so what I’m going to do is I’m going to actually how long it is so I can show you I’m going to put the level later there I only have so much real estate to work with here in ScreenFlow I’m going to drag session 49 right on top of there and you could see it starts to work it says five percent six percent and little bars moving up and down okay so after level later does its thing we have to go find the file and put it back into our iTunes library here because then we’re going to convert it back to an mp3 so basically what we did is we took our original mp3 convert it to an AI FF so we could put it through level later now it’s still an AI FF but we may have to put that new one back into iTunes so we can convert it back into an mp3 so basically we’ll have our original mp3 and then our new mp3 which will be leveled out and sound much better so let’s go ahead and find that other one and sometimes it’s kind of difficult to find the best thing to do is just go into your finder type in the name of the session session or the name of the file that you put in on this Mac and you’ll see the one that says output that’s the one that came from the level 8 er so what you do is you can just drag that into your library in iTunes and then if you scroll up you’ll see that there now what we’re going to do is actually before we can convert it to an mp3 we have to go back into iTunes preferences change that import setting that like we did last time from AIFF to mp3 and that will keep it at 28 okay so now I can click I could right click and do an mp3 version now it says converting to mp3 okay I heard a thing if I scroll up there it is just to make sure I will right click get info that is an mp3 it’s the same file sizes of what before just sounds levelled out now if it wasn’t before so I’m going to do is I’m going to drag and drop it into my SPI podcast folder and I’m going to delete the other one so there you go and I moved up here so I could show you I’m just going to drag and drop that into my trash can I make sure I want to remove it yes don’t ask me again please and there we go so now I can play this one and you might hear that the sound quality or the levels are a lot better now again if you were good at recording and you were okay with the quality and the levels sounded fine to you you didn’t you don’t have to do any of that but if you just I mean that’s how you do it if you want to know how to do it and that’s how to do it with GarageBand now if you’re doing this with audacity it’s a little bit easier because with audacity now there is a way to export as an mp3 and then you can use iTunes and do what I just there but you’d be wasting your time because you can export with you can export to a dot wav file in audacity and it’s really easy so let me do that for you right now okay so here we are in audacity it’s going to look similar to this whether you’re on a Mac or PC and what I would always do here is as you can see there’s a couple tracks here and I have more down below this is this is my episode I mean this is actually not my episode because I do that in GarageBand but this is just for example and what I would always do in audacity is export as a WAV file you know it does that they do have their own mp3 encoder it’s called the lame encoder and it actually doesn’t come default with audacity at the download separately and install it but I wouldn’t even bother because I would always export as a WAV why because the lame encoder is lame compared to the iTunes mp3 encoder so what I would do is I would export as a wave drag it and drop it into that playlist that you set up for your podcast in iTunes right click it and then convert it to an mp3 from there just like I showed you make sure the import settings are mp3 and it’s going to be so much better plus if you are going to use the level later the level later accepts WAV files so if you export with the WAV file in audacity if you feel like it or if you want to or just want to make sure that your levels are correct in your audio you can just drag and drop that file from audacity that you’ve exported into the level later and then go and find it and convert that which comes out on the other side as a WAV if you did it this way and then you’ll have an mp3 file there you go so you know if you want to export in audacity all you have to do is go to file export and then from there you can save as session 49 dot wave if that’s the format you selected there are no options for that so all you have to do is click Save I have a file there already name that already but I’m gonna say yes and now it’s going to give you this edit metadata screen and I wouldn’t edit the data here because you’re gonna convert the WAV file to an mp3 anyways and you might do some other things with it like run it through level later and stuff what I would actually do is use iTunes to edit the date the metadata anyway because that’s what’s good you know you’re going to put your podcast on to iTunes anyways there’s some other things to include such as artwork and and things like that category so I would just click OK I wouldn’t worry about editing metadata there and that’s it okay so after you export your file whether you export it through audacity to GarageBand whether you go through level later or not and you just want to end up with a finalized mp3 file and at this point we’re going to have to tag the file to give that file some extra data so that audio players people and podcasting directories know who the host is what the name of the show is the name of that particular episode that you’re editing is and things like that so there are actually a lot of third-party programs that allow you to edit the id3 tags for your mp3 files but my favorite one is just simply iTunes you can actually use iTunes to edit your a you three tags so what I do is I put that file into a playlist too or nicely organize these things it’s nice just to have these other tags available from previous episode so I can just copy and paste but I’m going to go into this one just like I just pretending like it’s my first one to show you how to do it now to edit these tags I all you have to do is right-click on the file and click get info and you’ll see that the if you go in the info tab the name of the session is simply the file name if you go to summary there’s no artwork just simply says the file name that’s not what we want so to edit the tags you go to info and we can update this information here so I’m going to change the name of the episode to do that which is SPI 0 4 9 which denotes the 49th episode and that’s the name of the episode there for artists and album and things like that I actually have a handy master file that includes two things one the host name or the that you know the hosts of the show which is me and then I include a couple keywords after that about Who I am and then also the show name so host name show name make sure you have those handy before you do this and we’re going to include each of those things in several places here so I’m going to take the artist name or the host name and include that here in artists album artists and composer I don’t know if iTunes cares about composer or out of artists album artists for podcasts but you know it doesn’t hurt to put them in there now I’m also going to include the show name in album and grouping album is the name of the show and grouping I don’t know if iTunes uses that either but it doesn’t hurt and in the comments I’m just going to add a one little you know 150 character comment about this particular episode again if anything is just going to help for SEO and then genre this is very important you want to put it in podcast there’s a bunch of different ones to select from but make sure to include it in podcast and then the track number that’s the number episode that you have this is my 49th episode and so all the tags are updated there now there’s one last thing you need to do in addition to tagging with all this data is also tagged with your artwork for your specific show so to do that go ahead and go to artwork and then click add and then you’re going to add your artwork that you have for your file already which is going to be 1400 by 1400 in size that’s pixels and you want to make sure that it reads well at this size this is actually pretty large size it’s larger than its than the size you’re looking at now this particular video but also it should read well at like 73 by 73 which is a size of the icons used on the iPhone so you want to read well at large size and a small size so make sure to keep that in mind in your design but I’m just going to include this artwork here now and you’ll see if you go to summary actually if I click OK and then right click and get info again you’ll see that now it includes the artwork it includes the name of the episode here SPI 0 for 9 etc the host name Pat Flynn online opportunity or online entrepreneur business strategist and blogger and then the show name here and that’s exactly what we want you’ll see up here the audio player as well it’s updated with all that information so that means it’s working this is exactly what we want and we are ready to take this file and upload it to a server somewhere to host it so that when we put it on our blog it’ll read from that server and it’ll play nice and you won’t have to worry about taking pan with from your own site and we’ll get into more of that stuff in the next video but really easy from iTunes here all you have to do is click drag and drop it on your desktop you’ll see there it is there’s the icon we just added there again this is even smaller than 73 by 73 which just shows you know you can still read it which which works now the file name is going to be a little long so what I like to do here is just shorten it up a bit and make it spi zero for nine dot mp3 that’s it now this is the file that I’m going to upload to a server to host and there you go so that’s how you start with a recording you export it as an mp3 or a wave and then you take it through level later if you need to then drop it into a playlist in iTunes right click click get info that’s how you can edit all the tags again make sure you have handy your host name the show name the name of the episode and things like that and also the artwork for that show and then once you’re done editing it you know just click drag and drop it to your desktop change the file name boom you’re ready to go so I know that was a little technical probably a little bit boring then I had hoped but that’s okay it’s just all necessary stuff now when you create episodes in the future if you’re here in iTunes you can see that all you have to do is click here to copy and then you can click here on the new episode to paste it just makes it really easy and that’s why I like using iTunes as well it becomes a lot faster after you do this the first time so good luck to you I’ll see you in video number four where we talk about hosting your audio file that you just created