– Hey, what’s up? It’s Pat again from Smart Passive Income. This is the second video in a
series of video I’m creating to help you get your
podcast up and running. In the first video, we talked about things like equipment and software. In this video, we’re going to be talking about recording your podcast
episodes, more specifically, sort of what to put in your episodes and also tips for recording. And the first tip I wanna give you, which is really important,
while I have you here in the intro is
to always be consistent with where your mouth
is relative to the mic. I even have this issue sometimes. You know, during the recording, I’ll tend to drift away
from the mic or look away, and that’s gonna directly reflect in the sound quality of your episode. You wanna stay consistent
throughout the whole recording. For me, I always know to
have the tip of my nose or the tip of my lips
touching the pop filter. And that’s how I know the sound quality will be the same throughout
the entire episode. It takes some practice,
but you’ll get used to it. And here are some other tips for you. (syncopated electronic beat) Okay, so we already
talked about the first tip for your podcast, which
is to keep the distance between your mic and your mouth the same throughout your entire episode. Now let’s move onto tip number two. Tip number two has to
do with sound levels. You can kind of see your sound
level when you’re recording. You know, it’s the green,
the yellow, and the red light or bars that light up to red,
depending on how loud you are. There’s one basic rule of thumb here. Do not go red. You do not want to record in the red. Because once you go
red, you can’t go back. You’re better of recording
in the green and the yellows than it is to go in the reds, because if you’re green and yellow, you know you can bump up
the levels in your software. Now, the basic rule that you wanna do is you wanna try and get
as close to red as possible without actually getting into it. That’s how you get the best sound levels, the best volume, and all
those sorts of things. If you’re using a portable sound recorder, this is a little bit easier to control. But if you’re recording into software, you know, run some test. Speak naturally. Record a couple test run-throughs and see where your meter levels run and, you know, adjust accordingly. You know, just don’t go in the red. Okay, so let’s move onto tip number three which has to do with the show length, you know, the length of
your podcast episodes. And it’s one of the most
common questions I get. You know, how long should
my podcast episode be? Now, this is actually a
pretty common question for any sort of publishing platform. You know, how long should my book be? How long should be videos be, my blog posts, blah, blah, blah? You know, the answer
to all those questions is as long as it needs to be. That’s the simple answer. You know, how much time do you need to get across your message that
you’re trying to get across? You know, there’s no magic number, really. It all depends on what kind of content you’re going to produce
and your style, too. You know, there are podcasts out there that are just three to five minutes long. You may be familiar with them, you know, the quick and dirty tips
and those sorts of series. And there are some
podcasts that are longer, you know, 20 minutes, 30 minutes, sometimes a whole hour long. But, you know, whatever show length you feel is right for you. That’s the right answer. You know your audience
and the type of content that you’re going to produce. Whatever that show length may be, the number one tip, though,
is to stay pretty consistent. You don’t wanna hit 20
minutes with one episode and then five minutes the next and then one hour the next one. You know, you want to have
a nice rhythm going for you and also for your listeners so that they sorts of know what to expect and know how much time to allot for listening to your show in the future. Okay, moving onto tip number four. This has to do with your introduction. You know, I think intros to
shows are really important, and I definitely recommend including some type of intro at
the top of your show. It’s great for branding purposes, but there are different
ways to approach it. And again, just to
reiterate, this is your show. You can do whatever it is
that you wanna do with it. You know, you have complete freedom here. But here’s some different ways people go about starting their show. Now, as with any sort of
presentation-type stuff, whether it’s a blog post, podcast, video, or even live presentations,
the number-one best thing you can do at the top or
somewhere in the beginning is to just tell them, you
know, simply just tell your listeners, your readers, whoever, tell them what they’re gonna listen to. Tell them what it’s about. You know, it helps them
understand what to expect, and also, it gives them
something to look forward to. You know, some people actually
include a nice little teaser, specifically to keep people
listening all the way through. You know, they’ll talk about
something in the beginning that they’re gonna talk about at the end. It’s a great way to keep people listening throughout the entire
recording, which is actually a really smart thing to do. So at the top of your show, somewhere, do a quick overview and tell your audience what you’re gonna tell them, and then go ahead and tell them. You know, for me, I actually start with, this is the Smart Passive Income Podcast with Pat Flynn, session number whatever, and then a little bit of intro music, and then I go over maybe a minute about what I’m gonna talk about, maybe who I have on the show as a guest, or anything like that. Now, when it comes to music, you know, you’ve gotta be very careful. The last thing you wanna do is get in trouble for using music that you shouldn’t shouldn’t have used, because you can get into big trouble if you use music that someone else owns. So you’re gonna want music that’s what’s called royalty-free. You want royalty-free music,
which means you have the right to use it for whatever. And there are different types of it. Whenever you find royalty-free music, make sure you go over
the terms and conditions and you know, even ask, you know, support if you are allowed to use it. You know, you just wanna be, it’s better safe than sorry, all right? I got my music actually
from istockphoto.com. There’s actually a music section there. There’s also soundsnap.com,
and you could do a search on Google for other
royalty-free music websites. But again, just be sure
that if you’re using music or any sort of any audio clips, make sure that you have
the right to use it. Okay, now we talked
about the introduction. Tip number five, let’s
talk about the outro, and I’ll keep this short and sweet. Your outro is very important. I see a lot of podcasters
missing the ball on this once. You know, it’s the last thing. It’s the last thing that people remember when they’re listening to you. So what do you do? You provide a call to action. It’s as simple as that. Don’t forget to include a call to action at the end of your show. Keep the engagement going. You know, they’ve listened to
you for x number of minutes, and they made it to the end. So your listeners are prime for
you to tell to do something. You know, subscribe to your
list, purchase something, leave a review or subscribe, which is helpful for
your rankings in iTunes. Go to your website for something. Call to action. You know, it’s so important. You know, you can keep it the same for every episode if you want to, but I actually recommend
changing it up every time, just so that it’s something different and people who listen to other episodes, you know, maybe they already
subscribe to your email list, so you wanna give them something new. So that’s your outro. That’s tip number five. All right, next, let’s
move onto tip number six, and that is to direct people from your podcast back to your blog. You wanna get people from
listening to your show to physically on your blog, because people can’t click
on what they listen to. You know, they click on
links that are on websites, whether that click is a
link to something else like a product, some helpful
resource, I don’t know. But you should do your
best to occasionally, during your show, remind people to come
back to your website. You should at least do this in your outro like I just talked about
in tip number five, but elsewhere in your show, too. It’s really smart to remind
people to come back to your website, ’cause that’s where
all the action happens. The best way to do this
is with your show notes. What are show notes? That’s a list of links, summaries, other helpful resources
specifically for that particular episode that’s
located on your blog. And, you know, you’re
doing your audience a favor when you have good show notes, because they don’t have to
memorize all that stuff. They can just come to your blog. They’re gonna want to
come back to your blog, again, where all the action happens, and you’re gonna give them
all that helpful stuff, the links that you
mentioned, the resources, everything that you talked about. You know, your show notes
can also include summaries, maybe a transcript, maybe
something free that you give away to your listeners to entice
them to come back to your blog. Those are all great ways
to get people to come back. Again, that’s your show notes. To do this specifically, I
mean, you could tell people to come to your website. You know, hey, come to
smartpassiveincome.com and visit the podcast section
in the navigation menu to get the show notes for this episode. But, you know, if you wanted to be fancy, you know, that requires
a few steps, you know. If you wanted to be direct
with people, you know, you could do a redirect. If you have a WordPress blog,
this is actually really easy. I use a plugin called Pretty, oops, Pretty, I caught myself
there, Pretty Link. And it’s one of my favorite plugins, because it allows me to take any link, no matter how long and ugly that link is, and turn it into something pretty, you know, much easier to remember. So with my show notes,
you know, on my blog, the URL might be long
and nasty like, you know, smartpassiveincome.com/spi001-introduction-podcast or something like that. Well, if I mention that
particular URL on the show, it’s gonna be really hard
for people to remember. But using Pretty Link, I can set it up so that when people go to
smartpassiveincome.com/session1, I can have it so that
Pretty Link makes it so when people go to that, they get redirected to the
long URL and my show notes. You know, super easy. And I’ve sort of trained
my listeners over time to know that that’s how
they get the show notes. That’s an easy way for them
to come to my site, you know, smartpassiveincome.com/session46. Super easy. And of course, make sure,
and this goes without saying, you know, that when you direct people back to your blog or your show notes that you leave a good first impression. You do something to get
them to come back for more. You collect their email addresses
and get them to subscribe. Again, the blog is where all
the clicking action happens. So, you know, really do
your best to direct people from your podcast back to
your blog as much as you can. Okay, so let’s move onto tip number seven, which is breaking up your
show into different segments. And this is especially for you if you are going to produce a longer show, a show that’s, you know,
more than 45 minutes, you know, 45 minutes to
an hour and a half long, which is okay, but if you’re
gonna do that, you know, think about reading a book, and if a book didn’t
have any chapters at all. It was just one huge chunk of text. I mean, that would suck
to read, and, you know, the reason there’s chapters
and, you know, paragraphs and breaking points and things like that is to give readers room to breathe, you know, give some space to just reset a little bit, you know,
and you would need that in a longer type of show. One of my favorite shows,
Internet Business Mastery, shout-out to Jeremy and Jason
if you’re listening to this, they currently have I think 169 episodes, and, you know, there are many reasons why I was hooked on their show. But one thing I loved about it was they broke up their
relatively long show into different segments. So they first started with their intro, where they introduced, you
know, what the show was about, the episode number, things like that. Then they did a little personal
piece where Jeremy and Jason would just chat for a little bit, and then they would go
into the feature segment, and then at the end, they would
go into a tip or a resource of the day or the week
or something like that. And then between each of
these particular segments, they’d have music to kind
of denote the new section, which is really smart,
and it really kept me listening for more, and it was something that I could expect in
the next episodes as well. So if you’re going to be producing
a longer type of episode, think about breaking your
episode into different chunks to keep listeners listening and to just give us room
to breathe a little bit. Okay, so moving onto tip number eight, and that is minimize the fluff. And what is fluff exactly? You know, it’s the extra
stuff that people talk about that don’t really have
anything to do with anything, you know, that’s not
gonna be very helpful, that’s just a waste of time, really. And fluff specifically
is gonna be different for every specific
audience, but, you know, you gotta think about it from
your listener’s point of view. You know, what do they wanna listen to? Yeah, they wanna listen to stuff that’s gonna help them, of course. So you wanna get to your
content, you know, the feature and the meat of your
content as soon as possible. You know, what’s gonna help them? But I think personal
stuff is also, you know, pretty important. You know, you wanna
include personal stuff, ’cause that’s what people can connect to. And that’s why, you know,
Sterling and Jay included that at the beginning of their show like I just talked about
in tip number seven. That’s why I include a
lot of personal stuff in my show as well. I talk about my kids and my family, some hobbies and things I like to do, because that’s what’s
gonna help me connect on a deeper level with my audience than just the content that I produce. You know, a lot of people
come up to me in conferences and they meet me, and they
talk about the different stories that I tell and personal stuff before they talk about any
of the tips that I give. You know, the personal
stuff and the stories, that’s what people can remember. What’s what people
connect me with sometimes. And I think that’s really important. But too much, you don’t
want too much of it. You can easily do too much of it, but you don’t, you just want just enough. And for me, that’s one or
two little personal things at the beginning of the show or maybe during the middle of it that doesn’t necessarily
have to do with the content or business or whatever your
show’s about, but, you know, it has to do with building
a relationship with people. So, you know, just, you
know, use common sense. Don’t talk too much. You know, I’ve listened to shows before where the first 10
minutes is about something that I have absolutely no
care for and I stop listening. You know, maybe their
content was awesome later in the show, but, you know,
they just talked too much, and I just stopped listening. So, just be aware. Okay, next, tip number
nine, second to last, don’t edit too much. You know, when you’re
producing your shows, they can be really easy to edit too much, to hear all the different
mistakes that you’re making. You’re gonna make
mistakes when you record. But it’s really easy to notice them all, because you’re the one recording them, and then I’ll go in there and
try to connect everything, you know, try to slice and
dice and splice everything. Don’t do that. You know, it’s a waste of time, and the more you rely on editing, the less you’re gonna actually improve as a person behind the microphone. And trust me, if you just
force yourself to do it without editing too much, you know, you’re gonna edit your interviews in. You’re gonna edit your intros and jingles and things like that. And yeah, there are gonna
be a couple clear mistakes that you make in the
middle of your recording that you can edit and slice and dice, but, you know, don’t
get too crazy with it. You know, I’ve become
such a better speaker behind the microphone because I just force myself to not edit my shows and rely on just simply
improving this craft of speaking. And it will happen over time. You know, if you go back
to my first episode, it sucks. I don’t like listening to it. And even if you go back
to my first videos, I dare you to, because
they’re just terrible. I cannot listen to them without cringing. But over time, I’ve gotten much better, and it’s because I don’t
edit too much of my shows. It just improved me so much. So, that’s tip number nine, and tip number 10, the last
tip here, is just have fun. You know, podcasting is super fun. Like, no other time in history
are we able to produce a show from the comfort of our own
home or even on the road where millions of people can listen to it and listen to you, and
it’s just so amazing. It’s such a wonderful time, and you can just, you know, the more you have fun with it, the more your audience
is gonna have fun with it and be in tune with you
and enjoy your show. And you know, once you start
producing plenty of shows, you’re gonna reach a point where you’re just not having fun anymore. I mean, I’ve reached that point, and every podcaster I’ve talked
to has reached that point where they just say, oh, I
gotta record another episode. But just, you know, when
you get into that mood, just think about when you first started, and think about the possibilities, because podcasting opens
up, you know, so many doors. It has for me. And just remember why you’re
doing it in the first place, and just have fun with it,
you know, seriously, you know, and if you find that you’re
getting bored with it, add something new, you know,
try something different. And that’s really all I have. So that’s tip number 10. Those are 10 tips for
you today to help improve your podcast while you record. And so in the next video,
video number three, we’re gonna talk about
exporting your show. You know, after you record your show, exporting it and then editing
your tags, your ID3 tags so that, you know, all the audio players can read that information correctly. All right, I’ll see you in the next video. Thanks.