Growth Hacking Strategies | Tips to Get More Traffic, Customers and Traction

so how are you guys doing today awesome
that’s great it’s so funny I’ve been to
Vienna before and it’s actually one of
my favorite places to visit I love the
weather it’s great in the US everyone
thinks about like California you know
it’s sunny I was born in London and I
lived a lot of my life in Seattle and
the weather is just like this so I love
it because you know as a start-up when
the weather sucks like Vienna no offense
that means you’re gonna work more you
work more you make more money if it’s
nice and sunny you want to go outside
you’re not gonna work you don’t make as
much money it’s the same reason why you
guys all play a lot of online poker
during the winter it’s alright let’s get
started today I’m gonna teach you guys
all about growth hacking you guys all
familiar with the term all right well
now you’ll actually know how to do it
for your business I’m gonna give you
actionable tips my twitter handle they
also have a twitter handle here I have
no idea what it is but you can use
theirs as well before we get started I
want to tell you one quote from a guy
named Adam Nash and it’s very important
in which growth is important and all
good companies take it seriously
you’re not gonna increase your revenue
your traffic your sales unless you take
growth seriously for example you know
Facebook you know what their internal
metric when they first started out was
how many more users were they adding per
day and they weren’t just looking at it
as a pure number so if they had a
thousand users the first day and the
second day they had another thousand
users and then the third day they had
another new thousand users that’s
slowing growth percentage-wise you’re
not growing as fast so their goal was to
grow a faster percent and than the
previous day right if you take growth
seriously you can actually do quite well
but there’s three main things you need
to know before you start
hacking your way into growth one who are
your customers if you don’t know who
your customers are there’s no way you’re
gonna actually make any money it was
funny when I created a KISSmetrics from
my co-founder we’re just like
yeah we’re analytics company anyone who
has an online website is gonna pay us
that is our customer we failed miserably
when we did that marketing approach why
everyone is not our customer the local
shop on the corner that sells pizzas is
not our customer right it’s not useful
it you got to be very targeted for us it
was companies that do at least roughly
what seven eight million euros a year
and they’re in e-commerce or software as
a service or subscription so you got to
get very particular how do you reach
your customers do you reach them on
Twitter Google Facebook whatever it may
be you got to figure out what channels
your customers are actually using and
most importantly when you’re trying to
grow you can’t just look at the most
popular channels these channels get
crowded very fast now let me give you
example of this you guys all know
Dropbox right so when Dropbox first
started out there worth over 10 billion
US dollars now that’s a lot of cash but
when they first started out did you know
they actually try to acquire customers
on Google AdWords before they tried
doing any growth hacking or anything
what’s the problem with that well their
product is only $99 a year when they’re
trying to acquire customers off of
Google they were spending two hundred
and thirty three to three hundred and
eighty eight dollars do those economics
work out no not at all why not one and
they’re paying way more than the
customers paying them and two just
because the customers paying them $99
doesn’t mean they make a $99 there’s
cost for that customer there’s support
costs there’s development costs there’s
cost to host their files right so what a
Dropbox do they realize that paid ads
don’t work for them but they realize
that they can hack their way into
so they did this thing in which they did
a distribution hack want more space on
Dropbox invite some friends tweet it out
connect it to your iPhone refer a friend
right when they started doing all of
these things it actually worked
now I’m myself I’m a Indian Asian in
descent in which Indians are very frugal
right I have a lot of Twitter followers
I myself was so cheap that I didn’t want
to spend ninety nine dollars a year on
Dropbox that I myself tweeted out to
over a hundred thousand people it works
that’s kind of silly of me I should have
just paid in 99 dollars because
eventually after I did all the tweeting
and stuff I still use up all my free
space so I had to spend the $99 but they
got me to do it why because there was
like hey click a button it’s really
you’ll get more space I was like ok more
space yay right it works out for them
and it worked out for me
it was a great distribution half so
there’s 5 strategies that I’m gonna
teach you one integrations to emails 3
and beds 4 powered by badges and 5 free
stuff now let’s get started integrations
right are you down with other people’s
platform the more people out there that
you can target right the bigger your
market that means there’s someone else
already out there with those customers
for example if you’re targeting a very
small niche there may not be a lot of
other businesses with your exact
customer base but if you’re going after
something broad someone out there who’s
not a competitor also has some of your
same customers for example KISSmetrics
is analytics a lot of our customers use
google analytics a lot of them use
Dropbox there’s all these other tools
our customers use and instead of just
saying hey let’s do AdWords to go and
get them let’s do Facebook Ads why not
actually partner with some of these
other channels so if you look at Shopify
they have over 30,000 plus businesses
paying for Shopify Salesforce has over a
hundred thousand
these businesses may not seem like a lot
of businesses but sales forces customers
spend a lot of money right there worth
what I think 40 plus 50 billion dollars
that’s a lot of coin box over a hundred
and twenty thousand businesses 37signals
has over 150 Yammer has over 200
thousand Constant Contact has over 400
thousand github has over 1.9 million
MailChimp has over 2 million Google Apps
over 4 million fresh books 4.5 google
analytics over 30 million businesses are
using Google Analytics that’s a lot
Evernote also has over 30,000 people 30
million people using them right and last
but not least Dropbox over 50 million
people are on Dropbox so what does this
tell you if you leverage their user base
you can actually grow yours
so how do you actually do these
integrations one these integrations have
to make your product better and the
other person’s product better
for example Evernote has a lot of users
I saw analytics does it make sense for
me to integrate with Evernote a place
where you just take notes what do you
think yes or no no it’s ok the reason it
doesn’t is someone who’s on Evernote is
just making like to-do lists
oh I need to do this or I need to buy
groceries or I need to go to the mall
today I need to go put some more petrol
in my car right there using Evernote for
that kind of stuff we’re selling to b2b
but integration with Google Analytics
makes sense why because if they’re using
Google Analytics we can say hey Google
Analytics will show you or shows you
what ok me your website or and
KISSmetrics tells you what happened
right in which we can actually give them
more data on top of Google Analytics
that benefits them and it benefits us
because more people get more out of
their Google Analytics plus it allows us
to get their user base in which why
market to our own user to random people
online when we can already tap our ideal
customer right so that’s an example of
an integration that benefits both
parties you also want to discover what’s
valuable and you can do this by asking
people as your users ask your customers
what other services what other products
what other tools do you use what other
websites do you go on this will help you
identify what solutions you should
potentially integrate with because you
don’t want to just integrate with the
business because you think it’s the
right fit you want your customers to
tell you hey this is the right fit this
is what I use
you should integrate with these guys
that way you’re not wasting your time
right I know I have problems with
development and they bet you every other
startup does too why there’s not enough
developers out there especially good
ones so you want to make sure that
you’re only integrating with tools
services products applications websites
that your users feel that would be very
beneficial and it has to be a win-win
once you do that you need to make your
partner pages awesome you can’t just
integrate with Dropbox Shopify whatever
it may be and expect people to just come
on board and sign up it doesn’t work
that way so when you integrate what you
need to do is a few things one create a
partner page letting people know that
they can integrate with Shopify or
KISSmetrics or whatever it may be right
and your product to most these big
companies I have a lot of users have
very popular Facebook fan pages so what
you want to do is you can create
Facebook campaigns targeting their users
so people who like Dropbox you can show
them ads and you can actually show them
as to integrate with your product and
once you start getting attraction 3 you
need a head up the companies are
integrating with and try to get them to
promote this integration to their user
base and you’ll be shocked they actually
want to promote it why because the more
integrations their users do the longer
they’ll end up sticking around and
paying them so it’s a win-win situation
next emails
you guys all log in the Facebook every
day you guys use Google write search
engines you know what the one thing I
bet that everyone uses more than
anything else
emails right the world revolves around
it especially the in the working world
everyone has to have an email account
well there’s a gmail or hotmail or at
Microsoft you know your company that you
work for or whatever it may be
everyone has emails if you can figure
out how to tap it you can actually get a
big customer base quickly this is how
people like Facebook and Twitter growth
even currently LinkedIn example write a
lot of them all grow through emails
here’s an example right of podio put in
your email here’s another one from
Yammer put in your email right join your
company’s free social network you can
use it for almost anything when people
put it in an email that’s good next
there you go so another one box right
but when people put in an email you want
to try to entice them so for example box
says hey the more emails you put in of
your colleagues the more free space
we’ll give you right it’s enticing them
to invite their friends Facebook knows
that within the first seven days I
believe you need is either 10 or 30
friends I believe the number could be 30
30 friends they know if you have 10 or
30 friends within the first 7 days
you’re very likely to keep using
Facebook forever so they push really
hard on getting you to put in your email
and inviting friends now the thing with
emails is you got a optimized onboarding
it’s actually not that difficult to get
people to put in their emails and just
say hey sign up invite some friends but
if the onboarding isn’t good then their
friends aren’t actually gonna use a
product so good onboarding for example
is you sign up for Facebook and you say
all right cool now that you’ve signed up
let’s connect you with your friends put
in your email so we can see which of
your friends already on Facebook if none
of them are it’s like all right invite
your friends
to Facebook and then after you do that
then they say alright let’s create your
profile add an image and you know your
info add your bio add your birthday etc
but you got to optimize the onboarding
and continually tweak and test it
without doing that what you’ll find is
you’ll get a big drop-off from emails
it’s all about the onboarding it’s very
easy to get people to invite and the
cool part about the email addresses too
is when you’re doing this whole process
you don’t even have to ask people for
their name and email anymore most people
watch look at this room how many of you
guys have a Facebook account raise your
hand a lot
almost everyone how many have you a
gmail account almost everyone again how
many of you have a Twitter again see you
don’t have to ask people for their name
email or password what you do is you
just say hey sign up through Twitter
sign up through Facebook cuz then they
just click a button your conversion rate
will go up by roughly 30 plus percent
which is huge and then you can tap into
all their contacts and etc really
quickly so that’s a quick trick then
when you’re doing the onboarding you got
to let them know who should they follow
this actually helps the whole process it
creates that circle right if you don’t
have that circle there’s gonna be a
drop-off you got to get them to keep
connecting and inviting etc it’s a never
ending game you also need to utilize
invitations on onboarding process
Dropbox is a great example of this right
in which they try to get you to invite
more people more people you invite more
storage you get that’s why they you
total is it you got to measure the
number of people in every company or
every person has in their contact list
this will help you determine what the
potential you can actually go for
because if your average user has 200
people in their contact list and they’re
only inviting 10 of their friends to use
your service your product whatever it
may be that means you’re not doing a
good job with the invitation flow and
the onboarding because you may be able
to get 40 50 of them to invite right
instead of them inviting only 10 people
you also need to figure out the engaging
interactions in which when someone signs
up there’s things that they do within
the first five six seven days that makes
them actually want to use your product
your service and invite more people if
you can figure out what these actions
are you’ll get more people to stick
around for a lot longer the next one and
beds you’ve seen this one everywhere
YouTube right why do people embed these
YouTube videos most people actually do
it because they’re funny these videos
are very silly like they’ll put a
picture of a cute cat I know they’re
really popular in the US like oh look at
this cat it’s so pretty
and then people share it and that’s how
they get millions of views because
everyone’s embedding them SlideShare
another example right you can take
presentations like mine right here and
share it due to the fact that it’s all
embeddable when you’re doing these
embeds you have to give people a reason
why they’re gonna embed
you can’t expect someone to bed
something on their website for no reason
I remember when I was starting out crazy
egg years ago it’s one of my earlier
startups and it’s another analytics tool
that shows you a heat map of your
website I wanted people I was naive when
I started out as entrepreneurial as 16
I’m 29 now so I’m quite old but when I
started out I wanted people to embed my
company’s product on their website I was
like yeah show your data to the world
show them you know how much traffic
you’re getting which company would embed
that do you guys want to show people
your traffic your sales your revenue
probably not right but there was no good
reason on why they should embed it I
just wanted to do it you can’t get
people to embed your product or service
if there’s not a good reason people
embed YouTube videos because they want
to share something whether it’s
informational whether it’s humorous
whether it’s an emotional roller coaster
they want to share those videos because
it benefits other people it’s a win-win
situation in which
YouTube ends up getting more traffic
plus they’re providing value to other
website owners you also want to make it
easy as possible to embed make them
quick uh you know box it automatically
highlights it all they click a copy link
and they can embed it on to their site
right copy paste you can even create
little widgets like hey have a wordpress
site click here to get the WordPress
version have tumblr click here to get
the tumblr version those are all
examples you also want to track how well
these embeds convert in which just
putting these embeds on people sites
doesn’t mean that’s gonna drive more
traffic YouTube actually discover this
when they did embeds at first it was
just a video player in which you would
watch a video and that was it eventually
they started rolling out features such
as you embed a video on people’s sites
and after they’re done watching the
video they say hey you like this video
here’s some other videos to watch and
then you end up clicking back onto
YouTube site and it helps them get more
visitors right
you gotta optimize you got a track they
were also testing relevant call to
actions they found that showing relevant
videos where the best call to actions
but you got to figure out what works for
you having these as beds is one thing
but getting people to actually click
through go back to your site purchase or
embed again or sign up whatever maybe is
a whole different thing right you also
want to optimize for search but don’t
obsess about it a lot of people when
they do these embeds they’re like oh we
kept backlinks do you know why backlinks
are valuable it’s because you can get
more search engine traffic’s higher
search engine rankings what people are
doing though with these embeds is
they’re actually putting keywords in
their keywords that they want to rank
for on Google but if you end up doing
this eventual become penalized so you
don’t want to be too greedy make the
call to action or the links relevant
don’t try to manipulate the search
results but instead the more embeds you
get assuming you use relevant anchor
text instead of keyword rich anchor text
you’ll notice that your search traffic
will go up in the long run
next powered by right you’ve seen all of
these powered by badges they’re
the thing about powered by widgets
is etc is people end up clicking through
on them and some will sign up so alright
swish with these powered by badges
people need to know what you’re powering
I remember one time when I was creating
my first website it was a consultancy
website I spread marketing services and
I would try to get people like
TechCrunch foot-powered by neil patel
and people would be like what the hell
why would we put a powered by badge on
our site did it make any sense right
your powered bys need to be relevant in
which if they know what’s happening for
example if you do a survey tool like
camp i’ll it goes on people’s websites
people who like survey powered by camp
i’ll user voice is another example
feedback provided powered by user voice
or support powered by user voice etc
right those are all good examples of
making it very clear on what people are
powering you all seen you test your call
to actions we thought that putting like
powered by KISSmetrics etc would be
powerful it wasn’t that powerful instead
doing things like analytics by right
so-and-so company or conversion
optimization by so-and-so company i
actually converted better than just
putting the word powered by because so
many people had powered by and they
didn’t know what they’re getting so you
actually had to test it and try
different ones you need to track the
views on these powered buys the clicks
the conversions and even the LTV by
measuring the effectiveness of it
overall you’ll be able to fine tune it
last but not least and then we’ll get
into some QA and I’ll actually give you
guys growth examples for your businesses
free stuff HubSpot has a greater they
actually recently went public they’re
valued at almost a billion dollars and
they provide a free grater that tells
you what you’re doing wrong with your
marketing how sauce says hey you’re
doing this isn’t this wrong and they’ll
be like oh by the way sign up for hot
sauce very effective it’s a free tool
that tells you you’re screwing up right
that’s a great example of a good free
tool another one new relic
how fast is your app compared to others
they do benchmarking another one Kitt’s
ebooks PDFs all good examples of free
stuff that you can end up using when
you’re doing this free stuff you need to
map it out to the customer decision
making in which you can’t just say I’m
gonna give free marketing information
and people will buy my marketing product
doesn’t always work that way
HubSpot realize companies buy their
product to improve their inbound
marketing to get more leads to get more
sales so what they did is they created
free stuff that showed you what you’re
doing wrong and why your business isn’t
growing as fast that caused more people
to sign up and pay them you also have to
think about what you can repurpose you
don’t necessarily want to go and create
something from scratch and spend a ton
of time and money on development if you
can test something that you can that’s
already out there and repurpose it and
launch it get it right you’re pretty
much doing a minimal version and if it
starts working then you can adapt it
then you can make it better over time
and then invest dollars into it but you
don’t want to do too much of a
commitment at first you also want to
educate your prospects a lot of the best
free stuff out there is ebooks and
information how to use products how to
actually get more value out of a service
whatever it may be anything that
benefits your user it actually built a
lot of goodwill and it causes them to
spend more money with you tell other
companies friends about your product and
service and last but not least you want
to measure and optimize for revenue the
free stuff can convert it can make you
money example Dropbox they give you free
storage they’re making money write a
shit ton of it free has worked out
really well for them so when you’re
doing all of this there’s two things I
want you to keep in mind 1 figure out
what’s best for your product growth
hacking isn’t just about driving more
users it’s about providing more value
benefit to your customers if you can do
that they’ll continually use what you
have to offer and tell other people
about your company you also have no
to make money just because you see
companies like Pinterest snapchat being
worth billions of dollars without making
any money doesn’t mean you can do that
as well those are very rare cases even
in the US are very rare cases even in
Silicon Valley they’re rare cases focus
on actually making money that’s the one
thing that’s valuable no matter what
part of the world you are right so now
let’s get started in some QA and let’s
go over some questions you may have if
you also want examples of growth hacking
for your business you can tell me the
type of site you have and I can give you
live examples but first let’s have some
applause for a great talk thank you good
so we have again two ways of questions
the digitized way using the pioneers app
clicking on interacts and posting
questions you can also upload questions
there or the traditional way you just
raise your hand and I go around and we
already had a few questions lined up I
highlight them so the question is growth
hacking in b2b markets it works
extremely well in b2b and b2c a good
example of b2b is signals they change
the name it’s a product by HubSpot in
which they give you something for free
you can use a product small bit it helps
track how many people open the emails
you send them right and what they do is
they only give you a certain amount for
free if you want more you got to keep
inviting more and more users and every
month that resets that’s how it grows
it’s a great example of b2b growth
hacking talking about examples what is
the best b2b growth hack you’ve seen
recently so that one is actually one of
the best ones I’ve seen recently
HubSpot uses it wealthfront uses it
these companies are actually doubling
their user base through these growth
hacks in which one user that they
acquire through Adwords or whatever
channel they acquire the user from
becomes two with this invitation process
and the trick that these guys have all
learned is you reset it every month in
which every month you make them invite
more and more people so once they invite
it yeah you may give them more space or
more and
but they give it to them for 30 days and
then it resets back to the default and
they got to keep inviting more people or
pay to upgrade an interesting question
why do you eat my phone number when
registering for KISSmetrics so our sales
team can call you and sell you on our
product we want to get your money so we
get your phone number
we know if we call you you’re gonna pay
us more than if we email you okay what
kind of growth hacking techniques would
you recommend to boost pre-orders or
crowdfunding boosts pre-orders or
crowdfunding so one thing I’ve actually
noticed with a lot of these crowdfunding
campaigns this is actually a very unique
way in which I’ve seen some companies
offer discounts for multiple purchases
and what they’ve actually done within
their crowdfunding campaigns is saying
hey you know you can spend X dollars on
one pre-order or if you get five you’ll
get a 30% discount and what they say is
don’t need five yourself
well bundle it together with your
friends make a big order tell your
friends about it and this actually been
a very effective process and you should
actually check that out when you’re
doing the crowdfunding campaigns
encourage people to do group buys versus
doing it singularly and you can actually
try to make it if you’re doing it on
your own website in which they can
invite a few people and share the cost
and split it so that way they don’t have
to collect the money Oh some are there
any questions in the audience in a
traditional way raise your hand if so
over there we have a winner can you
stand up hey we’re a b2b analytics
database there’s usually like 9 to 12
months sales cycles and anything that’s
really expensive has a huge sales cycle
so what I’ve seen is a lot of examples
for quick or short you know less
expensive sales what if it’s you know
your average sales 500 thousand a
million nine months 12 months sales
any ideas or tips yeah so with you the
way even though your cell cycles long
the more leads you get the more business
you’ll eventually get you would agree
with that correct yes perfect so what
you would actually do is you would
optimize for leads not the sale part
because the cycle is too long and if
you’re in the b2b space the best way to
actually generate leads from what we
found is you do guest post so you know
like there’s ink magazine Forbes on for
what’s an example of a business magazine
in Vienna let’s call it the vin Vienna
Tribune right I’m gonna make it up I
have no idea what you guys have here so
if I’m reading the vienna tribune what
you should actually do is and this is a
long growth hack but it’ll work i’ve
tested this out so i would email the
vienna tribune author that writes there
because not all authors on these big
sites actually work for the company some
are actually just guest contributors i
would email them and let’s say their
name is John I’ll say hey John great
article on growing you know your
business through analytics I noticed you
actually did it head on X Y & Z topic
you hit on a B and C which is great but
have you considered you know modifying
and talking about XY and Z just a
friendly tip keep up the great work
I love reading your content don’t ask
for anything you just shoot an email
over like that next email you said next
time you writes another article
John wow what an amazing article I
learned a B and C from it keep up the
great work I’m a big fan right and you
signed it your name
cheers Stan third email you send hey
John I realized you haven’t actually
written on a B and C topic I’ve looked
through all your posts and I haven’t
found anything on it I think I ought to
be really beneficial to your fans your
followers just like me right I’m one of
your fans but I know you’re busy
so if you don’t have the time to write
no worries you’ve already done so much
for me if you want I can just write the
article for you right and what you’ll
find is John will be like yeah you would
really write it for me I’m like yeah
right up for you I’m also gonna throw in
a link back to my website but I’ll write
it for you right you don’t tell them the
link part just write it for him
and what you’ll find is he’ll introduce
you to the editor of Vienna Tribune or
whatever the paper is called you’ll get
your account and then from there when
you write articles cuz now you can
publish your own you can link from the
article let’s say you wrote an article
you’re selling analytics so you roll
your article 10 ways analytics can help
grow your business and then what you
would do at the end of the article you
would say hey click here to download the
checklist so your credit image have a
developer on Fiverr right I think that’s
a Israeli company fiber $5 is cheap and
they can create a like a PDF that has a
checklist of the 10 ways it can benefit
the business and they put in a name and
email to get that on your website now
when you have the name email you can
even ask for a phone number your then
your sales guys can follow up email see
if they’re interested you’ll collect a
lot of leads a lot of them won’t be
qualified but a portion will you’ll
actually make a ton of revenue for this
and this strategy works just look at me
I blog on Forbes now entrepreneur
magazine Inc Fast Company all these
sites because I use this strategy but
I’ll give you one little advice don’t
try to do that tactic with me I know
and we have a question from a slider
which is growth hacking in two-sided
business models check that problem yes
when it’s a chicken-and-egg problem
you’re gonna have to go after both sides
but you can’t go after both sides right
away it’s funny in which companies will
try to get people to let’s say if you
have a two-sided market you’re looking
for advertisers and publishers it’s very
hard to growth hack for both of them so
you need to focus on one side of the
market first and you artificially
inflate the other side for example air
B&B growth hacked by taking listings
from craigslist putting them on their
site that’s how they started getting the
first listings and then what they did is
they spent money on google adwords to
get visitors to their website to view
those listings and apply so what I’m
getting at is it’s is two-sided in which
they need people to list and they need
people to come and pay for the listing
right like to go and stay in someone’s
place but it’s hard to grow target for
both sides so pick one Airbnb decided to
pick two growth hack for the listing
side and they bought the traffic once
you figure out how to growth hack one
side and you start getting more of a
user base then you can work on both
sides eventually but pick one at the
beginning here can you stand up
sure hi Neil how do you growth hack of
lines of physical products like socks
for example oh my god I actually have a
great example of socks I used to buy a
shitload of socks I had like a five
chest drawer socks like I was obsessed
with them and most people send them for
free cuz on my about page I used to put
how I like fun happy socks no more I
just wear it great now but I used to
have like all these socks at different
patterns and I think over time people
sent me around like a thousand two
thousand two hundred three socks which
is a lot but I actually forgot the trick
to hacking the sock market
Instagram it’s super popular right you
know how many do pee by your socks or
guys guys guys okay you know how many
guys are perverts and creeps on
Instagram oh ha they’re just looking at
pictures of girls and there’s going like
like like like like and you know a lot
of the guys even if they have wives or
girlfriend the look at the pictures they
won’t click like but the look look look
right so what you can actually do and
I’ve had a buddy test us out a lot of
these models on Instagram don’t make any
money they just take pictures selfie
these girls made selfies popular right
they just take selfies of themselves
doing a duck face in the mirror like
picture okay give them free pair of
socks I’ve seen people do this like nice
laundry and even like five dollars ten
dollars they like oh my god you gave me
socks I’m gonna post these socks on my
website on my Instagram profile and they
mention it and my buddy started doing
this he started getting a thousand six
hundred visitors a day from Instagram
just by giving girls free socks and in
sales I think he was making something
like a extra like twenty six twenty
eight thousand dollars a month and
profit from sales from Instagram try it
out it’ll work he could scale it up you
can probably get a few hundred thousand
now cuz there’s so many more perverts on
Instagram and hot girls
next question sorry are you laughing cuz
that’s what are you on Instagram video
no thank you
No so the next question had like 22
uploads how do you grow heck a grow fact
2 app download to the App Store do you
want the legitimate answer the shady
answer Shady
Shanee through Mechanical Turk you can
get a shit ton of upvotes for dirt cheap
and you’ll actually skyrocket to that
top of the abstract check it out
Mechanical Turk have you guys heard of
that it’s a place where there’s people
all around the world who are looking to
make a penny literally one penny and
they’ll you can pay them like a fraction
of a penny I don’t know what you call it
in Europe I know in in London it’s a pad
right pence or something like that
sincere sense okay so it’s a sense you
can give people like one cent for five
upvotes like it’s that dirt cheap and
people will go and just like your
product upvote it download it etc all on
the App Store check it out look a
legitimate way I don’t want to sound
shady so I’m gonna give you the
legitimate way as well with up boats it
comes down to actually partnering up
with other people some people think oh
you get a lot of press you’ll get
upvotes and stuff like that usually an
app usage creates good uploads so as
you’re using your application you say
hey have you uploaded if you upload it
will give you more coins will give you
more more features whatever it may be
the other thing you actually want to do
is there’s other applications out there
in which they’ll promote your product
and uploading it and rating it and
leaving comments if you pay them and
that’s a great way to skyrocket your App
Store ranking it’s expensive though
Mechanical Turk is kind of the cheaper
I hope this is not recorded and I hope
don’t worry just a live street but okay
even better hey now I’m Peter do you
have any grocer King tips for b2b
hardware businesses yes what kind of
hardware it’s called mini break it’s a
remote control bike break for kids we
plan to go to retailers and get into
their business like bikes like a bicycle
I’m going on the street pedaling yeah
yeah that’s right
as a kid why would I want a bike break I
want to keep going faster it’s not for
the kid it’s for the parents too to keep
them safe yeah that kind of sucks I was
that kid like who’s going up at jumps
and stuff I saw the scar from the tarmac
like the road oh I was watching X Games
and my I don’t wear helmet and I just my
chin kept scraping on the pavement this
is totally safe don’t turn yeah I should
have probably used it my bone was
showing it was bad but I loved it if my
parents had a break I would have been
crying but I like getting hurt and
having fun nonetheless in the b2b role
bicycle shops so you’re a customer you
want to get more bicycle shops to
include your product correct what I
would actually do is there are companies
with your user base for example Yelp
right I don’t know if Yelp is popular in
Europe they have a big directory of
bicycle shops I would hit up companies
like Yelp I would hit up other bicycle
fan bases there’s like bicycle groups
Amsterdam bicycles are really popular
did you know bicycles have the right of
way in Amsterdam I was walking in a
bicycle guy ran me over and got mad at
me and I was like shit that’s a whole
different time I wish you know I could
push a button and he was braking but
what I would actually do is get to those
people who have those groups bicycle
groups shop groups the yelps who have a
list and I would actually crawl them
scrape them and actually get the email
addresses for all these people or make a
list Mechanical Turk someone you can pay
someone like three cents for every
hundred emails that give you a Buy
sickle shop-owners and then what you do
is you mast email up and you’re saying
hey this is a good product to have for
upselling it can help make you more
money it’ll actually work check it out
I’ve done similar things for like my
buddy had a cleaning business I did
similar things like that he was selling
cleaning products other cleaners and we
went to Yelp scraped them all for if it
was a fun experiment went to Mechanical
Turk got a list and people got us the
email address we sent out I think it was
like 16 17 thousand emails and he
generated over a half a million dollars
worth of sales over the next 12 months
from it so try it out it’s more of an
unconventional growth heck but it’ll
work but we’re out of time yes the clock
say there’s no Clark okay so there to
wait because there as you can see there
lots of lots of questions alone I’m not
even counting people who raise your
hands so there are two alternatives III
leave you a choice option ace because
the next session is actually lunch break
we can do a few more minutes
your call already a lunch so I’m good
it’s also the audience called abuse
that’s your call for any questions that
we don’t answer now would you be willing
to if we send you an email saying these
are the unanswered questions can you
just write like short you know lines we
post I can do either one all right so
you guys pick what did he say now of
course if you ask the audience you
always get the he wrote it down like
okay only a few more minutes right is it
fine okay what are some underrated
channels to use right now to promote
your products I know you guys all know
about Facebook and you think oh it’s
already saturated it’s not Facebook on
mobile ads one of the cheapest channels
I’m killing it from that YouTube man
there’s someone in here already sells
analytics but I’ll tell you nonetheless
YouTube I try to spend a hundred grand a
month on YouTube ads I not only am
spending money on youtubes but within
the first thirty days I may
enough revenue to pay for more than my
actual costs YouTube is one of my roi
wise YouTube advertising is my number
one channel and do you know why it’s
underrated because those videos that
people put in front of other videos no
one wants to create them it takes a lot
of work so we just go to demo duct and
we would pay companies to make the
videos for us and we just shove a
shitload of pre-roll ads works like a
even for b2b like we’re killing it from
that all right then I put it nine times
growth hacks for developers target
audience developers yeah growth hacks
for developers as a target audience
focus on github do integrations with
them I would also hit up all the
hackathons the hackathons have big email
list of all the developers partner with
them cuz muslim’ don’t make any money
and you can actually do some sort of
promotion or something with them and
part of it they have to give you their
whole email list and they’ll actually do
it and then you can blasts out to their
emails alright they one more question
from the audience two away
hi great presentation what ask how would
you address a niche market of urban
professionals a little bit on the verge
of a burnout people who are suffering
from symptoms of mild depression so
pretty much people who work nine to five
jobs yes no overachievers almost on the
verge of a burnout suffering from mild
depression so you’re trying to figure
out how to go after them and get them
yeah we have a great solution to help
them I found that a lot of these
professionals also spend a ton of time
on who actually got a good one have you
heard of rescue time no it’s a free app
that helps people track their time and
helps them optimize it it’s for
overachievers kind of like your audience
okay so rescue time has a free tool you
can probably partner with them because
they’re not that big of a company but
they have hundreds of thousands of users
and say hey we would love to do a
campaign with you to target all your
users that are
using the application in the most
because the ones that use it the most
are probably the most overachievers
because they’re trying to optimize our
work output productivity and work get
the most done for the amount of hours
and then you can solve products Ximena
can you can partnership and give them a
rough cut check it out I would do that
all day long cool things I’m getting
design here to close the session is that
fine for everyone i but got to be killed
or something all right so do you first
of all take your watch know your
audience makes about today
so if you like this video like comment
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genuinely even if it’s you know giving
you some advice I don’t care for the
money just leave a comment below and I
will do my best to try to help you out
and answer all your questions thank you
for watching