Obtain More Views on YouTube — NEW Technique for 2019

– Today, I’m gonna show you exactly how to get more views on your videos fast. The secret, a new strategy
called the sequel technique. I recently used the sequel
technique to get 25,339 views on one of my YouTube
videos in about two weeks. One of my subscribers also used this strategy on one of his videos, and that video now has
over a million views. And in this video, I’m gonna walk you through the entire process, step by step. Keep watching.
(gentle music) Last year, I saw something
that blew my mind. I was looking at where most
of my YouTube views came from. And even though I rank in
the top three on YouTube for popular keywords like, video SEO, keyword research, and SEO tutorial, I notice that most of my views didn’t come from YouTube search. They came from suggested
video, pow, mind blown. In my case, 25% of my
views came from search, but 41% came from suggested video. Now as a quick recap,
suggested video is a section on the right hand side of
every video on YouTube, or underneath the video if
you’re on a mobile device. And if you can get your video to appear as a suggested video, you can get thousands or
even millions of views. And the best way to do
that, the sequel technique. In fact, when I used the sequel technique, this video for my channel racked up over 25,000 views in
less than three weeks. And even though my video
is a few months old now, views continue to roll in like clockwork. And it’s all thanks to
the sequel technique. In fact, 66% of the views on that video have come from suggested video. Which, as you’ll see in
a minute, is by design. With that, it’s time for me to show you the entire step by step process. Starting with step number one, find a popular video in you niche. Your first step is to find a video in your industry with lots of views, why? Remember, the goal of the sequel technique is to show up as a suggested video. And when you get your video to appear next to a popular video, lots of people will click
over and watch your video. The question is, how do you find a popular video in your niche? Here are two simple
strategies that work great. First, use YouTube search. All you need to do is search for a keyword that describes the video you wanna make. Then, keep an eye out for a
video in the search results that already has lots of views. For example, when I searched
for improve Google rankings, I noticed that this video had
over 200,000 views, bingo. You could also look at your competitor’s most popular videos. Just head over to their
channel, and hit videos. Then, sort by most popular. And just like that, you get a list of their top preforming videos. For example, remember Jeff Rose, that guy I mentioned earlier? As you might remember, Jeff
used the sequel technique to get over a million
views on one of his videos. Well, when Jeff looked at his competitor’s most popular videos, he found this one. So, he went with that
video for step number one. Next, it’s time for step number two, create a bigger and better
video, “the sequel”. So, now that you’ve found a popular video, it’s time to create
something bigger and better. Why is this important? Well, awhile back, YouTube published a little known research paper called, Deep Neural Networks for
YouTube Recommendations. And this paper outlined how
suggested video probably works. As it turns out, YouTube focuses on something called expected watch time. Expected watch time is simple. It’s YouTube’s best guess
of how much time someone will spend watching your
video after they click on it. And needless to say,
YouTube promotes videos that keep people on YouTube. So, the higher your expected
watch time, the better. For example, let’s say you just published a video about cold brew
coffee, let’s call it video A. And YouTube starts to show your video in the suggested video sidebar. Well, when people click
over to your video, they only watch it for
30 seconds, on average. YouTube knows that when someone clicks over to your video
as a suggested video, it’s only gonna result in
30 seconds of watch time. So, that video has an expected
watch time of 30 seconds. Now, let’s see you create another video about cold brew coffee, video B. This time, people watch two minutes of your video, on average. That video has an expected
watch time of two minutes, four times more than video A. And because video B has a
higher expected watch time, YouTube’s gonna promote it in the suggested video sidebar like crazy. So, as you can see, to show
up as a suggested video, your video needs to keep people watching. And to keep people watching,
you video needs to be awesome. That’s where this step, creating the sequel, comes into play. With your sequel, you take the video that you found in step number
one, and make it better. In other words, you want your sequel to be more like Empire Strikes Back, and less like Episode I. Here’s exactly how to do it. First, create an awesome video intro. Why is this so important? Well, YouTube’s data shows that the first 15 seconds
of your video is huge. In fact, YouTube says that if you lose someone’s interest in
the first 15 seconds, they’re gonna click away
and watch something else. Boring, next. But if you grab their attention
in this 15 second window, they’ll stick around. The question, how do you
create an awesome video intro? An intro that’s even better than the video you found in step one. I’ll explain with an example. Again, here’s the video that I found in the first step from this process. This intro is actually pretty good, but I knew that I could
do a little bit better. So, for my sequel, I started my video off with something that would
grab people’s attention. Specifically, I let people
know that I was gonna show them how to increase
their Google rankings fast. I also showed people real life proof that my approach works. And because my intro
grabs people’s attention, they keep watching. Next, create a longer video. Last year, I analyzed over
a million YouTube videos to understand how YouTube’s
search engine worked. And we found that long
videos crush short videos. Even though of study
focused on YouTube’s search, the message is clear. YouTube promotes videos
that keep people on YouTube, and longer videos do that best. Plus, longer videos tend to have a higher expected watch time. For example, let’s say that your video is three minutes long. Well, even if people
watch 100% of your video, which will never happen, your
expected watch time will be, at most, three minutes. But let’s say that your
video is 10 minutes. Even if people only
watch half of your video, your expected watch time
is gonna be five minutes. In my case, my competitor’s video was 10 minutes 48 seconds long. So, I created a video that
was a little bit longer at 12 minutes, nine seconds. Finally, it’s time to add
pattern interrupts to your video. Pattern interrupts are super powerful. In fact, I found that pattern interrupts can dramatically increase your videos, audience retention, and watch time. So, what are pattern interrupts? Pattern interrupts are something that you add to your
video to change things up. A pattern interrupt can be a visual, a camera angle change, a joke, music, basically anything that’s different than the rest of your video. For example, the video I
found in the first step didn’t use a lot of pattern interrupts. It was pretty much a
static screen recording. So, for my sequel, I used
dozens of pattern interrupts. I added visuals, I
changed the camera angle, I told stories, I even added a handful of little funny things. Well, at least they were funny to me. How about another example? Jeff Rose implemented
all three of the tactics from this step for his sequel video. Jeff’s intro grabbed people’s attention. His video was almost 18 minutes long. And he used a ton of
different pattern interrupts. With that, let’s move
onto step number three, optimize your video. Finally, it’s time to optimize your video. Now, usually when you
optimize a YouTube video, you optimize it for SEO. But with the sequel technique, you’re not trying to
rank in YouTube search. If you do, great, that’s a bonus. But it’s not the main goal. The main goal is to show up as a suggested video next to a popular video. For example, let’s look at
Jeff Rose’s video again. Like I mentioned earlier, Jeff’s video has over a million views. But when you search for the keyword passive income in YouTube, his video doesn’t even
rank in the top three. The vast majority of Jeff’s million plus views came from suggested video. So, how you optimize your
video for suggested video? It’s simple, copy your
competitor’s keywords. In fact, YouTube’s Creator Academy says that when your video’s metadata matches the video someone’s watching, you’re more likely to show
up as a suggested video. With that, here’s exactly how to optimize your video for suggested video. First, say your keyword in
your video, this is a big one. You’ve probably noticed that YouTube can understand what you say in your video. It’s not perfect, but in my experience, they understand about 90 to 95% of the words you say in a given video. And when YouTube hears your
target keyword in your video, it helps them understand that your video is about that topic. For example, I noticed that this video used the keyword improve
your Google rankings in the title and description. So, I made sure to say that
exact phrase in my video. Next, you wanna use that same keyword, or a variation of it, in your title. For example, you can
see that my video title contains the keyword
higher Google rankings, which is a variation of
improve Google rankings. Now that you’ve optimized your title, it’s time to optimize your description. Specifically, you wanna check out your competitor’s description, and use the same keywords they use. For example, I noticed that
my competitor’s description used the terms SEO,
improve Google rankings, and search engine. So, I sprinkled those same keywords into my video description. Finally, copy your competitor’s tags. To do this, you’ll need to
look at your competitor’s tags in the source code of the page, or use a tool like TubeBuddy or vidIQ. Then, just use a few of
these tags in your video. For example, I used as
many tags as I could for my competitor’s video in my video. And because my video’s title description and tags matched this
popular video so well, I consistently show up as a suggested video next to that video. In fact, YouTube even promotes my video as Up next, which means, it automatically plays after
people watch that video. Now, before I end today’s video, I have a quick bonus step for you. Which is to increase
your suggested video CTR. As you just saw, suggested video is a powerful way to
get more YouTube views. But what if there was a way to double, triple, or even quadruple the amount of views that you get
from suggested video? Well, there is, and
it’s improving your CTR. You might’ve heard of CTR before. If not, CTR stands for click through rate. And it simply means, of all
the people that see your video, how many actually click on it? And needless to say, the higher CTR, the more views you’ll get. For example, let’s say that your video shows up next to a popular
video as a suggested video, and 5% of the people watching that popular video click
over to your video. That’s great, but if you could
increase your CTR to 10%, you’ll double your views without needing to do anything else. With that, here’s exactly how to do it. First, log out of YouTube, or open an incognito window in Chrome. That way, your viewing history
won’t effect what you see. Next, visit the popular video
you wanna show up next to. And take a look at the thumbnails in the suggested video sidebar. Finally, create a thumbnail that’s different from those thumbnails. For example, I noticed that
most of the suggested videos next to this video use the same colors, red, orange, and white. So, I made the main color
of my thumbnail green. That way, it really stands out. I also realized that
most of the thumbnails didn’t show anyone’s face. Instead, they use mostly texts,
screenshots, and visuals. Now, I knew that there were studies out there that found thumbnails with human faces get clicked on the most. So, I made sure to include a shot of me from the video in my thumbnail. In the end, as you can see here, I have a thumbnail that really stands out. And because it stands out,
it has a super high CTR. And thanks to that high CTR, my video gets thousands of
extra views every single month, views that I wouldn’t get
if my thumbnail blended in. Okay, so that’s it for
the sequel technique. And I hope this video helps show you how to get more views on YouTube. And if you learned some cool
new stuff from today’s video, make sure to subscribe to my
YouTube channel right now. Just click on the subscribe
button below this video. Also, if you want exclusive SEO techniques that I only share with subscribers, head over to Backlinko.com. And hop on the newsletter, it’s free. Now, it’s your turn. Which of the strategies from today’s video are
you gonna try first? Are you gonna start
using pattern interrupts? Or maybe you’re ready
to increase your CTR. Either way, let me know by leaving a comment below right now. (groans) All right, say what? No, I’m good, I’m good. ‘Cause I’m kind of Mister
Burns a little bit. Okay, practice. We prayed to the wireless microphone god. It’s loud as hell. So, I’m gonna go like, pow!

The suitable formula to Secure More Traffic in 2019 (9 Original Strategies)

– In this video you’re going to learn how to get more traffic
to your website, fast. In fact, I’ve used these exact
strategies to grow my site’s traffic to over 180,000
visitors per month. Now, I should warn,
you this video contains advanced strategies and tactics. So I’m not going to repeat the same tips you’ve heard a million times already, like share your content on Facebook. Instead, you’re going to see
advanced traffic techniques that work great, keep watching. (techno music) I’ll be honest, my first
website was a complete disaster. Sure, I had a great product
in a growing industry, but I lacked the number one thing a website needs to succeed: traffic. That’s when I started googling things like “how to get more traffic” and
“increase website traffic.” Unfortunately, most of the
advice that I read didn’t work. You know the kind of
stuff I’m talking about. Create a Facebook page, start a blog, share your content on social media. And look, this kind of advice
isn’t horrible or anything, but it’s not going to send thousands of targeted visitors to your site. Why, because everyone in the world is using these exact same strategies. So after trying dozens
of different tactics I decided to try something new. Specifically, I set out to test a bunch of different traffic techniques myself. It wasn’t easy but over
time I discovered a handful of untapped traffic techniques
that actually worked. And once I started using these techniques my traffic shot through the roof. Hey Mom, I’m getting so much traffic. Your boy’s going to be famous. And now it’s time for me to
reveal these proven techniques and show you exactly how to use them to get more traffic to your site. So let’s jump right in with technique number one, the upside down guest post. Here’s the deal, when most people read your guest post they completely skip the author bio section
and I can’t blame them. Most author bio boxes
are buried at the bottom of the page like this,
which is a huge problem. If people don’t see your
link in your author bio they’re not going to visit your site. Fortunately, there’s a simple solution to this problem, the
upside down guest post. Here’s the step by step process. First, write an awesome guest post just like you normally would. Awesome guest post, done. Next, include helpful resource
sections throughout the post. These sections should link to
two to three useful resources on the topic you just
covered, here’s an example. Finally, include your content as one of the helpful resources. For example, here’s a guest post that I published a while back. As you can see, I strategically linked out to my content as one of
the resources to check out. And that link brought in 78% more traffic than my author bio link. Pretty cool. And that leads us to strategy number two, use “Click to Tweet” links. This is one of the best ways to get more traffic through social media. In fact, click to tweet links are one of the main reasons that
this post from my blog has over 6000 social media shares. With that, let me show you
how click to tweet links work. First, find something
tweetable in your content. This could be a technique,
strategy, quote or statistic. For example, this post from my blog listed a bunch of list
building strategies. So I considered each strategy
on the list “tweetable”. Next, create a click to tweet link. To do that just head
over to clicktotweet.com and write your tweet and the tool will generate a special link for you. Finally, add that link to your content. Whenever someone clicks on the link they get a prewritten
tweet for easy sharing. It’s that easy. Moving right along to our third technique, publish more list posts. There’s no way around it, when
it comes to driving traffic to your website, list posts work great. And there’s evidence to back this up. BuzzSumo recently analyzed
a million articles to see which types of content worked best. And they found that list posts
crush other content formats. As you can see in this chart, list posts get six times more
shares than how-to posts and 40 times more shares
than infographics. And when I look at my own
content, I notice the same thing. List posts generate a ton of traffic. For example, this
massive list of SEO tools is one of the most successful pieces of content I’ve ever published. To date this list post has generated over 18,000 shares, 900
comments and 331,000 visits. With that, it’s time for
technique number four, overhaul and upgrade old blog posts. This simple strategy landed me 50.95% more traffic in seven days. Here’s exactly how I did it. First, I found a piece of content on my site that was out of date. And I found this guide on my
blog that was really outdated. Next, I updated and improved the post. Specifically I added new
screenshots, sprinkled in new strategies and
techniques and eliminated old strategies that didn’t work anymore. Finally I updated the post
to make the changes live. And just like that traffic to that page shot up like a rocket ship
and this wasn’t a fluke. I recently followed a similar
process with this post. This time, instead of
just updating the content I updated it and relaunched
it like a brand new post. So I shared the post on social media and sent out an announcement
to my email subscribers. Which lead to a significant
boost in traffic, including almost 5000 visitors in one day. So let’s keep it moving
with technique number five, add “Share Triggers” to your content. In my experience content largely
succeeds or fails based on one factor: whether or not the
content has share triggers. So, what are share triggers? Share triggers are things that you include in your content that
push people to share it. A lot of these principles were first discovered by behavioral scientists like Dr. Jonah Berger
and Dr. Katherine Milkman and they have proven in the lab, what I discovered through trial and error. When you include share
triggers in your content, people are significantly more likely to share and link to it. For example, one of the most powerful share triggers is known
as social currency. Social currency is the idea that we share things that make us look good. Looking good. And this share trigger is
a large part of the reason that this infographic that I made for a client a few years back did so well. In fact, this infographic
generated thousands of targeted visits in the first two days. Now there are dozens of reasons this infographic did so
well, from the design to the content promotion campaign. But a good chunk of it’s success was due to one simple thing: it contained the social currency share trigger. I’ll explain. At the time I made this infographic, lots of people were up
in arms about inflation. And my content backed up
their rants with solid data. So every time someone
shared my infographic, it made them look good. In other words, it boosted
their social currency. So they shared it, again and again. In fact the infographic even
got featured in google news. And it’s all thanks to the
social currency share trigger. Let’s dive right into technique number six for getting more traffic, go on podcasts. Podcasts are blowing up right now. In fact, one survey found
that 24% of Americans regularly listen to podcasts. Does that mean you should grab the nearest microphone and start a podcast, no. Instead, I recommend going on other people’s podcasts as a guest. This strategy works so
well that I try to go on at least two podcasts every month. In fact, over the last few years I’ve appeared on over 75 podcast episodes. And these episodes have brought me tens of thousands of visitors. For example, I once got 984 laser targeted visitors from a single podcast episode. As a bonus you usually
get at least one backlink in the show notes which can
help you rank higher in Google. Let’s move right along to
technique number seven, create predictably viral content. Is there a formula for creating
content that goes viral, no. If there was, everyone would use it. That said, there are four
things you could do to increase the odds that your content goes viral. First, viral content tends
to contain lots of visuals. This can be a bunch of images, or an infographic, or a video. The type of image doesn’t really matter. The important thing is that you
use visuals in your content. Why? Industry studies show that
image rich content gets 94% more social shares compared to
content that’s nothing but text. Second, viral content tends
to have a high utility. Utility simply means that your content is useful in some way. Maybe you show people
how to seed broccoli. Or maybe you teach people how
to nail their job interview. Either way, research shows that
extremely practical content has a very high chance of going viral. Third, long-form content tends to go viral more often than short
articles and blog posts. Like I mentioned earlier in this video, BuzzSumo recently analyzed
a million articles. Well in that same study,
they found that long-form content tends to get significantly more shares and backlinks
than short posts. In fact, as you can see,
content that’s at least 3000 words gets 208% more
shares than short articles. I’ve noticed the same thing, myself. For example, here’s a long-form article from my blog, a giant
list of SEO techniques. This post weighs in at a
staggering 6,525 words. And the simple fact that
my post is insanely long is a big reason that it’s been shared thousands of times, and
those shares have sent boatloads of traffic to my website. Lastly, viral content needs
an initial push to get going. Why? Well according to wordpress.com 2 million blog posts come
out every single day. So for your content to stand
out, you need to promote it. For example, entrepreneur
and backlinko reader Chris Gimmer, published this post on a site a while back, and it went viral. In fact, that single piece of content generated 17,000 visitors
to his site in one day. And it wouldn’t have
happened if Chris didn’t promote his content on sites like reddit, which led to hundreds of
visitors, within hours. Let’s keep things rolling
with technique number eight, post on social media at strategic times. So, CoSchedule recently analyzed the best times to post
on social media sites like Facebook, Pinterest and Instagram. So, what did they find? They discovered that these are the best times to post on each network. And now it’s time for our last tip, get more traffic with
content transformation. Content transformation is simple. Instead of starting from scratch, convert one of your articles
into another format, like an ebook, video,
infographic or podcast. For example, I published this case study on my blog a while back, as you can see, this post generated lots of
social shares and comments. But I knew that I could squeeze even more value out of this content. So I turned that post
into a YouTube video. That single video has over 90,000 views and has brought me hundreds
of website visitors. All from a piece of content
that I published years ago. You could republish your older content on sites like LinkedIn and Media. For example, I published this study of YouTube ranking factors
on my blog about a year ago. And I republished that same
piece of content as a LinkedIn article, which along with
my other LinkedIn posts, led to a decent chunk of targeted traffic. That’s the power of
content transformation. Now before we end this video I
want to show you a cool bonus technique, steal your
competitors traffic sources. Imagine that you can see exactly where your competitors get their traffic from. That would be a goal of mine, right? Well your competitors
probably aren’t about to send you their Google Analytics password. Fortunately, you don’t need it. That’s because you can see all of their top traffic sources
for free with SimilarWeb. SimilarWeb not only shows you
a nice overview of the sites traffic, but exactly where
they get that traffic from. So, what can you do with this information? For example, let’s say
that you noticed that one of your competitors gets a
big chunk of their traffic from guest posting on a particular site. Well you can guest post there too. Or let’s say they’re driving
lots of visitors from YouTube, it might be time to set
up a YouTube channel. You get the idea. Either way, with this approach
you don’t need to wonder what the best traffic
sources in your niche are. Instead, you get a list of sites that you can get targeted traffic from. Let’s end this video with one more quick bonus tip, drive traffic from forums. Forums are a very underrated
source of traffic. When you become an active member of a forum, you built a funnel. A funnel that brings people
back to your website. Let me walk you through
a real life example. When I first got started
with the Backlinko blog, I was starting from scratch. I had zero followers, zero visitors and zero email subscribers. And I knew that SEO and
social media can be great ways to get traffic but
they take time to kick in. So, to give my traffic a head start I became an active member of
a popular marketing forum. I answered questions that
people asked on the forum, and I even posted some original content. And this led to a solid influx of visitors to my brand new blog. So, there you have it. Nine techniques to help you
get more website traffic. If you learned something
new from today’s video then make sure to subscribe to the Backlinko YouTube Channel, right now. Just click on the subscribe
button below this video. Also, if you want exclusive
SEO traffic techniques that I only share with subscribers, head over to Backlinko.com
and hop on the news letter. It’s free. And now I’d like to turn it over to you. Which technique from today’s video are you going to try first? Are you going to start
writing more list posts? Or maybe want to drive
traffic from forums? Either way let me know by leaving
a comment below right now. I feel like I could do like
ten more videos right now. [inhaling] zool. Oh it’s a slide anyway, what am I doing? All right so this one I’m calling my mom. So nervous, man. But a good chunk- agh. How many ways can you squeeze a lemon?

Link Building: The solution to Safe POWERFUL Assist links in 2019

– Today you’re gonna learn exactly how to build powerful
backlinks to your site. In fact, I’ve used the strategies
that I’m about to show you to get links from sites like
Forbes, TechCrunch, Inc., Entrepreneur, and more. I’m Brian Dean, the founder of Backlinko. Today I’m gonna show you nine proven link building strategies and some advanced techniques I’ve never heard anyone else talk about. Keep watching. (light music) We have a lot to cover in today’s video so let’s get started. I started my first blog way back in 2010. Back then, spammy black hat
link building was all the rage. In fact, my go-to strategies were things like article directories
and link pyramids. Link pyramid? That sounds amazing. These black hat links worked okay until Google unleashed its Penguin update. This update wiped out 98% of my Google traffic
literally overnight. That’s when I decided to
go all in on white hat SEO. Thanks to the white hat
link building strategies I’m about to share with you, my organic traffic shot
up like a rocket ship. I also started to rank
for competitive keywords like video SEO, keyword
research, on-page SEO, and more. Without further ado, let’s kick things off with strategy number one, link roundups. Imagine if people publish blog posts for the sole purpose of
linking out to quality content, the type of quality content that you already publish on your site. That would be awesome, right? Fortunately for us, that’s a real thing and they’re called link roundups. Here is an example of a link roundup. What are link roundups exactly? Link roundups are daily,
weekly, or monthly blog posts that curate and link
to outstanding content. For example, this is a link that I recently built from a roundup. Now let’s break down the
exact process that I used to get that link. First, you need to find link
roundups in your industry. Here are a few search strings
that work really well. Just pop these search strings into Google and you should find tons
of high-quality roundups. Once you find the link roundup
that seems like a good fit, it’s time to pitch your content. Here is the email script
that I personally use. You want to send the script to the person that runs the roundup. As you can see, this script
isn’t pushy or spammy. I just let the person know
that my content exists and gently suggest that they include it in their next roundup. If your post is a good fit
for that person’s roundup, you’ll get a sweet link. That’s all there is to it. With that, it’s time
for our second strategy, broken link building. Broken link building is
one of my all-time favorite link building strategies. Why? You see, when most people build links, they send generic pictures
that offer zero value. Can I have a link, please? Thank you. Send. Here is the step-by-step process. First, add Check My
Links to Google Chrome. Check My Links is a free
Google Chrome extension that finds broken links on any page. I’ll show you how to use
this tool in a minute. But for now, let’s move
on to step number two. Find a site that you
want to get a link from. You probably already
have a few sites in mind. If not, just Google keywords
related to your industry. The sites that show up
in the search results are great sites to get backlinks from. For example, last year
I wanted to build links to this list of SEO tools so I googled things like SEO
checklist and SEO tutorial. Next, it’s time to check for broken links. To do this, just visit a few pages on the site you just found and run the Check My Links extension. This will reveal all the
broken links on that page. Finally, let the site owner
know about their broken link and offer your content as a replacement. For example, when I find a
broken link on someone’s site, I send them this email. Note how personalized my email is. The more you personalize your email, the more links you’ll get. Anyway when they reply to my message, I sent them the URL of the broken link, I also pitch my SEO tools
post as a replacement for the dead link. Because I added value first, then ask for something in return, people were happy to link to me. Now it’s time for strategy number three, build links from podcasts. A few months ago, I was checking out where one of the sites in my
niche got their backlinks from and I noticed that a big
chunk of their backlinks came from going on podcasts. So I decided to become a guest on as many podcasts as I could. In fact, I appeared on over 50 podcasts over the next year and 1/2. Not only did these podcasts
send some serious traffic my way but they resulted in tons
of high-quality backlinks. Moving right along to our next technique, create branded strategies and methods. A few years ago, I was searching
for some productivity tips and I came across this
post by Merlin Mann. In this post, Merlin outlined
something called Inbox Zero, a productivity approach
where you use your inbox as your to-do list. But that wasn’t what grabbed my attention. What shocked me was that this simple idea generated over 5,000 backlinks. When I looked over those
backlinks, I noticed a pattern. Most people link to the page because it outlined a strategy with a unique name, Inbox Zero. That’s when I decided that I would try naming my strategies too. The next time I talked
about a strategy on my blog, I called it the skyscraper technique. How did it go? The post where I first mentioned
the skyscraper technique has been linked to over 9,000 times. If you look at those links, 90% of them are due to the fact that I gave my strategy
a unique branded name. Okay, moving right along
to strategy number five, become a source for
reporters and bloggers. Here is the deal. Fortunately this isn’t as
hard as it probably sounds. In fact, it’s very doable thanks to a free service called HARO. HARO is like a dating
site for public relations. HARO connects bloggers and
journalists that need sources to people that want
links and press mentions. I personally used HARO to build links for mega news sites like Entrepreneur.com. To be clear, this strategy takes work and it’s not always easy. But in my experience,
it’s one of the best ways to build quality backlinks at scale. With that, let’s dive into
the step-by-step process. First, register as a source. Once you’re signed up,
you’ll get three emails a day from reporters looking
for sources like this. When you find a request
that seems like a good fit, send them your pitch. For example, a while
back, I saw a HARO request from someone that wanted to know what’s the difference between
graphic design and web design. So I submitted this pitch and I got this sweet
link from rasmussen.edu, which is an authoritative edu domain. Not bad. Next up, we have strategy
number six, pre-outreach. A while back, one of my readers, Emil, was getting ready to publish
this epic piece of content. But for that to happen,
he’d need to build links. So Emil decided to promote his post before he even published it. This is known as pre-outreach. Here is how it went down. First, Emil found blogs that
wrote about employee wellness and he sent them this message. Because he didn’t beg for a link, most of the people that Emil talked to were happy to hear from him. Then once Emil’s post went live, he sent a link to everyone that responded to his first email. And that led to a bunch of social shares and a nice contextual backlink. With that, it’s time for strategy seven, .edu resource page link building. It’s no secret that
links from edu websites are super powerful. The question is, how do you
actually get university sites to link to you? .edu resource pages. Here is how it works. Most universities have resource pages where they link to content that could help their
students and faculty. Here is an example of a resource page that links to content about
nutrition and supplements. For example, let’s say you
have a website about nutrition. First, you want to find resource pages like the one I just showed you. To do that, pop these
search strings into Google. Then look to see if a
piece of your content would be a good fit for that page. Finally, email the person
that runs that resource page this proven script. Now keep this in mind. That’s the bad news. The good news is, even
one or two of these links can make a massive difference
in your Google rankings. For example, I recently used this strategy to get a link from this resource page on the University of Michigan website. That single link made a significant dent in my organic traffic. If you thought that was cool, wait until you see strategy number eight, the moving man method. The moving man method is simple. First, find webpages,
resources, or businesses that are outdated, just rebranded, or recently changed names. Then find sites that are still linking to these outdated resources. Finally, let people know that
they’re linking to something that’s out of date. Let me show you how this works
with a real-life example. A while back, I read that a website for a big SEO agency suddenly shut down. This meant they had tons
of pages on their site that weren’t working anymore, pages that lots of people
were still linking to. Specifically I noticed that
an infographic about SEO on their site wasn’t working anymore, which was perfect because
I had just published my own SEO-focused infographic. Nice. That was the first step. Next, I had to see who actually
linked to this infographic. So I fired up a hrefs and
pulled all their links. Finally, I emailed everyone that still link to that infographic. I let them know that the
image wasn’t working anymore. I also let them know that my infographic will make a great replacement
for the BlueGlass one. As you can see, people were
more than happy to link to me. Speaking of infographics, it’s time for our last link building
strategy, guestographics. Last year, Backlinko reader
Matt Lawry had a problem. Matt runs Yellow Octopus, an
e-commerce site in Australia that sells gifts and he
quickly realized something, it’s really hard to build
links to e-commerce sites. After all, who would
want to link to a site that’s made up of 100%
product and category pages? What did he do? First, Matt put together
an epic piece of content, an ultimate guide to Australian gin. This guide contained everything
someone would want to know about gin from Australia in one place. Now of course Matt didn’t just sit back and wait for the links to roll in. He promoted his content
with email outreach. Because Matt reached
out to the right people and sent them personalized emails, some people even offered
to link to his guide. All these backlinks boosted
Matt’s rankings for a keyword that his customers search for
every day, Australian gin. His content even shows up in the highly coveted
featured snippet spot. Now before we close out this video, let me show you a cool bonus tip, find guest posting opportunities
with Google Images. That’s right. I said guest posting. Now a lot of people say that when it comes to building links, guest posting is dead. But is it true? Not really. In fact, when you’re just starting out, guest posting is one of the best ways to build links to your site. For example, when I
first started Backlinko, I guest posted like a madman. I wrote over 50 guest posts
and interviews in about a year. And the links I got from guest posting gave my organic traffic
a nice early boost. That said, I was very
strategic about things. I made sure to only write guest posts for quality sites in my niche. So if you run a site about the paleo diet and write a guest post
for a site about iPhones, that’s gonna look spammy. But when you write
mind-blowing guest posts for quality sites in your industry, those links do help. The question is, how do you
find sites to guest post on? Google Images. Here is the step-by-step process. First, find someone in your niche that writes a lot of guest posts. Second, grab the URL of
the headshot that they use in their author bio. Finally, pop that URL into
Google reverse image search. And boom, you get a list of places that guest posted presented
to you on a silver platter. Very cool. There you have it, nine of my all-time favorite
link building strategies. If you learned some cool new
stuff from today’s video, make sure to subscribe to the Backlinko YouTube
channel right now. Just click in the subscribe
button below this video. If you want exclusive SEO techniques that I only share with subscribers, head over to Backlinko.com
and hop on the newsletter. It’s free. Now it’s your turn. Which technique from today’s
video are you gonna try first? Are you gonna try broken link building? Or do you want to start
using Google Images to find sites to guest post on? Either way, let me know by leaving a comment below right now. Where were we? Wait. Link. That’s like every word. You lucky bastard. So we have some funny moments? Then we can just do those all at the end. Supposedly funny moments. So what, oh. That’s good. I might just take that up. Yeah, you got it rough over there.

Substandard #1 in Google [New Step-by-Step Case Study]

– In this video, I’m gonna show you how to rank number one
in Google step by step. In fact, you’ll see the exact process that I used to rank in the top three for the keyword list building. I’m Brian Dean, the founder of Backlinko, and today, I’m gonna show you how to use strategies
like the content roadshow and the OBP formula to get
higher rankings in Google. Stay tuned. (soft electronic music) We’ve got a lot to cover in today’s video, so let’s get started. I recently published a
post to my blog called 17 Insanely Actionable
List Building Strategies, and my target keyword for
that page was list building. Now, the keyword list building
is insanely competitive. Think about it, every
email marketing company in the world wants to
rank for this keyword, and I’m a one-man show going head-to-head against giant companies like MailChimp, AWeber, and Infusionsoft. Bring it on, bring it on. At first, I wasn’t sure that I’d be able to outrank these big brands for such a competitive keyword, but thanks to the process
I’m about to share with you, by post quickly hit Google’s first page for my target keyword. Today, I rank in the top
three for list building. My post also ranks number one in Google for dozens of related keywords
like list building tips, list building strategies, and more. Thanks to all these first-page rankings, that single piece of content has brought in 79,807 visits
since I first published it. Okay, enough bragging. It’s time for me to show you how I did it. Specifically, I’m gonna show you how to rank in Google
for competitive keywords. Without further ado, let’s kick things off with step number one, make your
content insanely actionable. Google recently rolled out a major update to their algorithm called RankBrain. RankBrain measures how Google searchers interact with your site
in the search results. If people like your result, Google gives you a rankings boost. If not, they’ll drop your
rankings like a stone. From my own SEO experiments, I found that all Google searchers want the same thing, actionable content. Think about it. When someone searches
for something in Google, they don’t want to read some
random person’s opinion. Instead, they want tactics that they can use to solve
their problem right away. If you can give that to them, Google will notice and
bump you up a few spots. For example, when you search
for the keyword list building, you don’t want to hear why building your email list is important. You don’t want my take on
the future of list building. You want simple strategies
that you can use right away. That’s why my post has
zero fluff and zero filler. It’s literally a short intro and 17 bite-sized tips
that you can implement within a few minutes. Because Google searchers love my result, I rank above sites like HubSpot and Forbes even though they have way
more backlinks than I do. Next up, it’s time for step number two, use the OBP formula. I recently conducted the biggest search engine ranking factor study ever, and one of our most interesting findings was that sites with a low bounce rate tend to rank above sites
with a high bounce rate. As you might already know, a bounce is when someone visits your site, and then quickly jumps
back to the search results. Obviously, if lots of people
bounce from your site, it sends a strong message to Google that people don’t like your content. Like I just mentioned, if people
aren’t liking your content, Google will notice,
and drop your rankings. Fortunately, there’s a simple way to improve your bounce
rate, the OBP formula. It’s a content introduction formula specifically designed to
reduce your bounce rate. Here’s how it works. First, you have the outcome. Start your intro off with the outcome that your reader wants. For example, what does someone searching for list building want? More email subscribers,
so I start my intro off with that outcome front and center. Okay, so now that you’ve hooked them with the outcome, it’s
time for the benefit. Here’s where you outline the benefit that someone will get
from reading your content. For example, my intro says that you’ll get access to 17 techniques that’ll help you get more leads. Finally, it’s time for the preview. This is simply where you preview what your content has in store for them. For example, my preview gives people a sneak peak into my post, which makes them want to keep reading. Now it’s time for our third
step, use external links. Last year, an SEO agency in the UK ran an experiment to see if
linking to other websites helped improve Google rankings. They found that pages
that used external links consistently outranked
pages that didn’t link out. That’s why I always generously link out to other authority sites in my content. For example, in my post, I use 16 external links,
including links to authority sites like the Journey of Commercial Research. Now, to be clear, I don’t think that external links are super important, but every little bit helps, especially when you’re going
after competitive keywords. Now that you’ve added external links, it’s time to use internal links. Next, it’s time to create internal links that point to the page
that you want to rank. In other words, add links from other pages on your site to your new post. Those internal links will send link authority to your post, which can help your Google rankings. For example, you can see that I link from these two pages on my site to my list building post, which funnels juice to the
post that I want to rank. Not only that, but the
pages I’m linking from are topically related to
my list building post, so this tells Google, hey, these closely-related pages are all linking to the same post. That post must be important, so you should rank it higher. Okay, so now that your
links are good to go, let’s move on to the fifth step, add images, visuals, and other multimedia. Imagine that you had
two pieces of content. Let’s call them Blog
Post A and Blog Post B. Let’s say that both pieces of content were exactly the same
with one major difference. Content A looked ugly, and Content B used lots of nice images. Which post will do better? According to lots of
industry research, Content B. In fact, a study conducted
by Sheffield University in the UK found that people judge content based on design first. Then, they size up the
actual written content. If your content is a
giant, ugly wall of text, Google users are gonna instantly bounce, but if your content uses lots of images, charts, visualizations, infographics, videos, and quizzes,
they’re gonna stick around and read your stuff, which can
help your ranking in Google. For example, my post is
packed with screenshots, visuals, and other multimedia that help make my content look nice. Now, I should point something out. You don’t need to go crazy and use a million images in every post. Our search engine ranking factor study found that content with one image outranked pages that
didn’t use a single image. Using one image is way better than not using any at all. With that, it’s time for step number six, CTR-optimize your title. Like I mentioned earlier,
Google pays very close attention to how people interact with your site, and they want to see that people click on your site in the search results. If an above average amount of people click on your site, it tells Google people really want to see this content, and we need to push it
to the top of the page. This is known as organic
click-through rate, which is an SEO ranking factor that’s becoming more and
more important every day. If you’re not optimizing
your site for CTR, you’re missing out on a
lot of organic traffic. With that, here’s exactly what I did to optimize my title
for click-through rate. First, I emphasize that people could use my content right away. Like I mentioned before,
Google searchers are impatient. They want an answer to their question or help with their problem now, so it’s important to emphasize that your advice works quickly. That’s why I included the phrase, “That work fast,” in my title. Next, I made sure to use
a number in my title. Several industry studies show that titles that contain a
number get clicked on more than titles without a number, and a recent study by Polar found that odd numbers perform slightly
better than even numbers, so I made sure to include the odd number 17 in my title tag. The combination of
emphasizing quick results and using an odd number helped
increase my organic CTR, which pushed my site over my competitors on Google’s first page. Moving right along to step number seven, which is to optimize your
content for semantic SEO. You already know that you should mention your target keyword a few
times in your content. For example, you can see that I mention my keyword a handful
of times throughout my post. Now, I’m not keyword-stuffing here. That doesn’t work anymore. I’m just using my target
keyword a few times to let Google know that my
content is about that keyword, and to help them understand
my content even better, I optimize it for semantic SEO. This isn’t nearly as
complicated as it sounds. Semantic SEO simply means that Google now tries to understand
the topic of your page, not just individual keywords. To take advantage of semantic SEO, all you need to do is sprinkle related words and phrases
into your content. These related words and phrases help Google understand
your content’s topic. For example, let’s say
that you just wrote a post about being more productive, and your main keyword for that
post is productivity tips. You just search for that keyword and related keywords in Google. Then check out the
searches related to terms at the bottom of the first page. Finally, add those terms to your content. You can also use Google Suggest. Enter your keyword into Google, and see what Google suggests to you. Again, add a handful of
these to your article, and you’ll help Google better understand what your content is all about. In my case, I found
semantically-related terms like list building strategies and how to build an email list, so I added those terms to my
content where it made sense. Simple. Let’s keep it moving
with step number eight, generate lots of comments
on your blog posts. Can comments really help your content rank better in Google? Definitely. In fat, a Google employee recently said that comments can help
a lot with rankings. If you go to my blog, you’ll notice that I tend to get lots of
comments on every post. These comments are one of the main reasons that I’m able to rank for so
many competitive keywords. The question is, how do
you actually get people to comment on your content? Here are two tips that work great. First, reply to every single content. I’m shocked at how many people complain that no one comments on their stuff, and then completely
ignore the few comments that they do get. To show people that I respect their take, I reply to almost every
comment that comes in. For example, you can
see that I took the time to reply to everyone that left a comment on my list building post. This shows anyone that reads my post that I read and reply to comments, which makes them more likely to leave a comment too. Over time, Google sees that my content isn’t just a page of text, but an active community,
so they rank it higher. That said, the hardest part is usually getting the ball rolling
with the first few comments, which leads us to our second tip, make a conclusion or call
to action to comment. Let’s face it, most people’s conclusions are boring summaries of their post. They say things like, “There you have it, “six ways to blah, blah, blah.” Needless to say, a conclusion like that isn’t gonna light a
fire under anyone’s butt to actually write a comment. Instead, I recommend making
your entire conclusion a call to action that
encourages people to comment. For example, today, my post conclusion asks people to subscribe to my newsletter, but in the early days of the post where I tend to get 75% of my comments, my conclusion looked something like this. With that, it’s time
for our ninth strategy, use click-to-Tweet buttons. This is one of my favorite ways to get more social shares and traffic. I’ll explain how
click-to-Tweet buttons work in detail in a minute,
but the basic gist is that you add a bunch of buttons to your content that people can use to Tweet individual strategies from your post. In fact, my list building post includes 17 click-to-Tweet buttons. Now, I should point something out. Google probably doesn’t use social shares like Tweets, Facebook
likes, or Pinterest pins as a direct ranking signal. In other words, people sharing your stuff on social media won’t
help with SEO directly. That said, social shares
can bring your content more traffic, and the
more traffic you get, the better your chances
that some of these visitors will link to your site. Those links will directly
improve your rankings. With that, here’s how to create click-to-Tweet buttons step by step. First, find a tip, strategy, or quote in your content
that’s worth sharing. For example, because my
content was a list post, I decided that every technique on my list would make for a great Tweet. Next, use clicktotweet.com to
make a click-to-Tweet button. Simply write the Tweet you want, and it’ll create a link that you can use. Finally, add those links to your content. You can use buttons like I used here, or you can just make the
links plain text like this. Either way works. When someone clicks on one of
your click-to-Tweet buttons, they’ll get a pre-made
Tweet that they can use to share that specific
strategy with their followers. Let me tell you, these work great. In fact, most of the Tweets
that I got on my post are from people that shared
using my click-to-Tweet buttons. With that, it’s time
for strategy number 10, promote your content with
the content roadshow. Here’s the deal, if you want
to rank in Google today, you need to strategically promote every piece of content that you publish. In fact, this is a mistake I made when I was first starting out. When I launched my first
website a few years ago, I would just publish a bunch of content and hope for the best. I call this the publish-and-pray approach. Please rank in Google,
please rank in Google, please rank in Google. Back then, I underestimated
how hard it can be to actually get people to see the content that you publish, so I just published and prayed. One day, I read that
WordPress-powered sites alone put out two million blog
posts every single day. That’s when I realized that the chances of my content standing out without any promotion was
like winning the lottery, so I decided to promote
everything that I published. Over the years, I developed a handful of content promotion
strategies that work great. One of my favorites is
called the content roadshow. Thanks to the content roadshow, I was able to get my post in
front of influential bloggers, bloggers that shared my
post with their audience. With that, here’s the
step-by-step process. First, find people that are legitimately interested in your post’s topic. For example, for my
content, I found people that wrote about building an email list, or people that had shared
content on that topic. You can find these people
by searching in Google, or using a tool like BuzzSumo. Next, you want to email these people to see if they’re interested
in reading your content. This is key. You see, when most people
promote their content, they’re way too pushy. In fact, I get emails
like this all the time, emails that ask or beg
me to share their stuff, and I instantly delete them. Delete, delete, delete. Instead, I recommend a two-step approach. First, send the blogger this email that gauges their
interest in your content. That way, you’re not shoving
a link in somebody’s face. Here’s a real life example. When someone gets back to you saying that they’d like
to check out your content, then send them a link. Also, note that I don’t
ask for a share here. Again, the point of the content roadshow isn’t to be a pushy jerkface. I mean, nobody likes a pushy jerkface. Instead, the goal is to get your content in front of people that
have the power to share it, and these people aren’t dumb. If they like your
content, they’ll share it. There’s no need to even ask. In fact, you can see
that many of the people that I reached out to happily shared my content
with their followers, which led to hundreds of visitors that would’ve never seen
my content otherwise. Now, before we close out this video, let me show you a cool little bonus tip, which is to regularly update your content. Back in the day, I’d publish a post, promote it, and never look at it again. I realized that, over time, a lot of the content on
my blog was out of date. For example, for my list building post, I had old screenshots, outdated numbers, and tools that didn’t even exist anymore. Not only did this outdated
content hurt my readers, but it was bad for SEO too. Whenever someone came
to my site from Google and saw that my stuff was outdated, they’d bounce back to the search results to find something that was up to date. That’s why I set aside
about one day per quarter to review my content and update it. Sometimes, my content just
needs a new paint job, so I’ll replace broken
links, add new screenshots, and rewrite certain sections to make them more current. I’ve done this a few times
over the past year or so, and I’ve noticed that these small tweaks and upgrades help improve my
content’s long-term rankings. Sometimes, a new paint job won’t cut it. My content needs a complete overhaul. For example, this post on my
blog was pretty out of date. It was also lacking a lot of detail compared to the other content that was ranking for my
target keyword, white hat SEO, so I went in and completely overhauled and upgraded my post. For example, I improved
my page’s readability and structure so that Google searchers could find what they needed even faster. I also added a new case study to make the steps easier to
understand and implement. Finally, I answered questions
that people asked me in blog comments and on Twitter. For example, lots of people asked me if the ROI of creating awesome
content is really worth it, so I added some data to show that, at least in this example,
publishing world-class content is well worth it. Those improvements helped increase that page’s organic traffic by over 250%. Okay, so I hope today’s video helped show you how to rank in Google, and if you learned something
new from this video, make sure to subscribe to the Backlinko YouTube channel right now. Just click on the subscribe
button below this video. Also, if you want exclusive SEO strategies that I only share with subscribers, head over to backlinko.com and
sign up for the newsletter. It’s free. Now, I want to turn it over to you. Which strategy from today’s
video are you gonna try first? Are you gonna start using external links, or update your older content? Let me know by leaving a
comment below right now. Am I good, lined up? Okay. That’s a lovel– (mumbles) Is that how you make it rain? I don’t know, it’s like (moans) You were doing, like, a three-finger. So I added those terms to my co– Sorry. I needed to be ready. Bring it on, bring it on.

The perfect technique to Fetch Extra Views on YouTube (Works GREAT In 2019)

– Today you’re gonna
learn exactly how to get more views on your YouTube
videos step-by-step. I should point something
out, right off the bat. This video is meant for advanced YouTubers so I’m not gonna repeat the same tips you’ve heard a hundred times already. Like share your videos on social media. Instead, you’re gonna
learn advanced strategies that work fast. In fact, I use the same exact process from this video to quickly grow my views from almost zero to over a
hundred thousand views per month. I’m Brian Dean, the founder of Backlinko. If you want to get lots
of views on every video that you publish, make sure to
watch the rest of this video. Nothing’s more frustrating
than creating a great video, putting it up on YouTube
and getting no views. Trust me, I can relate. When I first started on
YouTube, my videos struggled to get any views. Refresh, refresh, refresh. Still no views? But I stuck with it. Over the years, I developed
a process for getting views that actually worked. This step-by-step process
helped me grow my views, subscribers, and traffic in record time. Now it’s time for me to
share this process with you and show you exactly
how to get lots of views on your YouTube videos. Let’s kick things off
with step number one, get more audience interaction. Does YouTube pay attention
to how many people interact with your video? According to YouTube, definitely. In fact, they state that, “Videos are ranked based
on a variety of factors “including how well the title
description and video content “match the viewers query. “Beyond that, we look at which videos “have driven the most engagement.” In other words, YouTube promotes videos that people engage with. So, if you can get more likes, comments, and subscribes, YouTube will
show your video to more people. The data backs this up. According to a YouTube
ranking factor study I did last year, audience
interaction signals turned out to be a huge
YouTube ranking signal. In fact, we found that
audience interaction signals like comments, likes, and subscribes all correlated with higher
rankings in YouTube. Okay, so how do you actually get more audience interaction signals? Here are two strategies that work great. First, give your viewers
a multiple choice question at the end of your video. Why? People love giving their opinion. But they hate thinking. So, instead of asking your
viewers to share their thoughts, give them an easy
multiple choice question. For example, in this
video, I outline a bunch of different SEO strategies. And at the end of the
video, I asked my viewers, which of two specific
strategies from the video they’re gonna try first. Second, reply to every
single comment that you get. When someone see that you actively engage with your audience, they’re
more likely to leave a comment. And more comments equals more views. Also, according you YouTube, quote, “If your viewers love what they see “and have positive interactions, “they’re more likely to share your videos “and recommend them.” That means even more views. For example, you can see that
I reply to all of my comments in the first week after
one of my videos goes live. Now, it’s time for our second step. Promote your videos on Quora
and other online communities. Forums, Quora, Reddit, and
other online communities are awesome places to get more views on your YouTube videos. Here’s the exact process. First, search for a
question that your video could help answer. For example, a while
back, I help published this video about link building. So, I searched in Quora
for keywords like SEO and link building. I came across this question. I knew that just linking
to my video as an answer would be spamming. So, I wrote out a helpful response that could stand on its own. Then, I embedded my video
at the end of my response in case people wanted to see more details. That’s all there is to it. Now, it’s time for our third step for getting more views on YouTube. Optimize for session time,
which is a little known metric that might be YouTube’s number
one ranking factor right now. You probably already heard
about audience retention which is the percentage of
your video people watch. You may have also read
about total watch time, which is the total amount of minutes that people have spent watching your video over it’s lifespan. Both of these are important
YouTube ranking factors. That said, there’s one huge metric that not as many people
talk about, session time. Session time is the total amount of time that someone spends on YouTube after they start watching your video. For example, let’s say
that you just published a video about the paleo diet and someone watches your
video all the way through. That’s great, this will
boost your audience retention and total watch time. But here’s where things get interesting. YouTube also pays very close attention to what the user does next. If they click away from YouTube or close their browser, that’s bad. But if that person watches
another one of your videos, that’ll increase your session watch time. Because your video is
keeping people on YouTube, they’ll thank you by ranking your video in the search results and have you show up in the suggested video sidebar. In fact, YouTube has
said on the record that, “The algorithm for suggesting videos “included prioritizing videos that lead “to a longer overall viewing session.” The question is, how you do
you increase your session time? Playlists. Playlists are awesome. Whenever someone watches a
video that’s on a playlist, it’ll automatically play the other videos on that playlist, boosting your
session time automatically. And from my own testing, I’ve noticed that creating playlists
has significantly increased my session time which has
dramatically boosted the views for all the videos on my channel. So, I recommend creating
a few different playlists that each have four to five videos. Then, put these playlists
on your channel page. As a quick pro tip, I recommend using benefit-rich playlist titles. That way, more people actually click on and watch your playlists. For example, I used to name my playlists whatever came into my head. That led to boring playlist titles like Link Building Strategies
and White Hate SEO. Today, I give my playlists
a compelling name that will encourage people to click. And if you check out my channel page, you’ll notice that I
now use playlist titles like How to Get Higher Google Rankings and Advanced SEO Strategies
and Case Studies. With that, let’s get
into step number four, which is to optimize your
videos around video keywords. You might’ve noticed that YouTube videos are dominating Google search results. In fact, over half of all Google
results contain one video, most of which are YouTube videos. If you optimize your video around keywords that already have videos on
the first page of Google, you can get more views. I call keywords that have video results in Google, video keywords. Not the most creative name,
but it gets the job done. You see, many Google search results only link to web pages. But, video keyword results
reserve a section of the page specifically for YouTube videos. These are the type of keywords that tend to be video keywords. Why is this so important? Well, let’s say you
wanted to create a video around the keyword YouTube marketing. When you search for
that keyword in Google, you don’t see any video results. Even if you create the best video about YouTube marketing ever made, it’s not gonna rank in Google. So, how do you find video keywords? It’s easy, just search for
your keyword in Google. If you see at least one YouTube video in the search results, you
just found a video keyword. And give yourself a high-five. With that, it’s time for step number five. Optimize your channel
using the PAS method. When I first started out on YouTube, I didn’t put a lot of thought into optimizing my channel page. Instead, I focused a 100% on
each video that I published. I thought to myself, “My
channel doesn’t matter “as long as my videos are
optimized, I’m all set.” As it turns out, I was wrong. The more I studied successful channels, the more I realized that
they put a lot of effort into optimizing their channel to maximize views and subscribers. Sure enough, when I finally
optimized my channel, my views and subscribers
significantly increased. For example, my old
channel had an ugly header that cost me about five bucks. Even worse, my videos were
listed in random order. There wasn’t any rhyme or
reason for how my channel was set up or structured. Today, my channel is
professional and appealing. It’s also keyword optimized for terms that my target audience searches for. More on that later. With that, it’s time for me
to show you how I optimize my channel using the PAS method. The P-A-S in PAS method stands for Playlists, About, Subscribers. First up, we have playlists. We already talked about playlists and how they can help you
improve your session watch time. So, now that you have
some playlists set up, it’s time to add them
prominently to your channel page. That way, when someone clicks over from one of your videos to your channel, you’ll have a bunch of awesome
playlists for them to watch. For example, you can see that my channel has three playlists strategically
placed on my channel page. Next, it’s time to optimize
your pages about section. So, why is your channel’s
about section so important? First, your about section
helps YouTube understand what your channel is all about. Just like with the video
description and video tags. So, it could help your video SEO. Also, a well optimized
channel can rank in YouTube for popular keywords. To optimize your about
section, just include keywords that you want your videos to rank for without keyword stuffing. For example, you can see
that my about section content sounds nice and natural. But, I also make sure
to sprinkle in keywords that I want my videos to rank for. Finally, it’s time to
optimize your channel to get more subscribers. Imagine that you just
watched a great video. But, when you go to that
video’s channel page, it looks like this. How likely would you be to
watch more of their videos? Or subscribe to their channel? Not very. On the other hand, let’s say
their channel looked like this. You’d be much more likely
to subscribe, right? Of course, this channel is about Star Wars which makes it automatically awesome, but you get what I mean. Fortunately, it’s not hard to create a nice looking channel. All you need, is a channel icon, a professional channel art banner, and a trailer that briefly tells people why they should subscribe to your channel. Let’s dive right into step number six. Promote your high-retention
videos as a card. Sometimes you have a video on you channel that has the potential to be huge. It just needs a little push. Here’s how to give it that little push. First, log into your YouTube analytics and click on audience retention. Then, look at the average
view duration column. This is the average amount of time that each person spends
watching your video. If you can get more views on a video, that already has a high view duration, that video will rack up
lots and lots of watch time. Which means YouTube will
promote the heck out of it. The best way to send more
people to that video, feature that video as a card
on one of your other videos. To do that, just head over to a few of your most popular videos and add a card that links to the video
you want to promote. For example, this video from my channel has an average view duration
of five minutes 22 seconds. I haven’t done much to promote this video and that’s probably why it
doesn’t have that many views. So, I added a card from some
of my most popular videos to that video. That way, my video will rack
up more total watch time and get promoted across
YouTube’s platform. As a pro tip, you can also
feature the same video on your channel page. Just set that video to appear at the top of your channel page
and, bada-bing-bada-boom, more people will see that video. Let’s move right along to step seven, the Facebook preview. This is a little hack
that I recently discovered and it works great. So, you already know that
you should promote your video on social media sites
like Twitter and Facebook. But if you just link to
your video in your post, you’re making a big mistake. Instead, I recommend using
the Facebook preview. Let me show you how this works
with a real life case study. I wanted to get more views
on this YouTube video that I published on my channel. So, the first thing I did
was grab a clip of my video and uploaded it to Facebook. This clip should be
between 30 and 90 seconds. Then, I wrote a post that
contained the title of the video. You don’t need anything fancy here or to sell your video that much. Short and sweet works best. That way, the focus is on your video. I also mention that the
full link to the video is in the comments. I left a comment that linked
to my video on YouTube. This strategy worked out great. My Facebook preview video was
viewed more than 3,000 times. And lots of those people went to YouTube to see my full video,
which led to a huge spike in views on day one. And that’s all there is
to the Facebook preview. Let’s move right into step number eight, optimize your videos
for SVO, get more views. It’s crazy, everyone and their
mom focuses 100% on ranking their videos in YouTube search and they sleep on suggested video. This is a very, very bad idea. In fact, the vast majority
of views on YouTube don’t come from YouTube search. They come from the
suggested video sidebar. Even though I rank for a
lot of competitive keywords, I actually get more views
from suggested video than YouTube search. That said, how do you
actually get your videos to appear as a suggested video. The secret is to optimize your video around the same keywords
that popular videos are optimized around. I call this process SVO,
suggested video optimization. Here’s exactly how it works. First, find a popular
video in your industry. Now, the exact number
of views that you want to look for will depend on your niche, but in general, the more views
this video has, the better. Next, create a video on the same topic as the popular video. But make it even better. You can make a video better
by including more content, making your advice more actionable, or including more visual elements. Finally, optimize your video
around the same keyword that the popular video
is optimized around. Specifically, you want
to use the same keywords that video uses in your video
title, description, and tags. If your video is awesome enough, YouTube will pop your video
next to that popular video, leading to lots and lots of views. Okay, so, now it’s time for out last step to help you get YouTube views, create emotionally compelling titles. It’s no secret that the right thumbnail can get more clicks on your video, which will lead to more views. But, I don’t see as many people
talk about your video title. The truth is, your video
title can make or break your entire video. In fact, YouTube states that according to their own internal
data, “Well written titles “can be the difference
between someone watching “and sharing your video or
scrolling right past it.” That’s why I make sure
all of my video titles are optimized for SEO. But, also to generate clicks. From lots and lots of testing, I’ve found that emotionally compelling
titles work best on YouTube. Now, emotional titles have been shown in industry studies like
this one by BuzzSumo to get more clicks on articles. As it turns out, this also
applies to video titles on YouTube videos. The best way to add
emotion to your video title is to pop your title into the
American Marketing Institute’s headline analyzer. This tool will rate the
emotion of your title. You want your title to get
a score of at least 25% but in general, the higher the better. If you title isn’t
racking up a high score, consider adding these
emotionally compelling terms to your title. For example, when I put this video’s title into the tool, it gets a score of 33.3% That’s more than good enough. Let’s cap things off
with a quick bonus tip, publish your videos at the right time. So, what’s the best time to
publish a video on YouTube? Believe it or not, but
there’s data on this. Specifically, a study by a YouTube network called Frederator,
recently shed some light on this question. They found the best time
to publish a YouTube video to maximize views is between
12 and 4 P.M. eastern during the week and between
9 and 11 A.M. on the weekend. They also found that
the best days to publish are Thursdays and Saturdays. So, that’s my nine-step
process to help you get more views on YouTube. Did you learn some cool
new stuff in today’s video? Then, make sure to subscribe to my YouTube channel right now. Just click on the subscribe
button below this video. Also, if you want exclusive
SEO and traffic techniques that I only share with subscribers, head over to Backlinko.com
and hop on the newsletter. It’s free. Now, I want to turn it over to you. Which technique from today’s
video are you gonna try first? Are you gonna make more emotional titles? Or try the Facebook preview? Let me know by leaving a
comment below right now. About session, section. When I first started out, on YouTube… Playlists, is that how you say it? Now what? I heard that, too. I think it’s eight or nine. That explains it.

My 15 All-Time BEST SEO Guidelines (That Get Results)

– Today, you’re gonna see my
15 absolute best SEO tips ever. I’ve used these exact strategies to rank on the first page
of Google for keywords like on-page SEO, keyword
research, and link building. The best part, all the
tips I’m gonna share with you are insanely actionable. I’m Brian Dean, the founder of Backlinko, and in this video, I’m gonna reveal my favorite keyword research
strategy, what I learned from analyzing one million
Google search results, and a new SEO technique
that’s crushing it right now. Stay tuned. (mellow electronic music) Before I reveal tip number
one, a quick word of warning: The tips I’m about to share with you aren’t the here today,
gone tomorrow strategies that stop working after a few months. In fact, I’ve used some
of these techniques since way back in 2012,
and they still work great. Why? Because my SEO tips give
Google what it wants. So whether you’re watching this today or three years from now,
you can use the techniques from this video to get higher
rankings and more traffic. So without further ado,
let’s dive right in with tip number one, which
is to use short URLs. When I first started with
SEO, I’d use the first URL that popped into my head, and that led to long, ugly URLs like this. Today, I make sure to
only use short URLs, why? Because all things being equal, short URLs rank better than long URLs. In fact, I recently analyzed one million Google search results, and we discovered that short
URLs rank best in Google. Let’s move on to tip number two, which is to use Amazon for keyword ideas. Did you know that you could use
Amazon for keyword research? Well you can, here’s how: First, find a popular book
in your niche on Amazon. Next, check out the
book’s table of contents. Each chapter is a potential
topic or keyword idea. Finally, pop the chapter titles into your favorite keyword research tool to see if they get searched for on Google. Now it’s time for our third tip, which is to optimize
your title tag for CTR. I probably don’t need to
tell you that you should include your target
keyword in your title tag, but what you might not
know is that you also wanna optimize your title
tag for click-through rate. Why, two reasons: First, when you improve your CTR, you get more traffic without
needing high rankings. For example, let’s say that you rank number four
for your target keyword. If you double your CTR,
you double your traffic. Second, Google recently stated that they use CTR as a ranking signal, and this makes sense
if you think about it. If lots of people click on your result, it sends a clear message to Google that this page is a great
result for this keyword, and they’ll give you a rankings boost. Bottom line: Optimize your title tag not just for keywords, but for CTR too. I’ll show you exactly how to
boost your click-through rate later in this video, but for now, let’s dive into tip number four, which is to publish content
that’s at least 1,890 words. Remember that ranking factor
study that I mentioned earlier? Well, one of our most
interesting findings was that longer content tended to rank better than short content. In fact, we found that the
average first page result in Google contained 1,890 words. Yes, this goes against the idea that people online have
short attention spans, but the data proves
this clearly isn’t true, because the fact is this: When you create a high-value resource, people will want to read it,
even if it’s really long. For example, I have a post on my blog called E-commerce SEO,
The Definitive Guide. This post is over 5,000 words,
and it ranks in the top three of Google for my target
keyword: E-commerce SEO. Bottom line: If you have a page
that you really wanna rank, make sure it contains at least 1,890 words of awesome content. Let’s dive right into tip number five, use title tag modifiers. Believe it or not, but most
of your search engine traffic comes from very long,
very specific searches. For example, someone searching
for a new pair of slippers might search for something like this As you might expect, insanely
long keywords like this aren’t gonna show up in
any keyword research tool. If they don’t show up in a tool, how can you possibly optimize around them? It’s easy, just add
modifiers to your title tag. Some of my favorite title tag modifiers are the current year, best, review, free shipping, and checklist. So you wanna make your title
tags look something like this. With a title tag like this, you’ll rank for your target
keyword, fluffy slippers, and dozens of long-tail keywords too. Yes, my fluffy slippers
just came in the mail. With that, it’s time for tip number six: Use keyword-rich URLs;
this is a simple one. Whenever you create a URL
for one of your pages, make sure it contains your target keyword. For example, here’s a page at Backlinko optimized around the keyword SEO Tools. As you can see, the URL is short which is the tip I showed you earlier. And you can also see that the URL contains my target
keyword, it’s that simple. Let’s jump into tip number seven which is to use numbers in
your title tag to boost CTR. Remember a few minutes ago when I said that Google uses your
site’s click-through rate as a ranking factor? If lots of people click on your result, it sends a clear message to Google that this page is a great
result for this keyword, and they’ll give you a rankings boost. The question is, how do
you improve your CTR? One of the easiest ways to
get more clicks on your result is to add a number to your title tag. According to our a recent industry study, titles with numbers get 36% more clicks than titles without a number. That’s why I make sure to use a number in almost every single one of my titles. Moving right along here, we’re already onto tip number eight: Use
two-step email outreach. I probably don’t need to tell you that to rank in Google today,
you need to build backlinks, but not just any backlinks,
white hot backlinks from authority sites in your industry. The question is how do you do it? In my experience nothing beats
old-fashioned email outreach. That said, there’s a right and wrong way to do email outreach. You see, most people send out hundreds of spam emails begging for links. In fact, that’s what
I did back in the day. It didn’t work back then, and it definitely doesn’t work today. Instead, I recommend
two-step email outreach. Let me explain how two-step
email outreach works with a real life example:
A Backlinko reader named Mike Bonadio was
promoting an infographic for one of his clients. At first, Mike would ask for a link in his initial outreach
email, but it wasn’t working, so he decided to try a two-step approach, so in Mike’s first email,
instead of asking for a link right off the bat, he asked
if the blogger or journalist would like to see his infographic. When they said yes, he
followed up with a link pitch, and the two-step approach
led to 40% more responses than straight-up asking for a link. Speaking of link building, it’s time for tip number nine: broken link building. Broken link building is one of my favorite white hat link building strategies. Here’s how it works: First, find a site that you wanna get a link from. Next, find a broken link on that site. The easiest way to find broken links is to use the excellent Check
My Links Chrome extension. When you find a broken link,
look for a piece of content on your site that would
make a good replacement for the dead link; if
you don’t have something that would make a good replacement,
feel free to create one. Finally, email the site
owner to let them know about their broken link, and
when they get back to you, pitch your link as a replacement. That’s all there is to it. All right, next up, we
have SEO tip number 10: Choose keywords with
strong commercial intent. Here’s the mistake I see
a lot of people make, and it’s a mistake I made
a lot back in the day. What’s the mistake? Choosing keywords that have
zero commercial intent, so what does commercial
intent mean exactly? Commercial intent is the
likelihood that someone searching for a given keyword will buy from you. For example, someone searching
for premium yoga courses has a much higher commercial intent than someone searching
for free yoga videos. Wait, I have to pay for
this, I’m outta here. Fortunately, you can
easily size up a keyword’s commercial intent using
the Google keyword planner. The higher the estimated bid, the higher the commercial intent. Bottom line, yes a keyword’s
search volume and competition are important, but before
you decide on a keyword, make sure it has at least
some commercial intent. Let’s move on to tip number 11, which is a controversial one:
Delete underperforming pages. A while back a webmaster
trends analyst at Google said something very interesting: Don’t create low quality
and no value add pages, we think that it’s a waste of resources. The other thing is that you
just won’t get quality traffic. If you don’t get quality traffic, then why are you burning resources on it? In other words, having
lots of excess pages on your site is bad for SEO,
and that’s why I recommend deleting pages on your site
that don’t bring in any traffic. In fact, proven.com recently
deleted 10,000 pages from their site, and it’s
one of the main reasons that their organic traffic
improved by 88% in six weeks. Bottom line, delete low-quality
pages from your site. You’re not getting any traffic anyway, so you have nothing to
lose by deleting them. In fact, in my experience,
deleting these pages can help your remaining
pages rank better in Google. Now, it’s time for our
first video SEO tip: Optimize your videos
around video keywords. As you probably noticed, YouTube dominates Google’s first page for so many different keywords. In fact 45% of all Google search results contain a YouTube video,
but that also means that 55% of Google’s results don’t contain a video. Why is this important? Well, if you’re trying to rank your videos in Google, you need to make sure that there are already video
results for that keyword. Otherwise, your video is super
unlikely to rank in Google. So, before deciding on a
keyword for your video, search for that keyword in Google. If you see a YouTube video
on the first page, great. You just found a video keyword, but if you search for your keyword and don’t see a YouTube
result, then you might wanna choose a different keyword to optimize your video around. Speaking of keywords, let’s
dive into tip number 13: Use Reddit for keyword research. Reddit is one of my favorite places to find untapped keywords that my competition doesn’t know about. Where else can you find a site where people discuss literally
every topic under the sun? I mean, Reddit has an
entire section of their site dedicated to otters, otters, seriously. So, how can you use Reddit
for keyword research? Let me walk you through an example. Let’s say that you run a site that sells Paleo diet
meal replacement bars. You do a search for Paleo diet in Reddit. Then, check out any sub-Reddits or threads that cover that topic. When you see a topic
covered again and again, you have a keyword that
you should look into. Pop that keyword into your
favorite keyword research tool to see how many people search
for that term in Google. Rinse and repeat until you have handfuls of awesome keywords. Okay, it’s time for our
second to last tip, tip 14: Link out to authority websites. Wanna see something interesting? An SEO agency in the UK
recently ran an SEO experiment. They created ten brand
new website, all optimized around the same made up
keyword: Phylandocic. Phylandocic, phylandocic, how
do you even pronounce that? Anyway, the 10 websites were
all set up exactly the same way except five of them had
one major difference. They contained outbound
links to authority websites, and sure enough, the five
sites with outbound links ranked above the sites
that didn’t have any. Bottom line, link out
to authority websites in every piece of
content that you publish. Okay, here’s our last tip, tip number 15: Hack Wikipedia for keyword research. Just like Reddit, Wikipedia is
a keyword research gold mine. Here’s the exact process that I use to find amazing keywords on Wikipedia. Step one: Type in a topic
or keyword into Wikipedia. For example, if your site
publishes content about coffee, you’d wanna type coffee
into Wikipedia search. Step number two is to
look at other articles on Wikipedia that the
Wikipedia article links to. The anchor text of these links can be great keyword or topic ideas. Finally, for step number three, look at the table of
contents for that article. These can also reveal
amazing keyword ideas that would be hard to find otherwise. Did you learn some cool
new stuff in this video? Then, make sure to subscribe to my YouTube channel right now. Just click on the subscribe
button below this video. Also, if you want exclusive
SEO and traffic techniques that I only share with
subscribers, head over to backlinko.com and sign up
for the newsletter, it’s free. Now, I wanna turn it over to you. Which SEO tip from today’s
video are you gonna try first? Are you gonna add
numbers to your title tag or try Wikipedia for keyword research? Let me know by leaving a
comment below right now. Yeah, ’cause I just need
to go boom like this. My fluffy slippers just came in the mail. (laughs) I’m not feelin’ it. I’m gonna sit as long as I can. …because, ugh. (gargling) Look at you in your chair, comfy chair.

The correct procedure to Web More YouTube Subscribers in 2019

– In this video, I’m gonna show you how to get more YouTube subscribers fast. In fact, thanks to the tips I’m about to share with you, my channel now generates
5,347 new subscribers every single month. I’m Brian Dean, the founder of Backlinko. And today I’m gonna show
you nine proven strategies for getting subscribers on YouTube. And some advanced techniques I’ve never seen anyone else talk about. Keep watching. (mellow music) Over the last year, I’ve helped hundreds of YouTubers grow their channels. And one of my favorite
examples of this is, Jeff Rose from good financial sense. Jeff is a financial
planner from Nashville, that helps people save and invest money and a few years ago, Jeff decided to launch a YouTube channel. Unfortunately, despite publishing lots of high quality videos, his channel wouldn’t grow. He was stuck at a few thousand subs for literally years. That’s when Jeff decided to implement some of the strategies I’m about to share with you. And these proven strategies dramatically boosted
his YouTube subscribers. Jeff literally went
from 10,000 subscribers to 49,000 subscribers within weeks. And now it’s time for me to reveal theses strategies and show you exactly how to implement them. So lets kick things off
with strategy number one. Turn Your Watermark
Into a Subscribe Button. This strategy is like a cheat code for getting new subscribers. Up, up, down, down, left, right left, right, B, A, start. You probably already know that you can add a branded watermark to your YouTube videos. A branded watermark is a little icon that sits on the bottom right
hand corner of your video. Watermarks are cool because
people can subscribe to your channel without stopping the video or leaving the page. That’s the good news. The bad news is most people
use watermarks that don’t work. For example, the first watermark
that I used on my videos looked like this. I mean you can barely see that thing. Needless to say, that watermark
didn’t convert anyone. That’s why I decided to
try something different. Instead of a watermark that blended in, I used one that stood out. Specifically, I made my watermark look like a subscribe button. And that single change increased
the number of subscribers that I got from my watermark by 69.2%. And that’s why I recommend
making your watermark look like a YouTube subscribe button. After all, that’s the
goal of your watermark, to turn viewers into subscribers. So the more your watermark
looks like a subscribe button, the more subscribers you’ll get. Our second strategy is
to Use “The Top Formula” for your channel trailer. It’s not secret that a channel trailer can turn random viewers
into loyal subscribers. The question is how do
you create a trailer that actually works? The Top Formula. The Top Formula is a three step process for making a channel
trailer that gets results. Here’s exactly how it works. First you wanna address
your target audience in the first 10 seconds of your trailer. At this point, the person
watching your video isn’t sure if your channel is for them. That’s why they’re watching your trailer. So you wanna start your trailer off by addressing who your channel is for. Does your channel help
busy moms get in shape? Or maybe you show people how to become better public speakers. Now’s the time to address
that group directly. For example, I start off
my trailer by addressing my target audience, marketers. My target audience is made
up of people that are serious about marketing their online business. And right off the bat,
literally within five seconds, that group knows they’ve
found the channel for them. Next it’s time to tell your origin story. Here’s your chance to explain why you created your YouTube channel. And make no mistake, the origin story is very powerful. That’s because your origin
story helps your channel stand out from the thousands of other channels in your niche. Your origin story also helps your viewers relate to you as a person. Which makes them more likely to subscribe. For example, in my trailer, I tell the story of how I went from a guy that struggled with SEO, to a well known expert. Finally, cap your trailer off
with a pitch to subscribe. At this point, the
person watching a trailer is this close to subscribing. They just need a little push. So don’t be afraid to ask people to subscribe to your channel. In fact, YouTube recommends
that you end your trailer with an explicit call to action for viewers to subscribe. For example, at the end
of my trailer, I say so make sure to subscribe
so you don’t miss out on all the actionable SEO techniques I’m about to share with you. As a pro tip, don’t end
your trailer right here. Instead, add a five to
10 second end screen that displays a prominent
subscribe button. I’ve found that this helps convert even more viewers into subscribers. And lets move right along
to strategy number three, the “No Comment Left Behind” strategy. Did you know that replying to comments can help you get more subscribers? It’s true. In fact, YouTube states that when creators take the time to interact
with their loyal community, it can encourage audience participation and ultimately result
in a larger fan base. And I’ve seen this play out first hand time and time again. Remember Jeff Rose, that
guy I mentioned earlier? Well, Jeff makes sure to
reply to every single comment that comes in, even if it’s a simple thank you or thumbs up emoji. In fact, Jeff believes in
this approach so strongly, that he even replies to haters. Yep, Jeff, haters gonna hate. And this is one of the main reasons that Jeff’s channel is able to get so many YouTube subscribers every month. Personally, I also try to reply to every comment that I get. It doesn’t always happen. But I try my best. That said, I always reply
to comments that come in within the first 24 hours
of publishing a video. That way, people that
take the time to comment see that I read and care
about their thoughts. And now it’s time for our fourth strategy, The Winner Takes All Technique. This is one of my favorite ways to get more subscribers on YouTube. Here’s the step by step process. First, log into your YouTube analytics and click on Subscribers. Then click on YouTube watch page. And voila, just like that, you can see which videos generate the most subscribers for your channel. I call these videos winners because they’re proven to
generate an above average amount of subscribers. And if you can get your winners
in front of more people, you’ll get more subs. Here’s how. Your first option is
to make a winner video your channel trailer. This option makes the most sense if you don’t have a trailer set up yet. Because remember, your trailer is the first
thing people that aren’t subscribed to your channel see when they visit your channel page. So it makes sense to show them a video that converts these
people into subscribers. You can also include your winning video as the first video in a playlist. That way, whenever someone
watches one of your playlists, they see your winning
video right off the bat. For example, this video on my channel does a great job of turning random viewers into subscribers. So I made that video the
first video in this playlist. That way, whenever someone
watches that playlist, they see my winning video right away. Then I prominently displayed that playlist on my channel page. Simple. And once you’ve done that, it’s time for our next
strategy, strategy number five, Strong Channel Positioning and Branding. This is one thing that
skyrocketed my subscriber base. When I first started the
Backlinko YouTube channel, I didn’t spend one second thinking about my channel’s positioning. I thought to myself, as long
as you publish great videos, you don’t need to brand
or position your channel any sort of way. And it turns out I was wrong. Because when I positioned my
channel more strategically, my views and subscribers
increased significantly. Here’s exactly how to do it, First, write a one sentence description that describes what makes your
channel unique or different. For example, my channels’ positioning is Higher rankings and more traffic. That way when someone that wants high rankings and more traffic finds my channel, they say jackpot. And they smash the subscribe button. Pow! That’s the power of channel positioning. How about another example? Marie Forleo is a
blogger that helps people start and grow their small business. But unlike most other business channels, Marie doesn’t talk much about Facebook ads or email auto-responders. Instead, she focuses on helping the person behind the business. So she created a single sentence that helps her channel stand out from the thousand and one other marketing focus channels on YouTube. Create a business and life you love. Once you have your sentence it ready, plaster it on your channel page and in your videos. For example, I include
my channel’s positioning in my channel art, my About section, my animated logo, and more. I even say the words higher
rankings and more traffic in my videos. Next up we have strategy number six, Use a “Next Video” in Your End Screen. Here’s the deal. If someone watches one of your videos, you have one chance to turn
that person into a subscriber. But imagine that you
can get the same person to watch one, two, or even
five videos from your channel. They’d much more likely
to subscribe, right? Right. So how do you do that? Promote a next video in your end screen. You see when someone’s done
watching one of your videos, they’re thinking what’s next. Okay, now what? And when you feature a
video as a next video, you give them a clear
answer to that question. And another opportunity
to watch your content and subscribe. Here’s how to set this up, first include 10 to 20 seconds of time at the end of your
video for an end screen. Obviously, you wanna add
a big ‘ol subscribe button to your end screen. As you can see here, I make sure to add a prominent subscribe button to all of my end screens. That said, a good chunk of your viewers aren’t ready to subscribe yet. They need to see more
of your content first. And that’s where your next
video comes into play. To set up a next video, simply include the text next
video to your end screen. Now I like to use the phrase next video, but you can word this however you want. For example, you can use
terms like watch next, check out this video, or any other phrase that works for you. And then link to one of
your videos above that text using YouTube’s built
in end screen feature. Where’s an example of how the next video in your end screen should look. And in general, you wanna use a video that’s closely related to
the one they’re watching. For example, here’s a video on my channel about keyword research. What’s someone that just
found a bunch of keywords gonna need next? Help using those keywords
in their content. So I made the next video a video about on page SEO. Now if you’re not sure what video to use as a next video, no worries. Just use a winning video that you found using strategy number four. That video is proven to
generate subscribers. So you really can’t go wrong
by using it as a next video. Plus as a quick pro tip, the next video strategy
increases your viewer’s total watch session. And according to YouTube,
channels and videos with higher watch times are likely to show up higher in search
results and recommendations. They go on to say watch time
benefits don’t evaporate when viewers stop watching your content. If a video on your brand’s channel drives them to watch more videos, the channel earns some watch time credits for the cumulative minutes accrued. In other words, when someone watches one of your next videos, it’ll help your videos
rank higher on YouTube. Which will result in higher
rankings and more views. With that, let’s get
into our next strategy, which is a controversial
one, don’t worry about publishing consistently. When I was getting ready to
launch my YouTube channel, I read every article out there written by so called YouTube experts. And I could sum up their advice like this. The secret to growing your YouTube channel is to publish videos
on a consistent basis. If you don’t publish at
least one video per week, you won’t get any subscribers. As it turns out, this
advice is well meaning, but misguided. You see most so called YouTube SEO experts started their channels back in the day. Back then you could
actually grow a channel by just publishing lots
and lots of videos. Today, not so much. In fact, YouTube reports
that 300 hours of video is now uploaded to YouTube every minute. That’s insane. So to stand out today, you can’t just publish a bunch of videos and hope for the best. Instead, you need to focus 100% on producing amazing videos. In fact Jeff Rose rapidly
grew his views and subscribers by focusing on this quality
over quantity approach. You see, Jeff used to put
all his time and energy into uploading pretty good
videos on a consistent basis. In fact, by the time
I started helping him, Jeff’s channel already
had over 100 videos on it. Unfortunately, because
Jeff’s videos were only pretty good, they got lost in the noise. That’s when Jeff decided
to switch things up. Instead of publishing lots of videos, Jeff focused 100% on producing
amazing video content. And it worked. The first video that Jeff
published using this approach outperformed all 100 of the videos that he already had on his channel. I’ve used the same
approach to grow my channel in record time. At the time of recording this video, my channel only has 21 total videos. And those 21 videos
generate over 100,000 views and 5000 new subscribers
every single month. Moving right along to
strategy number eight, Boost Audience Retention. I probably don’t need to tell
you that audience retention is a massively important
YouTube ranking factor. As a reminder, audience retention is the percentage of your
video that people watch. For example if you publish
a two minute video, and people tend to watch
one minute of that video, your audience retention is 50%. And when it comes to audience retention, YouTube states that your goal is to keep audience retention as
close to 100% as you can because this means viewers are watching all the way through your videos. And videos with consistently
high audience retention and watch time have the
potential to show up more frequently in Search and
Suggested locations on YouTube. In other words, the better
your audience retention, the more views you’ll get. And in general, more views
equals more subscribers. And I found that my videos
with audience retention also tend to do a great
job of converting viewers into channel subscribers. And there’s a simple reason for this, when you can get someone
to watch your video all the way to the end, they’re much more likely
to hit the subscribe button compared to someone that only
watches half of your video. The question is, how can you improve your audience retention. Patter interrupts. Pattern interrupts are elements
that you add to your video that change things up. And according to research studies, when someone sees a pattern interrupt, it resets their attention which makes them more likely
to keep watching your video. This could be something simple like changing the camera angle. Or adding text to the screen. Or a pattern interrupt
something more drastic. Like changing what you’re wearing. As you can see, you don’t need anything fancy or complicated. Just toss something into your video that’s different than
the rest of your video. And you’re set. For example, in this
video about YouTube SEO, I mention that I did a bunch
of video SEO experiments. So I decided to wear a
lab coat and goggles. Corny, yes. Effective, definitely. And now it’s time for our last tip to help you get more
subscribers on YouTube, Optimize Your About tab. Most people sleep on
their channel’s About tab. And the thing is, your
channel’s About section is where a lot of people go to learn more about you. So if you write a
compelling description here, you can turn those
people into subscribers. Here’s exactly how to do it. You want the first
sentence of your about tab to be your channel’s positioning. As you might remember from
earlier in this video, your positioning is a
single sentence description of what makes your channel unique. For example, the first
sentence of my description includes my positioning higher rankings and more traffic. Now, this sentence is important because it tells potential subscribers why your channel matters
right off the bat. But it’s also important
because this sentence shows up when people search for
your channel in YouTube. So people will see it here too. Next, expand on your positioning. Specifically you wanna
answer questions like what makes your channel
different or better than the others out there, what topics do you cover most, describe that here. For example, you can see that I emphasize that the content of my videos
are insanely actionable. I also go on to list
out a few of the topics that my videos tend to cover,
like link building and SEO. As a pro tip, sprinkle in a few key words that you wanna rank for here. A well optimized About section can, as you can see here, help your channel rank in YouTube search. Finally, end your About section with a call to action to subscribe. For example, I end my About section with a strong call to action that asks people to subscribe
to my YouTube channel. Now, before we end this strategy. Let me show you a quick bonus strategy. Turn hearts into subs. I while back YouTube rolled out a feature called creator hearts, that let you acknowledge awesome comments that people leave on your videos. And when you heart a comment,
it shows a little icon next to the comment with your face. That way everyone can
see that you really liked that particular comment. The question is how can you use hearts to get more subscribers? Well, when you heart a comment, that person gets a notification. And according to YouTube’s internal data, we found that viewers who have received a heart on their comment are three times more likely to click on the notification that with other types of notifications, potentially leading more
viewers back to your channel. So if someone leaves a
great comment on your video, make sure to reply and heart the comment. That way, when that person sees that you hearted their
comment and replied, they’ll be primed to subscribe. Okay, so I hope this
video helped you learn how to get more YouTube subscribers using some cool new strategies. And if you learned something
new from today’s video, make sure to subscribe to
the Backlinko YouTube channel right now. Just click the subscribe
button below this video. Also if you want exclusive SEO techniques that I only share with subscribe, head over to Backlinko.com, and hop on the newsletter. It’s free. Now it’s your turn. Which technique from today’s
video are you gonna try first? Are you gonna reply to more comments? Or try optimizing your About section? Let me know by leaving a
comment below right now. I don’t have anything in my teeth right? You wanna do something? So it’s come to this. (laughing) (clearing throat) Hadouken! Reply and heart the comment. Okay. (mumbling) Better, yeah. (grunting)

The fashion to Get Higher Google Rankings in 2019 [New Checklist]

– In this video I’m gonna show you how to get higher Google rankings fast. In fact, one of my readers
recently used the checklist from this video to increase
his organic traffic by 88.3%. I’m Brian Dean, the founder of Backlinko. The place where marketers turn for higher rankings and more traffic. In this video, you’re
gonna see the checklist that I use for all of my SEO clients. You’ll also learn why
you might want to delete, yes delete, half the
pages on your website. And a simple trick you can use to improve your Google rankings fast. Keep watching. (soft electronic music) A few months ago, I sent out a newsletter to my email subscribers. This email listed out some of my all-time favorite traffic hacks. Out of the blue, the
founder of Proven.com, Sean Falconer, replied to that email. He said, “Dude, I’ve tried all
of these techniques before, “and they helped us get more traffic.” When I looked at Sean’s
site, I saw that he was doing a solid job with his
content marketing and SEO. But, I also noticed a few mistakes that were holding him back
from Google’s first page. That’s when I sent him this message. A few hours later, Sean got back to me. After executing the checklist
that I’m about to show you, Sean’s organic traffic shot
up by nearly 50% in 21 days. And once the checklist
had time to kick in, Proven’s traffic increased
by a whopping 88.3% three weeks after that. With that, let’s dive in to the checklist that Sean used to get
higher Google rankings. Your first step is to find and eliminate what I call zombie pages. I used to think that Google rewarded sites that publish lots and
lots of unique content. But I was wrong. Today, I know the truth. The truth is that Google doesn’t want you to publish content just for
the sake of publishing content. In fact, a Google employee recently stated that they prefer websites
that publish fewer high quality pages. This quality over quantity approach is one of the secrets
behind my blog’s success. In fact, Backlinko gets over 150,000 unique visitors per month. Unlike most blogs, I only
publish every four to six weeks. But when I do, I make sure
each and every post is awesome. In fact, at the time
of shooting this video, Backlinko only has 37 total blog posts. Fortunately, Sean only
published high quality content on his blog. So, that wasn’t an issue. The problem was his site
had lots of zombie pages. So, what are zombie pages? Zombie pages are pages on your site that don’t provide any value. For example, zombie
pages are pages like old and outdated blog posts
and press releases, category and tag pages,
search results pages, eCommerce product pages
that don’t get any sales, thin content pages, and
pages with duplicate content. In theory, Proven.com
shouldn’t have a ton of pages. After all, Proven is an online job board where job postings come and go. Despite that, they had nearly 50,000 pages indexed in Google. That’s a lot. As it turned out, Proven
didn’t automatically delete their old job postings. So, these pages stuck
around even though the job had been filled years ago. To make matters worse, Google was indexing their search result pages
which are classic zombie pages. So, I recommended that they
delete their old job postings and add the no index tag
to their search results. Sean quickly took action. Thanks to these changes,
Proven now only has around 4,000 pages indexed. Which is 40,000 less than they had before. Step number two is to fix
any technical SEO issues that your site has. There are literally hundreds
of technical problems that can impact your SEO. Fixing them is one of the fastest ways to get higher Google rankings. That said, here are some of the
most common technical issues that I see during SEO site audits. How can you find these technical
SEO issues on your site? I recommend using the
Raven tool Site Auditor or SEMrush’s Site Audit tool. They’ll crawl your site and let you know about technical problems that might be hurting your site’s SEO. Fortunately, Proven didn’t have too many technical SEO issues. That’s mostly due to
the fact that we deleted so many zombie pages. Fewer pages equals fewer problems. The only problems I could
find were some missing ALT text on images and a
handful of duplicate titles. Not a big deal but worth fixing. As expected Sean quickly took care of all these technical SEO problems. Now that we’ve fixed
Proven.com’s technical problems, it was time to optimize their content. I probably don’t need to
tell you that on-page SEO can make or break your site’s rankings. That’s why I dedicate an entire step of my SEO checklist to on-page SEO. Because Proven had thousands of pages, I knew I couldn’t
optimize every single one. So, Sean sent me his top
10 most important pages. Now, some of Sean’s most important pages were blog posts and others
were commercial pages that sold his services. So, let’s look at a
quick example of a page that I optimized for Sean. A blog post called Best
Questions to Ask References, The Complete List. Sean’s target keyword for this post was questions to ask references. So, I added that keyword
to the top of the page. Why? Because Google puts more weight on words that appear in the
beginning of your content. So, it’s important that
your keyword shows up there. I also sprinkled in a few LSI
keywords like business tips. LSI keywords are terms
that are closely related to your target keyword. When you include these LSI keywords in your content, you’ll
get a rankings boost. In fact, my recent analysis
of one million Google search results found that LSI
keyword-rich content tended to outrank content that
didn’t contain LSI keywords. So, how can you use LSI
keywords to get higher rankings? Well, let’s say you just
wrote an article about coffee. LSI keywords for coffee
would be things like mug, caffeine, and Starbucks. So, you want to make sure that you include those terms in your content. Our fourth step is to optimize your title and description tag
for click-through rate. You probably already know that CTR is a huge ranking factor right now. Think about it, if people
searching for a keyword click on your result more than others, it tells Google that
you’re the best result for that keyword and you’ll
rank higher in Google. In fact, a recently published
Google research paper states that, “Click-through
read data has proven “to be a critical resource for improving “search ranking quality.” So, it’s clear that CTR is
an important ranking signal. The question is, how
can you optimize for it? Let me walk you through
a real life example. One of Sean’s best blog posts
was a huge list of job boards. Considering how epic this content was, it should’ve been
ranking in the top three. But, Sean’s page was
stuck in the fifth spot. And I had a feeling that the
page’s title and description was hurting it’s CTR and rankings. Here’s what I did to turn things around. First, I looked at the ad words ad that showed up when I
searched for best job boards and other related keywords. I noticed that almost every
ad used a specific number. And none of the ads used
the term niche talent. So, I changed Sean’s title tag to this and his description tag to this. These changes boosted that pages organic click-through rate by 64.1%. And Sean currently ranks in the top three for his target keyword. Now that I improved
Sean’s click-through rate, it was time to optimize his site around another important
ranking factor, dwell time. That’s what step number five is all about. So, what is dwell time? And how can you optimize for it? When someone searches for a keyword and clicks in a result,
two things can happen. They can stay in your site for a long time or they quickly click away. The amount of time someone
spends on your site is known as dwell time. As you might expect, the
longer your dwell time, in general, the higher your
page will rank in Google. Here’s what I did to quickly
improve Sean’s dwell time. First, I moved Sean’s
content up so it appeared at the top of the page. You see, Proven used to have huge gaps that pushed their content
below the fold like this. So, I cut this gap down by about 50%. Sean’s post also had giant images that pushed their content down even more. I made these images smaller
so they took up less room. Next, I made Sean’s
introductions more sticky. Here’s the deal. When someone comes to
your site from Google, your intro makes them
stick around or click away. In fact, intros are so important that I spend more time on
my intros than my headlines. In Sean’s case, I noticed
that his introductions weren’t formatted in
a reader-friendly way. See how all that text
is squished together? That’s really hard to read. So I formatted his intro so there was only one sentence per paragraph. I also cut out a few lines of text that weren’t compelling or interesting. Overall, these tweaks boosted that page’s dwell time by 12.23%. Not too shabby. Okay, so our second to
last step is to improve your site’s loading speed. Can making your site faster really improve your Google rankings? Definitely. In fact, our search engine
ranking factor study found that faster loading pages tended to outrank slow pages. Here’s how to quickly evaluate and improve your site’s loading speed. First, head over to
Google PageSpeed Insights. Just enter your site into the tool and fix the problems
that it tells you about. Next, check out GTMetrix. Just like Google’s tool,
GTMetrix will show you potential issues with your pages code. But, it also let’s you know
about server hosting problems that can slow down your site. For example, in Sean’s case,
his images weren’t compressed. So, they took forever to load. And this single fix made a huge
impact on his loading speed. Now that Sean’s site was optimized, error-free, and fast, it
was time for the last step. Which is to publish a piece of content using the skyscraper technique. You probably already heard
about the skyscraper technique. If you haven’t, here’s the deal. The skyscraper technique is where you find the best content in your industry and then create something way better. So, I sent an email to Sean and asked him, “Have you noticed any
content that’s ranking “in Google, but isn’t even that good?” He said, “Actually, everything I’ve seen “written about job
descriptions is pretty weak.” Sean was right. Most of the content out
there about job descriptions were simple lists of links
to different examples of job descriptions. For whatever reason,
they all used the same lame stock photos. So, I worked with Sean to
create something way better than what was out there. How? First, instead of a list
to links to other pages, we listed each job
description on a single page. Next, Sean added helpful
information about each job like the average salary
and education requirements. Finally, he used quality images instead of lame stock photos. Sean’s post did great. It got a short-term surge in
traffic after it went live. Today, Sean’s skyscraper
content currently ranks in the top five for his target keyword. And thanks to this content
and the other techniques from this checklist,
Sean’s organic traffic increased by 88.39%. There you have it, my seven step checklist to improve your Google rankings. If you like this video,
make sure to subscribe to my YouTube channel right now. That way, you won’t miss
out on other actionable SEO videos like this one. Just click on the subscribe
button below this video. Also, if you want exclusive SEO tips that I only share with subscribers, head over to Backlinko.com and
sign up for the newsletter. It’s free. Now, I want to turn it over to you. Which tip from this video
are you gonna try first? Are you gonna work on your dwell time? Or do you want to delete zombie pages? Let me know by leaving a
comment below right now. Fifth spot. Did I say that right? What’s up? I do that a lot. All right, yeah, I did. Oh, but it’s okay. Man, my acting skills. Okay, that’s a tough one. How are we doing, shine? (laughing)

YouTube Web net page positioning: 9 Actionable Programs for Ranking Movies (2019)

– Today, you’re gonna learn
how to rank your videos number one in YouTube. In fact, the YouTube SEO tips
I’m about to share with you have helped me rank for
hundreds of different keywords. And thanks to these nine strategies, I even rank in the top three
for the keyword video SEO. Now, I should warn you. I’m not gonna give you generic
advice like use video tags. You already know that stuff. Instead, you’re gonna
see little-known SEO tips that are working right now. I’m Brian Dean, the founder of Backlinko and let’s dive right in. When I launched my YouTube
channel a few years ago, I felt great. And to get ready, I
watched dozens of videos from so-called YouTube SEO experts. So, I was super excited when
my channel finally went live. I thought to myself, “Self,
it’s only a matter of time “before your videos rank in
YouTube and get lots of views.” There was only one
problem, it never happened. In fact, despite working
really hard on my videos, my views barely budged. One day I decided to
stop following the advice from so-called YouTube experts. So, I slapped on my lab coat and set out to figure this whole YouTube
SEO thing out myself. Let’s do this. And trust me, I tested everything. I tested different
combinations of keywords, video lengths, introductions,
tags, and more. It took months of almost non-stop testing for me to figure things out. But in the end, I developed a formula for ranking videos that actually worked. This formula quickly grew my rankings, views, subscribers, and traffic. Now it’s time for me to show you the nine most powerful strategies that I used. So, without further ado,
let’s kick things off with strategy number one,
front-load your keyword. Everyone and their mom
knows you should use your target keyword in your video title. But what you might not
know is that YouTube puts more weight on words that appear in the beginning of your title. For example, let’s say you
want to rank your video for cold brew coffee. Most people would use a title like this. Now, that title isn’t
horrible or anything. But you can easily make that
title even more SEO friendly by front-loading your keyword. A title with a front-loaded keyword would look something like this. In fact this little tip works so well, that I tend to front-load keywords in almost all of my titles. With that, it’s time
for our second strategy, boost video engagement signals. Last year, I conducted the largest YouTube ranking factor study ever. Specifically, we analyzed 1.3
million YouTube search results to figure out what makes certain videos rank higher than others. So, what did we find? We found that videos with
lots of engagement signals outranked videos that didn’t
get a lot of engagement. So, what are engagement signals exactly? Engagement signals are things like shares, likes, comments, and subscribes. Basically, whenever someone
engages with your video, it tells YouTube people
are loving this video. Our data found that comments
correlated with rankings more than any other engagement signal. The question is, how
can you get more people to comment on your videos? From lots of testing,
I’ve found that putting a hyper-specific call to action at the end of your video, works best. You see, most YouTubers use
a generic call to action like, “Leave a comment,” or
“Let me know what you think.” But I’ve found that hyper-specific call to actions work much better. So, instead of a generic,
“Leave a comment,” give your viewer something
specific to comment on. For example, at the end of this video, I asked my viewers which
of the two strategies from the video they’re gonna try first. Because I made commenting insanely easy, that video has racked
up hundreds of comments. Our third strategy is to use
the tab formula for video tags. Here’s the deal with
video tags on YouTube. According to our ranking factor study, tags aren’t as important
as they used to be. That said, tags still make a difference. So, it’s worthwhile to
spend some time in them. Unfortunately, most people on YouTube use tags completely wrong. Remember, your video tags
are designed to help YouTube understand the content of your video. Which means you don’t need a lot of tags to get the job done. In fact, if you use lots of tags, you’re just gonna confuse
YouTube and Google and they’ll have no idea what
your video is actually about. For example, take a look at this video. It has a whopping 17 tags. Imagine for a second that you’re YouTube. What do these tags tell you? Well, they tell you that the video is about 17 different topics. If YouTube doesn’t understand
what your video is about, they’re not gonna rank it for anything. That’s why I recommend
using a small number of highly specific tags. I call my approach the TAB formula. The TAB stands for target,
alternative, and broad. Here’s exactly how it works. First, make sure that your first tag is your target keyword. Just like with your title,
YouTube puts more weight on tags that appear early
on, especially your fist tag. So, if your keyword is
green smoothie recipes, you’d make your first tag
green smoothie recipes, simple. Next, create two to three tags
that are alternative versions of your main keyword. For example, you’d use variations
of green smoothie recipes like green smoothie recipes for breakfast, and easy green smoothie recipes. You can easily find these variations by popping a target keyword
into the YouTube search field and seeing what YouTube suggests. These suggestions make
perfect alternative versions of your main keyword to use as tags. Finally, include one or two broad terms as your last set of tags. These tags should describe your videos overall topic or industry. The goal of these broad
tags is just to give YouTube more context about your video. For example, broad keywords
for green smoothie recipes would be things like
nutrition and smoothies. Next up, we have CTR magnet thumbnails. You probably already know
that click-through rate is an important YouTube ranking factor. In other words, if your
video gets an above-average amount of clicks in the search results, YouTube’s gonna give you a rankings bump. The question is, how
can you get more clicks. Use CTR magnet thumbnails. So, what are CTR magnet thumbnails? They’re thumbnails that
are strategically designed to get more clicks from YouTube searchers. Here’s the step-by-step process. First, use non-YouTube
colors in your thumbnail. What do I mean by non-YouTube colors? Well, the main colors on YouTube’s website are white, red, and black. So, if you use those same
colors in your thumbnail, you’re gonna blend in. Instead, I recommend using colors that contrast with YouTube’s color scheme like green, blue,
purple, gray, and orange. For example, I use green, blue, and gray in most of my thumbnails. These colors help my results stand out from the others which
brings me more clicks. Next, use big, bold text in you thumbnail. My experiments have
taught me that thumbnails with text get more clicks than
thumbnails without any text. That said, your thumbnail is pretty small. So, you don’t have a lot
of room to work with. That’s why I recommend using
30 characters of text max. For example, the thumbnail of
my video that ranks number one for e-commerce SEO, has a
grand total of 23 characters. Our fifth YouTube SEO tip
is to write many blog posts for your video descriptions. When I first started my YouTube channel, I put zero thought into
my video descriptions. This video is awesome. And description done. It turns out, this was a huge mistake. From lots of testing I’ve
found that long descriptions help videos rank better in YouTube because the longer
descriptions help YouTube better understand what
your video is all about. That’s why I recommend
making your descriptions between 100 and 200 words. For example, check out this video of mine that’s done really well. The description for
this video is 142 words. And that long description
has helped that video make it’s way to the top of YouTube for competitive keywords like SEO. You might be wondering,
“What do I actually write “in my description?” Well, you want to outline
the content of your video without giving away the farm. For example, here’s the description for my e-commerce SEO video. As you can see, I describe
the content of the video but I don’t get into the meaty details. That way, even if someone
reads the description, they still need to watch the video to see the actual content. Let’s jump right into our next strategy, boost video length. When it comes to video
SEO, what works better? Long videos or short videos? Well, when we analyzed 1.3
million YouTube videos, we discovered that longer videos tended to outrank short videos. In fact, our data showed
that the average video on the first page of YouTube
is 14 minutes, 50 seconds long. What’s going on here? Well, a few years ago, YouTube said, “We focus on those videos that
increase the amount of time “that the viewer will spend
watching videos on YouTube.” In other words, YouTube loves videos that keep people watching
for long periods of time. For example, check out
this video from my channel, it’s almost 14 minutes long. Because that video is on the longer side, it racks up lots of
watch time automatically. That simply wouldn’t be possible if my video was only two minutes. Bottom line, whenever it makes sense, make your videos between
eight and 15 minutes long. In my experience, that’s the sweet spot for ranking in YouTube search results. Moving right along to our next strategy, strategy number seven,
which is to use brackets and parentheses in your video title. Like I mentioned earlier,
YouTube uses click-through rate as a ranking factor. And, yes, your thumbnail is
a big part of the equation. But don’t forget about
your title, it’s huge. In fact, YouTube themselves, state that, “Well written titles can be the difference “between someone watching
and sharing your video “or scrolling right past it.” One of the easiest ways to increase your click-through rate is to add brackets or parentheses to your video title. In fact, a study commissioned by HubSpot discovered that simply adding
brackets and parentheses to titles boosts the
click-through rate by up to 38%. For example, let’s say
you just published a video that outlined 10 video marketing tips. And your original title looked like this. Well, according to HubSpot’s research, by changing your title to this, you can increase your
clicks by more than a third. Actually, parentheses works so well, that I tend to use them in
almost all of my vide titles. And here are some examples of things that you can include in
brackets or parentheses that work really well. Now it’s time for strategy number eight, rank in suggested video. Here’s the deal, YouTube SEO
is more than just ranking in the search results. In fact, you can get just as many views if not more by getting
your video to appear as a suggested video. Suggested video is when
your video shows up next to another video in the sidebar. So, if you can get your video to show up next to a really popular video, you’ll steal some of their views. The best way to show up
as a suggested video, use the same tags that video uses. When YouTube sees that some of your tags match the tags from a popular video, they’ll understand that your
video is about the same topic. Which means they’ll likely rank your video as a suggested video. For example, let’s say you wanted to rank as a suggested video next to this video. First, check out the tags that video uses. To see a video’s tags, you need to look at the source code of the page. To do this with Google
Chrome, just right-click on the page and click view page source. Then look at the keyword
section of the page. The keywords that appear here
are the tags for that video. You can also use a tool
like TubeBuddy or VidIQ which will show you a video’s tags without needing to look
through the source code. Next, use a few of the tags
that video uses on your video. Make sure to copy the tags
exactly word for word. If your video is high-quality and closely related to the popular video, YouTube will start to rank
you as a suggested video. With that, let’s dive
into our last strategy, turn donkeys into unicorns. The fact is this, whether
you’re a small channel or have a million subscribers,
we all have videos that do better than others. Why is that? Well, there are a lot
of reasons behind this. But from analyzing millions of videos, I’ve found that videos that do well tend to have one thing in
common, lots of watch time. We talked about watch
time a little bit before. It’s the total amount of
time that people spend watching your video. I recently discovered a great
way to increase my watch time, turning donkeys into unicorns. Here’s how it works. First, log into your YouTube analytics and click on audience retention. This report shows you how
much of a video people watch and where they tend to drop off. Then, search for a video you’ve published on your channel that’s done really well. Finally, keep an eye out for
audience retention peaks. Peaks are sections of your video that have above average
audience retention. Then, just watch that
section of your video to figure out what kept
people watching that part. Did you put a graphic on screen? Say something funny? Or maybe you did something simple like change the camera angle. Take note of that. Then apply what you
learn to future videos. For example, here’s an
audience retention report from a video I published a while back. See that peak right there? In that section of the video,
I outlined a real life example of how someone increased
their Google rankings. So, I made sure to use real life examples in the beginning of all
of my future videos. It helped those videos
go from potential donkeys to amazing unicorns. Okay, so I know I said I’d show you nine video SEO strategies. But I recently came
across a cool little hack that’s working really well for me. And I wanted to share it with you. That hack is include the current
year in your video title. YouTube users want to see content that’s current and relevant. I know, thanks, Captain Obvious. But, here’s the thing. How do you actually demonstrate that your content is useful today? Include the current year
in your video title. When you include the current year in your video title, your
result instantly stands out in the search results and in
the suggested video sidebar. Which means you’ll get
more clicks and views. Plus, as a bonus, lots of people search for keyword plus year
in Google and YouTube. So, when you add the
year to your video title and description, you’ll rank higher for these keyword plus year keywords. For example, if your
title looked like this, just add the current year and
you instantly have a title that’s gonna get you a
higher click-through rate. So, did you learn something
new from today’s video? Then make sure to subscribe to
my YouTube channel right now. Just click on the subscribe
button below this video. Also, if you want exclusive SEO strategies that I only share with subscribers, head over to Backlinko.com and sign up for the newsletter, it’s free. Now, I want to turn it over to you. Which of the YouTube
SEO tips from this video are you gonna use first? Are you gonna try
front-loading your keywords? Or maybe you’re ready to
turn donkeys into unicorns? Either way, let me know by leaving a comment below right now. I’m rolling, yeah. I really don’t want to say that. Do you hear that? Okay, yeah, it’s possible ’cause when I– You know what I mean? What? Button, goggles.

DIY SEO: 9 Grand Methods To Immoral in Google

In this video you’re gonna
learn nine powerful techniques to help get your site to
the top of Google fast. In fact, one of my followers recently used these same techniques to rank number one for his target keyword. The best part? You don’t need to hire an agency to execute any of these
DIY SEO techniques. I’m Brian Dean, the founder of Backlinko, and today I’m gonna reveal nine of all my all-time favorite
white hat SEO techniques. Stay tuned. (electronic music) I’ll be honest with you, when
I launched my first website, I had no idea what I was doing so I hired a random SEO
agency to SEO my site. Uh, hey, yeah, can you SEO my site? Thanks. Needless to say, that agency
did absolutely nothing. That’s when I decided to fire the agency and learn SEO myself
through trial and error. It took three long years, but I eventually learned
how to do SEO the right way. Thanks to my proven strategies, I now rank in the top five for some super competitive keywords, and inc.com recently called me “one of the world’s most
sought-after SEO experts.” With that, let’s get into
the actionable techniques, starting with use these
words in your title tag, get more traffic. Last year SEO pro Ross Hudgens decided to run an interesting SEO experiment. Ross analyzed 7,999 pages that ranked on the first page of Google. So what did he find? Ross discovered that
top-ranking pages tended to use these words in their title tags. What’s going on here? Google up ranks websites that get a high organic
click-through rate. According to Ross, certain terms tend to attract lots of clicks
from Google searchers. And because pages that use these terms in their title tag get more clicks, they also get higher rankings. Now, besides the terms that Ross found, here are some others that I personally use to maximize my organic click-through rate. I’ll have another
strategy that you can use to boost your organic click-through rate later in this video. But for now let’s jump right
into DIY SEO tip number two, find long tail keywords
with searches related to. Here’s exactly how to
execute this technique. First, type a keyword into Google. Next, scroll to the bottom
of the search results until you hit the searches
related to section. This section is where
Google shows you keywords that are similar to the
one you just searched for. And because these terms
come straight from Google, they can make great long tail
keywords for you to target. Now it’s time for technique number three, which is to use these little-known sources of awesome keyword ideas. You’ve probably already
used Google Suggest to find long tail keywords. This is where you type
a phrase into Google and see which keywords Google suggests. Now, this tactic is pretty useful, but there’s one problem
with this approach. Everyone and their mom knows about it. That’s why I recommend
using untapped sources of suggested keywords. I’m talking about places like YouTube, Wikipedia, Amazon, and Bing. For example, let’s say that
you’re gonna write an article about the paleo diet but you didn’t have a
keyword for that article. Instead of typing the phrase
paleo diet into Google, you try YouTube, and you get a whole
new set of suggestions. You can get even more
awesome keyword ideas by doing this same thing in Bing. That’s all there is to it. Okay, let’s rock and roll
with technique number four, which is to reduce your bounce rate. Last year I analyzed one
million Google search results to figure out why certain pages
ranked higher than others. One of our findings was that pages with a low bounce rate
tended to outrank pages with a high bounce rate. In case you’re wondering, your bounce rate is the
percentage of people that click on your site
in Google search results and then click their back button. Now, it’s not clear if
Google uses bounce rate as a direct ranking signal. Our findings could be the case of correlation not always
equaling causation. For example, pages with a low bounce rate might just have straight
up better content, and that’s why Google
ranks them so highly. Or it could be that
Google uses bounce rate as a direct ranking signal. Either way, I recommend
improving pages on your site that have a high bounce rate. It’ll boost your conversions and will probably also help with your SEO. Okay, let’s move on to our fifth tip, which is to optimize
your click-through rate using AdWords ads. Look, I already showed
you how a higher CTR can help you get higher rankings, and now it’s time for me to reveal one of my all-time favorite ways
to boost CTR: Google AdWords. In case you’re not familiar with how Google AdWords works,
it’s basically a big auction. But unlike most auctions, AdWords also takes into account
an ad’s click-through rate. If an ad has a really high CTR, it gets a steep discount on every click. Now, needless to say, almost
every ad that you see in Google is optimized to maximize clicks. And when I realized that
I could use these ads to write my title and description tags, a light bulb went off. (light bulb dings) With that, let me walk you through this step-by-step process. First, search for your keyword in Google. Keep an eye out for AdWords ads that appear at the top and
bottom of the first page. If you notice any terms that
the ads tend to use a lot, sprinkle them into your
title and description tag, and you’ll probably notice an increase in your CTR and traffic. It’s that easy. Now it’s time for our first
link building technique, link roundups. I can’t believe we haven’t
talked about backlinks yet. After all, a Google employee
recently said that backlinks are still one of Google’s
top three ranking signals. And now I’m gonna show you
one of my all-time favorite link building strategies, link roundups. Link roundups are weekly
or monthly blog posts that link out to the best
content that recently came out. So if you publish high
quality content on your site, you have a good chance of
getting your content included in a roundup. Here’s an example of a backlink that I got from a link roundup using the process that I’m
about to share with you. Okay, let’s get into the steps. First, you need to find link
roundups in your industry. All you need to do is search in Google using these searching strings, and you should find at
least a handful of roundups that are a good fit for your site. The last step is to
reach out to the person that runs the link roundup. Let them know that they
run a great roundup and that your content might be a good fit. Here’s a real life example of
an email that I recently sent. And if your content is a good fit, they’ll usually have no problem
adding a link to your site in that week’s roundup. The best part? Not only do you get a link, but your link’s anchor text is usually the title of your article. That way your anchor text
includes your target keyword, but it’s not spammy
exact match anchor text, which Google doesn’t like. And while we’re talking about links, let’s cover another white
hat link building technique, resource page link building. This strategy is similar to link roundups with one major difference. Like link roundups,
resource pages link out to awesome content on a given topic. But unlike link roundups, resource pages include
the all-time best content on that topic. Here’s an example of a resource page. And now it’s time for me to show you how to build links from resource pages. First, use these search strings to find resource pages in your niche. When you find a page where
your link would make sense, send the site owner this script. Obviously, this is a
bit of a numbers game, but if your content is amazing, most people will have no
problem adding your link to their resource page. Speaking of amazing content, it’s time for do-it-yourself
SEO technique number eight, publish in-depth content. Last year one of my readers,
Emil Shour, reached out to me. He emailed to tell me
about a piece of content that he published that quickly
hit the number one spot for his target keyword. How did he do it? He published an incredibly
in-depth piece of content. And my big search engine
ranking factor study found data to back this up. We found that long, in-depth content tended to rank best in Google. So in practical terms,
what does this mean? It means that articles
like Five Tips for X or Four Ways To Do Y
simply don’t work anymore. To rank today, your content needs to cover everything there is to
know about your topic. For example, last year
I wanted to write a post about SEO tools. Now, my original idea was to
list my 12 favorite tools. Now, this post would have been okay, but it wouldn’t have been
the type of in-depth content that ranks on Google’s first page. That’s when I decided to review every single SEO tool on the market. It took over 70 hours, but in the end I had a piece
of very in-depth content, content that now ranks in the top five for my target keyword, so
the hard work paid off. Now it’s time for our
last DIY SEO technique, pay attention to SERP features. You probably noticed that
Google is adding more stuff to the search results instead of just 10 blue links, Google’s results now have
knowledge graphs, rich snippets, video results, and, yes,
more ads than ever before. Why is this important? Well, most people choose a
keyword based on two things, search volume and competition
on the first page, but they don’t consider that Google’s new SERP
features can steal clicks away from the organic results. For example, let’s take
the keyword weight loss. As you can see, Google displays
ads at the top of the page, new results, and a people also ask box. And because of these new SERP features, according to Ahrefs, only
44% of people searching for that term click on an organic result. Bottom line, do your
best to target keywords that don’t have a lot of SERP features. That way you won’t rank for a keyword that ends up getting
very few organic clicks. I know that I said I’d only
cover nine tips in this video, but I wanted to throw in
a bonus SEO tip for you, and that’s to tap into multimedia. So, should you use videos, images, and charts in your content? Let’s look at the data. Skyword research discovered that articles that contained at least one image got an average of 94% more traffic than articles without an image. And our ranking factor study discovered that image-rich content
tends to rank best in Google. Bottom line, make sure
that your content contains at least one piece of multimedia,
like an image or video. Industry studies show that this can help you
rank higher in Google. If you liked this video,
make sure to subscribe to my YouTube channel right now. That way you won’t miss out on actionable SEO videos like this one. Just click on the Subscribe button. Also, if you want exclusive SEO techniques that I only share with subscribers, head over to backlinko.com and
sign up for the newsletter. It’s free. Now I wanna turn it over to you. Which technique from today’s
video are you gonna use first? Are you gonna try
publishing in-depth content or build backlinks from link roundups? Let me know by leaving a
comment below right now. Yeah, when he sees you come around, he’s gonna be like, “That bastard.” Causation, correlation. Oh, I’m still wearing that. (groans) This guy. (laughs) Actionable. So it’s gonna be like, “Ding,” you know?