Why Most People Misunderstood The Wealthy Dad Uncomfortable Dad Message – Millionaire Mindset Ep. 9

– Millionaire mindset
wealth precept No. 7, Suppose Belongings Not Earnings. I gotta go just a little bit sooner. Wealth Precept quantity seven, Suppose Belongings not? Earnings. Not revenue. Suppose property not revenue. Suppose by way of needful
leverageble property and leverage of others. At low six-figure, 100% of
revenue can come from work. A low six-figure 100% of
revenue can come from work and above six figures,
a minimum of some portion should come from leverage, not simply work. To attain seven-figures,
25 %, 30 %, should come from leverage. And to maintain seven
figures, 60 % or extra has to come back from leverage. Suppose by way of the place you are actually. Six-figure, seven-figure, you already know it is come from leverage. Now what are a number of the
property you may consider, simply yell the reply. In enterprise. Techniques, sure. Workers, crew, sure. Folks, sure. Belongings inside a enterprise. Database, sure. What else? Actual property? Sure in fact. Sure. What else? Sure, mental property. Completely. In some instances, Andre is aware of Coca-Cola the model is value greater than what? It is value greater than tools, and plans and factories
and all that. Model. Sure, mental property. So Kiyosaki mentioned it very properly, wealthy folks purchase property, the poor and the center
class purchase liabilities that they assume are property. What number of have learn Wealthy Dad, Poor Dad? Nicely this is the large fable. Huge misunderstanding. Folks learn the e-book they usually assume Robert is telling them to purchase actual property. What number of of you get that impression? Not true. It is not true. That is not what he is saying. He is saying purchase property. Purchase property. And property
come from many kinds. And in the event you’re good as an entrepreneur, can we create property, sure or no? – Sure. – Yeah we will purchase, we will additionally create from nothing to one thing. Few entrepreneurs get to and
maintain millionaire standing purely by means of work. You are not going to get there, and you are not going to maintain it. You will need to personal revenue producing
property, not simply earn cash. It’s a must to make the most of, handle,
leverage property as property. So assume, keep in mind what
I mentioned simply making it? You all mentioned, I mentioned
it is the simplest factor, making it, you’ve gotten the cash, how do you create, how do you make the most of, how do you handle, how
do you leverage property not simply making a living. So prospects as property, model popularity, mental property, IP is an asset. Expertise is an asset,
course of is an asset. Territory is an asset, connections,
key folks, investments. So many alternative varieties, as asset. Your model, key. Actually let me ask you a query. What number of of you already know my title, what’s my title? What number of can title what’s my firm title? – Allure Junction – Allure Junction sure. – Allure junction, sure. However that is not my firm
title, that is the web site. – Emperor – It is known as Empire one thing. – Empire One thing, proper. You see how massive that’s? Are you able to see? This goes into private branding. So assume in phrases, is my
firm title value extra or is my title value extra? – Identify. – It is an asset. And as an asset I need
to change into extra helpful as time goes on. Promise you, 10 years
from now, my title goes to be value much more
that it is value at present. It is already value fairly a bit, however it’ll be value much more. My signature goes
to be value much more. Suppose if I’m going to the financial institution,
I need to borrow cash, is my signature value one thing sure or no? Yeah. That is an asset too. You may create out of nothing. Out of nothing. Often your individual property
aren’t sufficient, OPM, Different Peoples Cash,
Different peoples Assets, Different peoples prospects and connections. OPC. So OPM, OPR, OPC. Different Folks’s Cash,
Different Peoples Assets, Different Peoples Clients or Connections. Leverage these. How many individuals can see
that each one these items, it is fairly totally different how
you use as a millionaire versus even making a six-figure revenue. What number of can see that? It is fairly totally different. It is truly very, very totally different. It is like what obtained you right here to six-figure, will not get you to seven-figure. What obtained you to seven-figure, will not get you to eight-figure. Similar factor. Eight-figure to nine-figure, similar factor. It’s totally, very totally different. And that is why from time
to time you bought to reinvent your self to see the place you need to go, and who do it’s a must to be to get there. – [Announcer] Ten instances you funds, ten instances your enterprise. Ten instances your advertising. Ten instances your life. Hit the subscribe button now.

5 Books Each and each Entrepreneur MUST Learn for 2019

five business internet marketing books every entrepreneur needs to read you know in 2016 2017 there’s so much noise especially when it comes to making money online so many fakes so many people fabricating and padding their earnings reports and just saying they make all these numbers and there’s people making money talking about making money it’s ridiculous so I’m like okay just cut all the noise what are the best five books that I’ve ever read on the subject what are the five books that if I could recommend someone starting from zero they read and get to 80% of what everyone knows in a matter of months instead of years by trying to cut through the noise and go directly to the source so I pulled out the best five I’ve read that I would recommend or if you’re advanced what are the best five we can read to take us to the next level and make money until last year I really didn’t 2016 was the year I got serious I turned pro and made something and now it’s growing every single month exponentially and I finally hit that critical mass that turning point I’m so proud and I’m so stoked and I know you can do it too if you’re struggling and it comes down to books like these these five books we’re gonna go over right now okay so I got a lot of passion behind this because I’m looking at these and I’m like man these are this really works if you put your mind to it if you if you apply what’s in here so I’m going to go over the best five and then we got some near misses over here try to give you like the best summary spark note I can on this video I don’t know how long it’ll be you’ll try and keep it semi short you cannot 1.5 speed that’s my trick on videos so I think I’ll start with the most basic and get to ones you might not have heard of before so the most basic one everyone’s heard of it’s so basic but it’s phenomenal it still holds up to this day the 4-hour workweek literally the book I read when I was 18 17 years old just starting University and it made it opened my eyes to the possibility that outside the nine-to-five the hey hold up why are we going to school for 20 years working for 40 in the hopes of retiring for the last 20 shouldn’t it be reversed shouldn’t we you know educate ourselves for 20 years but why do we have to kill ourself to just enjoy the last 20 years shouldn’t we be enjoying the whole time especially when we have our energy and our time when we’re young we might not have money right the three currencies energy time and money and they all trade off throughout different points of our life but when we have our energy and we have our time how can we leverage that to ultimately make money and have all three I want to do that so I left and traveled the world went to Southeast Asia and I discovered what I wanted to do with online entrepreneurship and just got really clear on my goals came back here started applying everything struggled but ultimately kept going back to these books kept applying and relearning and trying things and um stood on the path so I love Tim I love his approach controversial figure I definitely think this holds up passes the test of time it’s a business classic in my opinion and if you haven’t read this man this is God this is a game changer really passionate about this book love you hmm all right the next book everyone needs to read you know this almost didn’t make the list but I felt like putting it on here cuz I put it on here because it’s just raw if you like unfiltered if you like straight to the point straight shooters people who will tell you as it is from their worldview maybe you don’t agree with everything maybe they’re not so PC right maybe they don’t say everything properly you’ll love this book The Millionaire Fastlane right sounds like an infomercial all these books do let’s be honest it’s business um crack the code to wealth and live rich for a lifetime MJ DeMarco he ran a blog to my knowledge and or sold uh he sold a blog for millions on the spot after he built it up the pillars of that book says the fast lane and then the slow lane and he’s really into cars so everything is an analogy with a car it’s overdone but it gets the point across that do you want to be in the slow lane like we talked about for working 40 years and then retiring your last 20 all right do what everyone else is doing but if you want to be an entrepreneur if you want to take that fast lane get there faster use these principles he says everyone who tells you there’s no such thing as a get-rich-quick scheme is lying there absolutely is a get-rich-quick scheme he got quit he got he made millions overnight when he sold his company right he made millions within the five years ten years he was building that right the whole time he didn’t get the payoff till year ten but he was still making the money the whole time building what he was doing so there is such thing as a get-rich-quick scheme but there’s no such thing as get rich easy and that’s the differentiating factor if we as entrepreneurs Internet entrepreneurs especially it’s not gonna be easy you know this I don’t have to tell you this but we got to apply it and so a lot of principles in that book I agree with some stuff I don’t but I still think it’s a great read if you’re an entrepreneur it’s pretty motivating all right the next book this is such a small book I think it’s 90 pages but the whole thing is highlighted underscored asterisks really written up the 22 immutable laws of marketing man um buy this book yesterday and start using these principles I’ll give you a few the first one it’s better to be first than to be better when you think of flight who do you think of the Wright brothers you don’t think of the people who came after them when you think of soda who do you think of Pepsi and Coke you don’t think of auth brands so this goes over psychological triggers that we all have this basically says that there’s 22 laws and that if you violate any of them do it at your own risk because don’t say they didn’t warn you great book fantastic really quick read great stuff the next book I would like to recommend you read is rework really good book about um thinking differently again we started this video by saying there’s a lot of noise out there is a lot of clutter and these guys are people who have built businesses I think 21 signals 31 signals and and continue to build businesses they’ve sold some they’ve worked on some so it’s really great information about how to run a company from people who have actually ran companies it’s not a noise chatter not an echo chamber it’s not things you’ve already heard before in fact they argue with a lot of things you’ve heard they got lots of illustrate Shenzhen here for every single point you know so it’s it’s a really great book just one or two pages per point um kind of alternative ways of thinking about things definitely make sure your brain think twice about some of the cliches out there about business and then the last book I would recommend you pick up in this section at least the one thing I love this book did a book review book summary on here if you’re curious on this channel about this book um this says that it’s that 80/20 principle that 20% of our success is gonna come from 80% of our efforts 80% of our success flip it it’s gonna come from 20% of our efforts so and these 20% when we go all-in when we focus laser targeted focus on our goal as an entrepreneur we’re able to get way more done than if we try and do everything for example you know this YouTube channel right I put all my eggs in this basket on this YouTube channel I didn’t say I’m gonna do a Pinterest and Instagram a Facebook a Twitter a snapchat all those things are great but if you don’t go all-in on one thing none of those are going to work so it’s easier to go all-in put all your effort into one thing make it work and then focus on those don’t try and do them all at once success goes to those who obsess not diversify especially when it comes to business but then once this gets successful all those other platforms people start migrating over there so the one thing says go laser targeted focus on your one thing what is it is it video is it quotes is it blogging is it podcasting you can’t do all three of those to the best of your ability you simply don’t have enough hours in a day long enough willpower you don’t have enough time it’s impossible or if you do you’re gonna be taking away time you could put towards video that’s my one thing right here it’s a video it’s not podcasting it’s not blogging there’s really nothing up on my blog besides repurposing this content so when you go all in on that 20% when you go all in on your one thing they say in the book it’s like dominoes dominoes really cool analogy in this book it’s so great that dominoes start at 2 inches but that Domino has the power to knock over any Domino that’s 50% larger so instead of 2 they can do three and then in three it can do four point five and it keeps going up from there so if you start stacking those dominoes you know by the first it’s two inches the eighteenth Domino is two the Leaning Tower of Pisa then the Eiffel Tower then by the 31st Domino if you keep that progression up its Mount Everest and then by the 57th Domino it’s all the way to the moon that’s how tall it can stack all from that two inch Domino that’s the power of compounding that’s the power of going in laser targeted focus on your goal or your outcomes go all in on it focus on that compound it up and then you’re to the moon and back easier said than done but great book on that really motivating the one thing now let’s get into the books that are suggested but not required in case you want to go above and beyond get that gold star I’ll try and breeze past these the first I love this guy askgaryvee his book is great I almost recommend to crush it but I think it’s a little dated in this day and age still has a lot of great content but this one’s more up to date it is a bit more advanced so if you’re just starting out with online business I mean maybe you could get a lot from it but you’re better off watching some of the videos on there next one Richard Branson screw it let’s do it man talk about an eventful life story this book is all about going up in a hot-air balloon crashing setting world records selling record companies buying things I mean I had the audio book for it um actually no I think I read this thing it’s it’s only like a hundred pages probably no more than 20,000 words in this book really inspiring about thinking big and going after your dreams alright the next two books go together by Seth Godin first one is Purple Cow you don’t need to read this book I’ll just explain it to you right now when you’re driving down a highway you and I we see brown cow white cow black cow brown white black black white brown white white brown brown purple which one do we talk about the purple cow which one do we want to take a photo with the purple cow which one do we tell our friends about the brown no the purple cow right because it’s remarkable so if you want to stand out in this noisy cluttered world you have to be a purple cow that’s pretty much the whole book next book by Seth Godin that’s great he’s fantastic when it comes to marketing and just everything he’s a really talented speaker I’d recommend looking at him a tribe’s this is all about finding your thousand true fans basically if you find one thousand people who will buy support anything you do you have and you sell them something that’s $100 a year profit think about that that’s a six-figure income so you don’t need to go for the masses sometimes it benefits to go for just a small sub-niche of a thousand dedicated people who consume read by do everything you tell them to and you provide value for and just nurture that relationship you’d be set for life so it’s all about building your tribe building your community establishing yourself and finding your thousand true fans thank you so much for watching this video I hope one or two of those books really pop and stand out to you take action on them read them let me know if you did send me an email Clark at Clark Kegley com love hearing from each and every one of you this is an honor to do this channel and to be where I’m at and to share my message with you I’m really happy with the results so if you wants coaching on how to do the same email me Clark or Clark Kelly comm I normally have five or six spots available I like working with dedicated driven people teaching them how I grew my business from frustration making zero to now making a living of where I can do it full-time all right and that’s a big step thank you so much let me know what your favorite book is in the comments down below until next time stop settling start living I’ll see you later

7 Aliexpress Dropshipping Errors To Steer sure of And Tips To Abet You Increase Gross sales

hey what’s up guys welcome back to another video it is the last day of 2016 for me here in New Zealand it has been an awesome year I hope it’s been a great year for you guys I’ve been getting all your emails I’m trying to get through them as fast as possible for you and answer all your questions there are a lot but if you’re in our Facebook group I also answer some of them and there now this video I want to tell you some mistakes to avoid with Shopify and drop shipping and Aliexpress the reason is these will probably answer quite a lot of you guys question now some of these mistakes are than myself or others that I have done them and they’re just things to avoid or things that you should do to help you in your drop shipping journeys so number one and if this ones are quite important test more products so a common occurrence in this in this sum game as a lot of guys will test a product one or two products and they’ll fail and they’ll give up now you’re not going to make money on your first product usually same with the second one it could take a third fourth fifth but test more products what one of the mistakes that I made when I first started was I wasn’t testing enough products and I was making money but I could have made more money at the start if I was testing more products and finding more winners so make sure you’re testing as much product as you can as often as you can for an example a guy that I’m working with at the moment we kind of share ideas things like that he tests 30 day up to 30 a day usually around about 25 to 30 products a day now I know a lot of you guys won’t have those types of budgets but that’s the kind of example of the stuff we’re doing we’re testing a lot of products to find the ones that work when I first started I didn’t test many and I was making sales sure I was making money but I could have made more if I test more products so what you want to do is when you start testing products you know four five six however many you want to test then reinvest that money that you make into testing more products and finding winners finding more winners that make you more money so that’s this number one and that’s quite an important one is to make sure you test heaps of products more products if you’re testing products now just test more and test ones do you think going to one because you get a better chance of actually making sales and it’s a time with artistic for the second one and now I know I talk about stores being simple don’t put too much into them and stuff like that right now that’s true but you want to make sure you have an about page a contact page a frequently frequently asked question page and just general stuff because this adds trust to your page like if I went to a shop and there was I usually always go to the footer and see if there’s an about me page or at the top of the menu because I want to know what they’re about I want to know where they’ve come from I want to know things about them if you don’t have any of that stuff your site is really just a blank canvas it’s a website with a product on it and you might get sales but you’re going to increase your sales if you have more trust in your website so on the about page right also you just want to make it good you want to have a lot of good content on there tell them what your stores about and then at the bottom have a link back to your homepage because a lot of people go to your about page read it and they might leave but if you have a button or some sort of link back to your homepage you can convert them into sales and frequently asked questions are things like shipping times how much shipping costs things like if you offer discount stuff like that if there’s a maximum people can buy or a minimum just things like that so any frequently asked questions that you can possibly think of add them into your store so just make sure you fill out your store and make it look appealing and make a look trustworthy now the next thing and this is a mistake that I did is don’t start your Facebook ever straightaway with website conversions if you know what you’re doing that’s fine okay but what I do is I start with page engagement or post engagement adverts okay and the reason why I do this is to get an idea of what interest or what age or what you know male female or interest in my product now as a lot of a lot of you know who follow me you know they start a bunch of adverts as post engagement so 10 20 30 I let them run for two or three days and then I pick the best ones and then I used those the information from those ones to then start my website conversion adverts from all my testing over the last year those let’s work the best for me so I’m using the post engagements to figure out what audience works best for me and then when you start your website conversion adverts whether you’re doing purchases add to carts or whatever as your action it’s not going to take as long to get sales and things I’ve actually already got an optimized interest an optimized target so you’re going to have an optimized advert really straight from the start so do PPE adverts first and website conversions now of course you don’t have to but this is a mistake that I made I found it better to do it the way that I’m doing it now it just worked better for me it could work better for you it might not you might you might have your own way of doing it or you might figure out your own way of doing it but that is a great way to start if you’re a beginner in this game you can also let the PPE advert run if you like right you can also scale that stuff up as well you’ll get sales from it you’ll get clicks to your website but it’s really just there to gauge information and clicked information so you can then start your PPE and if you go through some other videos on my channel you’ll see how I do my Facebook and my testing and advert testing right so I don’t really need to go into detail with that in this video but you can find that on my channel another massive mistake that I’ve made really when I started but I should have known this anyway and another guy that I know has done as well under estimating the value of facebook video ads these are huge now Facebook is trying to go towards video more because they’re trying to compete with YouTube so you can get cheaper clicks you can get cheaper views and all that type of stuff now the problem is you don’t have access to the product if you haven’t purchased it right because we don’t drop shipping so what I do if I’m doing like a necklace or an earring or a ring as I just get some pictures off L Express or somewhere else and I’d simply make a video but make sure that you’re allowed to use those pictures so I just make a video of me panning through the images with some royalty-free music make sure you have royalty-free music you can’t just go stealing music or if you want to and what I do now is buy the product and get it sent to you and take the pictures yourself or you can if it’s like something that you can use you know not a necklace but something you can use like a survival kit or something take it out do a video of you using the kit or something like that you just have a GoPro on your chest and video yourself using it unpacking it unboxing it anything like that and then make a video with it you can just put music over it as well you don’t need to talk but I tell you right now video is massive I’ve seen some videos thus this week pop up on my Facebook and one of them had over 400,000 likes I can’t me how much shares it had and had hundreds and thousands of shares and a head and there’s also another one a couple weeks ago that was the same now these would have made millions but the good thing about video is they’re cheap Facebook adverts they’re very cheap and I underestimated that when I first started and it doesn’t really matter now because I made money and I’m making money but I wish I did it from the start you want to have a selection of adverts going that’s the only way you’re going to figure out what works for you that’s that’s the most important thing figuring out what works for you and once you figure out your own system you’re going to sit there and you just kind of the money’s on a roller because you going to be scaling scaling scaling and that kind of brings me to another topic here not really part of the part of this video but when we talk about scaling we’re not talking about just scaling your advert we’re talking about scaling what type of adverts you use scaling what you’re doing scaling your methods right so if you’re just doing pictures and then you start to use video that’s scaling your scaling into different methods different techniques to make money from your Facebook advert another mistake people make and this is very crucial as well retargeting if you’re not retargeting people that visit your store you’re missing out on money like straightaway you’re leaving money on the table and it’s big money because one retailer retargeting is cheap you’re not competing with anybody you’re simply advertising to people that have already checked your site ok there’s not much competition there and and the thing is they’re buyers they’re already warmed up they’ve checked your site maybe they’ve added it to the cart maybe they left but they’re already warmed up not all of them but most of them and you will make good money from them I just seen a thing of the day a blog post somewhere I can’t really remember it was actually because I do a lot of reading someone made eleven thousand dollars extra on their product and they only spent about seven hundred dollars on their retargeting advert that is the power of retargeting if you don’t know what retail retargeting is when you put a pixel on your website and what enter you can build an audience so the pixel will trigger and it adds it to your audience on Facebook and then you can re advertise to that audience just that specific audience instead of advertising to a massive niche that’s full of competitors right and they’ve already visited your store so make sure your retargeting the audience this is absolutely a must okay you’re leaving money on the table if you’re not doing it do it now it’s very very important to be retargeting and a little secret here the the best retargeting adverts that I’ve done is the carousel ads so the ones that have multiple products in them so you know and you can slide across if you’ve ever seen those ads will just go into Google and search for carousel ads and you’ll know what they are those have made me very very good money with retargeting and videos so those two’ll what I do of retargeting I used to do pictures I don’t really anymore for retargeting I had a lot of better success with the carousel adverts so once again make sure your retargeting very very important with any sort of advertising you’re doing on Facebook retargeting is very important so another mistake and this is to do with Aliexpress buying products from vendors that simply have no value the vendors are really nobodies on L Express they have bad ratings they don’t have enough sales they’re new to the game stay away from those people you’re going to get longer processing times you’re going to get amateur shipping and it could kill your business make sure you’re buying from vendors that have a reputation okay that is key to this as well you want to build a relationship with them because once you build a relationship you can get cheaper prices right and they say you start buying bulk from them let’s say you have a store that becomes very successful you want to speed up your shipping times so you buy bulk and you do the fulfillment yourself you can then start to negotiate prices on the bog so build a good relationship with them and to do that you need to pick guys that have a good reputation and actually know what they’re doing because they’ve been doing this for a long time you know you want to hit the two-year vendors the five vendors you don’t want to be missing with the one month two month three month fenders it’s going to be a fail I tell you right now because some of them are really really bad I haven’t dealt with them myself but I have heard some horror stories so definitely make sure you pick good vendors all right now I could go on all day about mistakes right I could do like a 50 mistake video a hundred but I’m going to probably do make this one the last one because I don’t want to make a mess of long video the sun’s going down over there and they’ll get dark soon but this one is also quite important they’re all important but split test your pricing on your website and what I mean by that is your product price and your shipping price if you’re charging shipping so this is an example I was selling a product for $39.99 right and I was getting sales but it wasn’t really enough I wasn’t really what I was looking for I wanted more I changed it to $34.99 I took a bit of a cut on the money but it didn’t matter but it increased my sales and I made more sales so I made more money so split-test your prices and same with shipping you know if you’re doing nine 9.99 and you’re shipping you’re not getting a sales right or you’re getting heaps of abandoned carts especially if you’re getting heaps of abandoned carts change your pricing go down to 899 or go down to 9.50 or 799 do you can’t go too low if you’re doing free plus shipping but if you if you just doing markup some products you can go low you could do free shipping but just split test your prices that is very important as well all right guys that’s it for this video I want to wish you all an awesome New Year’s and a great 2017 with let’s crush it in 2017 some of you guys are making massive amounts of money in the Facebook group keep it up scale up 2017 and make it massive if you haven’t already joined the group at online samurai’s calm and also I have some free lessons below there’s a link below where you can look at all my videos from YouTube I’ve put them all into one place on all the Shopify stuff if you’re new to this that’s probably the best place to go instead of scrolling through all the videos on my youtube channel and this will be the last video of 2016 so I will see you guys in 2017


how’s it going at this time guys so at this time I assumed it might be good to make a video speaking about mutual funds and I simply wished to say earlier than this video there’s a lot of movies on YouTube about mutual funds which can be I will be sincere they’re fairly good however the one factor that I’ve observed that they do not do is they do not actually lay out the professionals and cons of mutual funds so effectively after I’m going over explaining the fundamentals of the mutual fund I will undergo the professionals and cons listing of them now here is the rationale why many of the movies on YouTube don’t do that and that is as a result of many of the movies about mutual funds are are made by individuals who promote mutual funds so purchase some firm that makes mutual that sells mutual funds or any individual who has a monetary curiosity concerned in mutual funds so for me I do not acquire something by promoting you guys on mutual funds so I might be sincere with you guys the place is another corporations posting movies they need you to purchase mutual funds so they’ll lay them out in a really optimistic manner they usually will not actually discuss concerning the cons with the mutual funds so I will be doing that for you and I believe that can type of add extra worth so that you can have that perspective however mutual fund is principally a pool of funds invested in securities comparable to shares bonds and cash markets and usually talking it is a mix of these issues so for those who can image many individuals giving their cash right into a collective pool after which there’s buyers who principally are very expert at investing they usually diversify that cash throughout totally different shares and bonds and cash markets so that is what I mentioned right here it is operated by cash managers who make investments the funds capital trying to supply revenue or capital positive aspects so clearly the thought with the mutual fund is to have your fund develop over time so your buyers make capital positive aspects they usually’re very completely satisfied they usually persist with the fund they usually provide you with after which they offer folks their cash after which they’re making their cash off their commissions so everybody’s completely satisfied so the thought there’s that you simply’re making a living within the means of doing this so the portfolio the mutual fund is structured to match funding goals so there are totally different dangers so far as mutual funds go there’s some individuals who have a better tolerance for threat and a decrease tolerance and which will even be as a result of truth of you understand how shut you might be to retirement and the way a lot you wish to be risking your cash versus you already know having more cash in bonds in order that manner you already know that it is extra of a surefire debt than it’s you already know betting in shares or investing in shares so there are totally different mutual funds to fit your threat tolerance and there is additionally funds which have totally different funding goals so the portfolio is type of structured by the buyers of the fund the individuals who principally construction it round these totally different goals primarily based on no matter it’s that you simply’re in search of your funding so the mutual fund efficiency is tracked by whole fund market cap and that is derived from clustering the efficiency of the underlying investments so since you’re investing in so many alternative shares and bonds the efficiency of every is totally different on any given day so what they do is that they should just about mix all these collectively and see if the losses are outweighing the positive aspects or nonetheless that is doing to find out how the fund typically is doing now that is really thought of the nav or the web asset worth of the fund in order that’s type of like just like saying oh that is the share worth of the inventory the web asset worth a mutual fund is principally the overall worth of the Securities divided by the excellent shares in order that’s principally how the fund is performing typically with all these totally different you already know shares and bonds and cash markets collectively how they’re all performing so there’s three varieties of charges which can be typically related to a mutual fund you’ve gotten your advisory charges your administration charges after which any administrative prices um and we’ll get into the professionals and cons of mutual funds after I’m going via this however that is one of many cons of leases there’s numerous charges concerned with mutual funds that you simply would not see one other make investments varieties so there’s a lot of totally different ways in which they’re going to construction the charges with a mutual fund there is a front-end load which is the place the charges are assessed on the time of buy of the mutual fund there is a back-end load the place charges are assessed when the investor sells the shares after which there are some no-load mutual funds personally I have not come throughout them however that is the place there is not any Fee or gross sales cost Newton is as a result of the mutual fund is bought immediately by an funding firm not via a second occasion like I mentioned I am not tremendous aware of that one however this was simply just about numerous the knowledge I noticed folks speaking about I wished to type of gather the pool collectively so for those who such as you’re extra interested in a no load mutual fund I am certain you are able to do your personal analysis however that is simply type of an summary video so I am not going to go loopy in depth about that each one proper so listed here are the professionals and cons of mutual funds these are just about the primary ones that I noticed via the analysis I used to be doing and I will type of clarify these to you as a result of a few of them type of easel clarification the professionals will do first so the primary purpose folks like mutual funds is as a result of they’re extremely diversified um as you already know any investor is aware of this you do not wish to have all your eggs in a single basket so you do not wish to be investing solely in a single sector as a result of if that sector performs badly your entire portfolio goes down with it so that you wish to be diversified throughout many alternative sectors and be concerned in many alternative shares and markets so while you’re extra extremely diversified there’s going to be a decrease threat as a result of the chances of all of these sectors performing badly that is very unusual so typically talking you already know if one sector is performing poorly one other ones doing higher they usually are likely to offset one another that is the thought with being diversified the opposite Professional with that is there is a excessive demand for many mutual funds which implies they’re simple to promote um lots of people do not think about this with an funding however while you’re shopping for a inventory or no matter it’s you are shopping for you wish to ensure that there is a purchaser for you while you’re ready to promote um there are some instances the place you might purchase a you might purchase a small cap inventory or some type of OTC over-the-counter traded inventory and doubtless with day buying and selling software you possibly can run into that as effectively for those who purchased effectively not day buying and selling however for those who’re shopping for on um Penny Shares very low you already know low buying and selling worth shares there might not essentially be a purchaser for that inventory while you’re ready to promote in order that’s one thing to think about you undoubtedly need to have the ability to liquidate while you while you wish to you do not wish to be ready for the customer to return alongside so as a result of there’s a excessive demand for these they’re fairly simple to promote um there are very passive funding for any individual who would not wish to be occupied with their investments on a each day foundation they’re nice for you since you mentioned it and also you neglect it the thought is the fund is being managed and it is all being taken care of for you behind the scenes and that is factor too with that is it does permit individuals who might not have as a lot cash to have skilled administration of the fund as a result of you already know administration of your of your funds could be very costly however while you collectively pool your cash it makes it in order that manner folks with much less cash can have skilled administration of their funds which is one other benefit that type of falls into this passive funding Professional on the listing right here after which the opposite Professional is is there’s typically simple comparability between the totally different mutual funds so these are the explanations lots of people typically like them now here is the cons with mutual funds and like I mentioned that is the I did not see anyone else on YouTube speaking about this as a result of I believe most of individuals making movies about mutual funds we’re making an attempt to promote them so they would not wish to inform you concerning the cons of them however that is the cons of mutual funds due to these folks which can be managing the funds for you they get to be type of costly a few of them do with the advisory charges and administration charges so they’re a costlier funding so far as fee goes and you already know the totally different charges you are paying out on them and I can eat into your income the opposite drawback or the opposite con with these that the index may very well outperform the funding wherein case you are paying these managers to do nothing since you may have simply invested within the index as an entire and it outperformed the precise mutual fund which was being managed at that time so that you’re paying your Fee and also you did not even uh carry out the index in order that’s one other con and you already know that that that would occur in any mutual fund actually it would not actually it is not particular to anyone nevertheless it’s simply one thing to think about um the opposite difficulty with these is for those who’re in search of a excessive your threat mutual fund in some instances you are going to be paying extra in advisory charges as a result of that requires extra administration and extra human involvement in that fund as a result of there could also be extra buying and selling each day so chances are you’ll be paying your the people who find themselves managing the fund chances are you’ll be paying them more cash as a result of they’re extra concerned in that funding the opposite drawback or con with this within the you already know this is not an enormous deal as a result of for essentially the most half while you’re shopping for a mutual fund it is a long-term funding you are not making an attempt to purchase a mutual fund and promote it three weeks later effectively you should not be so if that is what you have been pondering do not buy a mutual fund that is one thing you purchase and also you promote many many a few years down the street so one other factor to level out right here too you do not wish to tie up cash in a mutual fund that you will want throughout the subsequent I will say 5 years it is cash that you simply wish to put aside you wish to go away it to develop over a few years you do not wish to be placing cash in there that you will want six months later to purchase a automotive simply you already know discover one thing else to do it truthfully simply hold it within the quiddity it is not price it to do something with that for essentially the most half however that is the difficulty there is not any intraday coaching with a mutual fund that is as a result of like we talked about earlier than that internet asset worth they should settle that on the finish of the buying and selling day so as soon as they’ve decided you already know the inventory worth for all these totally different or the market worth for all these shares and bonds or the cash markets that that mutual fund has they settle the worth for the mutual fund by seeing you understand how the fund carried out as an entire so you possibly can’t promote mid day for those who have been to promote a mutual fund throughout that day it might promote for no matter that internet asset worth was settled for on the finish of the day so you possibly can’t commerce any type of you already know there’s like a mid day spike within the fund or if there was a mid day spike and numerous the shares concerned in that you simply could not make the most of that you’d be promoting for no matter all of it settled for on the finish of the day principally and I like I mentioned I do not suppose that is an enormous con as a result of most individuals are you already know day buying and selling mutual fund no one they trades mutual funds you are promoting them um you already know as a result of a ston how the markets doing over a protracted span of time typically the opposite factor is and I do not know what ton about this I am not going to lie I simply threw it up there as a result of lots of people point out this they don’t seem to be essentially the most tax-efficient funding and that is simply an summary video I am not going to go loopy in depth with this if you wish to do your personal analysis I am certain there’s numerous totally different sources that would clarify that higher however there are some investments which have like tax loss harvesting and totally different ways in which you are type of avoiding paying a lot in taxes and also you do pay you already know your capital positive aspects tax on no matter you make on the fund so it is not essentially the most tax environment friendly funding I will put it that manner if you wish to study extra about that you already know simply do a google search on that I am certain you will discover some info on that and that is an attention-grabbing level too as a result of I really did not notice this till I did my very own analysis however um in the event that they’re you already know the herd buyers are principally you already know doing regardless of the market is doing so when the market is down they’re promoting and when it is up they’re shopping for they’re principally doing the precise reverse what they need to be doing and the issue with that is these herd buyers these inexperienced buyers you are not certainly one of them as a result of you already know you are watching these movies you are studying and also you’re being educated however for these of you on the market individuals who aren’t watching these movies they would be the herd buyers and they’ll find yourself you already know promoting out of panic when the market goes down so here is the issue as a result of the mutual fund is a you already know mixture of many alternative shares and bonds um for those who had any individual promote at in a down market or in a bear market the the fund goes to should liquidate cash to pay that individual off so at that time they you are forcing the entire principally the entire fund to promote at that time there so while you actually needs to be holding and ready for that market to return again up the individuals who promote will power the fund to liquidate property to be able to pay that individual off as a result of that cash is invested they do not simply have you already know liquidity sitting round so that they should liberate some property to be able to pay that individual off so that’s a technique that different buyers may pull you down in a mutual fund and it is one thing it is best to think about for those who’re moving into them however I imply how a lot is it actually affecting the fund as an entire yeah that each one relies upon in all probability not a ton however one thing to think about personally I do have a mutual fund it is with Franklin Templeton they appear fairly good I imply I am undecided I did not actually go loopy into the few buildings I’ve a member of the family who’s concerned in monetary planning so that they set me up with that however you already know in case you are taking a look at totally different you already know funds you have a look at these charges particularly and see what each is charging you and you already know work out what the funding goals are of the fund and discover one thing that you simply’re comfy with um personally many of the coaching I do nowadays is definitely particular person shares I do not just like the passive investments I wish to type of be extra concerned in my investments and since I am you already know make movies about you already know buying and selling shares I type of prefer to study stuff myself by doing and share with you guys so for those who guys are in any respect curious about my very own inventory market buying and selling technique I simply completed my e book I have been engaged on for the previous three months and I’ll hyperlink as much as that within the description as a result of I’ve really had fairly good luck simply buying and selling particular person shares utilizing technical inventory evaluation to determine when to purchase and promote my shares and I’ve had fairly good luck with it so if that is one thing you are curious about I’ll make that up within the description however that is just about all I obtained on this video mutual funds for those who guys have any questions drop them within the feedback I will you’ll want to reply them and thanks guys for watching

Will beget to still You Birth a YouTube Channel in 2017? Slip… and No…

Salut tout le monde, c’est Roberto Blake de RobertoBlake.com, ici pour vous aider Ă  crĂ©er quelque chose de gĂ©nial aujourd’hui. Bienvenue dans une autre vidĂ©o d’astuces utiles sur Youtube. On est donc, heureusement, vendredi si je publie sur ce thĂšme. Mais si c’est un sujet qui vous intĂ©resse, vous savez dĂ©jĂ  quel jour de la semaine je fais ces vidĂ©os. Cela Ă©tant dit, quel jour de la semaine est-ce que tu fais tes vidĂ©os? Oh attends, c’est vrai, toi tu veux savoir si tu commences une chaĂźne Youtube ou pas, donc tu ne fais probablement pas encore de vidĂ©os. Okay, cool, analysons tout ça. Commençons avec “pourquoi tu veux commencer une chaĂźne Youtube?” Il y a beaucoup de gens qui commencent une chaĂźne, pour des raisons trĂšs variables. En voici certaines pour lesquelles je pense que tu ne devrais pas commencer une chaĂźne Youtube. – Tu veux ĂȘtre populaire sur Internet. Tu connais les probabilitĂ©s de devenir une star d’Internet puis d’en faire quelque chose? Elles sont minimes. Ce n’est pas impossible, mais je ne pense pas vraiment que ce soit une excellente raison pour commencer une chaĂźne Youtube. Maintenant, si tu veux devenir un acteur ou une actrice, je pense que ça peut ĂȘtre une raison utile de commencer une chaĂźne Youtube, et beaucoup de gens le font avec succĂšs. Et ce n’est pas dĂ©terminĂ© par le nombre de leurs abonnĂ©s. Dylan O’Brien de Teen Wolf n’avait pas un grand nombre d’abonnĂ©s ou de vues quand il a commencĂ© sa chaĂźne Youtube, mais ça l’a aidĂ© Ă  se faire dĂ©couvrir par des directeurs de casting juste en faisant des petites vidĂ©os marrantes sur sa chaĂźne. Donc si c’est ce que tu recherches, de devenir un acteur ou une actrice, alors peut-ĂȘtre que tu pourrais utiliser ta chaĂźne Youtube comme une façon d’y arriver. Mais chercher Ă  ĂȘtre pour ĂȘtre connu, en faisant des trucs dĂ©biles sur Internet? Personnellement, je n’y crois pas et ne pense pas que ce soit une bonne raison pour que tu dĂ©cides de mettre l’effort, l’argent et le temps Ă  commencer une chaĂźne, en laissant tout ce que tu pourrais faire d’autre de ta vie. Mais, hĂ©, c’est juste moi. Une autre raison pour laquelle les gens commencent une chaĂźne Youtube? Ils pensent que c’est de l’argent facile. Les gens, y a des moyens plus faciles pour gagner de l’argent que d’attendre que Youtube te donne quelques sous Ă  la fin du mois grĂące aux vues, qui ne sont mĂȘme pas si importantes et visibles. C’est en fait basĂ© sur le revenu des publicitĂ©s quand ils dĂ©cident de te montrer tes vues mensuelles. Et il y a beaucoup de raisons pour lesquelles ils pourraient ne pas rendre visibles les vues sur ta vidĂ©o. Ils pourraient ne pas avoir vendu assez de pubs dans le mois ou peut-ĂȘtre qu’ils ont tout donnĂ© Ă  des plus grosses chaĂźnes, ou peut-ĂȘtre qu’ils ont dĂ©cidĂ© que ton contenu n’Ă©tait pas compatible avec la publicitĂ©. Il y a pleins de choses qui peuvent mal tourner donc si tu prĂ©vois de vivre des revenus de la pub sur Youtube, je pense honnĂȘtement que je peux prĂ©parer un business plan qui pourrait te rapporter plus d’argent en tondant la pelouse que tes 2 premiĂšres annĂ©es sur Youtube. Évidemment, y a des exceptions Ă  cette rĂšgle. Il y a pleins de gens qui explosent leur premiĂšre annĂ©e sur Youtube en faisant des millions de millions d’abonnĂ©s. Le problĂšme avec ça c’est que si un truc tourne mal avec Youtube, selon le contenu ou ce que ces gens ont fait, ils seront inemployables par presque tous les patrons responsables de ce pays et n’auront pas d’identitĂ© en dehors de Youtube, ou de façon de gagner leur vie, donc je serais inquiet d’essayer en pensant que “gagner sa vie grĂące Ă  Youtube” serait de l’argent facile ou plus facile que quelque chose d’autre que tu pourrais faire. Je pense qu’il y a pleins de super façons de se faire de l’argent en ligne, si c’est ce que tu recherches. J’ai fait quelques vidĂ©os Ă  ce propos. Et je pense que Youtube peut ĂȘtre profitable, ça l’a dĂ©finitivement Ă©tĂ© pour moi. Mais je ne pense pas que tout le monde ait ces capacitĂ©s. Je pense que c’est beaucoup plus de travail que ce que les gens pensent. Peut-ĂȘtre que ce sera le titre d’une prochaine vidĂ©o. Peut-ĂȘtre que je devrais, vous savez, faire une vidĂ©o montrant exactement Ă  quel point c’est difficile de faire des vidĂ©os Youtube, pour que les gens arrĂȘtent de penser que c’est facile. Qui sait, peut-ĂȘtre que je ferais ça. Une autre raison pour laquelle les gens commencent une chaĂźne Youtube c’est qu’ils veulent juste ĂȘtre un Youtuber. J’ai constamment des commentaires et questions de gens qui demandent “quel genre de chaĂźne Youtube je devrais faire?” Et, vous savez, “quel genre de vidĂ©os Youtube sont les plus populaires?” Je n’aime vraiment pas ces questions parce que ça n’a rien Ă  voir avec ce que Youtube est vraiment, puisque c’est: faire ce que tu veux et le partager avec des gens aussi fous et excitĂ©s que toi par un sujet. – Si tu es un geek de Game Of Throne: fais des vidĂ©o de tes idĂ©es sur des thĂ©ories conspirationnistes comme les plans de maĂźtre des Dornish ou Tyrion qui serait un Targaryen en secret. Fais ça si c’est le truc par lequel t’es vraiment passionnĂ© et motivĂ©. – Si tu penses que les gens qui te ressemblent n’ont pas vraiment de bons tuto beautĂ© qui puissent les aider: sois la personne qui fait ces choses. Regarde, je produis uniquement du contenu parce que je ne pense pas que beaucoup de gens rapprochent l’Ă©ducation et la crĂ©ativitĂ© d’une façon amusante ou intĂ©ressante. Il y a quelques personnes qui le font et je voulais ajouter ma pierre Ă  l’Ă©difice. Alors j’ai crĂ©e du contenu que je pourrais regarder. Et d’ailleurs, oh regardez ça, quelques personnes regardent aussi. Je veux dire, je ne fais pas des choses parce qu’elles seront populaires. Je fais un peu le contraire. Je fais des choses que je veux faire et j’y mets l’effort pour les rendre rĂ©ussies, ou pas, et c’est comme ça. Et c’est ce que je trouve gĂ©nial avec Youtube parce que Youtube offre une voix Ă  beaucoup de gens. Il y a tellement de gens qui ont crĂ©e du contenu que j’aime Ă©normĂ©ment et je pense que s’ils avaient Ă©tĂ© prĂ©occupĂ©s Ă  l’idĂ©e d’ĂȘtre populaires, leur contenu n’aurait jamais Ă©tĂ© crĂ©e. Et je pense que c’est gĂ©nial qu’ils aient une place et une communautĂ© dans laquelle ils sont acceptĂ©s et oĂč on leur permet d’avoir du succĂšs. Certains d’entre eux gagnent leur vie grĂące Ă  ça et peuvent enfin ĂȘtre eux-mĂȘmes, d’une façon que la sociĂ©tĂ© rejetait avant. Et je pense que c’est fantastique. Je pense Ă  ce genre de gens dans la communautĂ© des cosplay. Je pense qu’il y a des gens qui ne veulent rien faire d’autre que des critiques de livres parce qu’ils adorent ça et ne peuvent jamais trouver quelqu’un autour d’eux avec la mĂȘme passion pour le type de livres qu’ils veulent lire. Donc je pense que les “BookTubers” sont une fantastique part de Youtube. Et c’est pas la chose la plus populaire et tout ça… Il y a trĂšs peu de Booktubers qui ont 100’000 ou un million d’abonnĂ©s. Donc si c’Ă©tait basĂ© sur la popularitĂ© je veux dire, on voit pas vraiment de Booktuber important, avec un bouton Play en diamant (trophĂ©e remis par Youtube), n’est-ce pas? Non, on n’en voit pas. Beaucoup sont des chaĂźnes de farces et des chaĂźnes de gaming ou des vloggers. Donc si on voulait tous faire ce qui est populaire oĂč iraient nos voix? Comment est-ce que ça deviendrait Youtube si ce n’Ă©tait pas l’endroit pour montrer ce qui est intĂ©ressant et unique chez toi? Encore une fois, je pense que ce sont les choses importantes auxquelles il faut penser avec une chaĂźne Youtube. Tu sais, c’est pas Ă  propos d’ĂȘtre un Youtuber. Être un Youtuber c’est faire ce que tu aimes et ce par quoi tu es motivĂ© de la façon que tu veux et l’exprimer ici puis, tu sais, soit c’est un succĂšs, ou c’est apprĂ©ciĂ©, ou pas… Et c’est pas grave. Le principal c’est que tu l’exprimes ici. Je pense que ce qui compte quand tu penses Ă  si tu devrais commencer une chaĂźne ou pas, c’est pas du pile ou face. Ou peut-ĂȘtre que oui. C’est surtout: est-ce que tu as quelque chose qui te passionne et sur lequel t’as des choses Ă  dire et Ă  partager et qui te motive? Si c’est le cas, ouvre ta chaĂźne Youtube et fais-en des vidĂ©os. Si non, et que tu penses juste que c’est de l’argent facile ou que tu vas devenir une cĂ©lĂ©britĂ© Internet ou que tu veux ĂȘtre un Youtuber juste pour ĂȘtre un Youtuber, je ne cautionne pas ça. Je ne pense pas que tu devrais commencer une chaĂźne si ce sont les choses qui te motivent ou que tu recherches. Mais c’est, encore, mon opinion. Si c’est l’autre chose, si tu cherches Ă  trouver ta voix. Je pense que sauter devant ta camĂ©ra et voir ce qu’il se passe est une bonne façon de faire ça. Donc mĂȘme si tu ne sais pas encore ce que tu veux, je crois que faire des vidĂ©os c’est pas Ă  propos d’ĂȘtre un Youtuber, c’est Ă  propos de travail et de confiance Ă  se construire pour se lancer lĂ -dedans, pour se faire une place et je pense que c’est une bonne façon de dĂ©terminer un peu mieux qui tu es. Je pense qu’une des super choses Ă  propos de cette chaĂźne Youtube c’est vous, qui m’avez apprĂ©ciĂ© pour ce que je suis, qui m’avez pris comme je suis. J’apprĂ©cie vraiment ça et je pense que j’ai Ă©normĂ©ment appris Ă  propos de moi-mĂȘme et des autres Ă  travers cette chaĂźne Youtube. Les autres opportunitĂ©s que ça m’a apportĂ© et les gens que j’ai rencontrĂ©, qui font partie de ma vie au-delĂ  de Youtube. Donc je crois que si c’est ça, cette expĂ©rience que tu recherches ici, alors peut-ĂȘtre que tu devrais crĂ©er ta chaĂźne et peut-ĂȘtre que ce sera une bonne façon d’en savoir plus sur toi-mĂȘme ou juste explorer quelque chose. Alors expĂ©rimentes! Et Ă  nouveau, c’est Ă  propos de toi et ce que tu veux en dehors de tout ce que tu fais dĂ©jĂ . Hmm, cette vidĂ©o a Ă©tĂ© Ă  la fois plus profonde et bien plus sarcastique que ce que je pensais, et certainement plus longue que ce que j’imaginais. Mais, hĂ©, on fera avec, n’est-ce pas? Bref, j’adorerais savoir ce que vous en pensez. Si t’es un Youtuber, pourquoi tu t’es lancĂ© dans Youtube Ă  la base? Si tu penses Ă  devenir un Youtuber, pourquoi tu te prĂ©pares Ă  lancer ta chaĂźne? Qu’est-ce qui importe, qu’est-ce qui est important pour toi? Fais-moi savoir ces trucs dans les commentaires. Aimes cette vidĂ©o si tu l’as aimĂ©e. N’oublies pas de t’abonner. Jettes un oeil Ă  tous les autres trucs gĂ©niaux sur la chaĂźne. Souviens-toi, je fais normalement une vidĂ©o de conseils Youtube tous les vendredis. Comme toujours: merci beaucoup d’avoir regardĂ© et, n’oubliez pas, crĂ©ez quelque chose de super aujourd’hui, qui vous tient vraiment Ă  coeur.

Up to date Years Decision 2017

– [Gary] Gary, how are you?
– Tom.
Good to satisfy you.
– [Gary] How are you, brother?
– [Man] Alright, so we’ll begin
off with that first query.
Ought to folks make
New Yr’s resolutions?
– Folks ought to make New Yr’s
resolutions in the event that they’re really
watching this
video on January 1st.
In the event that they’re watching it on
December 23rd they need to make
December 23rd resolutions.
Ready miraculously to when the
calendar flips to begin making
your life higher is foolish at
finest and pisses me off at worst.
And so, everytime you’re watching
this as a result of it was on the
web and thus which means
you may watch this on
June 17, 2017 make
a decision on daily basis
of your life ‘trigger you
solely get one at-bat.
The rationale folks battle with
having a New Yr’s decision
and sticking to it’s
as a result of it was a tactic
to do a New Yr’s decision.
Therefore, why my
first reply was proper
which is whenever you really
resolve to make a
change in your life,
whether or not about weight or job
or going out with any individual
or relationships, that is when
you really pull it off.
It is faith, not techniques.
– [Man] Superior, cool.
That is all we’d like.
– Nice.
(group laughter)
Wonderful. You bought it.
(R&B music)


– Individuals want individuals who hear.
– Individuals want folks after which
folks want those who
hear after which folks
want those who
hear and do one thing.
(“Lazy Lover” by Frequent Souls)
– [Claude] When
I used to be a child I needed to
be a philanthropist
and a film director
however what I noticed was that I
needed to assist folks again then.
Approach again in these days.
My job is to have
relationships with the folks
that I work with
and that I work for.
The distinction between
values and strengths
in addition to the distinction
between strengths and abilities.
And so I work for 700+ folks,
I work with 700+ folks.
I’ve a beautiful staff
that additionally providers 700+ folks.
Another relationships,
there is a ton
however I would love to simply hear
a few of them between talent,
energy, values.
– [Sam] I put dwelling
for values as a result of
I believe that, you
discuss this quite a bit,
that you really want everybody to
really feel after they come to work
to really feel like they’re in a spot
that is comfy for them,
secure area.
Residence I really feel like is a phrase that
means quite a lot of this stuff.
It means empathy,
it means inclusion,
it means belief,
you go dwelling and
that is the place you are secure.
– Yep.
– [Sam] I really feel like we
have a accountability to create
a house right here if we are able to.
– Yeah.
I, 1000% agree.
DRock was asking me in the present day
what my morning routine is
and so I used to be
telling him about it
which might be
boring to you guys
so I will not let you know about it.
(group laughter)
However quite a lot of the
occasions I prep myself,
I’d, if I am speaking to
my greatest buddy on the cellphone
or if I am listening to music,
I am prepping
myself to actually
make area in order that we are able to
make folks really feel secure
bodily and
psychologically secure
each single day to
be their greatest selves.
That is it. That’s
my primary mission.
That is what Sam
was speaking about
by way of making
folks really feel at dwelling
or creating a house
for 600, 700 folks.
However what meaning to me is
to have perception in 700+ folks
it doesn’t matter what occurs.
I believe the assumption in
folks and understanding that
individuals are
selecting to be at Vayner
for a really particular cause.
They may go to any
of the opposite companies,
that are fantastic,
however folks select to come back right here,
I really consider,
due to the tradition
and due to the distinctive
work that we have been doing.
The previous 20 years that
I’ve spent in company life
has taught me be agile.
Taught me
embrace change and threat
and it is taught me
search data
from all folks and arenas.
It is taught me learn a
room and keep forward of the curve
and on the appropriate
aspect of historical past moderately
than paddling
towards the present.
So once I say,
“How can we mild folks up?”
It is a massive
query for us as a result of
we’re serving different folks
and we work for the larger.
That is my query to
myself each single day
which is how do I mild
you guys up? You recognize?
I’ve one thing up
in my room proper now
which says,
“How do you mild folks up?”
And I preserve it
there for a cause.
I preserve it there to see
how many individuals have a look at that
white board after they come
in and does that encourage them.
So I would wish to suppose
I would mild folks up all day.
If I do it half a day,
I am fortunate, proper?
I consider Gary
lights folks up all day.
I consider you
mild up folks all day.
I need to understand how many individuals
have a look at that
white board and suppose,
“How can I mild
another person’s day up?”
How can I mild them up?
It isn’t all about me.
How can I mild
another person’s day up?
That is what we do.
I do know what my
objective is each single day
once I are available in to work and I
know what my objective is in life
so I can use all of
that keenness to say,
“Hey Justin, come on, what do
you need to do? Let’s do that.”
Know what I imply?
Jo Beth, what
do you need to personal?
– [Jo Beth] I believe
the truth that she trusts me
and the staff to do what
she is aware of that we’ll do
one of the best job ever at
is inspiring for me
to exit and kill it each day.
– We’re household
and past a household,
we’re pals.
There’s such a camaraderie right here
and to come back into the door
and really feel it’s like nothing else
each single day.
It is magical.
– So the onerous factor about
truly working with Claude is
that she teaches you and
everyone round you
one thing each single day.
– [Claude] The connection
I then get to have with them
is feeling like
I acquired the golden ticket.
I get to sit down with them and
hearken to them and
watch them develop.
That is just like the
largest honor on this planet.
– [Gary] In order of in the present day,
beginning on Monday,
we now have a
Chief Coronary heart Officer. Alright?
And that Chief Coronary heart Officer
is definitely right here.
So I believe we should always
seize our Chief Coronary heart Officer.
(viewers applause)
(“Bandaids Pt. 2”
by Frequent Souls)
– [Sam] I believe my
favourite Claude second
was when she was
launched as CHO
‘trigger she had
been right here beforehand,
clearly as an
SVP and when
Gary launched
the title of the function,
everybody kinda began
to love buzz slightly bit
after which as she
rounded the nook
and simply sort of
raised her palms within the air,
we had been all cheering for her.
Simply that second
realizing she was again
and realizing the
capability that she was again in
was simply, it was
simply actually cool.
We had been all simply so completely satisfied.
Folks that hadn’t met
her earlier than had been confused
however knew that it
was a particular second
so positively the
favourite second for Claude.
– I used to be on HR for
slightly over a yr
when Claude joined the staff.
And it was one of the best day
ever when she did. (laughs)
– [Claude] So all my experiences
I believe all through the years
and all through finding out
and psychology and spirituality
and all this stuff form
of began to create this soup,
sort of this minestrone soup of
being captivated with folks.
Desirous to unlock folks.
Desirous to facilitate
progress and alter with folks
and but I used to be a strategist.
I used to be understanding
human habits
and the way I may
promote extra toothpaste.
I knew how I may
promote extra bathroom paper.
I understood how I may
deliver peace of thoughts
to a mother in Italy
with spaghetti sauce.
However I wanted increasingly more
experiences working with folks
to grasp how all of us
dive within the pool collectively.
Who swims this manner,
who swims that approach,
who’s drowning,
all of that stuff.
So, that is a long-winded
approach of claiming that
it took me a brief
lifetime to get right here.
– [Justin] Claude’s such a
hybrid of understanding
the enterprise wants as a result of she’s
already a king of that commerce,
a grasp of that commerce,
however she’s additionally a grasp of
studying folks like Gary is.
These two, together with a number of
different folks on this company,
can stroll right into a room,
learn what is going on on
and perceive what to do subsequent
in the course of a dialog.
– [Claude] After I left Vayner,
the rationale I left was
as a result of all I needed to do,
all I needed to do
was be with folks.
Construct relationships, coach,
I assumed that
perhaps I might begin
my very own teaching
observe at 47 years previous.
I assumed perhaps I might
return to high school and
get my grasp’s in social work.
I did not know that I would finish
up as a Chief Coronary heart Officer.
I find it irresistible. It makes
a lot sense.
A lot sense.
However all through all these years,
I discovered what listening does,
I discovered what empathy does,
I discovered that you simply completely
must take up area.
You need to take up area.
Should you’ve been invited
to that assembly,
you are there for a
cause, so converse.
I consider in folks and I see
the great within the each day.
I construct groups rooted
in a generosity of spirit
and a perception in chance.
I unlock folks in order that they
can turn out to be their very own champions
and I rejoice the little
in addition to the massive victories.
I consider that there is
magic in each second
and that folks want
to be allowed to dream.
Actually I consider in that
glimmer in a teammate’s eyes
and I understand how to
push that glimmer till
it turns into a full-blown smile.
However there is a give and take,
there is a dance and
I believe in all of those years
I’ve discovered what
that dance is about and
now I am at a spot
the place I get to work
with 700 people-plus
each single day.
I get to work like that with Gary
and I get to work and develop
and foster a tremendous
staff that is simply hungry.
They’re simply sponges.
So it took a protracted
time however I am right here and
I would not be another place.
– It is also so superior to
have a CEO and to have a boss
who actually cares about
the folks inside the partitions.
And I believe that is
what makes coming to work
so value it and so superior.
– You recognize, Claude is
one of many few people
that I’ve ever met in my life that
makes me really feel the best way I really feel
and so to create this place
which is greater than Mark,
greater than AJ,
greater than James, greater than Scott,
greater than Segal or Mickey,
to create a place
that basically is me, proper?
The scalable model
of what I do with you guys
one-on-one in these conferences
and have the autonomy
to make choices
that make no sense on paper
however make a complete
lot of sense on coronary heart.
I need to construct
one of the best, biggest,
let me rephrase,
we (viewers laughter)
we need to construct the one
biggest human group
within the historical past of occasions.
– [Claude] So once I suppose
individuals are assembly with me
it is to not get Gary.
They will get Gary.
His door in fully
open and he is obtainable.
I believe they’re in search of
why am I right here.
I believe quite a lot of occasions
folks ask me what I do right here.
How did I get right here?
They’re keen on
why an previous fogie like me is
working round with
a bunch of Millennials.
I do not know however
I complement him,
I consider,
by coming at conditions
in a barely totally different approach.
Some occasions extra emotional,
some occasions extra heartfelt.
Some occasions with slightly
bit extra vinegar than honey.
Some occasions calling
them on their bullshit
in a distinct
approach than he may.
And a few occasions I do know
that he is had a dialog
with them which has been honey
so I will are available in and have a look at it
with a barely totally different slant
to assist somebody or
help somebody in getting
A, to the reply or the reply
that we might like them to get to.
On one other degree, I’d
want one reply for him
or he may must
inform me one adjective
and I do know precisely the path
I must take a dialog.
Gary and I converse on a regular basis.
We’re in fixed communication.
And truly, we’re
two sides of the identical coin.
In lockstep when it
involves coronary heart and hustle.
I imply, we’re actually targeted on
creating the best
Honey Empire of all time.
What I’ve discovered
from working with Gary is
a very
totally different degree of persistence.
A totally totally different
degree of accountability.
A totally
totally different degree of humility.
I’ve discovered to let go of
the 99% of stuff
that you do not want
and actually deal with
that #1% North Star.
Collectively, Gary and I,
marry the guts and the hustle.
I create the strategic
path for all issues folks
alongside Gary who creates
the strategic imaginative and prescient
for all issues enterprise.
And along with our staff
we’re constructing the
biggest Honey Empire.
Fueled by folks working
on the high of their recreation.
Merely put, I am in
the folks enterprise.
I contact something and the whole lot
that has to do with the folks
at VaynerMedia
and their experiences.

The technique to Put money into Your self | Phil Town

hey you guys I’m Phil town from rule one investing and you know I like to talk to you guys always about how to invest your money in the stock market [Applause] [Music] you [Music] but today I kind of want to talk to you about something else I want to talk to you about a topic that is at least as important as the how-to part of investing but most people just step right past it and it’s not a good thing to step past because it is at least as important as knowing how to invest and that’s how to invest in yourself so you can set up a baseline of Education and a knowledge and and and a kind of structure for yourself this so you can achieve all of your personal and financial goals so what does it mean to invest in yourself what what is that all about well investing in yourself is about getting to know who you are and what I like to think about as Dharma sort of what your path should be through life the thing that’s you’re kind of born to do in this life what do you need for tools like education what kind of opportunities are you going to create for yourself what kind of things are you going to do to broaden your experience so that when you look at a company when you’re looking at something to invest in whether it’s real estate whether it’s a franchise whether it’s a private company that you’ve got a base to build on that’s much much broader than just those sets of numbers that you’re looking at every good investor that I know reads massively Charlie Munger once said Charlie of course is Warren Buffett’s partner he once said that that every single person he knows that he admires reads all the time and so we talked about how it only takes like 15 minutes a week to actually invest and that’s amazingly true it’s like it’s once you get it together it’s not a time consuming thing but we do spend a lot of time investing in ourselves reading traveling looking at the world trying to understand what’s going on out there so how much time and how much money should you be investing in yourself on a pretty regular basis that’s a really good question right so in the words of Warren Buffett here’s the structure he’s basically said try to read 500 pages every day well Warren reads faster than I do 500 pages a day I remember when I was in college you know for the let me see one two three so the seven colleges I think I went to I think they wanted me to read like 50 and there was no way right but he said look at read 500 pages a day that’s how knowledge works it builds up like compound interest and that’s true I’m sure Warren reads you know like a screaming banshee but here’s what you do you start to build that muscle just like you go to the gym and Warren Buffett is like this super workout genius right and you can benchpress 500 pounds or something well he didn’t start bench pressing 500 pounds he started bench press in 50 just like you and me so you go out there you begin where you are and you start to build this thing and what he said that’s so true is that this knowledge and the skill set to develop the knowledge starts kind of building up like compound interest so reading is really really fundamental to this whole game so if you haven’t seen any other my videos when would I admit on investing and financial success then I want you to take a look you don’t mind and see if you know something makes sense to you out there now here’s what I’d like to do I’d love to hear from you guys how do you invest in yourself how do you do it and what do you do to build your own growth and what do you do on a regular basis to build that compound return so leave a comment below with your answer and I’ll be sure to follow up with you thanks for watching you guys now go play and if you enjoyed this video and you thought it was valuable and teaching you more about how to rule your future then please subscribe to my channel and share this video with your friends and anybody else that might benefit from this information

Why You Want To Elevate A Obedient Shopify Enviornment of curiosity or Product

hey what’s up guys welcome again to a different video now we’ll discuss one thing that is crucial and that is area of interest choice I really like you guys have been sending me your websites after which not your area of interest choice is not actually the perfect so we’re gonna discuss that and there’s them on the water as a result of I have been attempting in a video performed for the previous couple of days however it’s been very stormy it is nonetheless fairly windy the place I’m for the time being the place I’ve a vacation house on the seaside over there and it’s nonetheless fairly windy so I’ve form of tucked into this little nook to get this performed for you guys now area of interest choice is among the most vital issues with EECOM and the reason being as a result of in case you choose the flawed area of interest you are gonna fail from the beginning now this involves involves gentle as a result of lots of you guys ship me your shops and that is positive I do not thoughts take a look by them supplying you with some recommendation however the primary factor I see is dangerous area of interest choice so lots of you an instance of a foul area of interest actual fast girl’s or lingerie guys and women in case you promote these things it may be offered do not get me flawed you can also make cash from it however it’s very arduous the reason being as a result of girls’s lingerie it is a very broad viewers you’ll be able to’t actually particularly goal a particular factor you’ll be able to solely goal girl and the one factor individuals miss is girls are very model oriented in case you’re promoting them simply unbranded stuff from Le Categorical you are not going to catch their eye it is very arduous to promote girl lingerie that is not branded as a result of they’re very caught on their manufacturers when you’ve got a girlfriend ask you that query she’ll inform you or present who your retailer she’ll inform you that she may most likely will not purchase from that retailer so girls’s lingerie is a foul area of interest to begin with now do not get me flawed you’ll be able to’t become profitable of their area of interest very nicely you’ll be able to however it’s gonna be arduous and you are going to have to determine your self as some type of model this additionally brings me to girls’s trend I’ve made cash in girls’s trend I do know individuals who have made cash in girls’s trend and it really works however as soon as once more they’re very model oriented and it is simpler to promote males’s trend as a result of males actually do not care about manufacturers you already know they like their Nikes to edit like I purchase Nike le desks issues like that however lots of males do not actually care they only need low cost clothes and I am gonna provide you with a very good instance right here so there is a web site referred to as deal man Cote nicely that is the web site tackle what’s referred to as Dillman they’ve an enormous they’ve over 1 million followers on Fb they’ve made hundreds of thousands on-line promoting males’s trend once they tried to do girl’s trend as nicely like a sister firm – that they failed miserably did not work out as a result of it is easy to promote them in trend like clothes than it’s to a lady after which may sound bizarre as a result of lots of you guys most likely consider a lady purchase on-line extra and girl the extra into trend all that type of stuff proper girl into clothes that will which may be however girls are extra cautious when shopping for trend and clothes on-line the place and males will simply purchase issues like proper like I purchase issues on-line if it does not match me I simply put it within the drawer who cares girl however must know one thing match they should know so that they often go to the shop to purchase their clothes and now I am not saying that is the case with every thing however that is a foul instance of a distinct segment okay and lots of you guys surprisingly lots of you guys see me shops with girl lingerie I do not actually know why do not know what what the large factor is with that you might want to additionally keep in mind that do not promote what you assume will work do not promote what you want promote what the individuals need promote what the individuals like that’s a very powerful factor in case you’re too caught up in one thing that you just assume will work you are going to fail until it does work in fact I am not saying it will not work however you are going to fail as a result of if since you’re gonna maintain attempting maintain attempting maintain attempting and it simply merely won’t be working proper so now let’s take a look at for example of a very good area of interest so I’ve made actually good cash off animal necklaces rings earrings issues like that why as a result of you’ll be able to particularly goal a particular animal even a particular breed of an animal that may be a massive helicopter acquired every thing can hear that I am sorry however the for example I made some huge cash off her owl necklace you already know the chicken the owl the subsequent step noise at evening and all that type of stuff so the owl necklace I may goal a particular viewers those who prefer to our pages individuals that loved owls and I made good cash off there one other man I do know simply made fairly some huge cash off a canine Nicholas it was a courageous coming stroll when it was I feel I used to be a German Shepherd he made superb cash from that as nicely as a result of it is a particular viewers and often they’re very passionate so are you able to see the distinction right here or one hand you’ve got acquired an itch that is girl lengthy the lady is lingerie not particularly passionate as a result of they will simply get it from any retailer and most of them could have their particular retailer that they go to both offline or on-line so not likely one thing you have to be promoting until you propose to show it into some type of massive model well-known model or model that you may persuade individuals to purchase however we’ve necklaces which then canine necklaces for example there’s heaps we may use right here now these are very particular you’ve got acquired an animal so I pit you are able to do pit breeds all kinds of issues proper catch canines owls fish all kinds of issues and so they’re very particular so your focusing on is less complicated you’ve got a little bit of probability in earning money and it simply makes it a lot simpler for you all proper so area of interest choice is essential and in case you’re doing laundry and stuff significantly simply relook at what you are doing and must take this from me as a result of I’ve I’ve I’ve performed a lot testing yeah you already know once I put my first video out on these things I would been testing means earlier than that proper and earning money means earlier than that I listed what works I’ve examined what does not work and I’ve really have not examined lingerie particularly however I do know those who have examined lingerie and do promote lingerie and attempt to promote lingerie and it is um it is a very arduous Anish to get into so however that is simply an instance I am not speaking about lingerie actually I am particularly on this video I am simply speaking about selecting dangerous niches so it’s important to choose a distinct segment that has the focusing on good focusing on in your simple focusing on you might want to dial that stuff all the way down to a particular area of interest like Micronesia get it actually actually down you already know you do not want audiences of four million 5 million 10 million 30 million one million is sweet 500,000 is sweet even in case you get 100 thousand individuals on Fb that you may attain and their patrons and for instance such as you needn’t have an enormous viewers and I feel that is one more reason why lots of people fail on this sport as a result of they assume they want an enormous viewers you do not I’ve made cash off a 50,000 viewers proper you then’ve acquired your retargeting as in your Fb that you may numb head up in order that’s good and earlier than you misplaced clients they will see it once more on Fb so area of interest choice is tremendous tremendous vital and I am simply doing this for you guys this video for you guys as a result of I see this very often within the group and and my emails that you already know you are not earning money and also you present me your shops and it is it is actually federal a lady’s trend simply does not actually appear to be doing very nicely I do not assume within the EECOM house from what I’ve seen all you guys which might be failing a ton of cell girl’s trend so possibly that is simply telling us one thing possibly you might want to get out of that area of interest I feel that actually is telling us one thing so in case you’re in that area of interest reassess your self see what’s occurring do some possibly some extra testing on completely different merchandise I do not find out about you might want to get out of that area of interest if it isn’t working for you any area of interest that is not working for you modify the nation it is the primary thought that is step one you are taking actually like making the shop is simple all that type of stuff is tremendous simple it’s movies all around the web displaying you the way to do this however area of interest choice is de facto all the way down to you so you’ll be able to watch all the brand new choice movies on the earth however actually it comes all the way down to how good you might be at doing it like some individuals simply actually go to doing it and a few individuals need so will in depth the opposite ones getting up however simply need to cowl there for you guys so it helps you along with your area of interest choice


(audience applause and cheers)
(upbeat music)
– Thank you, thank you.
Good afternoon San Diego.
(audience cheers)
So I have a new book coming
out called AskGaryVee mainly
because the truth is,
I really don’t even
want to speak right now.
I just want to go
directly into Q & A
because I can pontificate
my theses all day long on stage
and have for a long time
in my career at this point.
But the truth is, I think
it’s far more interesting
to actually start
answering practical questions
that a lot of people
here are trying to deal with.
So I’m going to
spiel a little bit
but I’m going to go
into Q & A for quite a bit.
I asked for a
little bit more time.
So hopefully some
of you can push back
your dinner reservations
’cause I wanna
kinda sit on that chair
and answer your questions.
Another quick request,
I know you’re probably filming
but is there any way to turn
down the lights a little bit
and turn up the room
lights so I can see faces?
And if not I totally get
that if you guys can’t do it,
but that’d be awesome.
So what do I want to talk about?
Look I think that there’s a lot
of things we can talk about.
Number one I think
that I like social media.
Or how many of you are familiar
that over the
last three to six weeks
I’ve become a 14-year old girl,
and am completely obsessed
with Snapchat by show of hands?
(audience chuckling)
Cool, actually raise ’em
higher I just wanna get a sense.
So first thank you
all for paying attention,
second of all, what a lot
of you are probably trying
to figure out is,
where do I sit on Snapchat,
why has it become so fierce?
My life and my career and
the reason I think I can buy
the New York Jets is
predicated on one core talent.
I actually think that
I suck shit at 99% of things
but there’s one thing
that I do extremely well
that luckily for me
ends up making me successful
which is I’ve got a
good sense of what you’re
gonna do before you
think you’re gonna do it.
Right, so, my first
success happened in 1996.
In 1996 when
I launched WineLibrary.com,
I launched one
of the first e-commerce
wine businesses in America.
You know, there’s
a lot of youngsters.
As a matter of fact, how
many people by show of hands,
I know you’re getting
tired later in the day
but don’t bullshit
me, just give it to me.
How many by show of hands
remember the world pre-internet?
Raise your hands.
Nice, so there’s some
old fuckers in here like me.
(audience laughter)
So if you went back there,
if you guys remember,
what I remember,
literally people told me that
the internet was
a fad, literally.
Like, this wasn’t going to last
and what is this
and literally the
first time I ever pitched
WineLibrary.com, the
first person that asked me
how I was going to deliver wine
through the internet thought
that I was going to
take a bottle of wine
and put it in a wire
and it was going to show up
at somebody’s house.
So like, this is
where we were kids,
back in ’96, people were
trying to figure it out.
What I knew was that
people were going to buy wine.
How many people here
have done wine online?
How many people here have
done e-mail marketing
in their careers?
Raise your hands.
Great, in 1997
I had a
800,000, excuse me,
in 1997 I had a 200,000
person e-mail newsletter,
for WineLibrary.com
that had 91.2% open rates
and 67% click through.
By the way, not ’cause
I’m so fucking special.
It’s because nobody fucking
did e-mail marketing in 1997
and we hadn’t, we hadn’t
ruined e-mail yet.
Like e-mail was fucking pure,
guys people loved
fucking e-mail in 1997.
(audience laughter)
We read every fucking word.
It was good and then
we fucking came along
and ruined that shit
and basically all
I’m doing right now is
systematically figuring
out how to ruin Snapchat.
And when I say …
(audience laughter and applause)
Fuck I really
want these lights down
because your faces are legit,
that’s why I’m
doing this, sorry.
When I say ruin, I mean,
what I really believe,
more than anything,
this whole spiel of branding
versus DR,
conversion versus that.
Yeah, I’m really fascinated.
I wish I could
talk to every one of you
because you’re
anywhere from 100 and zero
to the reverse of 100 and zero.
For example my
clients Toyota, Pepsi, Dove,
you know the
biggest brands in the world
that drive my business right?
Our clients have to pay
$60,000 to $70,000
a month for us
to do their social media right?
But they’re biggest brands,
we’re not
looking for local stores,
you know these are
companies that are paying me
a $100,000,
$200,000 dollars a month.
Not only for
strategy and account work
but the producing of the
content, the paid strategy.
Real fucking work,
things that they do on TV
and other places.
They go on the spectrum of
branding extremely far, right?
They think it’s all branding,
they don’t even know
if they’re converting.
My Mountain Dew
client doesn’t know
if their TV spot
during the Super Bowl
or that picture on
Instagram is really
selling all the way through
’cause they don’t control 7-11
or Albertsons, they
don’t have the full funnel.
A lot of us here do
have the full funnel,
whether we’re e-com or
we do our own business.
So what happens with us AKA
the companies
that I used to talk to,
back in the early
days of the internet,
only seven or eight years ago,
LivingSocial, Zynga, Groupon.
I would talk to
them a lot about,
you’re getting way
too addicted to just math.
Because you’re
playing on conversion
but you’re not thinking
about lifetime value or brand
and then as so many
of you have probably
felt already in your careers.
If you’re just winning
the first result on Google
or Google Adwords, guys,
in 90, the day Google Adwords,
just to tell you
where I come from
and a lot of it’s funny.
I know I’m bouncing
a little bit here.
As I go in hardcore in social
and nine, ten, eleven, twelve.
I would be negative
towards Google Adwords
and e-mail marketing and banner
because all my digital
contemporaries were living that
and they would bust my chops
and I would explain to them
it’s only ’cause
your catching me in 2012.
In 2001 and two and three,
the only thing I did talk about
was digital 1.0, e-mail, e-comm,
landing page optimization.
Guys I was doing
banner ads in 1996
that were getting 13% click
throughs on certain wine sites.
Right, so, like,
numbers that are just not real.
Numbers that you
could never replicate,
I owned the word
wine on Google Adwords,
the day it came out
for nine and a half months
at five cents a click
before anybody bid me up.
(audience laughter)
Right it’s like, laughable now
because it’s a fuck
load of years later.
But at the time people didn’t
even know what Google was.
I started my YouTube wine show
which is really what
brought me to this world.
Less than a year
after YouTube came out,
when I would tell
people that I was doing it,
people didn’t
know what YouTube was.
There wasn’t a
single video on YouTube
when I started Wine Library TV
that had a million views.
For the first year and a
half I did Wine library TV,
nobody fucking watched, right?
And so, I guess what
I’m thinking about is
what’s the difference
between my behavior
and the majority of
the room’s behavior?
What is it about
the way I operate
that allows me
to hold my breath,
let’s call it, what it is.
Like, hold my breath
for two to three years
and allow the
market to come to me?
When I started
VaynerMedia in 2009,
when I went to Campbell’s
and the NHL and Pepsi
to take them as clients,
to pitch them, literally
in the room I would say,
look Campbell’s,
you need a Facebook fan page.
Literally, I just need you guys
to wrap your head around this.
They didn’t know what it was.
They didn’t even
know what Facebook was,
like literally thank God!
One person was like,
I think that’s that
shit my kid’s on in college.
(audience laughter)
And so what I’m
fascinated by is mapping
every person in this room
of how much do they
care about brand versus DR.
I have friends and
homies who make lots of money.
Million, two million,
thee million dollars a year
and they’re all DR.
It’s all math.
It’s just quant
arbitrage, right?
Whether it’s
landing page optimization,
Google Adwords, Facebook ads,
whatever it is of the moment,
they’re driving to a place,
they’re converting
and away they go.
Passive income in some
people’s minds not in others.
It is what it is.
It’s a marketplace
and it changes.
The word wine was five
cents a click at one point.
Then it becomes
four dollars a click.
It’s just marketplace dynamics.
I’ve been yelling my
fucking ass off for four years
about Facebook ads.
And a lot of
people in this room,
’cause I’ve been
watching Twitter stream,
two, three years ago
didn’t believe in it.
Because it wasn’t converting
as well as
Google Adwords for them.
And thus it wasn’t something
they paid attention to.
And now they’ve just
finally figured it out.
The problem is all those CPMs
and all that
attention is more expensive
than it was four years ago.
And so the debate
that we should have
in this room understanding
the makeup of this room
from my point of
view is what’s the timing?
And more importantly, what
are you trying to accomplish?
So for me, the world breaks
down into sales and marketing.
They’re one and the same.
I was thinking about
schmarketing but
I’m working on it.
(audience laughter)
I believe in my heart
mainly because I
searched the hashtag
and clicked a lot of your
profiles on my flight here
and was getting
prepped for this talk
that the far majority of this
room is in the sales business.
They’re trying to
convert a certain thing,
to drive certain revenue,
and they’re trying to achieve
certain short-term
monies for their careers.
I think a much
smaller percentage
is in the
marketing business where
at this point,
whether it’s my personal brand
or my wine business,
my wine business has
done a lot of things wrong
for the last seven
years without me involved,
but the brand
was so goddamn strong
that they’ve basically done
everything wrong for seven years
and yet the business was strong
’cause it’s winning on brand.
Right, when we talk and make
fun of things that suck,
they’re winning on brand.
You can be wrong
for a very long time
and have your
actions be really wrong
once you become a brand,
but you have to have brand,
real brand
strategies and thoughts.
For example, as
people in our space
over the next 12 to 24 months
start talking
more about Snapchat,
there’s a disproportionate
amount of people
in this fucking room that
are gonna think it’s stupid
and not believe in it
because there’s no functionality
to quantify the
direct ROI in a transaction
when you’re
marketing on Snapchat.
It’s the reason so many of
you missed the Instagram boat
as a major play for you
because each post
didn’t have a link out
and because you
couldn’t track the conversion
or make your sale
or do those things,
you didn’t value it.
The value curve of a transaction
versus the lifetime
branding of something
is the disconnect
and the opportunity.
That’s the arbitrage.
Now, it goes horrible
in the other direction.
Let me show you
by show of hands.
How many people in this room,
when they watch television,
outside of live sports
and the Oscars
are now watching TV
on their time.
Not when it airs,
but you’re watching
Netflix, HBO GO, DVR.
You’re watching on your TV
at this point on your time.
If you’re doing this,
raise your hand
because I want
everybody to see this.
Raise your hand if
that’s how you do it.
Hold on.
Actually, you know what,
fuck it, I need
a snap real quick.
Give me a second.
(audience laughter)
Give me one second.
Thank you very much.
Hold on, I got a concept.
Hey corporate America assholes,
this is how
everybody now watches TV.
They’re raising their hand
’cause they don’t
watch it when it airs,
which means they’re not watching
your fucking
bullshit commercials.
(audience applause)
everybody in
this room, everybody,
is now watching television
on their time which means
they are fast forwarding
every single commercial.
And God forbid,
God forbid, I don’t know,
your remote
control falls off your bed
(audience laughter)
and the
commercial actually airs,
every fucking person in
this room grabs their phone
and checks their email or
tweets or checks their social.
Which means, that the entire
first 12 minutes of this talk
has been predicated on the
only thing I do for a living,
the only thing
I do for a living,
besides try to guess
what you’re gonna do
before you think
you’re gonna do it,
the only thing
I actually do a for a living
is day trade attention.
Let me break this
down because I really hope
that two fuckers understand this
and go on to
make a lot of money.
(audience laughter)
I day trade attention.
What does that mean?
Here’s what it means.
Direct mail still works,
it’s just overpriced.
How many people
here, by show of hands,
can’t wait to leave
sunny San Diego, go back home,
get to their house,
and carefully go
through their direct mail?
(audience laughter)
(audience laughter)
Carol, you got some
fucking problems. (laughs)
(audience laughter)
How can direct mail, as
post has just gone up in price
over last 30 years,
while we have so many
other options to do things
and not look at it, how can
direct mail be a viable media?
It is, it can work.
Multi-billion dollars spent
by brands and business
to do direct mail.
Some of you are
sitting here saying,
“My direct mail’s working.”
That’s great, it can.
If you have a business model
that sustains the
conversion rate, hallelujah.
But the question always is,
can you do something else
with those monies to convert?
Wine Library has gone
completely away from direct mail
and now uses
Facebook as direct mail
and is converting exponentially
better, so you know,
this always my problem
with people that I talk to
when I go in the offense
on what they should be doing.
They’re like, “Gary, but
I’m making $4 million a year.”
I’m like, “That’s great, dick.
“What’s wrong with eight?”
(audience laughter)
And so,
direct mail maybe working,
but direct mail on
what’s the date?
Thank you.
On February 9,
is not as valuable as it was
a year ago, four years ago,
or 11 years ago.
Outdoor media,
multi-billions of dollars
spent on billboards
all across this country.
When you leave this conference,
go home and watch
five people driving.
Remember this talk.
Watch five people driving.
I promise you that
every single fucking passenger
that you see in the car is
looking down at their phone.
All of them.
As a matter of fact,
three of the five drivers
are looking at their phone.
(audience laughter)
And so,
people aren’t looking
at outdoor media today
the way they were 10 years ago.
They’re barely looking
at the fucking road itself.
And so,
tell me why billboard
prices have gone up
12% in the last
decade when your attention
has gone completely
away from it.
As a matter of fact,
attention is so intriguing
if you pay attention to it,
that fast forwarding
of commercials
in 2015
have declined.
We have declined our behavior
of fast forwarding commercials
because we’d rather not even
spend the second to do that,
we’d rather just grab
our phone and not do it.
Big media companies
at first were like,
“Oh, this is great data.
“They’re not fast
forwarding anymore.”
Of course they are, we’re
just not paying attention.
Attention is the game.
The reason Twitter’s in
trouble and it breaks my heart
to say that because
I built my brand on it.
If there’s a platform in
the world besides YouTube that
I really have to give my
career to, it is Twitter.
Not only did I
build my brand on it,
I invested very early on
and made a fuck load of money.
Right? I love Twitter.
I love that
little fucking blue bird
like you couldn’t imagine.
(audience laughter)
So to stand here on
February 9, 2016 and know
that in South by Southwest 2007
when I was sitting
with my homie Nate
and I had 5,000
followers and I said,
“Follow my homie Nate,”
and he had 1,000
people follow him.
Within an hour
that I stand here today
with 1.2 million
followers on Twitter
and if I said
follow my homie Nate,
38 of them would follow.
I learned this
lesson a long time ago.
In 1997,
I bought
an ad
on luxury.com.
Now remember, the internet
for all intents and purposes
is really about 20 years old.
I know there’s a bunch
of nerds in the back saying,
“Actually, the
government in 1965.”
I know, nerd.
(audience laughter)
But I mean us normal people
have only been on the internet
for about 20 years,
and so we’re very early
and this was only a
couple of years into it.
Here’s this
thing called Luxury.com
that emails me and says,
“You have WineLibrary.com,”
because I was one
of only two people
selling wine on the internet,
and they’re like,
“We have Luxury.com
“and we have one million
people on our email list.”
At that point I had,
I don’t know, 7,000.
I was like, fuck.
They’re like,”For $20,000
we’ll blast everybody.”
I’m like, “This is it.
“This is it.”
So, they’re
gonna send the email,
they’re on the
west coast, Luxury.com.
I get the whole top of
their email, this is it.
I’m so pumped, I hire
like eight fucking people.
Like we have to pack
orders for the rest of my life.
This is gonna be it.
Then day comes and
I have everybody on the schedule
like more than on
Christmas, it’s like March 9th.
And like, I’m super
pumped and nothing happens.
It’s like 9:30, I’m
like, “Oh wait a minute.”
I’m super
panicking, it’s like 11:30
and we got like no
orders and I’m like,
“What the fuck is going on?”
And I’m like, “Oh right,
they’re on the west coast.
“They said nine o’clock,
“they’re probably
gonna send it at noon.”
Sure enough, that was the case.
I was super pumped
from like 11 to 12, nirvana.
You know like when you see a cop
and you get scared for a second
but then you’re
cool when he drives by,
that’s how I was.
(audience laughter)
I was like super pumped.
I’m like, good,
I’m gonna be okay.
12 comes and by 2 P.M.
we had six orders.
I was like, fuck me.
It was the moment I
understood that width
is cute but depth is everything.
What’s happening right
now is we are all living
through a very intriguing time.
My friends,
please take a step back
and don’t think about
your business right now.
Take a step back
and be a human being
and understand the following.
We are living through
the single biggest shift
in communication
in human history.
This internet thing at scale
has fundamentally
changed everything.
There are so many things that
people have said in this room
that they were never
gonna do that they now do
because technology
is eating up the world.
If you’re brave
enough because you
have humility and lack ego,
please raise your hand right now
if you were a
person that once said
that you would never be
on Facebook, raise your hand.
Raise it high.
Of the people that
just raised their hand,
and I thank you
for your honesty,
how many of you are on Facebook?
Raise your hand.
That, that right there.
The amount of people in here,
now, this should be much higher.
How many people in this room
the first time
they saw Twitter said,
“This is fucking stupid.”
Raise it.
(audience laughter)
And right this second,
a ton of you are like,
“Snapchat, isn’t that
for fucking dick pics?”
(audience laughter)
There are grown-ass
men in this room
that are 55-years-old
who in the last 24 hours
sent a poop emoji.
(audience laughter)
They’re the same
people that didn’t even know
what an emoji was
24 hours ago. Right?
This is what I’m talking about,
and it’s because
we’re living through
the great age-downification
of our society.
What’s happening is
technology is taking over.
This same keynote that I gave
probably at Affiliate
Summit not too long ago,
when we were a
little bit younger, brother.
I walked in and I said
look the reason Facebook
is going to win, while
everybody in that room,
if you remember in ’07 or
whatever it was,
was like fuck you,
it’s all Google AdWords,
Google will always win.
What the fuck is Facebook?
Never, nothing is.
I said look, it’s
the grandma effect.
The second all these 23
and 24-year-olds, in the next
three or four years,
if they stay on Facebook, ’cause
I had to see that play out,
the second they start
putting pictures
of their grandkids
on that platform,
grandma’s coming.
And that’s what happened.
And the reason I’m so
hot on Snapchat right now,
is normal people are coming,
not just 14 to 24-year-olds,
39-year-old dudes,
57-year-old aunts,
normal people are
coming and that’s
when a platform hits scale
and it has attention.
I have 27 to 30,000
people looking at my Snapchat
stories, but out of
all my channels, including
250,000 plus on Instagram,
which has a ton of attention,
there’s not a channel
that I can do and use today,
that will convert more
sales or get more people
to do what I want
them to do than Snapchat,
a platform that
I’ve only taken seriously
as a business since December.
Something that I’ve been
talking about since 2013,
something that I believed
in for a very long time,
but I would only
use it with people
that I knew in real life,
and then I would only
and never use it in business,
but only since …
45 days ago,
have I used in that
manner and that attention graph
is so staggering and my friends,
that is where
branding matters vs. sales.
I can’t convert it,
I can’t show it.
I can turn it into that,
you can turn anything
with those brands,
look you can do QVC
or be Guthy-Renker
on television,
you can make
anything DR if that’s
what you want to do with it
and that’s fine and you should,
because at least it will give
you some
confidence that it’s there.
But you have to
remember it’s attention,
it’s just attention.
Google AdWords, down
19% in click throughs,
Google ads are
being clicked 19% less
by the same
users in the last year,
because we ruin everything.
We ruined e-mail.
We’re ruining Google ads.
Google today announced
no more flash banners
in the next few minutes,
it’s the same old game.
Facebook was more
valuable 24 months ago
than it is today,
it’s more valuable today
than it will be in
36 months and sometimes
more valuable today than
it’s going to be in three years,
but it’s not as valuable
as it was a year ago.
Influencer marketing
is the grossest
undervalued product
in the world,
right now every
person on Instagram
that has 647 fans can do more
for your sales and marketing
than you’d ever imagine,
you just need 40,000 of
them, because there’s no scale.
And so we’re living
through very, very, very
interesting times, and so
what I would challenge you
to do is to go upstairs,
look in the mirror
and audit yourself, and
figure out where you sit
on the pendulum of
sales and marketing,
and the closer that
you can get to 50/50,
especially if
you’re good at sales,
remember earlier when
I said hold my breath,
how did I get there?
It’s because I’m so
fucking good at sales.
It’s because in 2009,
nobody could sell
social media to big
brands, but I could,
and so those couple
of dollars allowed me
to stay alive and get there.
If you’re so damn
good at selling,
take a percentage
of those monies
and invest it your long term,
to not look at branding
as the long-term play.
Why did I start
doing The #AskGaryVee Show
and go back to YouTube?
Why did I start doing
DailyVee and all this vlogging?
It’s building
brand equity, it’s brand
and over brand is
how you actually win.
There’s a big difference
between Nike and Apple,
and their competitors
predicated on brand,
and there’s a big difference
between social media experts.
I get paid $80,000 to speak.
Others get $4,000,
that’s called brand.
And so what I need
people to understand
and what I hope people
in this room understand
is there’s a huge opportunity,
because everyday that
somebody’s better at something
than you,
something else comes along
and you’ve got it at-bat.
You missed Facebook and Twitter
and somebody in your
space took it and won,
good news, here’s
fucking Snapchat, right?
You suck shit at
Snapchat because you’re weird
and you don’t want
to make content that way
and you have to wait, great.
Next sugar is
going to Shmapchat.
(audience laughter)
And so we’re living
in a time where people
are just building on
top of the internet itself,
but we can’t
underestimate the dynamics
and we can’t get lazy.
Do you know how many people come
and want to talk about
the ROI of social media
or Facebook and have no idea?
Do you know how
many arguments I’ve had
about Instagram’s
ROI or capabilities
in the last six months,
only to find out
as I’m negotiating or
debating with the person
that they say
something, I’m like,
wait a minute, do you
even have an Instagram account?
Do you know how
many of you pontificate
and regurgitate
headlines about shit
that you don’t
fucking understand?
A lot.
And in that hyperbole,
and in that headline reading
is where practitioners
make their fucking money.
And so it is February 9th,
right, yeah, cool?
2016, and there’s a
lot of shit going on
and a lot of opportunity,
yet what’s holding people back
is drawing lines in the sand.
I don’t believe that
social media has as much ROI.
Listen, I had
to do it to myself.
Three years ago I felt
that I was going too far
into my own hyperbole
and I needed to go back
and be smart
and more disciplined
about my e-mail marketing
and my SEM,
because I was getting a little
too ahead of myself. Right?
So it’s finding that
balance of how to make
this stuff work
because the opportunity
is substantial and
there’s always going
to be an arbitrage,
there’s always going
to be an opportunity,
but it’s mixing the whole thing.
And again, I want to make sure
that we really nail down brand.
Not everybody is as extroverted,
not everybody is
unbelievably charismatic.
You know, like
not everybody, right?
And so you’ve got
to understand what
you’re looking to build around.
I am not preaching for you
to build your personal brand.
I’m preaching for
you to build brand. Right?
You don’t have to
build it around yourself,
and I know that’s the
common play and people do it,
and by the way if you like it,
if you like the attention,
if you like the cameras,
if you like the accolades
and the laughs, God bless,
it’s a lot of fun,
promise, super awesome.
But there are tens
of thousands of people
making real fucking
money building brands
around their businesses
that you’ve never heard of
and that’s what
they’ve deployed it against.
That matters.
In parallel, while
you keep the lights on,
and you drive your sales.
My biggest frustration,
especially for audiences
of this makeup is the following:
if a lot of you
realized that you could leave
500,000 to 2 million
in top line revenue
on the table because
all of your behavior
wasn’t to squeeze the
orange for every penny
on your conversion
funnels and you deployed
those monies and
you built it into brand,
over a 36 to 48 month window,
if you were good at brand,
the one thing I’m worried
about talking about brand
right now, is you’ve
got to be good at it.
Plenty of people buy
Google ads, plenty of people
try to do landing
page optimization,
plenty of people
buy Facebook ads,
so you have to be good at it,
but if you are good at it,
you’re building
wealth instead of being rich.
You know, it’s funny,
I always think about business,
I’m a big Chris Rock fan.
He had that joke
about Oprah and Bill Gates
and it’s how I think about this,
which is you could be
rich by just playing the math,
but if you can figure out brand,
you can become wealthy.
And that’s really the
question, are you willing
to leave 500,000, 1 million
or 5%, 20%
of the monies each year for
the next three or four years,
while you deploy those
dollars and those efforts
and energies into trying
to make a double, triple win?
That is basically what
I’ve seen my whole life.
There’s a reason that the
two businesses that I’ve built,
and forget about
my opinion on stage,
I know there’s a lot of people
here who don’t know that much
about me, let me just ground it.
There’s a reason that
I’ve run two businesses
in my life,
Wine Library and VaynerMedia,
this is not
information products.
This is not a
fucking mastermind.
This is a retail store
that sells fucking wine
and an agency that
works with Madison Ave
Fortune 500
companies, businesses.
One went three from
$60 million in revenue
in four years, let me
just quantify that for you.
Wine Library, when it was
Shopper’s Discount Liquors,
did $3 million dollars
in revenue on 10% gross profit,
which for all you
business people at home
means that I had
$300,000 before expenses,
luckily Sasha Vaynerchuk
didn’t pay anybody anything,
so there was a
couple bucks left over.
But I built the business
from three to $60 million
with no fucking money,
no raising capital,
like all these fuckers
have been doing
for the last five years.
(audience laughter)
I took the little money we had
and I made every
fucking penny work.
And I stood on the floor
from 7:00 in the morning
to 10:00 at night,
Monday through fucking Sunday
for 10 years, I punted.
Do you know what it is
to punt your fucking 20s?
Do you know what
it feels like when
all your friends e-mail you now
and say you’re so
lucky and you have to reply
’cause you’re so
fucking pissed that
that’s cool Josh that I’m lucky,
but remember when you
went to the Jersey Shore
and banged fucking chicks?
I worked.
(audience laughter and applause)
And so,
Wine Library, three
to 65 million dollars,
60 million dollars
in sales in five years,
and now VaynerMedia,
which I’ve now personally run
for four, almost five years now,
and I’ve grown VaynerMedia
from 30 to 600 employees,
from three to 100
million dollars in revenue,
17% net profit,
real fucking money,
AJV gets to take
a lot of money home,
and so, how does that happen?
It happens because my
CFO hates my fucking guts.
(audience laughter)
And what do I mean by that?
You don’t grow a
business from three to 100
if you’re gonna
try to maximize profit
every 12 fucking months.
If you’re not
making bets and investing,
if you’re not building brand,
if you’re not trying,
I started four major
divisions last year:
Sampling, a lot of
our clients sample,
yeah, here’s the
new chocolate, right?
That shit.
Live events, like, you
know, all my fuckers go to
Coachella every year, my whole
company fucking shuts down.
Those kinda things.
Video, and paid acceleration.
Live events, and sampling, dead.
I’m announcing
that we’re shutting down
live events next week.
Hopefully none of the
people paying for the livestream
work at VaynerMedia.
(audience laughter)
Fucking lost two million bucks.
Bought a site called
Lost Lettermen, a sports site,
’cause we’re doing more media,
Shut it down.
Lost a million bucks.
But, video and paid made
all that money back and more,
because I’m on the offense.
I’m not trying to maximize,
’cause I don’t need to
buy a fucking boat this year.
And I don’t need a
fucking Lamborghini
to put on the Instagram,
and I don’t
need a fucking watch,
because I’m building
an actual business,
and I don’t
wanna retire next year,
and so…
My punchline to this is,
please understand
what’s really happening here.
Let me help you understand it.
Eyes and ears
are the only thing you
should give a fuck about.
And wherever they are matters.
Do you think
this fucking matters?
It matters more than
anything in the world.
This is the fundamental
extension of your life.
How many people here,
in every 24-hour window,
are always within
arms’ reach of their phone?
Raise your hand.
Look at this.
Look, front row, raise it.
Within arms’ reach
when you’re sleeping,
taking a shit, it’s there.
(audience laughter)
Guys, I literally am not
joking when I tell you this.
I literally would rather
somebody in New York City
stab me in the
stomach and steal my wallet
than lose my phone.
(audience laughter)
Now, we can all agree
it’s important, right?
Fifty-fucking-four percent
of every second of attention
on this fucking thing
is in a social network.
You still think it’s a fad?
My friends, social
network is a bullshit term.
There is no…
What the fuck is social network?
Social networks is a slang term
for the current
state of the internet.
53% of every second,
and you got calendars, and
you got fucking Angry Birds,
and you got Words with…
Fucking horseshit,
and utilities, it’s all here,
yet 53% is gobbled up by
like seven or eight sites.
So you don’t
think that’s important?
Of course it is,
and every one of them is
becoming a place where you can
reverse engineer that
attention and sell something.
The problem is for so
many people in this room,
it’s not as black-and-white
as email and Google AdWords.
It’s not conversion.
It’s why you like Facebook,
’cause it gives you that too.
That’s why I love Facebook.
Facebook is so unbelievable.
Every time I…
Like, Facebook went down today.
I guarantee you tonight,
’cause I have to
take a car to fucking LAX
and a fucking red-eye to Miami.
Tonight, I will
absolutely buy Facebook stock
after the rant I’m about to
do, ’cause I do it every time.
Here’s why Facebook’s gonna win.
It has attention.
Yes, they are
vulnerable to the fact
that young kids
are not going on it.
Cool, they took care of that.
They bought Instagram,
so they’re good for
another four to seven years.
And they tried to buy
Snapchat two fucking years ago
for three billion dollars,
when 80% of this room
hadn’t even heard of it yet,
unless you had a 14-year-old
girl in your life, right?
So, Zucks
understands attention arbitrage.
It’s why he bought Oculus Rift,
’cause VR is the next internet.
Now, VR’s 15 years away,
and a lot of people in this room
are gonna make a lot
of mistakes and lose money
’cause they think
it’s gonna be here sooner,
but it’s coming.
It’s coming.
And so…
When I think about
what’s really happening there,
and all the opportunity,
what Facebook provides
for everybody in this room,
if you have not realized
that Facebook is, right now,
the birth child of
and direct mail,
that’s what Facebook is.
If you understand
how Facebook works today,
February 9th, 2016,
it is the birth child of
television and direct mail,
AKA the greatest execution
anybody in this room can do,
B-to-B or B-to-C,
is the following:
This is where I’m
going straight practicality.
Not giving you the rah-rah,
yay, this is all so cool,
pay the fuck attention.
Straight practicality.
If you understand
who you’re selling to,
28-year-old women in Iowa
who are Red Sox fans,
42 to 47-year-old African
men, African-American males,
who like baseball, you know,
19 to 22-year-old dudes,
even though they’re
not supposed to be on it,
I’ll show you data, not
what your headline says,
that there’s plenty of
18 to 25-year-olds on Facebook.
They may not check
it 7,000 times a day,
but there’s
plenty of them on it.
And so, if you understand what
to do, here’s the punchline.
Everybody here
needs to figure out
the most cost-effective
way to make a commercial,
which means a
video, which means…
You’re not confined
by the way television is,
so you can make it two, three.
I actually wanna make
them as long as possible.
You’ll understand in a minute.
If somebody watches my
four-minute and 18-second video
all the way through on Facebook,
so when I talk
about Facebook video,
the headline
readers here say, oh, fuck,
but they count every
3-second view as a view.
Yes, they do.
I don’t give a fuck.
Because I have access
to data that shows me that,
of the 4 million people,
17,000 of them
watched all
four minutes and 18 seconds.
And you know what I can
do with all 17,000 of them?
I can remarket to
those motherfuckers
with a DR call to action,
after I’ve
emotionally affected them,
and you know what happens?
It’s a funny thing.
They fucking convert.
(audience laughter)
And so…
Plenty of people
think they know Facebook,
plenty of people
read about Facebook,
but people don’t have
the luxury that I have,
which is spending
$100 million in ads,
spent across our clients,
to have a lot of data
to support my hyperbole,
or a 60-million-dollar retail
store where I get to see
the impact on the bricks
and mortars and the e-com,
or a human brand that
understands what I am selling
on Snapchat vs. Instagram
vs. Facebook vs. Twitter
vs. LinkedIn vs. email vs.
my dot-com vs. medium.com,
against my books,
that I want you to all buy
on March 8th, please, thank you.
And so…
(audience laughter)
And so,
this is the world I live in.
I believe that I get
the luxury to stand on stage
in front of so many smart
people for a couple of reasons.
One, I’m handsome.
(audience laughter)
Two, two,
I’m the best
fucking practitioner
at February 9th, 2016 marketing
because I don’t
give a fuck about any platform.
Fuck social media.
If social media doesn’t
have your attention tommorrow,
I don’t give a fuck.
If you all go back to sitting
around your fucking house
’cause we have
too much technology
and we just sit
around like it’s 1957
and listen to the fucking radio,
I’m fucking in.
(audience laughter)
And so, the reason
I go on that little rant,
is because I know
a lot of you and
you made your monies on Google.
You made your money on SEO.
You made your money on Facebook,
and you will make your money
on Periscope and Snapchat.
And then you make a mistake.
It’s called getting
really fucking romantic.
You get real romantic
about how you did it,
’cause you put in a
lot of time and effort
to figure it out.
And you’re sad
that shit’s changing.
Well, good news.
Or bad news,
depending on how you roll.
The market doesn’t give a fuck.
The market doesn’t give
a fuck that you spent years
figuring out how to fucking
href your fucking Google pages.
(audience laughter)
The market doesn’t
give a fuck, like I did,
in 1999, you figured out
how to get people’s first names
at the top of the email,
which tricked them
into buying more shit.
And the market doesn’t
care that I figured out
Snapchat today,
because I figured out
fucking Twitter in
2006, 2007, and 2008,
and to figure out Twitter,
which is why so
many people didn’t do it,
I spent 15 fucking hours a day,
talking to all you mother
fucking assholes every day,
all the time, and
that’s how you figured it out,
and just because now
the attention has gone away,
I can sit and cry about
how I wasted all those years,
and how sad it
is, or I can realize,
nobody gives a
fuck, and I can figure out
the next thing and the
next thing and the next thing.
And in that romance, and
in that line that you all draw
in the sand, in that,
is where all the
money is to be made.
(crowd murmurs)
So please, please
indulge me and
audit yourself and deploy
what really separates
winning entrepreneurs
from non-winning entrepreneurs
which is a very
interesting word.
It’s called self-awareness.
Know what you’re good at.
If you’re a hardcore
mathematician, great.
Keep quanting the
fuck out of things.
If you’re creative as shit,
you better figure out that
Snapchat is really right for you
’cause that’s
what that’s gonna be.
Know yourself.
Know where you’re good at,
reverse engineer yourself
and put yourself and
the people that work for you
in the best position to succeed.
You got somebody charismatic
and clever in
your office right now?
Instead of being mad
that they might
not be good at details,
why don’t you give them a phone
and put them in
charge of putting
the Snapchat
content out for you?
Please eliminate romance.
Please eliminate the
way you want it to be.
I had a funny
meeting the other day,
this is a good story,
and then I’m gonna,
I just want get in to
Q&A, so if you wanna start.
Oh, actually Ryan,
you’re gonna come up here
so get prepped, brother.
Here’s a quick
story, I’m gonna use this,
and then we’re gonna go to Q&A
because I wanna put
details on this hyperbole.
Was at a meeting the other day,
the guy’s a CEO of
a $700 million company
and they mainly sell to
13 to 22-year-old females.
We have a meeting and I do this
around Snapchat and Instagram,
but because he’s a fucking
Corporate America mother fucker,
I give him a huge
deck with tons of data.
He likes math.
We go through the whole thing
and I’m basically
trying to convince him
that he has to do a
hell of a lot less print
because all the
18-year-old girls
can’t wait to get
magazines and go to page 97
and look at the ad.
(audience laughter)
And a hell of a
lot less Facebook
which is something
we got him to do
over the last couple of years,
which was good
for a few minutes.
And really start
deploying a lot more money
towards Snapchat and Instagram
because that’s
where these people live,
that’s where their attention is,
that’s where we need
to arbitrage against.
We go through the
whole presentation.
He goes, “Gary, good stuff,
appreciate it.”
He goes, “But,
“I gotta be honest with you.
“I just don’t get Instagram.”
And I go,
“That’s great, dick, but
“everyone of
your customers does.
“And it doesn’t
matter what you get
“or what you want it to be.
“You’ve got to deploy
against the end consumer.”
Regardless of how you
want it, the market is moving,
and it’s marketing
and it’s moving fast.
When you look at
that age downification,
because of the grandma rule,
do you know that
the fastest growing demo
of individuals taking
selfies on Instagram right now
are 42 to 48-year-old females.
Literally, literally
cougar selfies dominating.
(audience laughter)
And so we all,
this is not how I thought
I was gonna roll at 40.
I thought I was gonna be
fucking dead when I was 20.
Like I think I was old as shit.
We are living
much younger lives.
If you map the average
42-year-old American female
in what she does,
what she wears,
where she goes out,
what she spends her money on,
she acts like a
29-year-old American female,
only 10 years ago.
If you’re lucky enough
like I am to sit here right now
and you know what
your parents were like
at the age that
you are right now,
if you’re fortunate enough
that you know how old you are
and you knew or can remember
your parents at your age,
you are stunningly
younger than them.
And that’s because
technology is dragging us down.
If you wanna keep
up with the Joneses
and be a part of society,
you have to figure it out.
For us marketers and
sales and business people,
this is gonna play out.
It’s already
starting to play out
and what I’m really focused on
and why I’m sitting
here a little longer
is it’s gonna play
out more than you think.
4 1/2 hours is
still spent on television
by the average American,
4 1/2 hours a day.
Two or three of
those hours are in real,
real jeopardy, in my opinion,
over the next 10 to 15 years.
How many people
here are retiring
in the next 10 years?
And I don’t mean you’re gonna
fucking crush it and retire.
(audience laughter)
I mean, you’re fucking
old and you’re finished.
(audience laughter and applause)
Raise your hand.
Who’s out in 10 years?
Raise it.
Okay, good.
So four of you.
(audience laughter)
So, for the rest of you,
if you think a lot
of shit has gone down
in the last 10 years,
wait ’til you see
the shit I’m looking at.
I’m running $100
million venture fund now
so I do my startup
stuff as some of you know.
Wait ’til you see
what’s actually coming next.
I mean, none of
this shit existed.
If you go back 15 years,
not Google, not Facebook,
not mobile devices,
none of it existed.
It didn’t exist.
I mean, all the
things that are coming,
the smartification.
Do you know how
interested I am in tourism?
Do you know that VR in 15 years
is gonna make your brain think
that what you’re
seeing in your VR device,
which will probably be
contact lenses, is 98.5% real?
What does that affect?
That affects the
tourism industry.
Like, I don’t know.
If I actually can sit in my
house and put on contact lenses
and it feels like
I’m at the Eiffel Tower,
maybe I don’t wanna spend
all that money to go do that.
It affects movies and gaming.
You know the porn guys
are gonna go there real quick.
(audience laughter)
So it’s gonna
affect relationships.
(audience laughter)
And so, I think we are
grossly underestimating
where things are going.
In 2007, I talked about a
lot of shit at Affiliate Summit,
and Sean,
I watched that keynote,
and I don’t watch
my shit too often
because what I remember
about that keynote
more than anything,
maybe more than
anything in my career
was the audience
was not buying it
because they were in
affiliate and Google math,
and the social stuff
didn’t seem right enough.
What’s interesting to me is
watching that
conversation play out,
it’s become very obvious
how things are gonna go.
To me, if you can
pattern recognize,
you can make a lot of money.
This is gonna
happen whether I say so,
whether you want it to,
it’s just data.
150 fucking
million people a day,
a day are
spending multiple, multiple
minutes and hours
watching videos on Snapchat.
How do you disrespect that?
I’ll tell you how,
’cause you haven’t figured
out how to monetize it yet.
That doesn’t mean
the platform’s wrong,
that means you’re fucking wrong.
Thank you.
(audience applause)
(upbeat music)
Thank you, thank you.
– [Ryan] Thirsty?
Really, no?
– Thank you.
– So you guys–
– Hold on, hold on.
– Wait, wait, wait,
where are you going?
We ain’t done yet.
Sit down, we got
some Q&A time here.
– No, no,
let them go, let them go.
I just want to
tell the 15 of you,
you’re fucking up, because
the good shit is coming now.
I’m telling you,
dude, we’re in the tie,
sit your fucking
ass down, let’s go.
– He’s actually doing it too.
If you have a question,
if you have a question,
we’ve got some mic stands
there, there, there, there
there, there,
they’re kind of everywhere.
Go ahead, hop up
right now, get in line,
we’re going to try to get
to as many of them as we can.
That was a really–
– Let me throw a
quick right hook,
while you’re waiting,
everybody who’s not
already using it,
download Snapchat right now
and follow me, you’re
not going to know how,
because the UI is very weird
the first time you’re on it,
but you should.
– How many of you guys
followed Gary on Snapchat
while he was doing this?
Yeah, there you go.
– Okay, you get the
first couple of questions.
– Yeah, I get the first couple.
First, I love
what you said about
people saying, “I don’t get it.”
– Yes.
– I think that is one of
the most dangerous things
that we as human beings,
it’s like you immediately
shut yourself off to creativity.
This is not so much a
question, more of a statement,
if you ever hear
yourself say, “I don’t get it,”
and you say it
kind of a flippant way.
– Dude, this is your conference,
you can come and
talk shit all the time,
ask questions, what
the fuck are you doing?
(crowd laughter)
– Just wanted to make that–
– I’m kidding, I’m kidding.
– One of us has a foot on
the stool, the other one–
– I’m ready to throw down,
I’ve been working out.
– Yeah, there you go.
So here’s a question for you:
– Yeah.
– With everything
that’s going on, right,
where it rewards
those who are out there,
who are very public,
who are very vocal,
who have that influential brand,
how do you get
credit for being quiet?
I mean often times in life–
– I think this is guys
there are far more people
making money that are quiet
than there are
people that look like me.
It’s not even close.
It’s data, how do you do it?
You mean the
majority of the world?
– Yeah, but okay,
but if you’re a brand
and you want to do this,
is it about finding someone
in your office
that can be that voice?
– No, I think it’s
about building the logo.
There’s no Nick
Nike, there’s Nike.
Right, like you don’t need
to build it around a person.
We in this space–
– Yep.
– default because there
is so many personal brands
monetizing personal brands
but to build your
brand, John Deere,
or Reebok or
Sun Chips, you know,
these are just brands,
build the brands.
Or law firms,
or clients that you,
Ogilvy, or even VaynerMedia,
I mean the big joke
at VaynerMedia
now is how many people
come into the office as clients
and have no idea I even exist,
the brand in Madison
Avenue and Fortune 500
is bigger than me,
and I’m pumped.
That’s what
you’re supposed to do
when you’re trying to scale.
– Yep, very cool.
Why do you think Snapchat won?
What was it about
and continues to win?
‘Cause Facebook had it.
– Scale, scale.
– But why did it scale?
– Because it was easy.
– Why did the cool
kids start playing with it?
– It was just the
right time in maturity
for Facebook
where 15 to 19 year olds
were like I don’t
want to do that
because I don’t
think my seven year older
brother is that cool
and I definitely don’t think
my fucking mom is cool.
It’s really night club
New York City dynamics
and it will continue.
Snapchat in seven years is
going to be old people place
and something is
going to come across.
But it had multiple things.
Number one, it was
another place to hide
from mom and dad with
the shit that you want to do.
Two, it disappeared.
You know what’s so funny?
People are like,
oh, but it disappears.
Yeah, you mean
like the way we actually
communicate with each other?
Snapchat is far
more similar to the way
humans communicate
than Twitter or Facebook
and so it won on that.
It won on the scale
of just word of mouth
and not Evan Spiegel
did an amazing job
keeping it pure and not
over-branding it
and turning it into
a business too quick.
So just one of those things.
– So there will
be another Snapchat,
there will be another
generation that comes up.
– I believe so.
– And it’s just
incumbent upon us
if we want to continue
the stand up there–
– Here’s how I see it guys.
I think this is
the television in 1965.
I actually like
I know a lot of you
are like whatever, but just
really pay attention to this,
because this might be one
of the better things I say.
This, this is the television
in 1965 and the TVs,
they’re the radio.
What I do well, for somebody
who is a shit student,
the one thing
I do study is history,
’cause history loves
to repeat its fucking self.
Right, and so if you
go look at the brands,
the beer brands
that were romantic about
staying on the radio
because that’s how they did it
and didn’t shift to
television while things
like Miller Lite that
nobody’s ever heard of
went TV only and became
the brands, if you look at
TV 1965, that’s
what I think this is.
And I think YouTube,
Instagram, Facebook and Snapchat
are ABC, NBC and CBS.
And then I think I within
it is M*A*S*H and Happy Days.
(audience laughter)
Got it?
So that’s the system,
so do I think over time
ESPN comes around and HBO comes?
I do, there will be more
channels built on this platform
and they’ll be more competition
that’s what’s happening
and so what you need
to do for your business
figure out the
channels where you
could be the
star of that network.
– Yeah, really.
– You like that right?
– Was that helpful?
– It’s good.
– That was some good stuff.
I like that.
Yeah, I like that a lot.
So let’s go, let’s pick
some question from the crowd.
You want to start on one side?
– [Man] Yo Gary,
I got a question–
– Yo, yo, yo, ladies first dude.
– [Man] My bad,
my bad, the lady here.
– Go ahead, darling.
He does have a
huge beard though.
– He does.
– So he goes next.
– He could be hiding a
knife in there or something.
– Gary, my question is you
have for your book marketing–
– [Gary] Can you
get the mic closer?
– Yeah, for your
book marketing right now,
for your book launch, you
have an entire barter page
set up for the
street team and everything.
And for podcasts, we
are doing the bulk orders
and for live events,
but what about authors
who have a much
smaller following,
maybe 10, 20, 30,000
people in their list?
How can they do
something similar
to be able to move
books in a creative way?
– [Gary] They can do the
same thing I’m doing.
I started that barter thing,
which has become
a big standard for
bigger personalities
with Crush It! when I was small
and the numbers
just look different.
Now to even get me to
record my voice for your alarm
is 50 books, when I did
Crush It!, seven years ago,
if you bought three
books, I’d fucking come
and babysit your
fucking kids, right?
– [Ryan] That sounds
like a great prize.
Yeah, that sounds like yeah.
I got four of them,
you could lose a couple
and we’d be all right still.
That’s why we had multiple ones.
– So to answer your question,
I think you need to
recognize your worth
of where you
feel your brand’s at
and create different models
and maybe it’s a two book deal,
an eight book deal,
and a twelve book deal,
I think I topped out
at 500 for Crush It!,
which was like literally
like I will become
your best friend
and now I start there
because I’ve been
able to grow and have
it’s just supply and demand,
no different than
the attention thing,
but you should do it because
it gives you a framework,
especially if you keep doing it.
The other thing I did
to make Crush It! work
that was I did it and then
I didn’t rely on my audience,
I went out and
sold it like a salesman
and so you can create
it and then go and sell it
instead of just
hoping people land on it.
There’s way too many people
that are obsessed
with scale, right?
Let’s run Facebook
ads to my Barter page,
whatever happens happens,
there’s just not enough
actual working the phones,
going to conferences,
calling people, e-mailing the
way I sell
my most books is by
literally sitting down
for normally two
straight days straight,
18 hour day,
36 hours within 48 hours
and go in my
address book of my e-mail,
sit there, type the letter
A, start with the first name,
decide what my
relationship with that person is
and then e-mail them.
And I go as low as hey man,
I have a new book coming out,
this is somebody I
barely know or I’ve interacted
once or twice, I’d
love for you to check it out
and maybe leave a
social review up to like
hey dickface, if you
don’t buy 5,000 books,
you’re fucking dead,
right and so–
– [Ryan] The good friends
get that one.
– That’s right and so
I would tell you the single best
way to sell books
is actually sit down
and do the non-scalable things,
instead of the scalable things.
– [Woman] Yeah, thank you.
– Alright, bearded.
[Ryan] Alright,
the man with a
knife hidden in his beard.
– Well, I apologize,
ladies first, beards second.
(audience laughing)
With that being said Gary,
you hit the nail on
the head when you alluded
to video being the future,
and that you know
people’s attention spans
are just fucking
rapidly shrinking these days.
– [Gary] Be careful, be careful.
I actually think
that that is a misnomer.
– Well their attention
spans are shrinking
when I think it comes to
reading content that’s boring.
Like they want to see video,
and if you can
lock them into the first
you know couple seconds
of a video like you said,
you have a four
minute 18 second video,
that’s taking
someone’s attention onboard
for 258 fucking seconds.
That’s a long ass time.
So where do you
see this sweet spot?
Obviously it’s
platform dependent,
and you’re not gonna
have a two minute video
on a 15 second Instagram
or Snapchat’s different.
But when we’re
talking just Facebook,
how do you see you
know your audience?
Where is the spot that
you want to have a video
before you pull them
in and you have those
17,000 leads to be
able to follow up with?
– [Gary] So I think the
thing with Facebook
that people have to understand
is you have to create video
that’s native for the platform.
The reason I wrote
Jab, Jab, Jab, Right Hook
was because people
were using social networks
as distribution
instead of creating for it.
So there’s a very
different vibe and context
that you have
to make videos for,
as any brand, even
if you’re Burberry,
you still have to
make Snapchat videos
in a much more
authentic, childish,
you know kinda street way
than you make your
Facebook video, right?
So first and foremost,
when I think about Instagram,
Snapchat, and Facebook videos,
I think about the room and
the psychology of the person
while they’re in
that room with the video.
Specifically tactically,
if you don’t have the
first three second of your video
strategy for Facebook,
you’re an idiot.
You have a 100th of a second
to get these people in a feed,
those first three
seconds are fucking everything,
including the copy,
including how you do it.
How many people here have
watched #AskGaryVee on Facebook?
Just raise your hand.
Thank you first of all.
Second of all,
you guys all know,
I’m always recording
something that’s like, stop,
like I’m trying to
stop your actual feed
because I know
that the speed’s there.
So my strategy within
a Facebook environment,
the sweet spot is not
necessarily the length,
but what the first
three to four seconds are
and what the copy is,
because I don’t even get
your attention or consideration
for it unless I do that,
on top of which, the ad
planning and the targeting.
Like if I’m targeting
seriously good looking dude
with huge fucking beard
that might go to a
conference in San Diego,
I’m gonna get you.
– [Man] Yeah.
– Got it?
– [Man] Shit, on point.
– So the planning, the planning
of who I’m trying to get
and then the
first three seconds,
that’s what matters
the most on Facebook video.
– [Man] Good shit man.
– You got it brother.
– I feel like you and
I get very different questions
when we’re up here.
(audience laughing)
From very different people.
– Brand, you know.
– Absolutely has a
knife in his beard, go ahead.
(audience laughter)
– [Sebastian] No beard,
no knife, I’m safe.
I’m Sebastian,
I’m from thefrenchmarketer.com,
and my concern is about the
brand stuff that you mentioned.
We are reaching
hundreds of thousands of people,
and I want to reach millions,
and I’m using my personal brand,
so I’m connecting with
people on Facebook Live
and doing all of that.
But the quality that
Facebook Live allows me to do
for instance is way,
I would say, it’s a lower
representation of the brand
than what I would do if
I was doing my usual video.
And is that,
might that be a problem
for the congruence
of the brand as we go
to a bigger audience?
– I think human beings
should be very careful
about trying to go
too luxurious, right?
So like if you’re
trying to put yourself
into a more serious place,
or a higher visual quality,
you know look,
you’re talking to a dude
who did 1,000
episodes of a wine show
where it literally
looked like I was a hostage
in Afghanistan.
(audience laughing)
Like there was no lighting,
I didn’t use a mic,
like there was zero editing.
Like and so I’m
always gonna believe
that the content you know,
even with DRock now,
for people in
here that follow me,
they always hear me
making jokes about the lighting
and things of that nature.
I never want to tell
people what they should
or shouldn’t do.
I will say this,
I think it is dangerous,
and I’ve watched
very carefully on this
for the last 10 years,
of people trying
to propel themselves
to a higher quality and status,
because they become less
authentic to the end user.
And I think they’re leaving
a lot of
opportunity on the table,
and they’re spending a
lot of time and infrastructure
on shit that doesn’t matter.
Facebook Live will let
you do the quality you want
if you put it in a studio,
set it on a tripod, set it up.
I mean there’s
plenty of like ability
for you to make it fancier
than just walking around.
But you’re leaving a
lot of content, serendipity,
and just compatible
and like acceptance
instead of putting
you on a pedestal.
A lot of people want
to monetize that pedestal.
That pedestal is
a lot more dangerous
than I think people realize.
– [Sebastian] So you
think it’s better to monetize
like one-on-one
feel of the video
rather than–
– Look I think
everybody should roll the way
they want to roll, right?
Like you’re
dressed sharp as fuck,
like I’m only
– [Sebastian] Thank you.
– [Ryan] He’s French,
they have to.
(audience laughing)
– I get it, but like,
only funerals, like
that’s a funeral getup for me,
that’s about it.
(audience laughing)
But, it works for you,
and so you need to be you.
But I would be very careful,
very careful to disrespect
the platform over yourself,
unless you’re
fucking Jaguar or Tiffanys,
like it’s awesome
that you are who you are,
but I think Facebook
is more important than you
in that equation,
and I think you
need to adjust to it
more than they
need to adjust to you.
– Thank you.
– [Gary] You’re welcome.
Hey darlin’.
– [Hilary] Hi Gary, I’m Hilary.
You asked about,
or you encouraged us
in hopping on
emerging platforms,
and then also
creating our own commercials,
TV shows, so I wanted to
– [Gary] Let me just say one
thing before you go any further
on emerging platforms.
– Go for it.
– I love emerging platforms.
I’m spending a
ton of time right now
analyzing After School,
tons of other things.
I encourage, when I go and
put my name behind something,
like I’m doing
right now with Snapchat,
I don’t consider 150
million active monthly users
emerging, got it?
What I’m good at
is talking about today
while everybody else is waiting.
– [Hilary] Mhmmm.
– Right, I’ve been
talking about you know
I don’t know how many
people follow me here,
but I’ve been
getting a kick out of showing
my 2013 points
of view on Snapchat
to show how long, this is
not a spur of the moment thing.
I’m encouraging people here
to go on platforms
that are relevant today
instead of waiting two
years after they’re relevant.
Got it?
It’s not emerging to me.
I haven’t even gotten
that loud about Periscope
and Meerkat and Facebook Live,
even though they’re very strong.
Like I wait to.
– [Hilary] That was gonna
be my question.
– [Gary] Interesting,
go ahead, what is it?
– So I wondered
what your thoughts were
on Periscope and its
competitors as far as
the need and strategy in future.
– [Gary] Yeah I mean look
I’m very intrigued by it.
I love live video.
I think Ustream back in
2009 was a big brand builder
for me even more so
maybe than YouTube and Twitter,
believe it or not.
I think a lot of
people are doing it.
I’ve been stunned by how bad,
at least by my,
I’m just one person,
but like boy there’s
a lot of shit content.
‘Cause live is hard.
Live is hard,
but I think the people
that break out in live,
whether it’s Periscope
or Facebook Live that win.
Look I wrote a
huge check into Meerkat.
You know it’s funny, I wrote
a $5 million check in my fund
into Snapchat at a
$15.5 billion valuation.
So I can do well,
but a lot of my
buddies were like,
oh you’re just pushing Snapchat
because you’re an investor.
I’m like, I’m
not pushing Meerkat
where I have way better finances
because I’m using
Periscope and Facebook Live,
because my word is more valuable
than any individual investment.
So, I do think it’s
gonna be Facebook Live
and/or, and/or
Periscope that win.
‘Cause they’re got
the scaled platforms.
I think they’re very
intriguing platforms.
I get a lot of value
out of them, I like it.
I do think people
should try to do it.
Live is hard,
but if you’re capable
and you’re enjoying it,
I would bet on
it because I think
it also as at enough of a scale
that you’re not
taking a big risk.
– [Hilary] Thank you.
– You’re welcome.
– You’re up.
– Yep, you’re up.
– Yeah, okay, hi Gary.
– [Gary] Hi.
– So basically,
you know you spend a lot of time
evangelizing Snapchat.
– [Gary] Yes.
– Not just here
but at other platforms
where I’ve been seeing you.
– [Gary] Yes.
– You have been
talking about Snapchat.
– [Gary] Yes.
– Now my 19-year-old
sister uses a lot of Snapchat,
but now that she’s 21
she’s stopped using it.
(audience laughing)
– [Gary] Maybe because
she’s drunk as fuck.
(audience laughing)
– [Ryan] It’s a
correlation versus causation
kind of thing, right?
– So go ahead, go ahead.
– [Woman] Okay,
so my question is
that I can just go ahead
and open a Snapchat account
right away, but I
want to understand that,
what does Snapchat really mean
for a business that
has a workplace consistency
and serving other
businesses and agencies,
what would it really
mean for a company like that?
– [Gary] So I think for B2B
business on Snapchat it’s,
I’m gonna give you an analogy
that some of you will get,
some of you won’t.
One of the most
fascinating ad campaigns
of the last 30
years in my opinion
was when ESPN in the
late 80s and early 90s
started to make
commercials about their office
and their sportscasters.
The reason they did that
was because they
knew that Fox and CNN
were about launch
rival sports networks,
and they knew that
anybody could cover
Michael Jordan
and Ken Griffey, Jr.
That was commoditized.
But if they got us to
care about Keith Olbermann
and Stuart Scott
and Dan Patrick,
that that was their
competitive advantage.
I literally am throwing
you for a curveball here,
but this is my actual belief.
I believe there’s
a company in here
that is a B-to-B
company that could open up
a Snapchat
account for their company,
hand it off to
the most charismatic
and fun people in the office,
and do their
version of “The Office,”
which would then be watched
by a small group of people
if they start to
promote it in other channels
within the B-to-B landscape,
and that people liking you
guys would lead to business.
So, you know a lot
of people are like,
well you can’t do it.
You can, now,
you’d have to be likable.
You’d have to know
how to make content.
You’d have to know how to use
all your other channels to get,
and by the way, all you
need as a B-to-B company,
you have a B-to-B company?
– [Woman 2] Yeah.
– How many current
clients do you have?
– Well we serve
agencies basically
and we have a team of
13 people based in India.
– How many agencies
are buying your product?
I mean is it 50, is it 100?
I mean, I’m not.
– Yeah about 50 to 100.
– [Gary] Great.
All you need is another 50
for your business to
be substantially bigger,
so you don’t need 30,000 views
when you’re paying
consumer like I am.
You need 80 people
to just sign up and
follow and pay attention
and to think that
Stan in accounting’s
a real fucking hoot.
(audience laughter)
And so I think more
people that understand
that Snapchat is a
version of YouTube 2006,
but back to the
nice French gentleman,
a lot easier to produce.
Once you get it,
Snapchat’s been interesting.
Twitter, people didn’t get,
and people never got.
Like I’ve watched it.
Like if you understand
how small Twitter is
when television, which
is the biggest platform
in the world of attention,
has fallen over itself
for the last seven years
promoting Twitter, for
Twitter to be the size it is,
speaks to it being broken.
Snapchat’s been very
interesting for me to watch
because people
really don’t get it
the first day or two,
but when they get it,
they’re stuck.
My 40 year old brother-in-law,
who is my brother-in-law
so he knows all that stuff,
he’s living in Snapchat now
in a world where he
would have never
followed the other things.
So I would say making
content that’s compelling.
But look, I’m
doing business content.
You’re more than
welcome at 10 cents a,
10 seconds at a time,
to put out content of
how to use your product,
best practices, you can
go a lot of places with it.
You can go the
“The Office” route,
you can go with
kinda like a you know
a simulcast kind
of information play.
It just depends on where
you want to go creatively.
But I will tell you,
I will tell you this,
over the next five years,
the platform’s gonna matter,
there’s gonna be a
lot of attention on it.
– [Woman 2] Right, thank you.
– Your sister will be back.
(audience laughter)
– [Ryan] When she sobers up.
(audience laughter)
– We’ll bring her back.
So with this, I think you know,
we’ll go on YouTube and
Snapchat and let’s be friends,
thank you.
– [Gary] You’re welcome.
By the way, as a quick tidbit
that I’ve been
telling a lot of people,
you should go to YouTube
and search how to use Snapchat.
A lot of you like it
doesn’t come natively,
it’s just a different
platform for a lot of people.
Like YouTube is the
second biggest search engine
in the world,
and in my opinion
the best to teach people
how to do things because
of the way most people
map to visual and audio.
So, if you want a quick
hack to be up to speed on this,
by tomorrow morning
you would understand it
if you watched 15
minutes of content.
What’s up brother?
– Hey, my name’s Billy Gene,
from billygeneismarketing.com.
– [Gary] A little
closer on the mic.
– I have a Facebook Ads
agency up the street from here.
But Gary, I actually
wanted to come up here
just to commend you man.
I sat next to you at a bar
in like a couple years ago
at a Nick Unsworth event,
and you were sitting there,
and I was there for him
and I had no idea who you were.
But we sat next to each
other for like 15 minutes,
and then you
were the guy speaking,
you were the
keynote at the time.
I had no idea who you were,
but you just were the same dude.
I mean you had so much energy,
but you didn’t
really have the authority
and the brand that you have now.
And then I’ve literally
followed you since that day,
and dude your
hustle is so inspiring.
Like the way you put out
1,000 episodes of #AskGaryVee
or whatever it is,
it’s crazy man to see how
much it’s actually made you
and the revenue
it’s brought you in
and how your agency has grown.
But like to see you
actually not just talk about it
but sit next to you
when we were in a room
full of 100 people,
now to 3,000 people
and then you come up here
and you just kill the stage.
It’s just I just
want to tip my hat to you,
And on behalf–
– [Gary] Thank you so much.
– of everyone here it’s
like dude you’re the truth,
so I’ll say that.
(audience applause)
– Thank you so much,
thank you, brother.
(audience applause)
Thank you.
How are you going to
follow that up, orange shirt?
– [Ryan] And now
for a selfish question, go.
– Uh yeah, actually,
(audience laughter)
but I do want that
inspires a greater share
of vulnerability
for me actually,
so I actually resented
you and didn’t want to listen
to you, because you
were so all about the hustle
and I was actually trying
to get out of the hustling
and try to find
the answer and into–
– [Gary] Right, the answer,
you know passive income,
smoking weed in Jamaica
while shit just comes in.
(audience laughter)
– Exactly, so …
– [Ryan] Is that not
how it works?
– [Gary] Yeah, just go on Instagram
they’ll tell you,
they’ll thank you, go ahead.
– Yeah, anyways,
so now I’m actually
really loving
you and enjoying you
and I like your raw
take on human nature,
and so your raw
take on human nature
makes me actually
drop all my assumptions
and all my paradoxes of
reality and just listen to you
and so I’m really curious.
With my business
being all about breakups
and heartbreaks
and humans, I’m curious
I’m not really I don’t
need a tactical question,
on like how to integrate
with Snapchat, I don’t really
give a shit, I just
mean what’s your take
on something so
fundamentally human
and emotionally
rich and compelling?
– [Gary] Well, let’s do
what I normally do in
scenarios like this.
This is what I think about
business and why I consult
and why I invest,
so it’s a really interesting,
so first of all top line,
if you’re talking about
breakups and relationships
and things of that nature,
you’re at the tippy top
of emotion which is immediately
interesting business, right?
Like there’s a lot to be done.
I guess my next
question would be
instead of doing something
you don’t give a shit about,
which would be a tactic,
leveling that up to a strategy
I have to understand what
you’re trying to do backwards.
I think the biggest mistake
for so many people in this
room is that you don’t
know where your finish line is.
And if you don’t know
where your finish line is,
you can’t reverse engineer
it to make what happens.
I know that I want to
buy the New York Jets,
so three years ago,
I sold 30% of VaynerMedia
when it was doing
$14 million in revenue
and I knew it would
do a 100 in two seconds
because the person
that wanted to buy it
owned the Miami Dolphins
and I wanted to
get into the ecosystem,
so I left tens of millions
of dollars on the table,
because I know
what my finish line is
and I’ve mapped my behavior.
And now I’m very
friendly with 11 owners,
if I ever amass the wealth,
I’ll easily get voted in
and so that’s how I’m thinking.
Me as a proxy there,
I don’t know if you want
to buy the New York Jets
or things of that nature,
but on a more granular level,
at least short term,
how do you want to monetize?
What are you trying to sell?
Your coaching advice,
a product,
a service, what are you doing?
– [Man 2] Yeah a combination
of product, services
and soon to be supplements.
– [Gary] So I think the thing
that you need to really think
about is building
awareness, and I think
awareness comes through content.
I just think people
grossly underestimate content.
And you know it’s
super ironic, because it’s
funny that that was your
I do think Snapchat has a real
you know, let me
give you an example,
Mike my personal
trainer, 18 months ago,
I decided to take
care of my health,
I hired a full-time
health employee,
travels with me,
the whole fucking nine. Right?
He’s done really well.
He should be fucking paying me.
His business has done
5x because he just
hangs around Vayner.
(audience laughter)
I’m actually
quite bitter about it,
so anyway, so he’s
been doing Facebook
and YouTube and
doing all this stuff
and definitely like
playing my blueprint.
Since January 4th,
Snapchat has sold more
people to his
platform of $400 a month
online health
coaching than anything
he did in Facebook or Google for
two and a half years.
Right, like seriously?
Like even that’s
surprising to me,
we’re talking about seven weeks.
It just has that much attention.
I guess health coaching
is more of a human thing
and it makes sense.
I actually weirdly
think it could be ironic and
a continuation of our story
that the thing that you said
I don’t care about
the tactics on Snapchat,
I actually think
if you’re capable
or somebody in your organization
is capable to produce
content in that environment
that there could be a really
great gateway drug to that.
I also think that if
you marketed against people
whose relationship status
went from in a relationship
to single and ran
Facebook ads with the right
creative against that
demo on a daily basis,
your fucking
business would explode.
– [Man 2] That’s not a
targeting feature yet,
but I’m praying for it.
– [Gary] It’s coming.
– Cool.
– [Gary] And so
that targeting feature is
literally 40 seconds away.
– Sweet.
– [Gary] Yeah, so just wait
and fucking smoke weed
in Jamaica until it comes out.
– [Man 2] Thank you.
(audience laughter)
– [Ryan] We can maybe
do like one more row,
unfortunately clock’s getting–
– Cool, my man.
– [Man 3] Hi Gary,
welcome to San Diego man,
thanks for coming
out, making the trip.
– [Gary] Dude I love,
how many people
are here from San Diego?
(audience cheers)
– Dude I fucking love San Diego.
The Jets have won two
huge playoff games here.
– [Ryan] You
see what he did there?
See what he did there, he
set you up, you took the bait.
– Yeah, yeah, yeah,
yeah, at least it’s not orange.
– [Gary] Go ahead, man.
– So one of my brands, we have
about a thousand, under a
thousand orthodontic locations
and orthodontists are
different than dentists
because they deal
with a lot of kids
and they have to recirculate
patients and whatnot,
so when we found out that
you were going to be here,
in one of our groups, I said
hey going to get a chance
maybe to ask Gary a
question, what would you ask?
So their question I think was
I could have probably guessed,
but I think what’s cool
about you dude is the way
your goggles work is
what manifests your actions,
it’s your viewpoint.
And so the
question that they I’ll try
to interpret this as best I can
is ask Gary, go back
to when you were helping
your dad, now imagine
you couldn’t do it for him,
but imagine that he
would take your advice,
and imagine he
would do whatever it is
that you needed him to do,
now imagine
he’s an orthodontist,–
– [Gary] Yep.
-and now imagine he’s today,
this is happening right now,
they said ask Gary
if I was Gary’s dad
and it was an
orthodontist and it was today,
what would he be doing
to help us move the needle
if he was our kid and
I’m like alright.
– [Gary] And these are
orthodontists who have offices
in local places
all over the country?
– [Man 3] Yeah,
we’re under a thousand
locations right now,
but there are–
– And this is the
gateway to get people
to get moms to bring their
kids into the orthodontist?
– You’re talking a lot of
14-year-old kids
with the sort of rite of
passage thing going on–
– [Gary] But I assume the
mother is making the decision
in that business
decision to which
they’re going to use.
– It’s interesting,
you can market to both
and they can kind of get
them to communicate to children.
– [Gary] You could and so
I think what you do
is I don’t know the
business well enough,
but I’ve had two toy clients,
the two biggest toy
companies in the world
and I keep arguing with them.
They keep wanting
to market to the kids,
which only because
of laws in America,
which would also apply
to you because of the way
advertising to kids works here,
that means they can
only run TV commercials
on like Nickelodeon, right?
I’ve been arguing
to them that the mom
is much more of a decision
maker in that household,
if it was my dad and
he was an orthodontist
and I was 20 today,
I would convince him
to move an enormous
amount of money to Facebook
and I would spend it
all on 42-year-old mom
with kids in a one
mile radius of our locations
because that feels
the quickest practical way
to more dollars that
in year two would allow
me to take 20% and
maybe start playing towards
the kids a little bit. Right?
After School is a
really fascinating platform
right now that I’m
paying attention to
that is basically
high school Facebook.
You can only be in high school.
You have to prove it
with your high school ID.
That could be an
interesting platform,
but they don’t advertise yet,
but I would keep an eye on
it and wait for them to open
because whoever land grabs
first is going to under pay
so those would become a but
I would go all in on Facebook.
Facebook ads against
millennial moms is fucking gold.
– [Man 3] Big time.
– Gold.
– [Man 3] Cool and then the
girls just wanted to make sure,
you actually are married right?
– [Gary] Yes.
– Okay, I was correct.
– [Ryan] Are you making,
this is about to get real.
– Married.
– She lives around town?
– Getting real in the
Whole Foods department here.
Thanks Gary, appreciate it.
– Thanks brother.
– [Man 4] Hey dude.
– Hey dude.
– [Man 4] So I own
a few e-com businesses
that sell physical
products and I heard you
talk briefly about
affiliate marketing,
no sorry mini influencer
marketing on Instagram,
where they have like
600 to 2,000 followers,
one of my businesses,
I sell jewelry to women.
My idea was to
basically find hot chicks.
– [Gary] Period!
– Yeah, period.
– [Gary] But keep going.
– And send them a free product
and hope that they post
it on their Instagram page
because they’ll
influence their followers,
but you said you need 40,000.
– [Gary] Just remember
that a lot of hot chicks
have a bunch of fucking
creeper dudes following them.
– I know, yeah,
you’re right, yeah yeah.
– [Gary] Go ahead, and that’s a
serious point by the way.
I’m giving you
something right away.
We do a lot of
influencing to females
and pretty girls do well
with converting other women
into the funnel, but be careful,
because a lot of them don’t
because it’s all
scum buckets you know.
– [Man 4] Got it,
you also talked–
– [Gary] There’s an app called
Ground Signal that you should
look at that will
give you scale against
the targeting
terms that you want
and that long
tail that you need.
Otherwise, it will take
20 humans a million years.
– Ground Signal okay, yeah,
that was the
answer to my question.
– [Gary] I figured.
– Because I wanted
to know how to quickly
get 40,000 mini influencers.
– [Gary] Grab Ground Signal.
– Got it.
All right thanks buddy.
– You got it, brother.
– [Ryan] Ground signal.
– Yep.
– [Ryan] You can find
that on the world wide web.
– That’s the thing.
What’s up my man?
– Hey Gary, I wonder,
where is grandma going
after Snapchat?
– [Gary] Death?
(audience laughing)
So grandma, grandma is Facebook.
Facebook, Facebook, Facebook.
Grandma’s not even
thinking about Snapchat yet.
If you’re asking
me after Snapchat,
if Snapchat’s able to
get to where I think it could
and get to modern
grandma 10 years from now,
which is really 49-year-old
female now, 59 you know.
I mean we’re talking
20 years before I would
be thinking about what’s
grandma going to after Snapchat.
Grandma right now is
really entrenched in Facebook.
One of the things
that would blow you away,
I’ve started
investing in and advising
companies that are targeting
50 to 90-year-old Americans,
because Facebook is
so good for that demo.
Because the good
thing about grandma is,
and it’s not even on her phone,
though it is more
and more every day,
grandma’s going through
that newsfeed nice and slow.
(audience laughter)
– [Man 5]
What I was really asking also–
– [Ryan] So creepy
the way you just said that.
– [Gary] It’s just true.
– [Ryan] I know, I’m not just.
– Go ahead.
– [Man 5] What are two or
three platforms to look for
in the next two or three years?
– [Gary] Just in general?
I think I mentioned them,
I think the two
emerging platforms
that could become
as big as Snapchat,
or the next big thing,
are Musical.ly and After School,
so I would look at those two.
I think it’s gonna
be really fascinating
to see if Jack Dorsey can
turn Twitter’s product around,
which would then
start a five year process
of them reemerging.
But I think spending
time worrying about that
is super insignificant.
I think there’s so
much work to be done
on Facebook,
Instagram, emerging Snapchat,
email marketing,
Google, content, Medium.com,
to write long-form
content to convert.
There’s so much to be done now.
It’s kind of, you know
what you basically asked me,
hey Gary, M*A*S*H or Seinfeld’s
the number one show now,
and I want to do commercials.
What’s gonna be the
number one show in four years?
I don’t know, and
who gives a fuck, right?
Let’s just run
the best commercials
while people are
watching Seinfeld,
and then we’ll worry
about when ER comes along.
– [Man 5] Perfect, thank you.
– You got it.
– [Ryan] Yeah,
two more unfortunately.
I gotta be the bad guy.
– Really?
I thought we had 6:40?
Okay let’s just go.
– You want to go to 6:40?
– [Gary] Yeah.
What’s up my man?
– Long time listener,
first time caller,
love you, love your show.
– [Gary] Thank you.
– Little radio shoutout.
– [Gary] That was good.
– I’ve actually changed
my question three times
since I’ve been up here,
but I’m gonna go with this one.
(audience laughter)
I’ve heard you say,
I don’t know if it
was a couple years ago
or how long it was,
but you kinda made a prediction,
and you were
talking about Amazon
and how you predicted
Amazon would one day
take Walmart down.
And so I, since this is
theoretically a room full
of internet marketers,
I was wondering what
your thoughts are there,
and what could a room
full of a lot of information
consultants, lead generators,
that are trying to
get more towards branding,
learn from Amazon which
is doing some amazing things
right now and where
are you at with that?
– That was just
infrastructure costs.
What I think, what I
knew was gonna happen
is that consumer
behavior was shifting
and we were going towards
an on-demand economy.
I mean, you know,
really the only vulnerability
Amazon has is whether it
was Wish or whether it was Uber,
like we are gonna
demand in a decade
to have every single
product we want within the hour,
like all of it.
And so what I just
knew was that Walmart
had all its costs and
infrastructure in locations,
and every day that goes by,
more people are
gonna buy online.
I also knew that people
were moving into cities.
So if you look at the trends
of where people
want to live now,
it’s more and more city culture.
All the cities are
reemerging, Detroit,
it’s just everywhere.
So and it’s still not over yet.
It’s funny, I took a
lot of flak for that,
it was five years ago,
I was pretty emphatic about it.
And when Walmart closed
all their stores the other day,
I got a windfall of emails.
And it’s still gonna take time.
Look Amazon’s gonna open stores.
Amazon’s gonna open stores.
So it’s not about
bricks and mortars,
it’s that when
Amazon opens its stores,
they’re not gonna be fat.
They’re gonna be efficient.
And that’s why
internet companies
that open up retail
stores are gonna be smart
because they’re
gonna do pop-ups,
they’re gonna do lightweight,
they’re gonna
do minimal product.
When you’ve a mature
business, you get fat.
And you just have more
and more and more overhead.
So there’s that,
and then what was the
next question, what else?
– [Man 6] I feel like
I kinda wasted my question
with that one, but,
no I was just saying
(audience laughter)
– Sorry I fucked up.
– [Man 6] No, no no, not on you.
(audience laughing)
It was my fault.
There’s internet
marketers in here that are,
a lot of most of us are
folks on direct response,
and we’re trying
to do this convergence
into branding and
I’ve this perfect.
– [Gary] And do you
think it’s commerce too, or,
just branding?
– No I’m just saying,
Amazon is obviously a
huge internet company.
– [Gary] Dude it comes down
to what I speiled about
for the first 30 minutes.
I wasn’t talking tactics,
I was talking religion.
If you’re, now that I
understand your question
a little bit better,
if you’re trying
to make the transition
from just quant DR
you know to a brand play,
you have to
change your behavior.
You know I like to say
if you want to be an anomaly
you have to act like one,
which means you
have to do different shit
than everybody else, right?
So you know if you want to
be in the branding business,
you have to do branding things.
A la, you need to take
the logo of your company
and you need to
email Tim Ferriss and say,
can my company
sponsor your podcast?
And he’s gonna say
cool, $8,000 an episode.
And you’re gonna
say, fuck, right?
Because you’re gonna say,
well how do I quantify the math?
You don’t.
It’s kind of like for
the people in here building,
anybody here have a
company that they run
that has 50 or more employees?
Right, so for the
couple of us in this room,
it’s kinda the
way I think about HR,
and the way I treat my people.
Most of the things
I do with my people
are very bad business decisions.
It’s why, from a math
standpoint, my CFO hates it,
my brother hates
it, and my COO hate it.
But I like it because I know
that if I disproportionately
overtreat everybody well,
that that extra
two months of severance
that they didn’t deserve
still has brand impact, got it?
So if you want to get
into the branding game,
you have to stop
counting the beans.
You have to start investing
in creative and stories
and long-term and branding,
and so you have to
change your behavior.
Two years ago I wanted to
lose weight and get healthier.
I changed my behavior.
I stopped fucking
eating muffins every morning.
(audience laughter)
Do you know muffins have
more calories than donuts?
That shit is fucked up.
(audience laughter)
I was pissed.
I was like the corn muffin?
I was like son of a bitch.
(audience laughter)
It’s a corn muffin,
it should be healthy.
– That was a rider
downer right there,
if you guys
didn’t catch that one.
– Alright let’s do it.
– [Man 7] Hey Gary.
– Hey brother.
– [Man 7] If you were
building an online
physical e-commerce brand,
like a wallet brand
or a sunglass brand,
how would you
practically go about building
that content for
Snapchat right now
if the brand is
starting from scratch?
– So let’s go more specific so
I can really answer this for you
and I’m sorry,
I can’t hear super well.
You have a sunglass
and wallet business or?
– [Man 7] No say like either/or,
so if you’re building
you know like all the…
– [Gary] If you’re
selling a physical product
that’s in the $15 to
$100 range per unit?
– Yeah.
– [Gary] Is that good or no?
– Yeah a $100.
– [Gary] You know look first
of all I would really focus
on Instagram. Instagram is
killing it for stuff like that.
I mean you look at
Protein World and Shreds
and like some of these
companies that have gotten
from zero, the
fucking hover fucking boards
and all that shit, like
the amount of wine we sell
through there like,
you could you know,
when you think
about wallets or fashion
you know, print was a huge
medium for those things, right?
Page 87 in Vogue,
things of that nature.
I don’t think
anything’s changed,
I just think there’s new
platforms that took over.
I look at Instagram
as modern day print,
I look at Instagram
as Vogue and Elle and Cosmo
all wrapped up into one
for every female 15 to 45
in America, and definitely
35 to 45 on the coasts,
and 15 to 30 in America.
And so I would tell you
to really focus on Instagram,
really focus in influencers,
a lot of those influencers
are starting to
build up their Snapchats,
but that’s a commercial and
that’s a little bit different
product integration,
nothing’s new man,
it’s just that you have
to the palate to understand
the kind of video
content that will fly
in a Snapchat environment just
like a Super Bowl commercial
feels different than a
commercial on local access,
it’s about the context of
the content a lot of times.
But I would go
Instagram hardcore.
– [Man 7] So if you were trying
to stay ahead of the curve
and build that brand
online, like moving watches,
you know all these Shopify
stores that are crushing it,
Instagram, but if you wanna stay
ahead of the curve and go on–
– [Gary] Instagram, Instagram.
Because Instagram
is ahead of the curve,
Instagram might
not be for everybody
who’s been paying
attention to social media
every day for four years,
but your competitors,
look, I’m very
friendly with the founders
of Warby Parker, they’re
not crushing Instagram yet.
I’m the first
investor in Birchbox,
I had dinner with
Katia the other night,
she’s not crushing Instagram yet
because they
also have gotten fat,
not as fat as fuck as Walmart,
but they got a little
love handle shit going on.
And so, and so the
answer is Instagram.
Cool, what’s up bro?
– [Octavio] Gary,
the wine expert.
My name is Octavio
from Chile, we have
very good quality wine.
– You think so.
I’m kidding,
I’m kidding, I’m kidding.
I’m kidding, go ahead.
– But very low price due
to our very low branding.
Except one company, Conti Turo,
they did a strategic
alliance with Manchester United,
they are in the moon now.
Now I am starting my agency
and I have wine company, okay,
as a client, how do
I help them crush it
without the strong
personality of a CEO
or a owner as you did with dad?
– [Gary] So just remember,
and I want people
to understand this,
and this is when lore and
branding takes over reality,
which is a whole
another nothing with branding
that can be good or
bad depending if
you know how to control it.
I took my business from
$3 to $60 million,
went three to 45
before Wine Library TV,
so I did not use my personality,
I didn’t even say
hello to the world
until I was 30 years old.
So what I did was everything
that we’ve talked about
for the last hour and a half.
I marketed correctly today.
You take up, and
this a world I know well,
do you wanna market in the US?
– [Octavio] In the world
yes, the brand, yes.
– But like are we
talking US market branding?
– [Octavio] Yes, yeah.
– If you go to Instagram
and search the hashtag wine,
and wine review and all
that and you deploy people
reaching out to
all the sommeliers
that are now reviewing wine
on Instagram and
you incentivize them
by either giving
it to them for free
or if they’re a
little more fancy
$50 or $100 for a review,
and you tell them
that if they don’t like it,
if I’m paying them I’d
say if you don’t like it
don’t review it,
you’d prefer they don’t say
it’s a piece of shit, right?
But if you were
to do that at scale
back to that young
gentleman over there also
with Ground Signal,
if you went out and hit,
right now I know
1,000 sommeliers across America
that are leaving a lot
of reviews on Instagram,
if you’ve got your
wine to them at scale
I think you could start
a match that would give you
an opportunity because a
lot of press follow them.
See the other thing
that people don’t realize
is when you do things
right the reason
$3 to $50 million and
the reason with VaynerMedia,
when you do things
right there’s momentum
against that right.
You did Instagram
right you got 1,000 people,
some of the people
that follow that sommelier
are us normal people and they
buy it and the wine selling,
but other people are the press,
and then they’re
writing six good deal wines
under $20
and they mention yours
’cause they saw it
six times on Instagram
because you properly day
traded attention, got it?
– [Octavio] Awesome,
thank you Gary.
– You’re welcome.
One more or two more.
– [Ryan] Let’s go two more.
– I really just wanted
to get in this dude’s hat,
I was like it’s his fucking hat.
– [Ryan] Is this
question rated Arrr?
– Yeah, that’s good.
So my question is…
– Wait a minute, you
weren’t joking that the first
one of these were just
shit jokes the whole time.
– [Ryan] Yeah,
no, they’re all like this.
– So my question is
regarding kind of the emerging
platforms for content
recommendation discovery,
I’m not sure if you’re
familiar with them,
like Outbrain,
Taboola, Revcontent.
– [Gary] Know it
super well, man.
– Okay awesome, so
just your opinion on those
and where you see those
going and if we can use those.
– [Gary] It’s just
another marketplace, right?
Like fucking how long have
you been jamming in that world?
– About three years.
– [Gary] Well then you fucking
know what three years ago it was
compared to what it is today.
Right, and so what you need
to realize and think about is
you know, is it
still exactly work,
like it just right, it’s
just when does it flip over
and it’s not worth it anymore?
I mean two, three years
ago I was fucking in love
with that shit and
like it really worked,
you know 17 fucking boob shots,
you know like
that would work right,
like putting hot
chicks as a picture
even though the headline
was about like modern medicine
and that shit worked,
like all those hacks
worked in that world,
but I think you know is
because we ruined
it and put hot chicks
over things that have
nothing to do with them
people stopped
clicking it as much,
they still click it,
there’s certain market places,
and so I think my
thought on that is
much like deal of the day
with Groupon and Living Social,
much like what I lived
through with e-mail and SEO,
much like what’s gonna
happen with social media,
we know it works,
but is it arbitraging
the way you want it to
today and don’t get romantic
and let it be your only thing.
Guys how many people here
right now by show of hands
are really happy or
feeling really strong
or feeling successful,
like business is good,
business is booming, how many?
I’m really scared
of those people.
Because they are the people
when things are going well
that’s when you’re least
likely to break your shit.
The thing that I’m most
proud of is every single day
I wake up, I try to
put myself out of business.
Right now I’m at
the prime of my career
and I’m trying to put
myself out of business,
I’m trying to stress test
all my hyperbole on stage today,
does it still work,
is it still a good value?
So I would say
to you 18 months ago
when you were in
your prime in that space
that would’ve been a
good time to start taking
some of the profits, dollars,
and your energy and time
and start learning what
was happening on Instagram.
Got it? It’s that game,
deploying some of the energies
and dollars to what you
would think is emerging next
to be there
when yours goes down.
So I think it’s
a viable platform,
I just know it’s not
converting the way it used to
for most of the
stuff that I’m looking at.
– [Man 8] Thank you.
– You’re welcome.
– Alright, dude you
get to be the last one.
– [Audience Ryan] Thanks.
– I’m so sorry
for everybody else.
I know it hurts but you
can bum rush real quick and
I’ll give quick daps
or something.
(audience laughter)
I got a two hour
fucking drive to fucking LAX
so I’ll answer a shit load
on Twitter so you can ask there.
I promise, go ahead my man.
– Thanks for
taking the question.
Ryan here.
I do a lot of live streaming and
one of the questions I have is
first of all as an agency I have
an agency here in San Diego,
how would you recommend
incorporating Periscope into
what we do as an agency.
– [Gary] As a
gateway drug to clients?
– Yeah.
Well, both.
For the clients for them
to leverage the platform,
how to charge for it.
– [Gary] I would say give away
all your best advice for free.
– [Audience Ryan] Okay.
– And so that is the
anti-answer to all agencies.
The craziest dirty little secret
about me is I give away all my
advice for free shit that
I’m using to build $100 million
billable, not pass
through, agency because
99% of fuckers don’t do it.
– [Audience Ryan] Okay.
– That’s like the
craziest dirty secret.
There’s people here that think
they want to hold on to their
biggest gift or the thing they
know and the number one thing
you do is give it away for free
as leverage because the reality
is most people won’t do it.
Everything I just talked about
many things people are like ooh,
I want that’s good
you’re just not gonna do.
– [Audience Ryan] So you’re
saying give away in order to–
– [Gary] I mean sit in
front of the stream, right?
– Right.
– On Periscope and
start giving away good advice.
Like this week one of
our clients really crushed it
because they did this Facebook
ad against this targeting or
whatever the fuck you do.
– [Audience Ryan] Yeah, no,
I’m doing that I guess and
that’s building my plaftorm.
– [Gary] Yes.
– And building my agency–
– [Gary] How long
have you been doing it?
– For seven, eight months.
– [Gary] Not long enough.
– I, okay.
– [Gary] You know what I mean?
– Yeah. I hear ya.
What do you think
the future is–
– [Gary] The other thing, if you
want it to be a gateway drug you
should be saving that stream,
then posting on
your Facebook page
and then targeting employees
of companies that you
want to hire you.
– [Audience Ryan] Okay.
– [Ryan] But you also want
to do it for clients, right?
– [Audience Ryan] Yeah, yeah.
That’s exactly.
– No, no I gave him the
right answer which is take that
content then take it out
of Periscope download it,
upload it as a Facebook
dark post and then post it and
targeted against employees
of the 40 targets for businesses
within a 10 mile radius or
100 mile radius or
wherever in the world.
There’s much more B-to-B
transactional opportunities on
Facebook than people realize if
they started targeting employees
of the company, especially
if you started things with like,
“Does know does your
CIO know,” you know,–
– [Audience Ryan] Yeah.
– And then you have
the employees forward it
to their CIO.
– [Audience Ryan] Gotcha.
– Practitioners mother fuckers.
(audience laughter and applause)
– Thank you, that’s awesome.
Where do you see
the future of Google,
like livestreaming 360.
– [Gary] Love it.
– I’m gonna produce an
action sports day here
coming up really soon.
– [Gary] I’m obsessed with 360.
– On Periscope.
– [Gary] I’m an investor in a
company called Little Str that
you should check
out with no A,
– [Ryan] Yeah.
– before the R.
We’ve done the Aflac, like
Facebook and Google just made
VaynerMedia partners because of
the great work
we’re doing with 360.
I’m obsessed with 360.
– [Ryan] I think it’s
definitely the future.
– [Gary] It’s huge.
– So where do
you see that going?
I see it going…
– [Gary] I think
it’s going well.
– Yeah, okay.
(audience laughter)
And now Google.
– [Gary] I think people are
gonna look to hire people that
are doing 360 video.
For example, I just did
a 360 video that
I lost $120,000 in hard costs on
because I just want
examples for the market
that I know is emerging.
– [Ryan] Okay and YouTube
now they just announced they’re
gonna do 360.
– They sure did.
– [Audience Ryan]
Yeah, awesome, alright.
– Awesome.
– [Audience Ryan] Thank you.
– Alright, I’m gonna sneak one
more in real quick with a beard
and then that dude all
at the end is really
fucking grinding so we may
have to do three more
but I’m going real fast.
Don’t worry about dinner.
Alright, here we go.
– You rock, bro.
– [Gary] Thanks man.
– Okay, so I don’t
have a huge following.
My name is Keith
Persay by the way.
I don’t have a huge following,
I don’t have a huge email list,
how the fuck do I sell a ton of
#AskGaryVee books and out-hustle
everyone in the
#AskGaryVee squad?
– [Gary] Well, I think you
should go door to door–
(audience laughter)
– [Ryan] Obviously.
– I would go door to door.
You know what’s funny
it’s kind similar to the
first question this whole thing.
– [Keith] Right.
– The only way when you don’t
have a lot the only way you win
when you’re width is less
is your depth is more.
Like if you literally compel
every human being that you know
super well to buy
multiple copies of the book,
which feels funny to say
out loud and I appreciate it,
you’ll do better.
You know there’s a
lot of people that have,
I have tons of friends who
have hundreds of thousands of
followers and have huge reach
and they’re gonna tweet it and
I’m gonna sell four books.
It’s always depth, man.
It’s always, always depth.
– [Keith] Always, awesome.
– And it’s depth
in practitionership.
That little rant
we just had with that
awesome dude it was fun for me
cause I really know what the
fuck I’m talking
about ’cause I do it.
So it’s depth in your skills
and its depth in your approach.
It’s the only thing.
Always, forever.
It’s so fucking zen.
I like your beard, too.
– [Keith] Thank you.
– [Henry] Hey, what’s up, Gary?
This is Henry from New Jersey.
– Where in Jers?
– [Henry] Long Branch.
– Love it.
– [Henry] I don’t
really have a question,
I just want to share
a quick story with you.
So about 16 months ago,
I almost went out of business.
I had a graphic design business
and I made all the wrong
decisions invested in the wrong.
– [Gary] Yep.
– And then Digital Marketer
popped into my life somehow,
someway and I just want to take
this opportunity to thank Ryan
and the whole company to help me
get out of my little jam and
16 months later
we did
1/2 million dollars in sales.
– [Gary] That’s awesome.
(audience applause)
– [Henry] And for Gary,
I tag the shit out
of you on Instagram
and I’m surprised you didn’t
tell me to go fuck myself yet.
(Gary laughs)
I’ll tell you this.
I watched this one video.
– [Gary] You know what?
That’s a good example ’cause
I want to make
learnings for everybody,
depth versus width.
Everybody who tags me on
Instagram ’cause they think it’s
a pop up in my feed and then
I’m gonna look at their shit,
like I know what you’re doing
and so does everybody else that
you’re doing that to and all
you’re doing is actually ruining
your brand equity
instead of winning.
This is another example
of depth versus width.
Cool, you think you’re gonna
get all these people to see it.
The way, the context of your
actions matters just
as much as your action.
Go ahead.
– [Henry] So the
video you you put out,
it was a few months ago.
It looked like
a Nike commercial.
It was really well done.
– [Gary] Fuckin’ DRock.
– Yeah, I give that dude props.
But the one thing at the end of
the video you said which just
hit me like a bolt of lightning
you said there’s
no game over for me.
– [Gary] Yep.
– And that just,
I’m gonna get emotional
but that hit me hard, dude.
And I think between Ryan’s camp,
Click Funnels and your hustle
and your motivation, ambition
got me to where I am today
so I just wanted to say thanks.
– [Gary] Thank you so much.
(audience applause)
You know, it’s funny,
I so desperately push against
the motivational,
rah-rah part of my life.
Like I do it and I’m good at
it and I like it but like every
time I’m like fuck this,
I don’t want to do that anymore.
Let me just keep building
businesses like you hear that
shit and it’s like crazy
that, it’s communication.
I do as a human but your
business and
brand can do it too.
It’s unbelievable what
communication does and when you
see like a dude wear a wristband
from your wine show in 2008 like
that kind of communication
is just so intense.
– Thanks so much, Gary.
– [Gary] Dude,
those other two people
should really thank you.
That dude got to
tell his emotional story,
because you were
really not willing
to let me off stage.
So, I’m impressed
with the hustle.
– It was a good
testimonial too, right?
I’m Jackson, I’m from Australia.
Just a quick one on
Snapchat for everyone.
Is there a formula
or a conversion rate
on how many views you’re
getting to what you would pay
for a shout out?
Or some sort of advertisement?
– Just first of all, I think
you’re really attractive.
(audience laughter and cheers)
So, I wasn’t, I didn’t
hear much of what you said.
(audience laughter)
Good looking young dude, right?
– [Ryan] Have you
been to Australia?
They all look like that.
– [Gary] So, wait a minute.
You asked is there some
sort of data that supports
what you should pay–
– Hold on, I think
you’re like the smartest person
in the world right now.
– [Gary] Well,
thank you, brother!
– Honestly!
– [Gary] Should we
hook up or? (laughs)
(audience laughs)
– [Ryan] Now we’re getting
back to the original purpose
for Snapchat right here!
(audience laughs)
– [Gary] Alright so,
let me ask you a question,
are you asking is
there some really
quantifiable understanding–
– Like, like a ballpark–
– [Gary] To understand
what to pay people
for Snapchat shout outs?
– For example,
I’m in financial services.
I run like a
trading education company.
It’s a very similar
business model to this.
– [Gary] Yes.
And you know for Snapchat,
what would I pay someone
with 30,000 views
per 10 seconds?
– So first of all,
are you even in a funnel
where the
consideration is 30 and unders
would buy your shit?
– [Jackson] No.
– So, that’s what I thought.
And so what I would say
is keep paying attention.
You know, it’s
like running a marathon.
Get on the treadmill, but I
would highly, highly advise you
not to do any
Snapchat marketing right now,
’cause that
audience is not there.
It’s 30-year-olds and under,
and it’s emerging social
media and marketing people
of all ages,
that are your first group there.
So, they’re scattered.
But in 12 months, in 24 months,
they’re gonna be there.
And so you wanna
know how to execute.
That’s number one.
Number two, yeah.
It’s gonna be hard,
because you’ll be
doing endorsement.
It’s like trying to figure out
what to pay Beyonce.
Or what to pay, you know?
‘Cause you’re not
getting math clicks yet.
You’re just getting awareness
and then conversion.
What I would tell you is,
this is now for other people,
that can take this advice.
I would ask an influencer,
if you’re really paying them,
and they’re willing to do it.
Because they may not
even be willing to do it.
I would ask them to do
a call-to-action snap
to show you
how many people screen
shoot their call-to-actions
as a ratio to how many
people watch the story.
So the reason I’m so
bullish on Snapchat is
when I go in for an ask
and say screen shoot this
and do something.
When you’ve got 25,000
people that see something,
and you have 9,000 people
that screen shoot something,
not click, like that!
You’re talking about
real depth of engagement.
So, I think the
way you could proxy
how much attention is
really happening is that.
The other thing is
I would just assume
the attention’s happening,
’cause that’s where
Snapchat is in its life cycle.
I think the bigger issue is
what’s the makeup
of their audience?
And are they in the
consideration to buy
what you’re selling?
– [Jackson] So, what
would you recommend instead?
Like Periscope, Facebook Live?
– [Gary] Facebook, man.
– Facebook?
– [Gary] Facebook. Number one?
– [Gary] Yeah.
– Alright, and would you
expand into Facebook Live
and Periscope as like a next
sort of center of attention?
– [Gary] Well, it depends
on who’s doing that content
and can they siphon
their audience to convert
for what your
product and service is?
– Right.
– [Gary] Right?
So, if you’ve got the
right personality, absolutely.
– What about Instagram?
– [Gary] Yep.
– Hypothetically, speaking?
– [Gary] Yep.
I would tell you that there’s
so much depth of targeting
on Facebook that I would
first try to go deep into that.
And you can flirt
with the other stuff,
but that’s where you gotta go.
– [Jackson] We’re pretty
deep into Facebook,
but Instagram,
what’s like your best tip?
I’ve got about 16,000.
And I got like 5%-10%
conversion on 16,000.
What is the best way
to get through to the–
– [Gary] I think
the biggest problem with
Instagram right now
is I’m stunned
that the targeting
capabilities aren’t perfect
like they are on Facebook.
They own both companies.
They’re the best
tech company in the world.
I’ve been surprised
that when I target Instagram,
it’s not actually
targeting that person the way
I’d expect it to.
So, I would just test and learn.
The problem with your questions
for me right this second is
there’s just a couple of
layers of details that I need
to understand better
to give you real advice.
But I will tell you this,
even I spending
$100 million a year
on ads right now,
focused on it
18 fucking hours a day,
feel like there’s still a
lot to be done on Facebook.
So no matter how
much you’re doing,
don’t completely say that
we’ve got Facebook done yet.
– [Jackson] Sweet.
Thanks so much, Gary.
– Take care man.
Thank you guys!
– [Ryan] Gary Vaynerchuk!
Big round of applause!
(audience applause)
– [Ryan] Thank you, brother!
Close this out.
See you on the the other side.
Big round of applause, hey!
We’re gonna be back here
in this room getting
started bright and early.
Show up at eight,
if you want a seat
– [Gary] I got to
say hi to friend.
– We’re gonna get
officially started at 8:30.
Thank you all
again we got another
content packed day tomorrow.
So make sure
you’re here, thank you!
(upbeat music)