Are You Giving Immediate Outcomes? You Would per likelihood properly unbiased tranquil, and This is Why

hey what’s up everyone it is pat flynn from sensible passive revenue com I simply need to let you know a fast story about one thing cool that occurred to me and a buddy of mine on the mall the opposite day we went to the mall and we’re simply strolling round you already know we had a chew to eat we had her espresso and that kind of factor and we had been simply strolling round and we come as much as this vendor cart you already know a kind of mall carts in the midst of the mall that was promoting this machine and we had no clue what this machine does or what it did on the time so we come as much as the man who was type of Manning that vendor cart we requested him hey what does this factor do and he mentioned okay properly I am going to offer you an illustration and I am going to let you know that by the top of this demonstration we truly pulled out our wallets and purchased a variety of this stuff each of us as a result of it was simply it was simply actually cool and that i’ll let you know on the finish how this is applicable to your weblog or enterprise and the type of precept behind what occurred and why we simply type of you already know with out even planning on it pulled out our wallets and purchased a variety of this stuff I imply this factor’s fairly cool to start with and this is not a assessment about this product it is it is not this is not what this video is about it is concerning the ideas about why you already know the demonstration that this man did for us labored very well and how one can apply it to your personal enterprise so I’ll provide the demonstration that he did for us proper now so that is truly referred to as an X sticker vibration speaker it is truly a speaker that you could plug into any little mp3 participant or an iPod or iPad or one thing like that so it truly seems like this and I am truly going to plug it into my iphone proper now I’ve a tune cued up it is like a g6 by far east motion you might or could not have heard it earlier than you possibly can hear it on the on little microphone on my shirt I’ll plug it into this and what this does is it transfers the sound to this little extension off of the machine and you already know you possibly can kind of hear the music off of this factor but it surely does not actually do a lot I imply you possibly can’t you already know you possibly can’t bump to it or something like that so what the man did was he pulled out a field it wasn’t this actual field this can be a mac and cheese field from dealer joe’s however he pulled out a field and he simply went like this I do not know when you I hope you possibly can hear that on the microphone but it surely sounds fairly darn clear it sounds actually good truly truly really feel the bass coming from this field and he mentioned not solely a field however how a few Styrofoam plate so when you’re at a picnic or one thing and also you want a speaker to play music for everyone simply take one your plates or he put he truly had a cooler available a styrofoam cooler and he put it on that and it sounded actually actually good you should utilize one thing like a field that sounds actually good truly so it was simply unimaginable this demonstration the man did for us you possibly can truly even put it I do not know when you can hear that it is type of far-off however I can truly hear the music coming from my desk and he it was simply unimaginable and so let me flip the music off so by the top of this factor we had been similar to this can be a actually cool revolutionary machine and that it was truly featured on shark tank I do not know when you’ve seen that present the place individuals include their enterprise concepts and so they pitch it to those guys who probably turn out to be companions with them and assist them discover their mission but it surely was truly featured on once more that is the X sticker vibration speaker and the demonstration completely blew us away and like I mentioned we simply I ended up shopping for 4 of them as items for individuals and really this one I purchased for myself it is truly actually cool now the entire thought behind that is one thing referred to as instantaneous outcomes that is one thing that I type of I imply I all the time knew about it however I realized type of the definition of instantaneous outcomes from at blogworld Expo truly I used to be sitting in on Derek Halpern from social triggers calm his presentation in and he talked about giving individuals instantaneous outcomes to instantly give them one thing to hold on to one thing to be enthusiastic about and probably give them one thing or a purpose to drag out their wallets to purchase one thing from you and that is precisely what occurred to us so when you have a weblog otherwise you’re doing a podcast or movies the place you are doing a webinar or a teleseminar and even when you’re talking reside give individuals the chance straight away to do one thing to allow them to see speedy instantaneous outcomes from it and you may ensure that if you are able to do that you’ll get them hooked on hbu and your model and what you are saying and get them to hearken to you and probably purchase from you when you if that is what you are doing in your in your website so instantaneous outcomes give them instantaneous outcomes it is unimaginable movie let’s go away it that

What Happens to Pension When Company Goes Bankrupt – American Airways

This is Jeff Rose, goodfinancialcents.com.
Let me paint a picture for you. You’ve been
working with a company for 20, 30, maybe 40
years and the only thing that you have to
fall on for retirement is your pension. The
next morning you open your morning paper and
then you read the news; your company is filing
for bankruptcy. Your heart literally sinks
into your stomach. What are you going to do?
Recently, American Airlines just announced
that they are filing for chapter 11 bankruptcy.
A lot of American Airlines employees are worried
about what happens to their pension. This
is a reality that many people face and they
want to know the answers. What happen to their
pension when their company files for bankruptcy?
Let’s take a look at some of the possibilities.
Regarding American Airlines, a common question
is are the pension assets protected from the
chapter 11 bankruptcy? Let me answer that
real quick, absolutely yes. They are protected.
The company cannot use your pension assets
to repair creditors. There is that protection.
Another common question regards what happens
if the defined benefit pension plan is terminated.
This can apply both to American Airlines and
any other corporation. What happens there
if the pension plan is terminated; the PBGC,
which is the pension Benefit Guarantee Corporation
will step in and insure, just like the FDIC
would insure a CD at your bank, a certain
amount. The amount that is in effect for 2011
is $54,000 per year or $4,500 per month is
what they will insure. That is the maximum
benefit for the age of 65.
Here are a couple other things that the PBGC
will insure and what they won’t insure. What
is guaranteed by the PBGC? The PBGC does guarantee
basic benefits earned before a plan is terminated,
which includes pension benefits at normal
retirement age, most early retirement benefits,
annuity benefits for survivors of plan participants,
and disability benefits for a disability that
occurred before the date the plan terminated.
That can be reassuring for those of you that
have that PBGC coverage, but also keep in
mind that there are certain items the PBGC
does not guarantee.
Let’s take a look at some of those items.
The PBGC does not guarantee benefits for which
you do not have a vested right when the plan
terminates usually because you have not worked
enough years for the company, benefits for
which you have not met all age, service, or
other requirements after the plan terminates,
benefit increases, and new benefits that have
been in place for less than one year, early
retirement benefits that are greater than
payments at normal retirement age, health
and welfare benefits, vacation pay, severance
benefits, lump sum benefits for a death that
occurs after the date the plan ends, and lump
sum payments exceeding $5,000 are generally
not paid.
If you are worried about your company’s pension
plan if they do file for bankruptcy, for one
I strongly encourage you to check with your
HR department. Make sure you truly understand
how your pension works and all the ins and
outs to that. If you want more information
about the PBGC you can go to their website
at PBGC.gov and learn more about what the
coverage there will take care of your pension.
If you have any more questions, visit me.
This is Jeff Rose, goodfinancialcents.com.
We’ll see you again.
The opinions voiced in this material are for
general information only and are not intended
to provide specific advice or recommendations
for any individual. To determine which investment(s)
may be appropriate for you, consult your financial
advisor prior to investing.

Add to Cart Button MADE EASY – The Magic Button

hey everyone what’s up that is pat flynn from the sensible passive earnings weblog and on this video i’ll share with you easy methods to create and place a magic button in your website this can be a particular kind of Add to Cart button that appears like this one proper right here which is seemingly purported to be one of many highest changing kind of Add to Cart buttons you may place in your website so if you happen to’re promoting an e-book or a course or something like that off of any web site I encourage you to not less than take a look at any such Add to Cart button out I can not assure that it’ll convert higher but it surely has transformed higher for me and the perfect factor you are able to do is take a look at it utilizing one thing like Google optimizer or one thing like that take a look at it towards your Add to Cart button that you’ve now and see which one works higher so the query is how can we truly create this button simply I imply you would have Photoshop and you’ll construct this from scratch or you may you understand rent somebody to do it for you however there’s truly a very fast and straightforward manner that I wish to share with you to create this and place it in your web site and I am going to present you easy methods to place it in your web site if you happen to’re utilizing a program like a junkie to promote an e-book for instance so let’s go proper to it okay so your first step is to go to free graphic creator dot-com and that is truly a very cool web site as a result of it’s very free you need not opt-in or do something you need not pay any form of cash as a way to use this and it is truly a wizard that will help you create plenty of various things like headlines in your gross sales web page a Purchase Now button the Belcher button which is the magic button or a assure so no matter you wish to do you are able to do right here I am simply going to indicate you how one can simply create a magic button or the Belcher button utilizing this wizard right here so I’ll click on on the Belcher button Creator scroll down and launch the wizard so once more that is free graphic creator calm all proper and so now what you are is an editor that you could truly go in and create your personal buttons with so I can kind in on sale for 3495 for instance I can go in right here and alter a number of the textual content down right here get prompt entry at the moment I can truly change a number of the colours I’ll change the background to a sticky be aware change the sting across the Add to Cart button to that add the PayPal to the bank card buttons down right here I can a textual content fashion if I needed to I am truly gonna change the border shade down right here to one thing that extra matches the border across the Add to Cart button after which there you go now you will have your personal button and you’ll change it to no matter worth you need you may change the wording in order for you however simply having this form of button and and what we’re gonna do is we’re gonna save this onto our desktop after which apply it to our web site that is gonna convert or it ought to convert so a lot better than you understand simply the form of generic buttons that these applications like EE junkie or one buying cart offer you so go forward and I you understand fiddle with this and create nevertheless no matter form of button you need and once more you may you may take a look at a bunch of those collectively I imply each little element counts I just like the look of this proper right here and if you happen to’re accomplished you may simply click on on save as a JPEG right here after which it ought to save to your desktop and I can see it saved down right here so I’ll open this up and present you and bam there it’s so we have already got a button and now the query is how can we get this button on our web site so that is what I am gonna present you easy methods to do subsequent one of the best ways to do this is to really if you happen to’re utilizing WordPress is to enter your WordPress admin panel I am truly gonna go into one proper right here for my safety guard coaching area of interest website and I am gonna add this button to my media so as a way to do this I am simply gonna go forward and in my panel beneath the left hand facet right here I am gonna go to media and I am gonna click on on add new so I am gonna click on on choose information and add that media and what this does it is it is gonna give me a hyperlink I imply it is gonna give me some choices to create a reputation for it and stuff like that and I ought to do this like Add to Cart excuse me button alternate textual content you understand perhaps you can also make that your key phrase if you wish to however I am simply gonna copy and paste that the outline and is only for you I would not put a caption to it that is crucial half right here it is the file URL the file URL that is what you wish to copy as a result of that is what’s gonna be used while you show this picture in your website so I am truly going to repeat this on to a notepad as you may see there now I’ll create a brand new publish simply to indicate you form of how this works now while you’re an adjunct you are truly gonna go to eat junkie proper now beneath handle merchandise you may see a spot so as to add merchandise you may put your product there if you happen to’re doing an e-book or so or one thing like that and on the finish of the method you may be given a hyperlink or some code to put on a web site to place an Add to Cart button now our job is to you understand form of swap their adverts a cart picture with the one which we simply saved utilizing the wizard at free graphic creator calm and I am going to present you ways to do this now if you have already got a product there you may get the Purchase Now button once more by going to get Purchase Now Cart buttons in your merchandise right here and I’ve a pattern product right here I am simply gonna seize a button for thus I’ll click on on get button code and I am gonna copy the Add to Cart button code and I am gonna paste it into a brand new weblog publish now within the new publish I simply opened up and if you happen to’re doing this in a web page you are able to do this on a web page too in your WordPress website just remember to paste it within the HTML space or this HTML tab proper right here you do not wish to do it within the visible as a result of you understand you are truly including HTML code so I am simply gonna paste that code from a junkie right here in HTML and if I am going to visible it ought to it ought to present us what that Add to Cart button seems to be like as you may see there it’s there it is fairly tiny it does not seize individuals’s consideration it is you understand we wish to spice this up a bit and that is what we’re doing with our magic button now fairly merely as a way to substitute this Add to Cart button with the one we simply created we simply must seize that hyperlink that we bought after we added our wizard button or magic button to our media library so I am simply going to return to textual content editor copy this hyperlink return to HTML in our publish and simply substitute the picture hyperlink that they’ve with ours and their picture hyperlink at all times you understand if you happen to’re in HTML and also you’re code the picture hyperlink at all times goes after one thing that claims like IMG SRC which stands for a picture on the display screen and you will see the hyperlink inside quotations and we wish to place simply what’s inside the quotations as you may see it reveals the EE junkie at cart gif I am simply going paced over that and now if I am going again to visible it ought to present our big button proper there in order that’s that is the way you do it and naturally you understand you’d have extra than simply the button up there you’d have some some copy and a few you understand some actually engaging textual content and a few headlines and truly if you happen to return to the wizard and also you begin over if you happen to return to graphic free graphic crater comm there’s truly a header or headline creator there too as properly which truly is fairly cool so it offers you some good huge daring learn textual content that you could place in your gross sales web page as properly in the identical method in order that’s the way you do it that is the way you place an Add to Cart button that appears like this in your website and the way you related to your a junkie account so get pleasure from I hope you do properly take a look at this out towards different buttons that you just create or those that you have already got and see what works finest and I want you all the perfect if you would like to study extra head on over to smartpassiveincome.com or decide up my free e-book if you have not already at ebooks the sensible manner comm thanks a lot and I am going to speak to you later bye

Keynote @ RE/MAX Annual Conference 2011

man there’s lots of room on this stage I can do some loopy stuff thanks so a lot for having me right here in the present day I actually wished to be right here in the present day in the present day really a 12 months in the past was marked out of my calendar as sit at dwelling do not journey do not do something that is crucial day of the 12 months in 2011 do not e-book something I did not execute that how many individuals on this viewers knew who Joe Theismann was earlier than I got here out elevate your hand wonderful what number of of who I’m elevate your hand oh you do good t-shirt that hurts the ego however explains every little thing and excites me and and by the way in which the rationale I made a decision to do that discuss on the day that was most vital to me the day that my new e-book comes out the one which I believe will create lots of legacy for me is as a result of I felt that this crowd wouldn’t know who I used to be and extra importantly I believed that my message could possibly be extraordinarily extraordinarily vital so realizing that most individuals weren’t going to know who I’m I made a decision to start out with my backstory I will give a pair minutes of that after which we’ll get into what the Thank You financial system is and the way it impacts your enterprise I used to be born in a in Belarus within the former Soviet Union and my household emigrated right here after I was three years previous it was very very tough we had been extraordinarily poor as a matter of reality this stage is dramatically larger than the studio condo that me and my grandparents mother and father and great-grandparents lived in it was tough primarily as a result of great-grandma was sort of loopy um but additionally as a result of we had no money we did not converse the language grandma obtained mugged a weekend and Queens New York was not the paved streets of gold that my Russian mother and father thought it was going to be it was the late 70s it was the Carter years my dad was a building employee in Russia that is what he thought he was going to do within the US however clearly that was gonna occur the nice uncle that was going to sort of deal with us my dad’s great-uncle whereas we had been in Italy getting our visas modified as a result of I do not know if you happen to keep in mind however Russia and America weren’t greatest pals again then so it took some time to get right here they wished to ensure I wasn’t a spy he died so that did not work out um for anyone um and we got here to the US and it was a battle this nice uncle of my dad’s was very well-off and he owned a small liquor retailer in New Jersey in order that’s just about what my dad did he commuted from Queens New York to at Clark New Jersey I nonetheless make enjoyable of him as a result of I am satisfied that he spent extra on fuel than he was getting paid and he began our lives for us and between my dad’s arduous work and I did not know my dad till I used to be 14 and we’ll get to that in a minute and the truth that my mother how do I put this well is the best human being of all time and instilled a lot thanks and instilled a lot self-confidence in me that it ought to most likely be unlawful and is clearly the inspiration of every little thing I’ll obtain in my life we begin our lives we moved to Edison New Jersey after we had been after I was six and I went exterior and I barely spoke English I used to be studying how one can converse English by Scooby Doo and the worth is correct so I do some bizarre phrases I went exterior and all the youngsters and humorous to comply with Theismann all the youngsters exterior had been taking part in soccer they usually requested me who who I used to be a fan of I had no thought my one buddy checked out me and stated you are a Jets fan I stated I am a Jets fan and since then I I’ve watched each single play that the New York Jets have had and thanks Jeff followers and I’ll let that the tie in between Joe and I is that Joe performed for an expert soccer staff and in about 26 years I’ll purchase one it is sort of humorous while you appear to be me you understand round fifth grade that you simply’re extra doubtless to purchase a soccer staff than play for one in order that wasn’t going to be what I used to be going to do anyway had an important childhood apart from taking part in soccer with my pals my entrepreneurial and enterprise profession began in Edison um I had seven lemonade stands after I was six years previous so I had a lemonade stand franchise what number of how many individuals right here keep in mind the large wheels obtained it yeah these had been superior I used to drive my huge wheels round Edison New Jersey to choose up my money like I used to be Tony Soprano it is loopy I discovered lots of enterprise classes there this one child Eric Conrad his mother and father had been divorced I did not perceive I used to be so little I perceive why he could be in our neighborhood in the summertime however not within the winter he would come each summer time he was a baller he would make his personal indicators he was a hustler I am certain he is doing properly now and I discovered my first lesson he would I might give all of them 50 cups cups or 1 / 4 was straightforward math he would steal money he would take some however he offered a lot greater than all people else that I by no means removed them and so it’s extremely humorous what you may study and I’ve used that idea it nonetheless to this present day so it is humorous what you may study and the place I actually began studying enterprise was after I was 12 years previous as a result of after I was 12 years previous I began a large baseball card enterprise and I used to be promoting a thousand to 2 thousand {dollars} a weekend within the malls of New Jersey and that was large I had like $10,000 money underneath my mattress after I was 12 and let me inform you one thing while you’re 12 and you’ve got 10 G’s of money underneath your mattress and you are not promoting weed you are doing a very good job superb job so I used to be glad about that that was superior after which I turned 14 and my dad ruined my life he walked in he stated you are going to work in the present day I stated what I’ve a baseball card present he stated no you do not you do not mess with Russian immigrant dad’s I made a decision I ought to most likely go if I wished to proceed rising so we we we went to the liquor retailer I cried the entire drive dwelling to the shop cried caught actual cry 14 I am proud I cry cry devastated dad how a lot are you gonna pay me two bucks an hour I began crying a lot more durable and I proceeded to spend ten hours in a basement bagging ice and made twenty bucks for the day as an alternative of going to the mall hanging out with pals and women and promoting baseball playing cards clearly my life had took in a foul flip and that is what I did for the following two years it was devastating I hated it and my life from 14 to 16 professionally was darkish after which one thing gentle got here in my dad let me go upstairs previous to that how many individuals on this room elevate your arms as a result of I got here on my greatest day of the 12 months to be right here with you so do not me give me your full hand give me your full hand what number of of you’ve seen the film Goonies elevate your hand superior do you guys do not forget that man’s sloth that is who I used to be I used to be like chained to the basement for 2 years it was fairly devastating I lastly obtained upstairs dusting bottles all this great things studying hating humorous actually my again to my mother who’s the inspiration of my life she checked out me she’s she so I’ve a 20 month previous daughter named Nisha and I give it some thought on daily basis that I wish to function the way in which my mother rolled as a result of she’s simply unstop I want she was on stage proper now that is what my mother did liked me full-pledged and that is what i’ma discuss with the Thank You financial system from a enterprise standpoint she liked me so full pledged that on my fifth summer time round my 15th birthday she known as me over I walked over she stated can hear stated yeah mother she stated she checked out me and she or he stated promise me that you’ll by no means drink smoke or do medicine I stated I promise mother and I executed and that was it like that is that is how unstoppable she was and and I simply give it some thought on daily basis so humorous how a lot it ties into the way in which I do enterprise I lastly was in a position to come upstairs and I did not desire a drink proper as a result of my mother instructed me to not so I wasn’t all my pals in highschool had been like dude hook it up they wish to come over steal cease it is an entire mess proper I used to be like she’s fortunately was far-off or I might have had some struggles um and so I used to be bored I believe right here about Budweiser or absolute or any of these items however we had wine we had been customers low cost liquors again then however we had been close to summits Quick Hills Livingston New Jersey very prosperous space so there was some wine curiosity and the way many individuals right here from Jersey liked it Daugherty jurors child um so we had some good areas and folks got here in and requested wine after which my life modified very special occasion about 25 folks got here in and requested for a similar factor got here as particular choose 1990 Cabernet Sauvignon it was the Wine Spectator wine of the 12 months and eventually folks coming in we had offered out of it the prior week as a result of it simply obtained introduced and eventually folks coming in do you’ve it realizing they’re leaving and the entrepreneurial DNA is like going off and like this sucks this isn’t good enterprise I do not like this we’ve like six parking spots they usually’re all taken up by folks that may’t purchase one thing I am like I am gonna take a again order we did not have a again water system however I did not care as a result of I used to be going to high school on Monday so man subsequent man that is available in I am getting a backwater man is available in sir what’s your title dude dude obtained his title deal with telephone quantity how a lot would you want I will take ten circumstances so I am like man this man’s an alcoholic I used to be like are you gonna drink all which might be you having a celebration he goes gonna know I accumulate wine I used to be it at that second I can I can you understand how like when huge issues occur you may reckon actually I keep in mind the bizarre t-shirt I used to be sporting I used to be sitting within the center retailer my life modified as a result of I saturn’s as a result of at this level I wished to assist my household enterprise as any good Punk entrepreneur child you assume every little thing your dad is doing is unsuitable proper and I see all these items that I can repair however I wasn’t inquisitive about the subject material proper I used to be already interested by what was I gonna do after I transformed this entire factor right into a baseball card retailer proper I will put the basketball playing cards the place the beer is so so mainly it modified proper there I stated wait a minute Wayne Gretzky Frank Thomas Joe Theismann silver oak Chateau Latour Camus similar stuff I can do that so actually at that second I used to be like that is it I’ll grow to be the best wine retailer of all time that is what I believed and that is what I went on to execute I began studying about wine no 16 12 months previous ought to know as a lot concerning the Loire Valley in France as I did it was tremendous unhealthy I used to be one of many worst all-time college students ever um primarily as a result of due to the conceit my mother gave me this might need backfired on her I used to be so ridiculously assured and I so knew what was going to occur that I noticed that prime college was the final trip I used to be ever going to have so I actually took full benefit of that so I discovered about wine I actually would sit in science class and skim the Wall Avenue Journal and the Wine Spectator I used to be an entire anomaly my lecturers actually struggled with figuring me out um I used to be simply very assured I I went to high school in Boston for faculty after I completed I got here down in 2000 1998 I do know I do not like Boston they’ve the Patriots boo um I got here down and I took over operations whereas I used to be a junior in school I launched winelibrary.com I wished to vary my dad’s retailer from customers low cost liquors to wine library however he would not let me so I figured I would register to calm as a result of dad would not get it that is the place the world’s going and ultimately be so vital and that is what shall be win so we rebranded to winelibrary.com and from 1998 to 2005 I grew the enterprise from a 4 to A 45 million greenback enterprise so I executed proper thanks it was superior do not clap for me clap for my brother AJ as a result of I had to purchase my very own automotive however he obtained a Lexus not higher and a basketball courtroom and I purchased him xbox two weeks earlier than it got here out I had to purchase my very own Sega Genesis anyway it is really can I be sincere with you guys I’ve by no means instructed this really I will be learn that is I really feel snug with you already have you learnt why I spoiled my brother AJ cuz he is 11 years youthful me in order that he would not be as hungry as I’m so I may beat him is that dangerous is it dangerous it’s dangerous I see come alright I am sorry AJ I really like you if you happen to’re watching this um you must see me getting aggressive with my 20 month previous daughter anyway um so I executed I used to be in all these papers I used to be the man and this is the place I really feel actual connection to you guys I constructed that enterprise in a standard approach I constructed that with billboards with radio with print with native TV adverts bus cease adverts benches these issues proper um I did that stuff that is how I constructed that enterprise after which I discovered so much alongside the way in which see I launched calm in 97 and my lead developer sat subsequent to me and round 2003 unexpectedly I may style issues had been altering see my entire profession I have been in a position to see the place issues are going the rationale I am going to achieve success in an enormous approach is strictly primarily based on DNA I can simply style it I can actually style it I do know proper now as I stand in entrance of you that if I wished to money in every little thing and begin a enterprise round good fridges that I may make a billion {dollars} as a result of your fridge in seven years will reorder your merchandise for you they are going to scan the barcodes in your fridge they are going to electronic mail or electronically ship to the retailer of your alternative that you’ve got solely obtained one pepsi left in your fridge and will probably be in your step I do know that to be reality proper now nevertheless it’s about execution and timing is not it proper it is about execution and timing I do not win in enterprise as a result of I am rah-rah and I am humorous and I am and I am dramatically handsome that isn’t why I win in enterprise I win as a result of I’ve a very good sense of timing I can see the place issues are going however I do know after they’re too quickly for instance I’m pumped proper now that tv is in such a humorous spot TV is so bizarre I am wrapped by CIA the largest company in Hollywood they assume they’re so cool in the present day proper they’re like see we learn all of the articles this fall that Google TV was going to take over proper all of us learn these issues in some paper TV was going to be disrupted and it did not occur extra TV is watched proper now I went to see a the opposite day the man goes see they consider me because the punk New Wave child proper they’re like see Gary Moore did you see the stats extra folks watch TV in December than ever earlier than I regarded him lifeless within the face and stated yeah and guess what extra folks purchased horses the day earlier than the automotive was invented there was extra horses bought for transportation the 12 months earlier than the automotive was invented I do not know what number of of you’ve seen any individual stroll down the road and a horse not many inventions robust to see it is about timing TV isn’t going to be disrupted in the present day as a result of till you stroll into your house and you’re taking your iPad or your cellphone and also you hit one button and it begins taking part in in your tv none of us are gonna do all of the trinkets and Apple TV and wiring we’re not nerds we do not know the way to do this however we certain do know how one can are available in and simply take out our telephone and hit one button and watch a video and when it is that straightforward for Sally Arkansas and for Timmy San Francisco and Johnny New York it will be disruptive it will occur I do know it and so in 1997 after I launched winelibrary.com I knew the world was altering in 2003 I began tasting what persons are speaking about in the present day I noticed issues like Friendster which was pre myspace I began seeing YouTube and o4 and I am like this factor is actually attention-grabbing cuz folks appreciated movies and I may simply inform one thing was taking place this wasn’t the web that I grew up with in 97 and please know one factor my pals please simply because I am on the youthful facet conceivably I didn’t develop up tech I did not have a pc till I used to be 20 years previous I hate laptop nerds so much how many individuals right here and be sincere I did not invent it how many individuals right here assume Twitter is silly do not lie elevate your hand rattling greater than know Joe Theismann Western Union in 1883 stated the phone was not a viable industrial product the rationale they stated that as a result of they did not need it to be the rationale so a lot of you raised your hand proper now’s since you do not perceive what Twitter means and I am not advocating and I do not assume you are unsuitable your enterprise is I am not right here to evangelise it have you learnt why all people thinks Twitter is silly even in my tech subject in oh-6 after I was going bullish on it and even just like the tech nerdy’s in any respect discuss it in the present day we’re like that is silly as a result of it’s of human nature to consider what you are going to say all of you wish to discuss each enterprise needs to speak we wish to push our message and our agenda our telephone numbers our web sites purchase my stuff so while you noticed or heard about Twitter first you stated that is silly why would anyone care that I am consuming a coke or consuming a pizza that is dumb no one cares that I am strolling the canine what I take advantage of Twitter for and why I in the present day have virtually 900,000 followers and I am within the prime 300 folks adopted on Twitter on the earth but six folks raised their hand to know who I used to be on this room and no one is aware of who I’m and by far the least well-known of the those who have that sort of degree of followship is as a result of I knew it wasn’t about speaking it is about listening the Thank You financial system’s about listening you guys have all been in enterprise and I’ve by no means had a listening platform for 100 plus years the one approach enterprise needed to talk was by speaking it is not your fault it is the way in which the sport was it isn’t your fault however guess what it is about to vary it has already modified for a lot of and it is about to vary for all of you this jogs my memory a lot of your 2000 you do not have been a 12 months 2000 the web on the Wall Avenue collapsed and what occurred all people thought the web was a fad let me ask you guys a query that is final time going to some questions with arms I am taking note of the sides do not assume I am gonna get away from me I am taking note of you the way many individuals on this room stated the next factor please do not lie I’m by no means getting a fb account why would I ever want one which silly elevate you are right here now please hello I need all people go searching go searching hello simply curious of these individuals who stated that to themselves what number of of you’ve a Fb account elevate your hand how about this doozy and I believe that is good as a result of often after I’m in nineteen 12 months previous crowds it is a bit more durable that is gonna actually work however you are not going to wish to elevate your hand however honesty is the one approach otherwise you’re gonna lose what number of of you stated I’m by no means getting a cellphone fifteen years in the past why would I need anyone to contact me anytime they need I am by no means going to get a cellphone that silly elevate your arms do not lie elevate them what number of of you do not need a cellphone elevate your hand no no does anyone right here not have a cellphone I’m very happy with you you additionally freak me out this is what we can we’re human beings all of us can we draw big traces within the sand I am not gonna try this I am not gonna do that I am not gonna try this I am not gonna do any of that I am gonna purchase the New York Jets as a result of I do know precisely what you are going to do that you simply say you are not and that is the place the alternatives lie and let me inform you one thing proper now if you wish to promote one thing in 2012 you should be on social media and the online in the way in which it appears to be like in the present day interval finish of story not as a result of I need you to as a matter of reality I do not assume I need you to I would desire to take a number of the market share I’ll bounce in and it is not the one factor you’ll have to do I respect protecting the tempo of the way in which you’ve got performed it I very a lot assume you do not have to I believe you must however you do not have to there’s 1,000,000 methods to pores and skin a cat and also you will not be snug and you must at all times execute towards your DNA however how many individuals listed here are retiring inside the subsequent 5 years 100% retiring within the subsequent 5 years elevate your hand okay I am gonna be rather less a few of you’re younger what are you guys trying to retire for hustling is superior be simply suck bro all proper any approach that I would be rather less involved about however if you happen to’re trying to go long-term listed here are a number of the numbers you should take note of there’s extra content material being produced in the present day in 48 hours then has been Proust from the start of mankind till 2003 let’s discuss that yet another time from the start of my con the man took the membership hit women I imply fought dinosaurs from the start of time until 2003 that was like 5 minutes in the past there was this a lot content material produced now each 48 hours that a lot is produced no surprise our youngsters have a BD poor guys what meaning my pals is one factor it’s going to be tough to interrupt by it will be tough to interrupt by and it’s my perception that we’re dawning an age the place the one factor that is going to interrupt by is high quality in ten really caring concerning the end-user and why cuz it is scalable for the primary time let me offer you situation any individual walks right into a restaurant in New York Metropolis has an incredible time she’s the largest Yenta on the Higher East Aspect all time she has a good time how a lot folks did she inform 10 years in the past possibly she calls 10 girlfriends proper possibly she has a t on Park Avenue and will inform 15 folks possibly she’s even hardcore and writes a pair letters now probably the most awkward introvert who lives in his mother’s basement can go dwelling and inform 6000 with one hyperlink that may be a substantial distinction I used to be by no means bless you darling I used to be by no means going to grow to be the wine man of America in the way in which the previous world labored as a result of I used to be by no means going to depart my household I really like my household I wasn’t shifting to LA to be found so I needed to be there however I despatched the inventory boy to Finest Purchase purchase a $300 digital camera and began pumping out Wine Library TV each single day and that is how I constructed to get on the Conan O’Brien present and Ellen and Nightline all from Jersey for my workplace as a result of the world is linked in the present day in a approach that’s so uncomfortable it is unimaginable and the ecosystem is word-of-mouth take into consideration how how a lot of your enterprise on this business is finished on word-of-mouth I simply purchased an enormous co-op in New York Metropolis why phrase of mouth it is private relationships that shut the day in each enterprise particularly this business and it’s inconceivable for me to assume that so many individuals on this room wouldn’t wish to go into the trenches of a entrepreneurs dream there’s any individual proper now how many individuals right here go to go looking twitter.com each single day elevate your hand on daily basis there are 12 folks in right here which might be doing that the truth that now you can have these 12 folks what number of of which you can go to go looking Twitter calm then depart an area to no matter phrase and what this does is means that you can search phrases on Twitter so you can search in search of an condo or trying to promote my place or no matter folks say which is every little thing by the way in which what number of of you that try this on daily basis know which you can hit an area after which put close to : any or : and a zipper code elevate your hand now that is so much much less there you will darling good job that is so much much less and unexpectedly in a enterprise that’s native and also you’re trying to promote in a selected space so now you may search if you happen to solely promote in Beverly Hills each dialog that’s in a 10 mil 10 minute 10 mile radius of Beverly Hills and people conversations have simply grow to be extraordinarily extra priceless to you I spent hundreds of thousands of {dollars} after I began trying on the knowledge of this firm of the typical spend on promoting by an agent by you guys it is unimaginable to me I obtained excited I used to be like wait a minute there’s an actual alternative right here persons are really spending cash make it actually do one thing right here two years in the past I began a consulting firm known as vaynermedia we seek the advice of do the social media neighborhood administration and technique for PepsiCo Campbell’s the Nationwide Hockey League Inexperienced Mountain Espresso actual companies this is not about my sixty million greenback small entrepreneurial enterprise these are multi billion greenback fortune 100 firms and I do not stroll in there and discuss to them about these things as a result of it is enjoyable or it is attention-grabbing and belief me they care concerning the ROI far more than even you do as a result of I am asking them for hundreds of thousands of {dollars} in price range how many individuals have heard folks ask what is the ROI of social media elevate your hand simply curious each time any individual asks me that and that will get requested of me sincere on a regular basis foundation what is the ROI of getting a Twitter fan or Gary you need me to spend ten hours a day on Twitter and Fb what am I gonna do my actual job what is the ROI what is the ROI of the Thank You financial system I at all times ask them some folks like properly Gary what is the ROI of social media I’m going I do not know what is the ROI of your mom and I imply that not in a foul approach what’s the ROI of your greatest buddy what is the distinction between that buddy that actually comes by for you and the one that does not there’s lots of issues you may’t put black-and-white numbers on particularly when it is early keep in mind how many individuals right here laughed at shopping for Google Adverts or web optimization or no matter else you might be doing in the present day that may be a norm in your enterprise there’s loads of folks that did not wish to use Fb or Twitter this is what’s taking place my pals let me paint you the image you’re within the folks enterprise so is all people on the earth folks at the moment are speaking publicly on the net in a approach that we have by no means seen earlier than your skill to mine it with no price to take a look at the information and work together with them is zero besides the time you set into it when you create that emotional context issues occur Wine Library my enterprise let me paint you an image of what I believe that Thank You financial system is my enterprise Wine Library we’re an enormous wine store we have began following all our prospects on Fb and Twitter to get extra knowledge on who they’re yeah it is huge brother however these are issues that they share proper they know persons are watching and so this is what we have performed we took a buyer the opposite day whose final 40 tweets are I really like Jay Cutler do not be mad at Jay Cutler he was actually harm Jay Cutler will you marry me he loves Jay Cutler he is an enormous Bears fan proper we additionally noticed the information exhibits that he is simply ordered thrice in a brief time frame $10,000 price of wine is a superb new buyer proper the Thank You financial system division proper by Kristen Murphy at Wine Library she went to eBay and acquired a signed Jay Cutler Jersey and we despatched it to him within the mail saying thanks a lot for being a brand new buyer of Wine Library guys it is a huge deal I promise you that if toys-r-us years in the past would have despatched me a Jets helmet signed by Ken O’Brien I might have by no means went to KB shops as soon as Joe talked concerning the handwritten notes and all this the rationale I stand in entrance of you in the present day the rationale my firm’s continued to develop the rationale vaynermedia in 18 months is a 5 million greenback consulting enterprise properly on its option to lots of of hundreds of thousands of {dollars} and we deal with a number of the greatest manufacturers on the earth is as a result of we perceive what’s taking place very early and this is what’s taking place the flexibility and that full alternative to attach with customers and switch them into lifetime worth customers is right here and also you guys know that you simply guys as an business know that is so a lot better than so many different folks you understand how many individuals right here have offered a number of areas let’s name it three or extra off the household tree of some individual so begin with one individual after which it trickled elevate your hand after all since you’re good and also you’re right here after all that is why after I converse at actual property occasions it baffles me that so many individuals have not grasped on to this and I do know why no one’s articulated the worth of this no one’s painted you why this actually issues no one’s been in a position to execute I checked out some knowledge on the way in which right here within the final 15 months 55 % of all new owners that purchased a for dwelling had been 30 years previous or youthful how do you assume you are gonna discuss to them you assume they’re gonna get pumped for these bench adverts or billboards as a result of I promise you after they’re in a bus they’re trying down at their iPhone I hate shopping for outside media now I purchase it as a result of I am by the way in which I am an enormous conventional media fan that is what makes lots of the company folks like me they assume I am gonna are available in there and say I really like TV simply do it proper Reebok hockey did a industrial in the course of the Winter Traditional I used to be watching it cuz the NHL was my shopper and if it did properly we obtained a kick or a bonus so I used to be praying that everyone on the earth was watching this sport on New Yr’s Day I used to be like please watch the sport anyway I am watching it they run a industrial with Sidney Crosby they’re taking part in the industrial ends and says if you wish to discover out who received go to Reba go to fb.com slash Reebok Hockey in 20 minutes that they had 60,000 new likes followers on their fanpage to see it they will now mark it to these 60,000 folks for the remainder of their lives so long as they’re nonetheless a fan of that web page guys that is about knowledge what number of of you ship emails to folks elevate your in bulk kind not one-on-one as a e-newsletter or one thing like that elevate your arms please so if you happen to’ve been doing it for a when you know what’s occurred you guys keep in mind 1998 and 99 and 2000 that stuff labored it would not work as a lot anymore as a result of we spammed it out all people began sending emails on daily basis as a result of it was changing Wine Library began off because the weekly electronic mail service then the biweekly electronic mail service then a day by day electronic mail service and what I actually wished to push numbers like hey we’ll see you twice this present day obtained loopy we have pushed it too far we have all been within the push enterprise all these years what occurs now’s pull the New Jersey Nets shopper any individual tweets the opposite day interested by shopping for Knicks or nets season tickets what do you guys assume we jumped in instantly and stated properly we’re sort of bias we would like to see you man buys season tickets from the Nets as a result of we responded earlier than the Knicks did actual cash this occurs every day it is taking place each second our prospects your prospects are within the trenches I get it I do know it is new and it’s extremely time-consuming nevertheless it’s a dedication you have to reallocate funds I at all times say that you don’t have any tweet left behind I come into firms and say no tweet left behind all people who tweets needs to be responded to they’re like all people I am like properly do you want them they’re your buyer they simply stated you are Milano cookies had been scrumptious what do you wish to simply take a look at him with a clean stare everybody they go how are we gonna try this that is not scalable I’ve 900,000 followers I am one human being no one will do it for me as a result of it is not genuine if my assistant tweets on my behalf and I am maintaining with it you are a multi-billion greenback firm how about this jerk-off will not you’re taking three commercials do not do them that no one watches and let’s rent 9 folks to truly care about your finish consumer what an idea how are we gonna do that I do not know cease throwing money down the bathroom how are you gonna do that possibly you do not purchase Yellow Pages advert this 12 months guys you do not want it promise you are higher off going doing smoke alerts on the prime of the constructing it is 2011 it is humorous I am sitting right here and it is superb it is superb what your mind can do I am going by this discuss I am additionally pondering what’s my rank on Amazon proper now and I am and I am however what I am actually pondering is how many individuals on this room assume I am stuffed with crap and I am out of my thoughts proper versus what number of consider and I believe so much nonetheless they do not assume I am stuffed with crap they’re simply they do not assume it is sensible they do not assume I perceive it is not your business we’re totally different all people does that whether or not it is a CPG firm and NFL staff irrespective of who we seek the advice of for it is at all times the identical story to me it is you do not get it Gary that is we’re totally different enterprise we’ve our totally different dynamics I do get it I get it very rigorously we’re within the folks enterprise and folks have by no means been extra attainable than ever folks used to spend billions of {dollars} in focus teams throwing folks into rooms and making an attempt to determine what they thought within the again room of a mall and what realizing that individuals had been watching them that isn’t a pure surroundings proper these persons are providing you with suggestions on you on daily basis if you happen to’re not looking your title or your organization’s title or your branches title on search dot Twitter you nuts you are completely nuts you are leaving superb knowledge on the desk that is extraordinarily actual that is taking place on daily basis Zappos an organization that is primarily based right here in Las Vegas offered for a billion {dollars} to Amazon as a result of these things is actual why they cared about their finish consumer they usually scaled it they reversed the sport they timed how lengthy folks had been on the telephone to not be as quick as potential however to be so long as potential guys this business greater than any business to me arms down ought to perceive the influence and the ROI of social as a result of it’s a folks enterprise it is a folks business it is taking place and while you take a look at 50% of your incoming prospects the place you are rising base is that an age group or that is the place they convey and after they perceive this isn’t it is a necessity and what I hate that I do know lots of people are sitting on this room and say however Gary I did not develop up with this I am older I did not develop up with this you did not develop up driving you figured it out this isn’t an age factor it is a DNA factor I I’m so removed from Mom Teresa I am not right here as a result of it is Zen and let’s deal with all people I wish to purchase the New York Jets that is actual money one factor I did not inform you as a result of I used to be embarrassed my first actual enterprise wasn’t lemonade stands my first actual actual enterprise was I might go into folks’s yards rip up their flowers ring the doorbell and promote them again to them nice enterprise by the way in which low overhead click on flip round I actually it is actually humorous I wrote a e-book proper I imply I consider in conventional I believe you must do every little thing you continue to do however please do not shut out the place it is going I discovered one thing the opposite day that killed me about company America considered one of my company shoppers we’re crushing for them they’re even tying in our neighborhood administration what we’re doing on face e-book to the aisle within the grocery store like actual numbers like as a result of this lady is now a fan of our product as an alternative of shopping for the previous cereal that she used to purchase she now buys ours as a result of when she goes within the aisle the folks she talked to on the Fb web page underneath our umbrella and we helped her with a nursery college advice we now have the emotional fairness along with her she goes within the aisle and she or he would not care if the opposite cereals 30 cents final she’s shopping for ours proper we’re getting there we’re attending to the place I wish to be 2015 stuff what occurs while you personal the emotional fairness the stuff that is coming we personal that it is right here after which their inventory worth crash the opposite day proper and what occurred they went to tried-and-true they walked in and stated let’s lower all of the social media stuff proper we want extra TV and I sat there and I stated my god it is so apparent as a result of I am trying on the numbers they’ve numbers on TV what it is speculated to generate in retailer for the {dollars} and the information would not match up why the information would not match up cuz Nielsen scores are bullcrap the information would not match up however when it will get tight and this man’s everyone knows this for this reason much less folks had been at this conference final 12 months than they’re this 12 months when issues get tight folks retreat proper they go to tried-and-true I used to be severe with my god this firm going to TV now’s solely gonna speed up their demise I am like you do not go to what obtained you there when it is dangerous it is like if Charlie Sheen began doing extra coke in the present day you do not return to what obtained you to the dangerous place you go in a distinct path that is the second while you begin taking a look at what’s really working however this is the issue and this is what you’ve that they do not have and that is what smaller companies and folks primarily based companies have that company America would not have you ever’re not reporting to the road you are not giving them quarterly numbers they’re taking part in a distinct sport you my pals can completely run the marathon that constructing of enterprise is it is what you’ve got been doing in lots of methods you may run the marathon the way in which we’ll be constructing companies in 2015 to 2025 is the way in which that our grandparents constructed companies within the 1930s the way in which the butcher knew you got here in they knew Timmy was your son they usually’re gonna lower your steak precisely such as you wished is the way in which it is going we simply lived by the large field period if enterprise it goes up and down we’re going to that place I do know a lot about my buyer in the present day it’s unbelievable and if I put the trouble and allocate the funds in the direction of executing towards it we’re gonna win I spent hundreds of thousands in conventional lots of of hundreds at greatest on my private model and this new final 5 years of promoting for Wine Library myself and the returns aren’t even shut it is actual cash it is actual numbers I am not joking on idea right here that is actual execution that is taking place every day and it’s the actuality cellphones guys who right here is expounded whether or not it is a niece or nephew kids grandchildren to a 12 to 16 12 months previous lady elevate your hand so precisely what I do know which is that she sends 4,000 texts and makes two telephone calls a month two telephone calls tradition shift you guys how many individuals right here drive elevate your hand so what I do know which is we’re all fearful of driving now as a result of if you happen to take a look at your fellow driver they are not trying on the highway they’re texting crap you need me to purchase billboards do not know taking a look at billboards they are not even trying on the highway tradition shifts the world is altering it is altering quickly and I’m very scared that the folks which might be dozing off or dismissing me as a result of they do not assume they’re gonna do it or they simply do not consider in it they’re sitting right here now and testing trying on the watch questioning when it is over I am very scared that they’re the human model of what Blockbuster Video did Blockbuster Video sat of their rooms they watched what Netflix was doing they usually disrespected the Web as a fad when the when the market collapsed in 2000 and 2002 all people thought see you do not wish to admit it now a few of you thought the web was a fad you do not wish to admit it however you probably did cuz you did not perceive it you did not develop with it or he did not know the way huge it was going to be that is the largest disruption and largest platform of all time that is the largest alternative I really feel dangerous for entrepreneurs in several generations we’re so fortunate to have the ability to execute inside blockbuster unhappy internet room and stated it is not going to occur they usually misplaced they obtained put out of enterprise borders had the audacity assume it was so lifeless that they gave Amazon their infrastructure if you happen to wished to go to borders calm Amazon was gonna execute your order for you guess what at a enterprise the liquor shops that laughed at my dad as a result of he let his son his 20 12 months previous son construct this web site no one was ever going to purchase what folks had a contact wine proper you gotta go take a look at it the connection within the retailer no one’s gonna purchase groceries and it’s important to contact it out of enterprise persons are going to exit of enterprise on this subsequent three to 5 12 months window as a result of folks going to take their market share there’s cell there was no cell Lee Genet actual property leads three years in the past you must see what is going on on within the cell market proper now if you’re not paying consideration if you happen to do not go dwelling and Google cell advertising in actual property you make an enormous mistake as a result of let me inform you a cell story I’m going to the flicks I am within the films in New York Metropolis one of many issues that I try this’s sort of attention-grabbing is I eavesdrop on folks as a result of I am making an attempt to know traits now I am positively going to go to jail as a result of the general public I am taking a look at are like thirteen-year-old youngsters so I am a bit scared as a result of I wish to know what they’re doing as a result of that is when it is coming proper however this one was probably the most attention-grabbing story I may ever inform I am in line to go see the social community after all proper and there is this older gentleman in entrance of me any and he is obtained an earpiece so he is speaking very loud so I will snoop even higher so I am excited he appears to be like at his spouse had been in line he appears to be like at his spouse and says honey what film do you wish to say she goes I do not know he takes out his telephone I am proper behind him so now I am beginning get as a result of he took out his telephone I am making an attempt to peek this man goes on TweetDeck now this man’s between 40 and 80 years previous I will give a wide array proper he goes on TweetDeck and he varieties and I can not see him however I heard him say I believe he typed one thing to the diploma of what we must always I say he sits in for a bit bit and he turns he goes let’s examine the social community all people’s saying it is good the radio business lived for the final 70 years on promoting and timeslots when mother was going to buy tied and serial manufacturers and soda manufacturers would pay some huge cash as a result of mother would go within the automotive she would drive and if she heard that Thai dad that may get her to purchase within the retailer in the present day and the long run mother goes to enter the shop she’s going to examine in on a check-in gadget whether or not it is Foursquare Gowalla or one thing else or the shop’s going to have a cell deal that is going to textual content her the second she is available in to decide of buy at level of buy is unbelievably highly effective for folks to have the ability to get suggestions on all of the issues that you simply take care of within the trenches whether or not it is how excessive ceiling must be or is one thing rusted or can I get a glance the quantity of know-how that’s coming to disrupt your business take into consideration I may I do know a lot of you of litoris take into consideration how rather more educated your end-user is in the present day than they had been 15 years in the past they’re coming in with a lot knowledge keep in mind all that secret sauce knowledge that you simply guys used to have that used to have the ability to make a lot of margin on the place to go it modified and that is what’s taking place what’s taking place is we’re dwelling in a folks pushed enterprise greater than ever greater than ever and the influence goes to be substantial I’m satisfied whether or not you prefer it or not that everyone right here in 5 years shall be utilizing these instruments and merchandise since you’re gonna haven’t any alternative you are gonna have double zero no alternative Robert Parish you are gonna have completely no alternative this is why I am excited the purchasers been screwed for therefore lengthy folks do not care they wish to convert proper they wish to convert word-of-mouth ecosystem means higher customer support 1998 I electronic mail wine library’s database and say in the present day we’re providing free transport on winelibrary.com we had been a 4 million greenback enterprise it’s nonetheless in the present day the largest day in gross sales in wine library historical past despite the fact that we’re sixty million greenback enterprise folks misplaced their thoughts folks purchased wine that day as if it had the treatment inside as a result of they’d by no means seen free transport earlier than one man left a be aware saying I am shopping for this wine for my daughter’s marriage ceremony thanks a lot me dwelling within the Thank You financial system twelve years in the past not realizing I used to be dwelling in it determined to electronic mail the gentleman say thanks a lot congratulations when’s the date he says no no Gary my daughter’s 12 however it is a nice deal I imply how ridiculous is that he actually purchased twelve circumstances of wine for fifteen years earlier than he wanted it due to free transport that is how insane free transport was in 98 however then it went away my pals for the following 5 years if you happen to go into the trenches of social and also you go to one-on-one advertising which could be very arduous and scary to all people particularly huge firms and also you begin making a contextual relationship together with your finish consumer or the person who can provide word-of-mouth to a different finish consumer you’ll be dwelling by the five-year gold rush of this technique ultimately every little thing I am telling you right here in the present day shall be widespread advertising data and the way in which that everyone rolls and when all people’s good to you you are not going to deal with it as properly you are not going to purchase twelve circumstances of wine while you tweet in search of a brand new dwelling and each he showers you with consideration and energy you will not really feel the identical approach you do in the present day when just one or two of you in your native space are doing that that is the golden period of one-on-one advertising as a result of you are going to stand out the way in which the transport provide stood out for me in 1998 and if you happen to let it go by you are going to be taking part in catch-up you are not going to be Amazon you are going to be Borders that’s simply the way in which it will be that may be a hundred % there isn’t any debating it the tip interval and I perceive I what so nice my dad is 57 years previous however from a enterprise standpoint he acts as if he is seven hundred ninety seven years previous my first advertising price range dad I want a advertising price range 150 bucks so I as soon as I went scrappy I’ve lived this my entire life I perceive why new stuff is horrifying however new stuff is how issues occur I am right here in the present day as a result of I taped a video Wine Present I’ll be altering my video wine present I am gonna be going extra cell as a result of I’ve to vary cuz that is the platform cell is the platform really we I imply wow the truth that you can get push notification what if folks what occurs when the app comes out that you simply hit one button and if you happen to’re out there for a brand new dwelling you are registered and in the event that they’re in your basic space you can push notify them and inform them actually whereas they are going out and getting meals the place there is a location of an open home proper that minute these items are taking place these items are taking place they’re all coming they usually’re gonna disrupt your enterprise and I for one am dramatically enthusiastic about it and I will be sincere with you I am really gonna cease speaking now as a result of I do know we’ve runners and I wish to do Q&A and I will be sincere with you I do not wish to hear from the those who arise and lift your hand proper now and say Gary you are so superior and tremendously handsome you are the perfect I do not wish to hear from that I do know that there is lots of people right here who cannot make the connection who do not assume it is sensible I respect them to no finish you’ve got been in a position to construct a profitable enterprise for your self let’s convey actual worth to the viewers proper now let’s elevate some arms let me ask the reply actual sensible questions that may convey worth to all people thanks a lot for listening what’s your title hello my title is Manny Anderson what’s your first expense van Anders Fenton Winchester mass and I actual pleasure are you Patriots fan that is what that is what I rotated after I say he stated that I am like oh god Gary you had a follower a buddy and every little thing and it was gonna occur till that proper it was over man no I Maliki I respect that I am not kidding one of many issues mo one of many issues that truly I really learn your e-book and I believed it was superior the primary one the primary one Christ one which’s nowhere near pretty much as good as this one Oh like that plug simply obtained anyway crush it was his e-book and it was if you have not obtained the e-book it is superior crush it and when you’ve got an iPad you may get on the iPad and see his mug on a iPad too in order that’s fairly cool thanks anyway one of many issues that I did and simply to level about a bit level about Gary I really despatched him a fb request and he was asking about how we’d really use crush it with the Thank You financial system and I gave him a pair concepts and he really wrote me a Fb publish again so to you my buddy that is what I’ve modified so all my enterprise mannequin proper now’s all about video and leveraging Fb so it is modified the way in which I am doing enterprise and thanks buddy admire it a lot man thanks sure sir hello I am Susan from Olympia Washington hey season my sons your age referred to me as the old fashioned mother who’s prepared to attempt something as soon as that is superior okay so now actual fast can I modify that certain I want you to be the old fashioned mother that is prepared to attempt issues thrice okay as a result of I believe what’s an enormous mistake for therefore many right here within the viewers’s however we tried this Gary proper you tried one thing the issue was I do know what you probably did in social media you pushed you stated come to our open home do that come to me you had been speaking you are not listening you’re giving to your neighborhood you were not looking and making an attempt to assist them you had been utilizing the skillsets that it takes to present a presentation up right here you were not utilizing the talent set that it takes to be good at a cocktail celebration my pals we live in cocktail celebration advertising sorry okay go forward so I am a cocktail mother and I spent hours and hours seven days every week with my shoppers personally phoning them seeing them touching them in lots of some ways like it how do I keep away from dropping myself within the mass of time that I may spend on the finish of the day certain doing all these different issues I am afraid of it as a result of I am exhausted certain okay yeah it is an important query so I believe let’s go let’s to solutions let’s go actual excessive degree if you happen to’re afraid of since you’re exhausted you should begin on the highest degree of what would you like proper I imply {dollars} and cents suck I imply I believe it is some degree all people understands in some unspecified time in the future and I do know it is simple to say sure I’ve obtained success however let me inform you one thing I used to be dramatically happier constructing Wine Library TV 5 years in the past as a result of I knew I used to be sitting on one thing than I’m in the present day despite the fact that I am larger and have extra money that does not {dollars} and cents do not make you cheerful if you happen to’re really exhausted you actually wish to take a look at the size of what it is price and there is practicalities whether or not it is school loans placing youngsters by school so I get it I imply when it’s important to do what it’s important to do it will be arduous work it doesn’t matter what I will inform you what’s humorous I spent my life on the telephone touching and feeling my customers – on the telephone all day shopping for wine promoting wine then going out and having dinner with them and tasting wine I did that that was my entire profession after which it made the shift to make caring extra scalable I believe one-on-one advertising is scaleable by social as a result of after I’m performed right here a few of you that are not Twitter to be like wow Gary Vee was actually good I am gonna be again there and I am gonna reply to you I am scalable rather more than ever I am gonna be on the Vegas Airport and I am gonna be answering folks’s questions the rationale I may reply that gemin spends Fb stuff is as a result of I wish to as a result of I can and guess what I used to be by no means going to Boston positively to not like high-five him and say thanks man superior and take a look at the way in which he felt about me rethink the way in which he stated that there was a movement within the air as a result of I responded our relationship and now in the present day I am fascinated by the lot ladder of contextual relationships then felt learn my e-book he appreciated me he posted one thing I really took the time to answer him he appreciated me extra now he stood up we’re as dicho a bit bit we will actually see one another and I may see I am nonetheless higher trying than him and nonetheless nonetheless he disagrees however nonetheless for this second endlessly as a result of now I am spending lots of time on it we all know one another endlessly and the fee was a lot decrease than the way in which I used to have relationships earlier than that is actual you get to see it it is vital guys I believe you can scale it and I do not wish to hear like we’re dropping relationships this is the counter-argument proper oh it is all taking place on the pc we’re all turning into extra intimate we’re not instructing folks abilities it is the alternative that is countercultural identical to while you’re in hassle you go tried-and-true is when you should go the opposite approach that is precisely what that is I consider all people is dramatically extra in contact with their pals contacts rather more social certain they’re speaking in a platform that you simply did not develop up with however if you happen to do not assume your mother thought it was loopy that you simply had a second telephone line and also you talked to your pals for 9 hours on the telephone speaking about Debbie Gibson and Tiffany then that was loopy she did and if you happen to do not assume there was some woman again within the day that stated why do not we want a phone this does not want we simply write a letter I imply and if you happen to assume any individual was like why are we gonna watch it on tv all of us sit round properly across the radio we’re to not be as shut to one another it is gonna harm our household no it is not we’re human beings we’ve a necessity to speak I believe there’s an absolute approach so that you can scale that so that you can electronic mail all people ask them if they’ve face books so that you can create a Fb fan web page so that you can talk together with your neighborhood there the place you are answering a number of questions you may go one on one on these platforms with a personal message in order for you and every little thing you do grow to be scalable take it from any individual who’s holding up 9 hundred thousand relationships proper now and yeah I am hyper and yeah I am hungry as heck however guess what it is scalable in order for you it I at all times consider that my pals at all times like how do you do that you are so fortunate I am like no you are fortunate you go to the Jersey Shore and hang around with pals proper you performed Nintendo Wii all day you are on a bowling staff and the softball staff I am bleeding out of my eyeballs I am hustling enterprise is push-ups you get what you set into it certain you get a greater kind that is what I am speaking about in the present day I do know you guys all work arduous you are right here for a motive this is not you are not right here to you may be right here to gamble however you are right here you are right here you are right here within the morning bunch of you most likely out late final evening having a very good time in Vegas proper you made it right here since you wish to construct your enterprise I do know you are all gonna hustle I am simply hoping that you’ll take a look at a number of the various other ways you can really do push-ups as a result of I promise you while you hit the proper kind extra issues occur clearly I have not figured that out with muscle tissue however I positively figured it out with enterprise hi there Darwin yep hi there my title is Alex Mathis how are you yeah good thanks good and lots of us are right here as a result of we wish to get new concepts and I actually admire what it’s important to say however the place can we begin yeah no I agree you must most likely purchase 50 copies of my e-book I am kidding so let me provide the actual reply let me it is actually sort of attention-grabbing what number of that is the one factor I need you guys to jot down down for my whole discuss you prepared I need you to jot down down this web site www.home.gov/paul underneath the heading and and this is the opposite factor and for this reason all people sucks at social media which is why this is not known as the screw-you financial system all people will get on Fb and Twitter and begins pushing please do not go to Twitter see any individual say interested by going home searching this weekend and bounce proper in there and say properly I’ve obtained this open home all people treats social media like there are 19 12 months previous dude they’re all making an attempt to shut too quick you should calm down you need not shut within the first 5 minutes the rationale you like your mother and father a lot is as a result of they liked you first give to that relationship after I began utilizing searches on Twitter and any individual stated trying to drink a Chardonnay I did not say oh we have got a deal on winelibrary.com let me offer you free transport that may look good I used to be giving them one thing however I used to be closing a enterprise deal I did not say I simply did an episode on Chardonnay on Wine Library TV 5 episodes in the past I replied what sort of Chardonnay do you want after which I might take a look at their profile and I might see that they lived in Chicago and I might give them a advice to binney’s in Chicago to point out them how little I cared about really closing a sale what I wished is for them and I to have a relationship for the remainder of my life that’s the strategy enterprise must take not coupons not affords not reporting champagne at our open home ooh no one cares there’s an excessive amount of being thrown at them folks need actual folks need actual and social affords a possibility so that you can be actual if you happen to do not wish to be actual you are gonna lose you are gonna be uncovered if you happen to go actual I name it the Hugh Grant rule Hugh Grant made a mistake he picked up a prostitute in Los Angeles he went on Jay Leno present and he stated he was sorry and all of us liked him extra due to it as a result of deep down all of us hate to say I am sorry you can also make errors you can provide the reins to considered one of these pages to considered one of your workers they will make errors so long as you at all times take the excessive highway that is an informational ecosystem that’s constructed on word-of-mouth and the forex is your social forex your social forex would be the dividing line between you promoting extra properties or not you’ll be constructing your model on this place and the methods that you will construct your model in 2011 isn’t by you getting some kind of glamour shot and getting the largest billboard on the town it will occur as a result of you are going to go into the trenches the place actual folks discuss and actual folks make choices and you are going to scale bleeding out of your eyeballs being exhausted as hell and dealing it however at the very least you are exhausted in your mattress I imply I do not know I am up I am final evening I used to be like my e-book comes out in the present day proper so final evening I am like I do know I’ve to get this discuss I’ve to get up early I am in my lodge room in Vegas I am in my lodge room like man my boys could be actual mad at me proper now I am simply speaking to folks thanks for purchasing up folks like lots of you had been excited as a result of with the Kindle it comes proper to your e-book and because it was going midnight in each market folks had been happening Twitter saying oh my god so pumped that I simply obtained the Thank You financial system on my Kindle regular enterprise the enterprise the way in which I used to do it ten years in the past you’d have left that I might have left that and stated okay obtained that one let me go discover extra naturally my DNA is a hunter I need extra prospects within the final 5 years I’ve grow to be rather more of a gatherer and a farmer together with my searching DNA that is the entire bundle you and your group need to have each as a result of what I did final evening was not making an attempt to get extra folks to purchase it i sat all day lengthy on Twitter and Fb and Tumblr and all these different websites that you should learn about kora and Instagram and in every single place and yo Bongo is coming prepare I am not kidding really proper down yo Bongo I am desperately making an attempt to spend money on it proper now as a result of I wanna purchase the New York Jets I am being clear um examine this out you’re taking a nap you examine while you launch the app it places you in a room with 15 folks you have no idea however they’re all within the basic space that you simply’re in so think about for an area enterprise like yours possibly while you’re sitting there and your open home is not doing something possibly good to enter yo Bongo possibly drag three folks over to say hey and if you happen to do not arduous promote them possibly they will come and hang around and possibly simply possibly their niece is in search of a house not then simply possibly the world has modified endlessly I did not do it the web did it I believe Al Gore’s making an attempt to take credit score that is the calm earlier than the storm guys I am telling you that is the calm earlier than the storm I simply obtained goose bumps that is precisely what 2,000 was for the Web precisely it occurred there was hype it was too early like Google TV folks weren’t seeing the return firms went out of enterprise after which from 2000 to 2004 that is when the actual magic occurred I am telling you that is the four-year window for social earlier than the good however cussed folks determine it out and smash it that is your alternative I hope with all my coronary heart and soul that this discuss began you in the proper path I really like you Remax Oh Stan de Gaulle take that Theismann a lot the area of interest within the sauna

Random Current Episode 17 | Tim Ferriss

households welcome to the random present my identify is Kim Rose tim ferriss it has been ages ages that is episode quantity 4327 if you have not caught the opposite episodes you then’re lacking on the market hidden they do not exist talking of hidden man we have had lots occur and final now we have freaking wild my thriller drink you bought for me slightly after a hip and all in addition to that what do now we have slightly Malbec Mendoza yeah improbable wine we must always say wrap the bat we’re Lodge Barone which is an superior little quaint tiny wine bar in Hayes Valley in San Francisco kind in Lodge Piro in into the outdated Google and it provides you with negress into the Google 25 rows feeders with a 45 grocery and it is proper subsequent to a improbable restaurant known as Zuni cafe sure considered one of my favorites and the Zuni cafe cookbook I am not gonna say an excessive amount of about cookbooks will possibly discuss slightly bit about cooking however considered one of my favourite cookbooks on the market test it out it isn’t a resort it is only a straight-up little tiny wine bar slash your home great spot test it out any likelihood anyway and it isn’t byron like Lord Byron as a result of I assumed for ages yeah Bureau everybody gotta like do me extra I needed to ask the proprietor Chris in regards to the identify it was like yeah hero improbable one choice Eric yeah actually excellent good beer choice – dude I am actually good like Belgian beers and stuff me and my beer what do you say you are forgetting the Malbec I am ingesting the we heavy which is uh toasters right here as you’ll be able to hear barking within the background which is a very good brown ale would you like travels to this properly officer you do not drink beer although I do not a lot besides I am a biology yeah I’ve a semi that is very a lot semi allergic it isn’t allergic response to malt or hops one of many two if I’ve for instance if you happen to’re about to take a health like I am so sit my left testicle coconut take different treatment for that it is a profit however I’ve a response to maltose or hops if I’ve wheat beer I’ve had some superb wheat beer Munich did not have that impact on me rice primarily based beer if these rights nothing stunning proper there aren’t many then additionally hey why do you not like prettier then I am going it was assumed that the majority gamers do not have rice proper which is the rationale I can not have it it is if it is regular beer it throws me for a loop and I’ve this it isn’t getting drunk but it surely’s virtually as if are getting drunk I get dizzy I’ve a spike in power after which a very unhealthy crash hmm in any case so I do not drink a lot beer but additionally simply having been an athlete competing and wrestling for therefore lengthy I did not it is beer was match as a result of it isn’t superb for chopping weight yeah usually dude so um you realize one of many issues I wish to ask you about is it you realize we talked in regards to the launch of your e book gosh I imply that is what right here yeah yeah yeah you are go like that and it is how extreme it is loopy prefer it’s as we anticipated he is simply blowing up or simply as I anticipated yeah you’ve got completed very properly I am very proud of it couldn’t be happier the what’s very completely different about this e book for me simply from a gratification standpoint is that for the 4-hour workweek folks would inform me tales however they could not ship me actually images proper whereas they’re individuals who’ve misplaced dozens of individuals have misplaced greater than 100 kilos since December and that is been actually enjoyable to see and the launch itself was very completely different from the 4-hour workweek there’s extra exact but it surely’s promoting at about 5x the 4-hour workweek it is it is nonetheless promoting at about 5 X Four that is superb yeah and it was humorous as just a few my buddies they’ve misplaced weight so been the CEO of Chomp which is nice iPhones surge coming he like misplaced a ton of weight we met him earlier than okay so it is humorous as a result of I’ve these buddies that I will be like I am getting the time they’re like for our physique I am like I needed to show my good what like rockstars nuts properly yeah I imply I am 14 minutes into my 15 minutes of fame however 15 like 14 and a half its personal tea and a 3/Four however talking of launches you had a you had fairly a launch I imply I very current I imply you’ve got yeah you’ve got gone public we have come out of the closet sure yeah so we created an app known as hyperlink for the iPhone that we predict it is fairly cool we predict it is slightly bit completely different tackle what everyone seems to be doing with cellular apps proper now particularly like location-aware score apps on the market the large factor for us is that you realize whenever you take a look at historically how now we have discovered issues that we like with regards to eating places issues to do locations to go you realize there’s just a few huge gamers on the market there’s like Yelp I feel is the most important one the most important time I incumbent that is on the market they usually’re superb displaying you you realize I kind in pizza and I see Four out of 5 stars 5 out of 5 stars Three out of 5 stars no matter proper and or pizzas form of a foul instance as an example an Italian restaurant and I am going in there and I click on on it and I see what’s positioned and I see all of the metadata about it however usually occasions you get this actually lengthy hyperlink to overview yeah proper so these evaluations can generally be like you realize paragraphs and paragraphs lengthy however actually what you wish to get at is a pair completely different stuff you wish to get at what have my buddies and my buddies been right here as a result of a good friend’s and buddies are actually good form of like a technique to qualify a spot proper oh I feel additionally simply in a peer group like attracts like so if 4 of your mates like one thing chances are high you wish to strive it sure chances are you’ll not prefer it however you undoubtedly wish to strive it proper so there’s that after which there’s additionally you realize you wish to lower out all that loopy prolonged overview about my grandmother did this the place possibly it’d get the meat of what what the most effective factor right here at Grandma who wants them go in your new cellular expertise you need you need the most effective I imply it is the traditional present it is a traditional query that you simply for years we have all the time requested like waiters or waitresses or anyone it is like what are you doing for ya you realize you all the time truly sit down for dinner like how what have you learnt for oh we’re actually good about fish – or no matter possibly proper so hyperlink lengthy story brief hyperlink is a manner to enter a spot and moderately than charge the place you charge the person yeah it is lots it is enjoyable to make use of – I imply clearly like magnets rated this beer I do know this beer was superior so anytime anybody that is following me comes on this place will see that I get pleasure from this beer although additionally sees the primary rated factor right here after which the cool factor is that we evaluate issues relative to one another so for instance as an example you’ve got an superior lasagna yeah that was on you possibly superior and that crimson however how does it evaluate will get to all different lasagnas primarily based in your metropolis proper so anyway it is early days we want lots of people to return on the app and really begin to construct up the database and ring issues I imply your numbers are trying fairly good we have got about near 50,000 folks on the time of capturing this of utilizing the app we have had you realize over 700 some thousand precise classes and folks utilizing the apps that individuals are addicted and coming again and checking in and we have got a whole lot of cool folks rating stuff and also you acquire a fame whenever you rank various things like I am a degree seven in UT and sadly cocktails so many cocktails now it is her fault was that your age in a blur in a blur I will let you know what completely what my favourite characteristic is as a result of I bear in mind when it was wireframes again within the day yeah and it has been enjoyable watching it come collectively however the potential primarily based on the place you might be to say inside nonetheless many blocks inside one mile inside 5 miles to search out the most effective X proper so if you happen to’re right here in SF we’re wandering out downtown you are like I wish to have the most effective cup of espresso proper then you’ll be able to work out what that’s primarily based on how far out you need the concentric circles yeah oh that is my favourite characteristic thanks dude no sure it is cool I additionally use it as a diary of my favourite meals and meals for positive like that which I used after I was in Seattle that is a giant a part of it truly is cataloging the issues that you simply actually get pleasure from and just like the cool factor and I do not wish to get like loopy who is aware of this will fail or no matter will occur so like as I am counting the issues I get pleasure from over time prefer it is perhaps actually cool to you realize if it stands the take a look at of time however look again 10 years and like you realize my children or folks that I’ve simply turn out to be buddies with can going like you realize if I discover out Argentina tomorrow you’ve got been there and it’s a must to purchase only a bunch of stuff I will pull up like holy shit like tim has tried these 10 issues that he gave a coronary heart to go away that we’re the most effective I am gonna go strive these out you realize there’s one thing very highly effective about one other factor okay oh yeah yeah I feel so I imply I’ve already appeared again at my Exercise Feed to see what I had in Seattle as a result of I bear in mind and having these superb meals I wished to return and never simply go to the identical eating places however have the identical dishes and have you ever added something is it to do I have never I do not like to do that but so to do these are superior as a result of as an example you see one thing in my feed as an example I am I fly to Japan tomorrow so it is like a want record on Amazon sure okay yeah that’s it to do suppose at this as a result of we use GPS and your geofence yeah and also you’re strolling by one thing that is actually cool that that like this that you simply stroll as a result of I do know I’ve seen you stroll hello Lester very purposeful however your photograph bus and you will pull it out and be like hey Tim that factor you wished to do is a block away go strive it out or if you are going to a distinct metropolis and we all know you are constructing credit score and you want like espresso you stroll down there’s like hey two blocks away is the third-ranked espresso third-best nice espresso you may wish to strive that out so then notify you when there’s boots shit round you so there’s a whole lot of actually beneficial stuff that you could possibly do for companies hopefully be taught I am positive anyway it is yeah it is a whole lot of work we’re gonna lot of startups startups are like properly you realize luckily whereas this startup is is getting getting up and operating and also you’re discovering your toes you’ll be able to you realize pull in some pocket change working the genius associate that is proper he was giving me shit after I stroll into my aperture he is like ah like assist me repair my iPhone sure truly I’ve slightly bit the cool story I am positive there is a good Terry truly is that I used to be invited to go all the way down to Apple ha talking of that however we get within the jackets so Steve Jobs clearly huge new not affected lots of people very deeply who did not count on it count on that to occur I bear in mind studying within the information Charlie you realize my right-hand man instructed me late at evening when the information got here out and I did not consider him I assumed it was it was simply this this denial or our level of disbelief and I truly had an opportunity to satisfy just a few months earlier than it occurred man not John’s I want the biographer so Walter Isaacson who wrote the e book and I have never learn the e book properly I might think about I think about it is nice I imply the whole lot the whole lot Walter’s written I’ve learn Ben Franklin by he was superb Einstein additionally pleasurable however so we we all the time talked a few e book that a lot each episode we shot and in mine is certainly see John Floyd cuz I am not saying I acquired slightly over midway via it yeah I made a decision to obtain the audio e book simply because it acquired a lot happening proper now it is simple to be on the health club like hear the audio e book loopy it is simply it is it is considered one of these tales the place you understand I do not all over however whenever you understand who Jobs was you understand that he was slightly bit insane yeah look loopy yeah like in in in a you realize I do not know the best way to actually clarify it apart from he simply he had this dry for perfection that he simply wished the whole lot to be excellent yeah like when he launched the following computer systems thought and if bear in mind subsequent it was like after he acquired kicked out of Apple he began one other profession coming house subsequent and he is obsessed over the colours of like you realize the sorts of screws that they used inside the pc like sure little issues that he was simply so so obsessed over you that whenever you take a look at modern-day Apple it is so clear that these issues I imply it is clearly it is his firm no it is humorous I used to be telling a good friend of mine even at this time we’re speaking about Apple versus the competitors and one of many issues that you realize I bear in mind when the Zune got here out it was a giant aggressive the I the iPhone I bear in mind yeah and the Zune was Microsoft’s try to create a conveyable mp3 participant they usually had this whenever you turned off for the primary time it might say Zune and I had the crane emblem toss up after which that they had this little slider bar that was just like the loading display and the slider bar was very a lot you realize like earlier than the working system hundreds just like the gradient such as you’re not into the attractive arrests that you simply’re within the pre OS m and I had this nasty little like 8-bit gradient icon that’s loading I bear in mind that and I confirmed a good friend and I used to be like Apple would by no means permit that and it is so true as a result of such as you take a look at like Steve Jobs cared about the best way that the headphones had been wrapped and how much materials was used it’s pursued pursue the perfection was simply insane he was additionally very troubled I imply he cried lots throughout conferences on a regular basis he would cry like that possibly it was loopy he talks about like how you’d simply break down in tears on a regular basis beep any explicit kind of set off odd you realize high-stress conditions folks would speak about how he was simply had this like Jekyll and Hyde form of factor the place he’d have and unhealthy aspect of seed that may come out he did LSD lots he talked about doing LSD on a regular basis speak about how Alice T helped him understand his full potential prefer it’s it is superior it is it is an amazing e book you realize it is it is a type of books the place you learn and you are like wow that is the backstory to this cult like determine yeah I imply that is actually what he’s he is like this concept that folks take a look at they usually like virtually worship Him yeah and it is prefer it’s humorous as a result of prefer it talks about like what number of occasions he is dropped LSD and even like Aintree up there like each 10 web page or no matter you realize prefer it makes you suppose like shit possibly I ought to learn slightly there’s nice article written by Sam Harris so Sam Harris is PhD in neuroscience he is additionally written quite a lot of very fashionable and controversial books and he has an article on his weblog about use of psychedelics and hallucinogens that may be very price studying hypothetically if I had been to make use of excessive dose hallucinogens every year hypothetically talking I can see how mushrooms may very well be used for a really comparable kind of reboot function however profit talking so begin off at this time yeah so now we have Apple shopping for clearly when it comes to scale very completely different however within the startup world have you ever seen something notably attention-grabbing just lately completed a pair investments and a few issues like babcom yeah I feel that is cool possibly it is best to clarify if you happen to’ve ever been to love the issue designer furnishings and she or he like that everybody thinks is cool it seems to be superior but it surely’s costly as hell it is actually nobody needs to purchase it so that they’re just like the gilt groupe for design furnishings like tremendous heavy discounted design stuff and so there’s some cool stuff that oh dude I really like that to leap away from that for a second one thing that you’ll love what is that this okay you realize what that is I do not know what that’s dude it seems to be like a mosquito coil okay so that is from jawbone you realize Java the headset maker course that is their new gadget known as the up the jawbone up okay I really like that I’m displaying this to you okay as a result of that is like so up your alley it is ridiculous alright so test this out so I am going into my little iPhone app right here okay so I put on this all all through the day I feel I see the place that is going you see the place it is going I am going into up I unplug this finish and it offers me a headphone jack yeah I plug it in right here after which I am going in right here and hit sync and proper now it is gonna sink all of my mine completely different my steps that I’ve taken all through the day cool take a look at this it does my sleep it does my steps and it does my meal oh good it is okay I can flip it sideways and that is that is uh that is at this time that I’ve had at this time if I am gonna come from our mother hey mother mother she will be able to’t hear me proper right here I will name you again later if you happen to can hear this all proper so come on again later so that is uh that is my exercise at this time proper now I can scroll again and see how like that is my sleep sample for final evening seems to be prefer it’s darker whenever you guys unhealthy that is a really hit the sleep I’ve 85% sleep high quality it reveals my like my deep mother I really like the quacking hey is it horn can I name you again in a bit I am in the midst of capturing a podcast okay again alright so this is my sleep cycle that the deep and the sunshine sleep of the occasions I am awake so I needed to stand up I take or not it’s a pair occasions lots shock my nothing’s incorrect like prostate let’s simply go no I’ve you drink a whole lot of water the prostate is ok anyway you are getting very defensive’ by a prostitute within the press it is nice within the meantime this is my my miles as that is my heavy exercise so let me present you the way this works the gadget works so the gadget you simply put on round your wrist proper after which whenever you’re going into heavy exercise so if you happen to hit this button you will see it simply reveals like slightly inexperienced mild meaning if you happen to’re a gal if you happen to press and maintain it in it turns it into sleep mode so it reveals like slightly moon in order that’s whenever you’re sleeping and I can return by simply holding in if i press as soon as and twice the category is quickly meaning I am gonna exercise mode so you turn between like customary mode exercise boat and sleep mode to slot in a manner that modify that adjusts how the accelerometer is functioning it precisely so do you concentrate on fairly cool huh I assumed for a second you are gonna inform me that this was some like Chinese language bracelet to make you stronger and I used to be gonna should yeah debunk that it is on nationwide tv would have an curiosity in it and really worldwide worldwide in it that is cool that is sensible design transfer yeah I prefer it there are lasers in it as properly so join simply when it comes to iPhone sharks with lasers associated to iPhone and monitoring Zeo which I talked about ages in the past that one thinks with you yeah which is a cool gadget so that they now have the power to combine it with an iPhone app in order that the precise headband goes on to an iPhone unhealthy for site visitors simply sensible so let’s examine startup startups fab trippy is one which I am quiet psyched about you thanks pressure so trippy I simply met with them at this time it is simply oh yeah that is proper garrison city I is that this major yeah all proper so so trippy I’ve seen a whole lot of hallucinogen startups and that is that I am getting so trippy trippy is definitely travel-related lots of you probably did mushrooms not tonight he stated that no we’re not doing them at evening I would not do i if I had been to do mushrooms it might not be in a leisure sacrilegious exit hangout manner it might be in a room megadose truly for Cabo flashback so this trippy is a journey startup and I’ve seen dozens of journey startups during the last 4 years due to the 4-hour workweek and the success that however and trippy is the primary one which I turn out to be concerned with so trippy what makes breakcore jr. who’s both the founder one of many founders of digital vacationers which I used for years and reckon has now reached some extent the place he now not has to violate or would violate any non-compete and began this new startup known as trippy which lets you let’s simply say hypothetically there isn’t any hypothetical I did this so I might like to go to Indonesia however I do not know something about Indonesia proper so I put up on trippy that I’ll Indonesia a short description of what I wish to do play with orangutans and so on after which I invited buddies on Fb mechanically as a result of trippy will inform me which of my buddies on Fb I’ve both lived in and been raised in or have visited Indonesia as a result of it pulls in your graph it checks their check-ins after which it additionally seems to be at like their pursuits and locations they have been defying whereas so a whole lot of the social stuff I imply I feel you do an excellent job only a few firms I feel do social correctly within the sense that I do not need it to be spam I do not need it to extend my workload and on this explicit case thanks as soon as I put that up my buddies could make suggestions after which as they make suggestions thanks I can merely click on on the suggestions I like and it’ll add it to my itinerary and to the map for the journey create that I can print it out go to those locations take images put them up it’s the best technique to put collectively an incredible journey that I’ve ever come throughout so I used it at this time as a result of I am planning this journey to Maui for regardez birthday and I placed on there I used to be born in Maui after which immediately introduced up my thirty buddies that had been been to Maui and I used to be like oh inform this particular person tells teams of these particular person as a result of I I belief their opinions yeah after which immediately that they arrive again issues they get the wall put up they usually begin recommending locations to eat apps actions to do like all types of stuff it is actually cool it is so nice I imply and it is a very logical extension since you belief your mates yeah it is a it is a very logical extension from digital vacationers and it is an enchancment upon it in the identical manner that hyperlink addresses you realize Yelp is out an incredible service however I feel that you simply’re providing an alternate and equally digital vacationers improbable web site if you wish to do recon on a particular metropolis particular nation superb however would you like extraordinarily particular suggestions granular suggestions from your mates of that journey he would not and I truly talked to them about that at this time as a result of he was saying how one can log in together with your Foursquare account you realize herald all your historical past about the place you’ve got been yeah guys like dude let’s discuss in just a few months as a result of I am pleased to hyperlink up factors in order that we will log in and advocate like you realize you gonna title it on my cape you bought to do this dish or one thing like that you realize like these sorts of suggestions are actually rising now so cool startups yeah yeah I’ve needed to dial again a bit as I am positive you’ve got on the startup stuff simply because the advising would not actually scale and from an funding standpoint nonetheless very bullish I imply I actually just about have the whole lot in both we talked about investing earlier than so I I acquired out of the general public markets content material out of the general public markets yeah I outdated factor Emily responds yeah so iPhone I’ve no bonds I’ve no shares it is both money not even catch like equivalents it is simply money and uh money or startups that is it that is the cut up it’s extremely so that is as pure to a barbell technique you heard that expression earlier than it is pure to barbell as attainable that means you’ve got acquired nothing on this type of comfortably medium vary of danger tolerance is both tremendous tremendous extremely safe or actually asymmetrical wager like on line casino model we must always discuss some extra yeah yeah you could possibly get slightly bit it weights the little aspect the primary a part of the bar acquired slightly bit however this is my logic so for me to if I wished to enter bonds or one thing like that why would you not be in that like a federal bond fund the US authorities will not be going to default US authorities will not be going to default lots I get a whole lot of the hedge fund guys I do know consider that there’s a bubble within the bond market so I take advantage of a primary safety properly this is the factor so for a federal base safety that is the query for me how a lot do I’ve to place in to on an annualized foundation maintain on to end in a significant amount of cash that makes it such that after I take a look at the newspaper I do not get stressed about issues associated to bond and the so I am not I am no bond act so let me let me let you know what all proper I wish to hear your rationale as a result of reveals that you could go into Vanguard and and we have everybody Vanguard provides low-cost bonds bond funds proper so that you gonna ban guard and you’ll have a look in mild this final monetary disaster that we had proper yeah securities particularly I imply federal bonds primarily based by the total backing the belief of the US authorities yeah they do not actually go rattling it proper like they do not as a result of the music of erm will not be going to fall they’ve actually shitty returns you ever get a p.c half possibly two p.c max proper but it surely’s not gonna like there isn’t any if you happen to check out just like the Vanguard is that this development of ten thousand {dollars} over the course of 5 years or no matter proper right here there’s what occurred with the inventory market like when the secretary took a dip like this like nothing nothing like that nothing can rock these as a result of they don’t seem to be primarily based on any kind of like loopy public markets it is all primarily based on their holdings our US authorities bonds that is how they maintain yeah these have a hard and fast charge of return and that is what you get yeah you realize so it isn’t a giant deal and you may get out and in of a bond cash anytime it isn’t such as you’re shopping for a bond you are like caught for 5 years okay all proper so utilizing brief time period attorneys brief time period completely okay as a result of the rates of interest you by no means know so I might say brief time period yeah I am open to it I imply simply simply to play satan’s advocate so folks perceive the logic that I am utilizing for me I really feel like no less than go the cash market account and get free kinetic yeah properly I imply like cash market I take into account money so like I might I might I I imply I do have I consider some cash in market cash market proper now however for me I really feel like I ought to deal with accruing and growing we have talked about this by working capital like my precise capital base to a degree the place the smaller percentages turn out to be a significant share proper even trying on the compounding if I had been to take the power that I would spend money on bond evaluation and I do know you are not essentially doing that if you happen to’re a bond fund particularly and apply it to as an example merchandising or licensing for our X or associated issues once more like I might make yeah substantial I get it yeah my thoughts I am not analyzing bonds I throw it to a fund that has a thousand bonds in it are extra prefer it’s large you realize you are additionally extra snug to the general public markets not in our I am not in public waters anymore in any respect however you had been for properly truly I am shorting um I am shorting RIM proper now that is most likely good I’m properly speaking about this individually however I’m extraordinarily brief European sovereign debt as of about six months in the past loopy all go loopy on that stuff I am trying on the mild I am positive that is gonna look extraordinarily odd however so what else is occurring then Oh sauerkraut pickling yeah so now we have introduced these yeah I introduced these I have been I actually get pleasure from pickled meals lacto fermented meals as properly that is choose a pack proper right here I acquired this at a Fuji celebration I simply handed yeah choose a pack you like your packs boy sure all proper I might simply take that and run with it however simply get ugly so choose it again truly actually actually scrumptious stuff and single carrots yeah and these are Taiwan yeah yeah go for it and these are from the fermented these are I actually am NOT I do not suppose there’ll energetic for a minute as a result of there isn’t any dairy on this it does to not be dairy in it I might be lactobacillus is out of the locked OH refers to yeah so it most likely is then technically lack of moon is a spiced spicy spicy proper all proper properly this simply has vinegar so I feel that is simply strictly what’s incorrect what’s incorrect I am up right here these are superb after after that was very mr. Miyagi of you ha ha so pickling sauerkraut you are performing some stuff with sound all proper yeah so this is the deal I really like chakra let me let you know what my my entire obsession was with fermenting achieved I personal are you positive I am not doing something you there it is like a frickin touchdown web page I like it all proper so this is the deal fermented meals are actually attention-grabbing as a result of I have been studying lots about them over the course of the years about how their well being advantages proper yeah it makes sure vitamins extra bioavailable no and that i sure issues that like they’re presupposed to be actually good about them proper yep pure like such as you say micro organism that attaches to them which might be good for the digestive God we do the second second mind blah blah blah proper so in a pair issues we will actually perceive there one you began speaking about a very long time in the past you instructed me the sauerkraut it has a whole lot of wholesome micro organism yep we have to do typical factor about how the micro organism like you realize you suppose yogurt the acidophilus and so I used to be like why is sauerkraut how does that occur it is all primarily based on this lack of a minute’s time proper now and so one of many issues that actually struck me that was actually attention-grabbing is that cultures which have fermented meals of their eating regimen are inclined to have some attention-grabbing issues occurred I do not know that is what’s truly happening however like in Okinawa Japan yeah they’ve extra folks over the age of 100 than every other place on the planet proper now it is one of many blue zones as I name it yeah one of many issues that they’ve when it comes to that is it however this notice goes on the market one of many issues that that they’ve tried the identical at potential India or the opposite mass consumption of a fermented turmeric tea so that they take the turmeric root they usually ferment it in Japan and Japan turmeric I used to be going to Okinawa in just a few months I am gonna deliver some again yeah let’s speak about that at I am gonna learn the way I have been dying to go to Okinawa a few of the greatest diving on the planet so I am round there in order that acquired me within the slender additionally you realize folks that devour a whole lot of me so dedicated soy natto natto even have actually they dwell to be very outdated anyway so I begin entering into it you begin studying books began shopping for this e book known as wild fermentation China you’ve got their books I purchased they usually’re studying up on and so I assumed like why not begin with some bitter crab this can be very straightforward to make you are taking a head of cabbage you chop it up add a bunch of salt throw it to a pot and also you I purchased the particular pots on on Amazon they’re actually cool they’re fermenting pots all proper they’re they’re made out of clay after which what occurs is that they have a lid this on the prime after which they’ve a pair play discs that go inside and so right here this is what it is very important find out about fermenting too so principally what’s occurring is the meals is beginning to break down yeah as a result of you realize as meals does it begins to decompose proper whenever you salt the cabbage the salt brings out the water out of the cabbage so in only a few hours after assaulting cabbage it has been chopped up it turns into this mushy form of water-based aspect notice zooni cafe which is correct right here they do a really comparable type of dry brining strategy with meat they will put salt on the meat and it brings the water out after which the salt within the water goes again into the meat yeah actually yeah attractive anyway okay so principally like if you happen to cowl a bunch of cabbage yeah however simply I will do it principally that is block all proper you are gonna see these things turning to love chilly water form of mess the salt flowing out of it so they will not should put slightly pot that is a Mike fennel seeds as we chop carrots radishes no matter you need put these two performed discs on prime of it and the clay simply pushed down on the cabbage okay after which what occurs is the water finally overtakes that they do since Isis you separate water creates a seal over these things that is decomposing and anaerobic cell after which all of the pure micro organism begins to happen inside that then to maintain an additional sterile you set this lid on prime and also you pour water across the lid and the most recent form of on this lip and the water creates a seal across the lid after which when the fuel and begin to broaden from the cabbage they pop the lid up and the fuel comes out however no further unhealthy bit new air goes in huh and so it naturally how lengthy does it take for the channels we will begin tasting it however I might say that we discovered that after a pair weeks of repenting is whenever you get the most effective sauerkraut you then take a few of them out switch right into a dish put it within the within the fridge and you have sauerkraut we put them on nice scorching canine of all of the stuff I am speaking about this pure probiotic does that each one proper you realize we acquired some actually good like all natural scorching canine and put it on prime of that so it was it is actually good we eat it uncooked toaster Jill we I used to be Simpsons arm Milan motion proper there so canine whisperer so I did I did fermented beets now I am beginning to put experiment oh I realized the best way to put the turmeric and I am gonna begin taking this scrumptious I sauerkraut each morning dude it is really easy to make I do know I am getting it when Chris is an fool for mending bonds wait I might love him all proper it form of offers me give one another that is all straightforward that he gave me the Flies for fly-fishing the Japanese bike oh that is proper yeah that was humorous it is a scorching tutti very good so I’ve a query talking of like devices and presents and whatnot can anyone obtain will not get the pockets yeah it is full open okay so and also you’re making an attempt to construct the bottom of folks that wish to exit attain them so that you’re making an attempt to get as many gadgets as attainable in there proper so wouldn’t it be attainable I do know we did not speak about this beforehand however so I’ve a high-end Breville juicer blender combo it is like the best angle you may get okay cool so I am going so I’ve an additional one yeah I’ve an additional one and wouldn’t it be attainable to as an example I do not understand how folks obtain alike and the the one that like charges probably the most superior stuff within the subsequent knowledgeable of time I simply mail it off to them yeah truly possibly you raid it after which in the event that they go away a mini-review they should comply with you yeah and in the event that they go away a mini-review on like possibly like why they need to deserve this crap slightly factor about one thing about themselves okay you then simply maintain it so I can charge the gadget after which they should touch upon it proper precisely take a look at any overview on all of it proper so yeah we’re so I am gonna try this after which let’s simply say on I will make you a recommend you see if I steered person record cool after which they will discover you as they join within the followers okay okay cool after which if you happen to go away a remark explaining why you deserve it after which we’ll let’s make that different superior presents by the best way that is the freaking it is it is an costly gadget and it blends and it chooses it is prime of the road and a whole lot and a whole lot of {dollars} so go away a remark make it 140 characters or much less simply so I am not coping with any mini novels I might concerned there 200 minutes okay connect Nick excellent after which do it within the first 48 hours after this will get posted after which I will mail it off to anyone so Grandia yeah we’ll put the blue yeah after all yeah what else we talked about we talked about lots what’s that I have never completed a lot instrument I like it so what is the distinction between Instagram and hip somatic that is query I have never used any systematic have a social community for butter – okay that is okay okay Instagram is a really like social app it is like nice for taking pictures of like this can be a issues that it is fiction I must be Oliver’s yeah for positive I’ve loved utilizing the filters on I like truly yeah I imply level for me is about gadgets I imply it is about stuff you discover Instagram is like oh my canine seems to be freaking superior this can be a cool piece of paintings on the road that is like you realize the attractive sundown yeah it is alternate ombre so I all the time query for you it simply it is simply nonetheless startup associated however so far as the world of blogs okay so tumblr WordPress they need considered one of these yeah strive a type of the peppers are actually I simply should put pepper the the peppers are scorching be at liberty to strive it so running a blog the place do you suppose these varied running a blog platforms are going I imply you’ve got all these completely different choices I do not suppose WordPress has gone away anytime quickly I imply clearly I am a giant diva tafe overdressed but it surely relies on your degree in my thoughts it is it is had been you comply with the spectrum of content material contributors proper since you do not somebody like your self yeah and you’ll bang out a very critical good weblog put up yeah that’s multi paragraph it is informative it is high-quality content material for you WordPress makes the boots on its manner tumblr has actually captured the creativeness of like you realize folks that simply wish to rapidly put up a video or have a quote that they wish to trigger there’s one thing like actually brief kind shortly Twitter is even smaller than that and it’s extremely cellular you realize and so it is like there’s there’s folks which might be contributing a sentence and there is folks which might be contributing you realize many novels do you suppose there is a acquisition marketplace for the leaders in every of those areas I imply there’s undoubtedly I do not know that they essentially could also be acquired I imply I do know that we’re current making a whole lot of WordPress is doing nice I imply computerized skilling it the one factor that issues me is a tumblr is definitely doing you realize from a product standpoint they’ve a ton of customers they do not paying for something that entire course of the entire industrial aspect Twitter they generate profits and issues like that tumbles in that income okay all proper what do you suppose it you realize I am simply fascinated by the entire house as a result of I imply I play in all these sand bins as a content material creator as a writer yeah so you realize I am on I am on one Twitter and an investor in Twitter then I take advantage of StumbleUpon as properly which I am gonna advise it to you then I take advantage of only for sharing issues like solely it is best to have oh no no no this is the factor I solely spend money on issues that I take advantage of I agree I am the identical yeah did I’ve the a whole lot of the identical philosophy yeah and it is and I’ve truly been criticized by a few VCS you okay yeah they’re like such a simplistic manner to take a look at it and I am like having that I’ve completed fairly properly and the humorous factor is I get shit now and again folks be like I will be such as you gotta test this out oh I like it and a few of them again you are an investor in that service I am like yeah as a result of I freaking like it yeah I am not making an attempt precisely randomly froze up like I put one thing out just lately what was it it was about uber proper and so uber saves my ass like each week right here in San Francisco as a result of Luxor cab blows it is horrible and I put up a notice like about an airport run the place I simply acquired my ass saved fully by uber for hoster causes and somebody’s like oh like caveat such as you did not say that you simply’re an advisor I am like I am right here and I’ve all my disclaimers on precisely my entire factor is that you could’t fear about that you simply simply acquired to place your freaking like an inventory someplace yeah I’ve my bounty paid jets and the whole lot I am concerned in yeah and like you realize no matter yeah the factor is prefer it simply comes all the way down to who you might be yeah and like folks know there’s lots of people that may be purchased out for little or no cash yeah there’s lots of people that resolve we might stroll as much as you want hey I am making an attempt to speak about it you realize yeah and like I feel that you simply and I are lower from the identical fabric and that prefer it’s not working as a result of he is completely straight via that and you will discover these folks his face it takes it takes I imply so lengthy and also you and rightly so to develop a fame for integrity with that kind of factor for positive so the concept that such as you’re I might promote one thing as a result of we get 1 / 4 level of fairness Jake we do not prefer it or it’s randomly speaking now my Google okay we get it no no simply say like this is not like a hat on the again but it surely’s simply saying like oh actually so I want we will get free jobs I attempted to get us one thing like I exist we’re offered out about somebody bottle silly however soak every other cool stuff that is come throughout the desk within the final you realize that you simply love journey that I’ve arising it’s a must to be right here we get some love journey okay Helen they may do a Okinawa could be superb I wished to go without end and I communicate Japanese okay possibly must be this factor so it is best to meet us there that meet brawler come out to love Drupal days be I will be completed with my all my present stuff like yeah however that is home I wished to go for years to deliver your woman that’d be enjoyable sure okay alright okay no slightly double have you learnt I energetic freaking completed sure it’s candy proper properly thanks for watching the up Sarah till subsequent time Lynn Bob you imply to say all of it Glenn Bob any PostScript something is aware of that’s superior gradual ation sir that is the celebration motherfucker yeah yeah I am the place I’ll make a visitor look not too removed from now so is it gonna be revision three.com slash to toasted donut I am positive can be that yeah both manner yow will discover it in your your weblog throughout salad so try Glen cease dude cuz these loads of salad it is gonna be job TBD it is gonna be enjoyable alright all people till subsequent time thanks for watching

SEP IRA Suggestions and Contribution Limits (GoodFinancialCents.com)

This is Jeff Rose, goodfinancialcents.com.
Are you a small business owner that wants
to set up a retirement plan for your business,
but just have no clue on which is the right
one for you? If you are, don’t worry. I was
in that exact same situation. Today I want
to talk about the SEP IRA and what it is.
I want to tell you some of the benefits of
how it might be a good fit for your business
and also when a SEP IRA might not make the
most sense for you and your set up.
First of all, what is a SEP IRA? A SEP IRA
stands for simplified employee pension. It’s
a lot of words, but basically it is a retirement
plan that is set up specifically for small
business owners. It allows you to put in a
lot more than you can in your traditional
or Roth IRAs, and that is where we start with
the first benefit.
Some of the first benefits of the SEP IRA
are like I just mentioned; you can put in
up to $49,000 per year into it. Obviously
that far exceeds the $5,000 or $6,000 that
you could do into a traditional or Roth IRA.
So $49,000 is a big chunk of change to be
able to deposit in one year.
How does that calculation work though? Here
is where it gets a little bit tricky. If you’re
an S corporation or a C corporation or if
you’re an LLC that is going to be taxed as
a corporation, than you can do 25% of your
W2 wages. Whatever income you decide to pay
yourself out of your corporation, you would
then take 25% of that, which then determines
how much you can put into the SEP IRA. To
be able to put the full $49,000 into a SEP
for any given year, as you can see you have
to have a pretty handsome wage or income to
be able to do so. If you’re a sole proprietor
like I have been, then instead of taking 25%
of your wages, you take 20% of your net income.
That is how you determine how you can put
into it. As you can see even though we are
only taking percentages of wages or net income,
the amount you can put in far exceeds what
you can do in a traditional or Roth IRA and
also the simple IRA, which I would call the
stepchild of the SEP IRA.
One of the other benefits of setting up a
SEP IRA for your business is just that; they
are easy to set up. Compared to setting up
a traditional 401K or even a solo 401K is
there is a lot more IRS documentation, most
commonly known as the IRS form 5500, that
you have to file each and every year when
you set up a solo 401K or a traditional 401K.
With a SEP IRA it is not an ERISA-ran plan
so therefore there is no extra IRS documentation.
It really is just a simple form that you fill
out and you’re good to go.
Another benefit of setting up the SEP IRA
is that it’s very, very inexpensive to set
up. Most solo 401Ks or traditional 401Ks are
going to have a set up cost and it differs
with all the different carriers. Let’s say
on the low end $150. I have seen some on the
higher end of up to $800, sometimes up to
$1,500. With a SEP IRA there is no set up
cost. Typically the ongoing fee that you pay
is the IRA custodial fee that you’ll pay with
a brokerage firm. This can be as low as $40,
on the high side maybe in the $75 range depending
on where you go. Obviously if you’re using
an on-line provider it most likely is going
to be a little bit cheaper than that. Nonetheless,
since you don’t have to file those extra forms
with the IRS, the annual maintenance of that
SEP IRA is very, very inexpensive.
One of the benefits I personally love about
the SEP IRA is that you are not bound to the
same deadlines of putting your money in like
you are a traditional or Roth IRA. As most
of you know, you have typically until April
15 of the following year to put in your contributions
of your IRAs. For next year, for example you
have until April 15 to max out your IRA. With
the SEP IRA you don’t have until April 15.
You actually can file an extension for your
business and then you have until October 15
of that year to make the contribution for
the previous year. Let me give you a personal
example. Every year for my business I always
file an extension because I like to see where
I’m going to be at income-wise. If I think
that I’m going to be at a higher income level
the following year, instead of putting a big
chunk in for the previous year I’m going to
put in less last year and more in this year
so I save more income tax. No other retirement
plan have I had where I have that ability
to see where I’m going to be at income-wise.
You figure by October 15 of the following
year you know where you’re going to be at
with income for the following year. That gives
you enough time to gauge and see what’s going
to make the most sense for you and your business.
Now that I’ve talked about the benefits of
the SEP IRA, let me give you a few examples
of when a SEP IRA might not make as much sense
for you. In one area the SEP IRA might not
make sense is if want to be able to put more
money in without being subject to that calculation
we talked about earlier. In that case, that
is where a solo 401K might make the most sense.
With a solo 401K you do have those numbers
you have to figure, but before you do any
calculations you can immediately deposit the
$16,500 into the solo 401K. That is an added
advantage of the solo 401K versus the SEP
IRA. I will tell you that is something I am
looking at personally for the next tax year.
Lastly, another situation that a SEP IRA might
not make sense is if you have several employees.
Why, you ask? Because whatever percentage
you decide upon, say you’ve decided you want
to put 15% of your net income into your SEP
IRA. Whatever percentage that you decide for
yourself you have to do the exact same percentage
for your employees based off their income.
If you have one key employee it might not
make that big a difference, but if you have
five or six and you’re having to put 15% of
each of their income into their retirement
plan it’s immediately invested. That means
that once you put it into their account it’s
theirs. There is no taking it back. That might
take some careful thought and planning to
see if those employees are right to be able
to receive such a large chunk. You can legally
discriminate on some of those employees. Some
of the factors are if they are under the age
of 21, if they only work so many hours a year,
and if they have not been with your company
for a certain period of time. Be sure to check
the blog for more of those restrictions to
see if they apply to you, but nonetheless
it is still something you want to consider
before you start implementing a SEP IRA.
I hope this was helpful in determining if
a SEP IRA is right for you and your business.
If you have more questions, please feel free
to visit me at the blog of goodfinancialcents.com.
If you’re on Facebook be sure to check out
our Facebook page and give us the big thumb.
I’d love to see you around there. This is
Jeff Rose, Good Financial Cents. We’ll see
you again.

How one can Be All over the achieve – Constructing a Winning BRAND by Thinking Commence air the Weblog

all right so this is a rear according of the presentation I did at BlogWorld Expo in Los Angeles 2011 it’s entitled how to be everywhere building a profitable brand by thinking outside the blog and there are slides that go along with this so if you’re watching on YouTube you are actually seeing the slides that I prepared for BlogWorld Expo if you’re listening to this on the podcast you can view the slides at smartpassiveincome.com slash session 28 but if you’re at the gym or you’re on you know in your car ride or something listening to the podcast you actually don’t need to watch the slides in order to get the right information so I’ll do my best to make sure that no matter where you’re watching this or where you’re listening to this that you have the right information and the message that I want to give so I hope you enjoy thank you so much and yeah everybody my name is Pat Flynn from smart passive income maybe you’ve read my blog maybe you see me on YouTube maybe listen my podcast maybe you see my other blogs maybe you see me on Facebook or Twitter maybe you’ve seen me speak live before or maybe you haven’t and if you have it that’s okay because really there’s no way that we can reach every single person in the world no way but as bloggers there are things we can do to reach a lot more people a lot more people than if we were to just stick with writing on our blogs and if you’re here to monetize if you’re here to make money from your blog or make more money from your blog or even if you weren’t the fact is we all want more traffic coming to our site we all want more eyes on our brand and there’s no better way to do this than with this idea of being everywhere now there’s two things that come with being everywhere the first thing is reaching out on platforms beyond your blog to reach new audiences and get new eyes on your brand eyes that would have never found you otherwise the thing is there are tons of people out there who are just hungry to devour your content but they’re never going to know about you because you’re just sticking with your blog and secondly for the people who are already on your blog we’re already your fans they’re going to be even bigger fans because you’re not just a blogger anymore you’re a multi media machine and so when anyone asks them hey who do I go for information about whatever it is whatever niche you’re in they’re gonna say you because you just seem to be everywhere now I want to tell you a quick story about a guy who really taught me the power of being everywhere and really what that meant and this person I probably don’t know he doesn’t have a computer he doesn’t have a car he doesn’t have a cell phone he actually doesn’t even have a home his name is Dwight Bradford better known as the god bless you man my first experience with the God blessing man was freshman year at UC Berkeley I went to Cal for a you know architecture I was born and I played with Legos and so I went to school for architecture I thought that was what I was supposed to do obviously not because I got laid off from that industry but you know whatever my first experience with the God blessing man was freshman year at Cal I lived in the dorm a couple streets off campus in an order for the students to get to class we all had to go through this little alleyway called Saylor Lane there’s like mom-and-pop shops and stuff in there and at the end of this Lane every single Monday I would see the god bless him in there and he would look every single person in the eye give him a warm smile and say god bless you that’s how he got his name the god bless you man god bless you god bless you hey have a great day god bless you god bless you you know the first thing he said to me was it was welcome to Cal god bless you true story and I told I totally remember that it’s it’s vivid in my head welcome to Cal god bless he he knew I was a freshman because of where he was standing but that wasn’t the only place that that I saw him every Thursday coming out of anthro lecture 2 p.m. every Thursday 400 students would pour out of the lecture hall and Dwight would be there again saying god bless you to everyone that won’t walked by god bless you god bless he I hope class went well god bless you i hope anthro went well god bless you he knew what classes we were taking it was awesome it was also awesome because he knew that it was after lunch and we all had changed pockets very smart but again that wasn’t the only place I saw him I saw him every Saturday when there was a football game on sprout Plaza which is where all the pep rallies were I knew this because I was in the band and yes the you know I went to band camp and did that whole thing I was in the band so I’d see him there and you know what he would say he would say god bless you go bears beat the trojans or god bless you go bears beat the Bruins got Bessie go bears beat the the Ducks the beavers the Huskies whoever whatever team we were playing that week that’s what he would say he even have his little Cal hat on he was everywhere everybody knew about the god bless you man everybody knew about the God bless you man some people would just keep change in their pockets just for him I would do that and some people actually told me that they would give him a dollar before a midterm because they thought it was a good luck everybody knew about him everybody loved him because you know he never put a cup in your face he never begged for money he just gave his message tried to make the world a better place in the way that he knew how to do it by just saying god bless you and people appreciated it and as a result he branded himself as the God bless you man and he just seemed to be everywhere and everybody knew about him now unfortunately back in April of a 2002 I saw this in the newspaper it’s an article that said local god Bless You Man Remembered at Memorial he actually passed away he was robbed and he went to the hospital and he passed away there people were talking about him on forums on forums online people were talking about a homeless man that everybody knew again he did such a great job of branding himself and delivering a message to make people smile and make people’s day better now luckily the same newspaper The Daily Californian this is the UC Berkeley you know student made wet’ a newspaper next day I saw an article that read deceased homeless man’s identity mistaken for God bless you man so he was still alive he was he was falsely identified so you know we were all very happy obviously very sad for the person who actually died but you know we’re very happy because the white was still alive so that was really cool now there’s a couple important lessons here the first important lesson is this if you’re going to identify somebody make sure you do it right and number two and most importantly if you put yourself out there where people are and you deliver a message consistently and you try to make the world a better place you will brand yourself you will become known you will become well known and you will be you know just you’ll be everywhere so how does this translate to bloggers it translates like this if you just stick to your blog you’re going to limit your reach again if you just stick to your blog you’re going to limit your reach and I take this idea of being everywhere very very seriously because back when I started the smart passive income blog in October of 2008 you know everything was great I had all this great content to write about coming off a successful six-figure business and everything I had to talk about regarding that and so new experiments and businesses that I was creating things were going really well for the first six months but then that honeymoon period ended and I know this is a honeymoon period that we all go through and traffic just started to you know Plateau and the growth just or started to a plateau and the same number of comments came in same number of people commenting the same people commenting every single post and you know for a while I every time I push that publish button I was wondering if it was really worthwhile because I wasn’t growing and you know I wanted to to reach more people and you know what got me off of those plateaus every single time it was expanding beyond my blog creating a YouTube channel expanding onto iTunes and doing all these other things I’m going to be talking about actually in preparation for this particular presentation in one blog post I had asked a question at the end to I had asked my readers on the blog on the blog only not on iTunes on my podcast or not on my YouTube channel only on the blog I asked them to fill out a survey which was just one question it was how did you find me how did you first find out about smart passive income or how did you first hear about you know me Pat Flynn and the results were incredible seventeen over 1,700 people responded in just two weeks and what are the top three ways that people found me that are now reading my blog not Google not Twitter not Facebook but number one iTunes from my podcast nineteen percent of people who now read my blog found me on iTunes 16 percent of people who now read my blog found me on YouTube and 15 percent of people who now read my blog found me from a link from another site together that’s 50 percent of the people who now read my blog found me on iTunes on YouTube or links from other blogs either these are things outside of my blog 50 percent that number just blew my mind when I when I did the survey in addition to asking that one question I gave people an optional field to tell me a little bit more about how they found me and here are some of those answers one I was looking for help with facebook fanpages a long time ago and found you on YouTube and have followed you ever since I found you pat on youtube I pretty certain I discovered you while searching for YouTube videos about passive income I was looking for a somewhat related audio book and your podcast came up I found you in iTunes found you nineteen found you nineteen here’s another one I’m an Aussie I found your night tunes while looking for business-related podcasts and I subscribed and now read your blog also again these are people that are now reading my blog who are finding me on these other platforms on iTunes and on YouTube and that’s what I’m gonna be talking about today I’m gonna be talking about how to be everywhere so the first thing I’m going to go over actually is your blog and it’s really important to talk about your blog because that is you know where we’re getting people to come to and if your blog isn’t set up properly it’s kind of just going to be a waste so first time we talking about your blog then I’m going to be talking about YouTube then iTunes then a little bit about social media and then your email list and then I’m going to show you how we could put it all together and how it kind of just all blends into each other and works in this fantastic little strong little web that you have going for your brand so let’s start off by talking about your blog now I could talk about your blog all day long you know I could just I really could how it should be set up what it should look like optimizing conversions and setting up your email lists and all these things but you know we only have 45 minutes and I want to talk about these other platforms obviously too but there are three important things I want you to think about in regards to your blog before we start reaching out on these other platforms these are three really important things that you need to think about as far as your blog so the first thing I want to talk about is first impressions what is the first impression people have when they come to your site it’s really important for you to understand that because there is no second chance to leave a first impression and they say that you have seven seconds you have seven seconds to hold someone’s attention when they first arrived here to your site you have seven seconds to tell them exactly what your site is about you have seven seconds to impress them or else they’re going to be gone for good so again you have to put yourself in the shoes of those who are first arriving on your site now unfortunately we can’t do that we have this thing called the curse of knowledge and we have this unfortunate circumstance as the owners of our blogs that were never ever going to be able to come to our site as if we were a brand-new person who’s never seen it before obviously we work on it so much we feel like we know what’s going on but there’s no way to know what it’s like for a brand new person so how would you ever know that it’s easy you just have to ask if you ask your Twitter followers or Facebook fans or even you know whoever even your blog readers in a blog post you know what was the first impression that you had when you came to my site or what’s the first thing that you see when you come to my site or what do you feel my site is about in the first seven seconds when you arrived you’re gonna get some amazing answers and I that I’m sure you wouldn’t have ever thought about I’ve done this before and it’s totally Wow I mean just just do it I mean what’s the worst that can happen you’re going to get some information that’s totally gonna change the way you think about how people arrive on your site and again that’s the most important thing because you can have the best content in the world but if your first impression is really crappy then you know they’re never going to get to that content that you have so first impressions next I want to talk about direction are you giving people direction when they come to your site guidance for what you want them to do when they get there or are you just having them land on your site and just hoping they do whatever it is you want to do you have to tell them what you want them to do it’s not a mean thing you’re not being mean by telling them hey do this or do this you’ve got to tell them though you have to guide them you just have to do that now here’s a great example if you go to socialtriggers.com this is derek halpern site you possibly heard me mention his name a number of times on my blog before he’s helped me with conversions on my site and things like this number of times socialtriggers.com if you go there and you look at what you see on the webpage you know I’m going to ask you this question what is Derek want people to do when they get to a site and it’s very obvious because there’s a big box there that says you know enter your email and click get updates he actually tells you exactly what he wants you to do now if you go to the site now let me ask you where’s the arrow now if you’re watching this on YouTube I mean I’m going to show you where this arrow is it’s a little picture of the head that he has that is looking directly at that subscriber box you know the note the nose is pointed to it that’s facing that direction even a lot the eyes in that head look like they’re pointed directly at that get updates button so not only in the text that you have on the site as far as guidance and in directing people is important but also how your site is designed so your text and design have to kind of cohesively work together to get people to do what you want them to do now I don’t know what it is you want your you want your visitors to do it could be like Derek to subscribe to an email list it could be to purchase a certain product it could be to read a certain post or go to a getting started page like I’m going to show you in a second I don’t know it’s up to you you know that better than anybody else but whatever that is you have to direct people and give them guidance as far as do that again both both through the text that you have on your site and call to actions and also through design now this is my home page here if you go to smartpassiveincome.com you’ll see a big green box that says don’t know where to start click here and that is my getting started page because for a while you know a blog is just a huge mess of content and and and most blogs aren’t written in a tote I mean the written chronologically but as far as the content is concerned it’s all over the place and I was getting a lot of people emailing me saying no Pat you know what I know you have great stuff but I’m a newbie to your site I don’t even know where to begin and for a while I was like he’ll go to my web I’ll go to my about page just that’s how you can learn more about me and they’re like no I need to know where to start I want to do what it is that you do tell me the first blog posts I should read or my first steps tell me what to do and then I got me thinking you know how many people have these getting started pages not very many you know everybody has an about page but how many people have an actual page that tells people this is where you start so that’s what I did and it is totally change the way people arrive on my site you know you might think that some my older readers you know my regular readers might get annoyed by a big green box on the top of my homepage but the thing is most of my regular readers and most of your regular readers aren’t landing on your homepage they’re landing on blog posts or on pages because even when other people link to your site sub most of most of the time it’s to the great content that you’ve written which are on certain posts not your home page so your home page is a great place for you know to give any new visitors some information so that’s why I created this getting started page on that page it has a video of me speaking for a minute you know so they can see my face and hear my voice and get that connection that way then it goes over some definitions and some you know calls to actions and first steps and you know I actually you know with doing business online which is what my site is about some of the first steps you have to do is sign up for domain hosting so I have information about that in there as well with a video that walks people through how to do that this getting started page accounts for 30 percent of my affiliate sales for my domain and hosting account now you might not think that’s a lot but in uh in September of 2011 I had grossed about fifteen thousand dollars in affiliate sales just for domain and hosting and thirty percent of it came from that getting started page so really you know give new visitors a way to get started on your website so really think about that again that’s my this is my way of giving direction to my visitors your way of doing it is might be different but those are some those are some you know clues from Derek and I there now the third thing and final thing I want to talk about as far as your blog is concerned is share ability now I mean this into a share ability in your content you know is your content awesome and epic and noteworthy and just shareable really really good useful information that just is so good that people have to share it with their followers and you know are you are you making your content that excellent and also are you giving people the ability to share your content you have to make it extremely easy for your visitors to share your content the less kind of gateways or the less things they have to do in order to get to those buttons to share your content the easier it’s going to be and the more your content will be shared now sharing is very important because nothing is more powerful than someone else’s recommendation nothing is more powerful than someone else’s recommendation if you met me for the first time and I said you know you have to read this post or you have to buy my product that’s great it’s going to help you out I totally recommend it that’s not going to be you know you may or may not believe me but if a friend of yours or someone who you already have some trust with shares my book with you I don’t I don’t have a book or anything but well I do have a free ebook at ebooks a smart way but you know a hypothetical product that I had if a friend shared with you information about that product and said it really worked for them and you already have that trust with your friend that’s a lot more about that recommendation from your friend is a lot more powerful than any recommendation I could give you so sharing is extremely important so not only making your content shareable but just making it easily shareable you know happy are you giving people a ridiculously easy ability to share your content so that’s those are the important things for your blog again first impressions Direction guidance and share ability so now let’s talk about YouTube YouTube is crazy okay three billion videos are being viewed every single day it’s the number two search engine in the world second to Google and who owns YouTube Google debts and people make a living and get their careers served on YouTube you know I’m not asking you to create a channel and try to become the next Justin Bieber but if you’re not utilizing YouTube and video you’re totally missing out like I said 16 percent of the people who now read my blog found me on YouTube now when I when I tell people this and they say you know okay Pat well what should I record you know I really you could record anything you want and the more content that you record the better it is for for you because you’re going to get more views you can just have more authority and more chances of people finding you you know because YouTube is a search engine also and getting back to your blog but I usually like to give people 3 different things that you could record just to kind of help guide you now first thing is what I like to call video perfect content this is content that lends itself more to the video format then you know something that might not be suitable for text so if for example I had a blog that was a beginner cooking blog and I was trying to teach people how to properly cut with a knife know I could write a blog post to talk about how to properly cut with a knife you know how chefs do it with her that they put their fingers down and and and they they curl their fingers in they use the knuckles to guide the knife in the right hand you know even explaining it through audio is a little bit harder than if it were just recorded on video I could really easily show how it works it’s it’s easier to create that content and it’s also easier for you know viewers to consume that content so what this does is it opens up a whole new realm of content a whole new realm of content that you can create for you and your brand and to help you become more of an expert and also for other people to find you on YouTube so again that’s video perfect content the number two is video for emphasis now what I mean by that is sometimes I write a blog post and there are some important points in there that I really really want to emphasize and the way I do that is by creating a video that mentions those exact same points and again it just re-emphasize as those points and makes it seem more important because there’s an actual video about it and also it allows me to become you know it indexed in Google or in YouTube’s excuse me it out allows me to become indexed in YouTube and be found through YouTube for that particular blog post plus there are some SEO qualities and things going on there if you create a blog post that has a title that matches a video with the exact same title you know both of those come together will raise both of those in both Google and and YouTube search engines so video for emphasis will help as well number three and most importantly answers to questions create videos to answer people’s questions this is really cool a lot of people don’t know this but my most popular video which is entitled how to how to create a facebook landing page a lot of people have actually used this video that this you know if you’re watching this on YouTube the the particular screenshot you’re seeing now has a hundred and sixty thousand views but there are actually three actually two other videos that talk about creating a Facebook landing page I just had to update them because Facebook keeps updating it so I have to update the video along with it but you know combined that that has about 500,000 views altogether this was actually an answer to somebody’s question somebody emailed me hey how do I you know capture more Facebook Likes or you know back then and they were fans how do I get more fans on Facebook is there anything I could do to tell them to become a fan first and I said yeah well yeah you know I figured it out and created a video now it’s my tits excuse me ranking number one in Google and YouTube for facebook landing page and it’s just doing amazing things for me and my brand and a lot of people are finding me through this video which is again an answer to somebody’s question so imagine this somebody asks you a question you know for you and your brand asks you just a random question and instead of just replying to that email keeping that conversation private you do this you create a video that answers that question and you can even ask that question at the beginning of the video you know maybe you might not want to mention who asked it but just say you know the question and then answer it and then guess what you can be found on YouTube for people who also have that same question because you know if one person asks it they’re probably not the only person in the world who has that same question there’s probably a lot of other people out there who are looking for answers now you can also create a blog post that answers the same question you can just you embed that same exact YouTube video so you’d have a pillar post that answers that that question and here’s what you do you respond to that person you say hey that was a really great question I actually created a video for you check it out you can go to it right here and do you think that that person who you responded to with a video is going to remember who you are do you think that that person is going to be happy to spread the word about you and your brand absolutely so think about answering questions in the form of a video now you don’t they answer all of them but maybe you know the ones that come out that come to you more you know that may be that might be a good sign as far as what you should answer in a video format so now we know what to what to record now the question is how to record now obviously you can you know if you’re at your desk and you’re recording your face you could use your webcam or you can use something like a flip cam or something like that if you want to get really fancy you could check out you know gideon shalwick site gideonshalwick.com or pro blogger net they use DSLR cameras to create some really nice-looking videos really fancy looking videos of themselves speaking on the screen and it’s really important to get a couple shots in there of yourself speaking and your face in there but if you’re not comfortable with that and the reason why i say you know you should do that is because it kind of creates a connection and a bond between you and your audience that they can’t get through text or even audio really but you know not all of us like to put our face on the screen and that’s okay I was I was like that at first I was really scared to put my face on the screen so you might want to know how to record your desktop you know you can record anything that you have on your computer screen I’m actually the way I’m recording this this slideshow right now on YouTube is using the software that I’m going to go over right now I’m just playing this on my screen and recordings particular area that has my keynote presentation so if you’re on a Mac you can use some software called ScreenFlow again that’s ScreenFlow for Mac if you’re on a PC you can use Camtasia Studio again that’s for PC there’s actually a Camtasia for Mac too but I use ScreenFlow I like it a lot better so ScreenFlow and Camtasia Studio that’s how you record your desktop and this allows you to just do a number of things you know if you’re doing website reviews or you just you know you can record your own keynote or slideshow a PowerPoint slideshow presentation it’s up to you again this opens up a whole new realm of content in a delivery format of content that you can give to your audience and they’ll make you seem like that much more of an expert now I like to take this to a new level and I want you to do this too if you want to I like to write on the screen and if you’ve watched my YouTube videos before you’ll see or notice that I like to use a little pen tool and write on the screen so if I’m going over websites for example like if you’re on YouTube you could see him I have a screenshot of me writing on top of my site at green exam Academy calm and circling some things and putting some percentages and stuff like that I like to do that it’s a really great and engaging way to to hold an audience’s attention and you know it’s a very it’s very much like a teacher-student type of thing going on there and it’s different it helps me stand out from the crowd and so I want you to take that and roll with it if it’s something you might be interested in I also like to create a blackboard that I can write on as well so in Photoshop I have a blackboard that I just created it’s branded actually it’s a whiteboard it’s branded it has my logo on it and it has space on it for me to write so it is like it’s a classroom or my own little screen that I can write on and a lot of people dig that so you know if you you’re on a Mac in order to write on the screen you can use some software called Omni dazzle om n I dazzle if you just look that up in Google you’ll find it and it’s free if you are on PC Camtasia Studio actually comes with its own pen tool in it so you can record and use the pen at the same time now I don’t know if you’ve ever tried writing with a mouse before it’s really difficult so I like to use this this tool called the Wacom Bamboo fun tablet it’s just a tablet that comes with a pen and allows you to write on the screen as if you were writing on paper it’s really really helpful so that’s writing on the screen if you want to know how to do that now here are some tips for recording video first tip do some research if you’re going to do if you’re going to do a video on a topic look up that topic in YouTube first you might find other videos which is good which is fine because they’ll tell you what’s missing and you can actually you know make your videos better than the ones that are existing and also they you know some of those videos might tell you things that you may have you know you might not want to leave out so number one research number two tell them what you’re going to tell them the first thing you want to do at any time you create any piece of content is tell them what you’re going to tell them first you know for example hey this is Pat Flynn from smart passive income this video is all about how to be everywhere how to expand outside your blog and get new traffic and new eyes on your brand that’s the first thing you say because that just gets people prepared for what you put for what you’re about to tell them now the next thing number three is to get to the point people don’t like fluff and don’t want to listen to you ramble about random things you know they watched your video they found your video or they started to click on it or they started to listen to it for a reason because they want the information that you have to give them so get to the point number four not everyone loves a talking head so I talked about it’s important to sometimes record yourself you know in your face on the screen but you know videos that are long aren’t always good for that so you might want to include some images or some texts or some some other sorts of video in there as well not just your talking head and if you’re using software like ScreenFlow or Camtasia Studio you know you can use that that that software in order to embed those images and texts and things like that so just you know your video becomes a little bit more interesting now number five always provide a call to action if you’re not doing that you’re totally leaving things on the table you know at the end of your video just be like whatever it is you want them to do hey head on over to such-and-such website and subscribe to my email list or at least go to your website or do this or you know get the product at the discount price by using this coupon code or whatever always provide a call to action now number six make links pretty if you are going to mention links in your video it’s best to make them easily memorable so I like to use a wordpress plugin called pretty link it takes really long links and Strength’s them down again that’s pretty link you can get it for free you get the lite version for free in the wordpress plug-in directory or if it’s a really important link you can actually buy a domain and have it forward to that link so for example I have a domain at Pat on facebook.com so when I tell people you know hey follow Pat on Facebook at Pat on facebook.com it’s it’s very easy to remember easy to type in and it’s not very long so you know that’s that’s another tip for you number seven you don’t have to be perfect if you if you worry too much about pain being perfect you’re never going to get a video out the most important thing is to just do it number eight you’ll get better over time I promise if you look at my first video it’s terrible and I’ve gotten so much better since since doing these number nine emulate a style that you like there’s a ton of different ways that people do videos you know a lot of people saw the last couple videos I did which had a green screen in the back with some words and it’s kind of cut and paste version that’s actually a style that comes from a guy named Philip DeFranco on YouTube and I really like that and I tried it out and I dig it so what find a video that you like and emulate the style and number ten have fun with it so now let’s talk about posting your video there’s some really important things that you cannot miss when you’re posting your video online so so we’ve recorded it now we’re uploading it and there’s some certain things that you have to remember to do the first thing isn’t with regards to your title you have to make it keyword rich and you have to make it attract attention now I show this example of a keyword result in YouTube of how to build a blog or how to make a blog my result pops up number two but I think it stands out because it’s not just how to make a blog or how to build a blog in blogger com it’s how to build a blog in less than four minutes and write your first blog post that’s pretty pretty intense stuff right there that would attract someone’s attention and that’s why that particular video gets a lot of views so again make the title keyword rich include the keywords first in the title and also make it attract attention number two the description the description is very important the first thing you should do is always insert the URL to your blog first always insert the URL to your blog first in the description of your YouTube videos if you don’t do that it’s going to get hidden and in order to people in order for people to find that URL they’re going to have to click show more again we want to guide people and make them not have to work so hard to get to your blog so before you even mention anything about the video just put your URL first and you need the HTTP colon slash slash in there in order for it to be clickable now in addition to that again make it keyword rich and descriptive so I in the video I show you an example of what it looks like with you know in the slides I showed an example of what it looks like with the URL showing up first now next is the tags the tags are basically relevant keywords or keywords that you know relate to their particular video so that YouTube will understand you know what search results should show your video and also what other videos relate to it now there’s this cool trick that I talked about in another podcast episode before where I talked about YouTube strategies and this is good this is what I like to call the piggyback trick so this is what you do you before you uh you know you create a video right and you look up the video in you look up the same terms in Google that is in in the title you know the the target keyword that you have for your own video so if your video is about you know dog training golden retrievers you look up dog training golden retrievers in YouTube now what you do is you sort and you look for the video with the most views this is the most popular video you look at that video and you look at the tags and you grab the exact same tags and you put them in your own video the exact same tags now what this does is it allows you to show up as a relevant video it allows you to more likely show up as a real as a relevant video when people watch that really popular video now does this work yes now let me show you those of you who are watching this on youtube or on my blog a screenshot of how people have most discovered my youtube videos or have found my youtube videos the number one way is through YouTube related videos and that’s again because that piggyback trick so just grabbing the same tags as a really popular video with you know that’s targeting the same keyword putting it on your own video and what happens is you will show up at you know on the side or after the video is played in the related videos area now the last thing about videos while you’re posting them this is really important it’s the video thumbnail number one do a search for videos that that come up with your particular keyword and then pick the keyword thumb or pick the thumbnail excuse me that stands out you can actually choose from three different thumbnails that YouTube gives you the pretty random and pick just pick the one that you feel will stand out amongst the rest and I show an example of the keyword result for passive income if you look at passive income in YouTube you’re going to see a bunch of results most of them have talking heads the one that the the one that’s not is mine and that’s because I selected that particular thumbnail that shows you know my little black board with some white scribbles and stuff and that’s the one that doesn’t look like the rest and that’s why it has the most views so now what how else can you get your video viewed you know you recorded it and you’ve uploaded it you’ve done the title description tag and video thumbnail thing now what here a few things you can do one you can embed your video in a blog post like I said there’s some SEO things that are happening when you do that and also emphasizes certain points of your blog post number two you can use a wordpress plugin called tube press T ube PR e SS this allows you to put a gallery on your blog and if you’re watching this on the video you could actually see what this looks like if you’re on my blog you can go to videos at the top of the page and see what that looks like alive again that’s the to press WordPress plug-in which just pulls YouTube videos you know automatically from my youtube channel and puts it on my blog number three you could share it obviously number four you can use the involve er com Facebook application if you go to involve er com inb o lver comm you can get an application that’s for YouTube that puts a link underneath your profile picture in Facebook that just like to press shows a gallery of all of your YouTube videos and here’s a screenshot of it for those of you watching this on the video if you wanted to see what that looks like if you’re listening to this on the podcast you can go to Pat on Facebook comm and see what it looks like live there next you can send a link to your email list so there you go so that that’s YouTube next I want to talk about podcasting now podcasting you know I was really excited to create a podcast for the smart passive income blog because it’s a podcast that really taught me about an internet business you know it was internet business mastery that was a podcast that I listened to you while I still had my nine-to-five job that kind of inspired me to do business online so I knew that podcasting was a great way to reach people and teach people and emotionally connect with people but I had no idea that it would have the kind of reach that it has had for me like I said in the beginning number one it’s a number one way people have found my blog and are now reading my blog you know they found me through iTunes which is root which is sounds crazy but it’s a totally untapped platform you know the nice thing about podcasting is this it’s an audio show that people subscribe to and when you create any show it automatically downloads into their little player and they can take you anywhere they don’t have to be in front of a computer to listening to you to be to be listening to you they could be uh you know on in a car they could be at the gym on a treadmill on a hike on a bike ride wherever and they can be listening to you they put your they put their little headphones in and they listen to you there are no distractions there’s no little box that they can click on to get rid of you they’re listening to you and the thing is there’s nothing like listening to someone else’s voice you know blogs are great or a great way to give information people but there’s nothing nothing like listening to someone else’s voice there’s a connection you know you listening to me now we have this connection because you’re actually hearing my voice and you’re hearing my excitement you’re hearing my passion for these these things that those are things that you can’t really get from just reading text and think about this how many people are traveling to and from work every single day in their cars or their trucks or whatever and they’re listening to music not all of them are listening to music a lot of them are listening to podcasts think about the people who go to the gym and also think about how many people own iPhones or iPods or blackberries or any little device that can play podcasts millions and those are all opportunities for people to listen to you now big brands know this they know that people are listening to podcasts and that’s why they’re shifting from radio which is when people can only listen to them at one certain time of the day to podcasts which is when people can subscribe to the show and listen to them anytime and listen to them multiple times big brands are there like Dave Ramsey Suze Orman Oprah Wall Street Journal these types of these ups of things these are this is in the business category category because that’s what I know they know that so that’s so they’re there now so the question is can we compete with these big brands that are on there absolutely I mean here’s a screenshot for those of you who are who are watching this on youtube if you’re listening to this on on iTunes in a podcast I’ll describe I’ll describe it for you this is a screenshot of the top 8 business podcasts in iTunes this was taken at the end of last year in 2010 number 1 Dave Ramsey number 2 The Wall Street Journal number 4 Apple number 5 smart passive income with Pat Flynn number number 6 Harvard Business Review number 7 Mad Money with Jim Cramer number 8 CNBC’s the Suze Orman show Wow passive income smart passive income calm is chillin at number 5 right in the middle between Dave Ramsey and Harvard and Jim Cramer and Suze Orman yes it’s absolutely possible to compete with these guys and to surpass them and just imagine how it would be if you were there right amongst these big players have a hat what kind of social proof that has for you and your brand you know I didn’t do anything special I just created a podcast and had great information on it and that this is what happens and I’ve seen a time time again when people create podcasts they get great amazing exposure it’s a totally untapped realm and the thing is iTunes is a search engine – it’s a huge huge huge huge search engine now unfortunately iTunes doesn’t give us the numbers as far as how many people are searching for what terms like Google or YouTube does and yes YouTube actually has its own keyword search engine tool but anyways it’s a search engine to actually rank number one for blogging for example in my you know my screenshot comes up there my podcast and also the episode that involve blogging that I’ve created so there’s multiple opportunities for people to find me through iTunes through cert through the search function and I don’t know if you know this but my buddy cliff ravenscraft from podcast Answer Man who is making them an amazing living off of off of podcasts now he got his start by first creating a podcast for the show Lost now I was a huge loss fan but I never downloaded any of the episodes onto my computer but a lot of people did so when they searched for lost in toons they saw those episodes that they could buy or download to their computer but they also saw next to it the podcast that Cliff created and I I can’t remember the exact numbers he was actually sitting in on the presentation at blog world and I had a talk to him and let him answer but I believe he had like 30 or 40,000 subscribers or even 60,000 subscribers who were listening to his every word through his podcast who found him through iTunes search which is crazy he actually had a finale for the final episode people flew in from all around the world who were listening to the podcast to come and watch lost with him the final episode again iTunes is an amazing platform where you can really engage with people and get to know person like you can’t do with just text so the question becomes so how does podcasting work now this was something that really bothered me because I don’t know if for those of you who’ve listened or have actually been on the smart passive income brand for a while since the beginning you might remember back in December of 2008 I actually first talked about wanting to do a podcast I’ve wanted to do podcast for a very long time and there’s actually a blog post that shows me buying my equipment and actually doing a test audio of the podcast and saying you know you know hey I’m going to be doing a podcast some time so that was in December of 2008 my first episode came out in July of 2010 that’s a year and a half later and why because I had no idea where to start or no idea about how it works I thought you had to record audio and then you know upload it directly to iTunes and then I’m like how do you get it on the other directories and blah blah blah I had no idea how it worked and it’s actually not that simple but it’s totally worth the effort in trying to figure it out you know it’s not that hard now that I know how it works but it’s just trying to figure out where to start and how to do that now I want to give you a great resource this is go to learn how to podcast calm again–that’s learn how to podcast calm that’s cliff ravenscraft free resource that’s through three hours of video that’s going to walk you step-by-step about how to create your own podcast it’s totally free you don’t even have to opt-in you can just go there and watch those eight videos right now that’ll teach you how to create a podcast again that’s learn how to podcast.com but I do want to give you kind of the basic idea of how it works first you create an audio recording you know you create your episode then – you upload it to a server I use libsyn l ib sy n comm to hold that content I don’t want it to be on my normal site you know I don’t put it on my own vlog because it’s it’s it’s a lot of bandwidth that gets eaten up if a lot of people listen to it at the same time you could use Amazon s3 but again as Amazon s3 pays you know per you know a certain percentage of a penny per gigabyte or whatever in it and that stuff can actually add up so I like to use libsyn because it’s a flat fee every month so you know you start with the audio recording you upload it to a server then you create a blog post that links to that file on that server it’ll you know it’ll end in dot mp3 and then you create that blog post in the podcast specific category in that category will have its own feed which is what you submit to iTunes with that podcast information and so what happens is when you create new episodes by creating a new blog post that links to the any new audio files that you create that all those new episodes get automatically syndicated into iTunes or in any other directories because it reads the feed so what happens automatically so you only have to really set it up one time then you could just create the new audio files upload it to the server and create the blog post that links that you know category feed to the new audio recording and it automatically gets put up there so that’s the basic idea of how you know setting up a podcast and how that whole deal works but I’m just going to give you a few tips for podcasting right now really quick one before you create an episode write an outline before recording your show to help you get rid of all that dead time and saying things like um and uh try to like when you’re trying to figure out what to think about next create an outline it’ll help big time number two if your comfortable with doing an entire show all by yourself and it does take practice you can bring in guests so bring in a guest who knows a lot about something that you believe your audience would want to listen to and have them create the content for you you know have them answer all the questions all you have to do is come up with the questions and ask them and have your guests come in and provide all the information for you number three don’t waste people’s time a lot of podcasts start with like two minutes of audio intro which is in my opinion way too much time and a lot of people start the episode by just talking about their day or what they did last week and people only want to hear so much about that so that’s why in my podcast I like to go straight to the point so don’t waste people’s time and a lot of people have said you know I appreciate that you don’t waste my time so don’t waste people’s time number for sound quality is important and if you are going to do podcasting knowing that it’s going to bring in a lot of new traffic and you eyes on your brand it’s really important to do you know it’s some investing into some nice equipment and stuff like that and cliff will go over that in learn how to podcast comm he goes over the type equipment and the different price levels and stuff like that so it is important if you really do want to do podcasting and take it to the level that you should be taking it you know it’s good to invest in a little bit of good equipment number five this is something I like to do I like to record unedited because a lot of times people you know they rely on the Edit function of their little audio recording stuff too much and you know it takes up a lot of time and then they don’t become better you know that they just rely on the editing when they make mistakes I like to keep my mistakes there and listen to my audio later and learn from them you know I think if you listen to my first podcast episodes they weren’t as good as my last and latest ones and that’s because I record unedited of course if you if you have a guests in or you do intros or out shows or things like that of course you have to edit a little bit but as far as the core content of the show I like to record unedited number six the title description and the host name for your podcast should be keyword rich this is extremely important if there’s one tip that you’re going to take away for podcasting this one is it make the title the description and the host your name in iTunes or whatever podcast director you’re getting into that should be keyword rich because again iTunes is a search engine now here’s a screenshot for those of you who are watching this this is my description page on iTunes it shows you that my name is not just Pat Flynn but it’s Pat Flynn : online entrepreneur comma business strategist and blogger so that’s a bunch of keywords there the title of the podcast is the smart passive income podcast : online business blogging passive income lifestyle again adding keywords in there as well it’s also in the podcast description I’m not going to read that off and also in the you know particular episode name you know the title of the episode you can put keywords in there as well and also in the description of the particular episodes as well number 7 this is important have awesome podcast artwork it’s really important to have great artwork because it helps you stand out on the iTunes kind of selection page where all the other podcasts are located but not only that it gives you a better chance of being featured as a new and noteworthy podcast again not that many people are doing podcasts but you know some there are new ones that come out every once in a while and the ones that have the better artwork are the ones that are more likely you know it just gives you an edge as far as as iTunes and Apple picking you to become a new noteworthy podcast they don’t guarantee anything as far as being featured there but they pick based on what looks good and also what sounds good so make sure your audio quality is good but also make sure you have awesome podcast artwork number eight include calls to actions this is just like in the videos you want to make sure that you include calls to actions at the end of your podcast episodes or even in the middle of them to make sure that you’re getting people to do something you’re directing them and extending the conversation after the particular episode ends number nine make links pretty again just like in the videos if you’re going to do if you’re going to mention links you can use a wordpress plugin called pretty link to make those links nice and easy to remember or you can buy a domain name and have you know that domain name forward to a particular link that makes it even easier again my example is for people who want to follow me on Facebook you can go to Pat on facebook.com again people are listening to you on a podcast they may not have the ability to write something down so making it nice and easy to remember is the best thing to do number 10 on those blog posts that you create that embed those audio files create show notes and if you want do transcripts as well a lot of people have emailed me just saying thank you for for allowing me to read your episode along with it because a lot of people you know either don’t have the ability to listen you know maybe you know they’re hearing-impaired or maybe they’re at work and they’re they don’t have the audio on or whatever so they still want to get that information and having the transcript there will help as well so that’s podcasting so we talked about YouTube and podcasting now I want to talk about social media just briefly now social media is great because it’s a great way to to have things be shared it’s a great way to reach people that you may have not reached before but for me actually you know I have this graph up here it shows you the top referring sites for smart passive income from November 1st 2010 to November 1st 2011 the top referring site by far is facebook.com facebook.com has referred over 70,000 people to my blog at smartpassiveincome.com but if you look at the numbers closely you can see that it only accounts for 20% new visitors you know all those 71 thousand people only 20% of them are new visitors 80% of them are returning visitors same thing for Twitter if you look at Twitter gets about 20,000 visits in a year 22% are new visits so actually it’s great for repeat traffic and it’s really important to get people coming back to your site as well and that’s what I like to do with social media you know I don’t I don’t see it as a way of reaching new audiences but I think it’s a great way for people to come back to your site and as far as being everywhere it just seems like you’re everywhere your only social networking platforms you know people have their iPhones out and their their little smartphones out and they’re checking their Facebook a checking their Twitter and now Google+ all the time so the more you can embed yourselves there the more they’re going to see you and your brand and the more they’re going to think about you just throughout the day so some some quick tips for social media one keep branding consistent throughout I like to include the same exact picture through all my social media platforms I actually like to use my face you know a lot of you probably seen that black and white picture of me in my face and I think I like to do that because you know social media people connect better with faces than they than they do with logos or just a word or something like that so that’s why I like to keep my branding consistent and keep my face throughout and I also like to include the same logos and images throughout all the different social media platforms number two on your blog again are you giving people the ability to easily share your content number three don’t automate too much you know automation is good because it allows it frees up some time but if you automate too much it takes the personality out of it and the whole point about social media is to engage and to you know bring personality in to your connections with people if you automate too much you know you’re defeating the whole purpose of being on social media you know there’s there’s great tools out there like buffer which allows you to to you know set Twitter or set tweets or Facebook status updates ahead of time which is great but there are some things out there too for example that you know automatically post a link on your Facebook page when you publish a new blog post you know I don’t do that because it only takes five to ten seconds just to copy a link paste it on Facebook put a unique message on there and select an image that goes along with it if you if you you know were to automate it you can’t do those things and it just becomes kind of you know lifeless and number four it doesn’t work if you don’t engage again social media doesn’t work if you don’t engage it’s all about just interacting with people and connecting with people on a deeper level than they can with just your blog or any other any other place that they’re listening or watching you at and if you’re having trouble with engagement the best thing you could do is just ask ask people what they feel ask people what their opinions are you know a great question to ask on social media is you know what is the number-one thing that’s bothering you with blank right now or whatever you know I like to even do fill in the blanks I like to do the you know fill in the blank my number one favorite movie is and I actually put a blank and I’ll you know I get 30 40 50 people commenting in 20 minutes which is fantastic and again it might not be related to exactly what my brand is about but it’s a way for me to connect with people and for them to engage with me and if they can do that if they can type in something on Facebook and hit Enter that gives them you know some more comfort ability as far as you know transaction with my brand which could lead to a future sale or feature share with some with for another piece of content or whatever so those are five social media tips again I’m not going to talk much about social media a lot of you already know the things you should be doing on social media now the last thing I want to talk about is your email list now I asked this question during the presentation I asked you know how many of you the first thing in the morning is you check your email and about 90% of people raise their hand so the first thing people do in the morning 90% of people at least those people that were in that room check their email which was which is crazy and you know it’s maybe ninety one percent because I do the same thing you know email is still the best way to reach people and as far as being everywhere you know email is like you know having something in your inbox is like hearing a phone ring you know you just have to answer it you can’t just let it go so as far as being everywhere if you send them an email you know chances are you’re going to be read wherever they’re at so you can kind of embed your brand and embed your message and be a part of their lives every time you send an email and you know if you said that email early in the morning you might wake up with the people on your list hypothetically or whatever I don’t know anyways let’s talk about email list on your blog it’s important to you know on your blog as far as building your email list you have to teach a couple things one give readers are reason to subscribe and number to give them multiple opportunities to subscribe as well so you know you want to give people a reason to subscribe if you just put an opt-in box there people are not going to subscribe to it you need to give them a reason for me I have a couple reasons one you get my free ebook ebooks smart way and also you get a weekly newsletter excuse me my voice is getting little hoarse here with exclusive online business and blogging tips stuff that you can’t get on the blog so that’s my incentive and you need to have some kind of incentive in order for people to subscribe that’s how you will maximize your conversions but also you want to give people multiple opportunities to subscribe so I actually have my sidebar my sidebar opt-in form which is what those of you who are watching the see now but I also have an opt-in form at the end of my blog posts as well and these convert pretty well and the reason is because at the end of my blog posts that’s a great place to engage with people because they just read my entire blog post and that’s you know that’s a perfect moment to have them do something so you know they are you know a lot of times they sign up for my email list at that point I also have a subscriber area or an opt-in box in the middle of my about page this is crazy and again I have to thank my friend Derek Halpern from socialtriggers.com for pointing this out but again you have to check your analytics and and in for me and for a lot of people the about page is one of the most visited PO or one of the most visited pages on a blog so he was like dude why don’t you just add a subscriber area there and I was like I cannot believe I didn’t even think of that because people are reading that and again that’s a perfect time to ask for people’s email addresses is on your about page so if you don’t have an opt-in form on your about page try it out I guarantee it will work when I did this my the number of people who described while my about page was open went from 60 and that those are the people who subscribed through the sidebar while my about page was open from 60 to 404 in just a month because all I did was just ask them for their email just right in the middle of the content it’s it’s it’s great so the question is how do you be everywhere via email you know I sort of answer that already but again another great way is through your autoresponder again that’s how you can be even in more places than than one because you know at least for me and my my email list when people sign up they have 30 emails that they get week after week or sometimes I wait two weeks in between each email and that’s a great way for me to automatically keep a connection with people for almost an entire year after they subscribe and so I will consistently remind them about my brand and who I am and have them consistently keep coming back to the blog and again I don’t sell anything on my email list it’s all about providing content and getting people to come back on the blog and on the blog that’s where any sort of transactions or promotions or any any monetization or any kind of that stuff goes on you know I don’t monetize on social media I don’t monetize on YouTube I don’t monetize on my email list it’s all about bringing people you know giving people a ton of content in these other areas being found in these other areas too although with email you know that that’s all internal and bringing them back to your blog so that’s how you sort of be everywhere with emails by utilizing your autoresponder you know you’re totally underutilizing your email list if you don’t have an autoresponder set up already all right so let’s talk about the big picture okay you have your blog you create your YouTube channel and you create your iTunes podcast and you have those pointing back to your blog you know people are finding you on YouTube and iTunes and are coming back to your plug and I like to call this the content trifecta this is what I have you know if you if you understand or have been a part of the smart passive income blog you know that I have my blog which is my main kind of hub or home for my brand but I also have a very strong YouTube channel and a really thriving iTunes podcast with you know a great number of subscribers now together this creates this whole kind of Triforce or this this this content trifecta I like to call it’s a really strong way to create a brand again I’m not just a blog but I have this trifecta of content which is fantastic because it does a number of things you know it allows people know matter how they consume content it allows them to find me or for people who are on my site who want to consume my content in any which way they can do that so for readers people who like to read they have my blog for people who like to listen they have iTunes for P for people who like to watch they have YouTube it’s this really really powerful thing that’s going on and you know I during the presentation I gave this example you know I asked everyone you know who has an affiliate product that they promote on their site and most of the most of the audience raise their hand I said okay and and for those you listening or watching I want you to think about this – what is one affiliate product that you have on your site think about that now imagine writing a blog post about that particular affiliate product you know of your experiences about it you’re the good things you experienced about the bad things and really revealing as much information as you can about your experience with this affiliate product and I hope that if you’re promoting something as an affiliate that you’ve used it and that you have experience with it I would never risk promoting something as an affiliate unless I you know I have experienced with it because you know did you know that the definition of affiliate is an official connection with another brand or another product I would not make an official connection with something that I knew nothing about okay so anyways you know with this product that I know about I would write this blog or you know think about writing a blog post about it and reviewing it and giving as much information to any potential people who might think about buying product but in addition to the to the blog content add some videos you know add two videos three videos four videos showing more information about that product so what happens is that blog post becomes a pillar post the ultimate resource for people who are thinking about buying this product as well so that gives you a better chance of being found in Google for this particular product you know for having a review for this particular product but also gives you a chance to be found in YouTube as well now think about this let’s take it to the next level you get the person who created that product you find the owner you get that owner on your podcast and you interview him and you asking questions that you probably think everyone would have who is potentially thinking about buying that product questions that you probably had before you bought that product and you have them answer and what happens is they get to listen to the person who created that product and hopefully that person will be passionate enough about what their product is about to really convince your listeners to purchase that product through your blog which has your affiliate link again which you should disclose so people can find you in iTunes learn about this product and purchase it through your blog or people can find you on YouTube and learn about this product and purchase it from you as well or maybe your existing blog readers or people who find you on Google through SEO can find about out about this product in purchase from your affiliates stuff this is kind of how stuff works on my blog and why my affiliate income on on smart passive income is doing so well you know I haven’t done the iTunes getting the owner on there quite as much but I’ve done that a couple times I’ve had Corbett Barr from think traffic net when I was promoting traffic school i’ve had chris guthrie from make money on the internet calm when he was promoting his Amazon affiliate course and those are still making money still even those up even though those episodes were from a year ago because those are what I like to call seeds every time you write a blog post every time you create a YouTube video every time you create an iTunes podcast those are all seeds that can potentially grow and bear fruit for you it’s amazing the more content that you create the better and the more that you can get content to all relate to each other in this content trifecta like I just gave you an example with that affiliate product creating a blog post putting YouTube videos in it making it the ultimate resource giving people who are on the fence about buying that product an opportunity to listen to the owner on iTunes and have them convince them for you that’s just that’s just amazing stuff it’s totally powerful this is the idea of being everywhere so you might be thinking to yourself well this sounds great Pat you know but I have a blog that I spend a lot of time on already and I don’t have time to add a YouTube channel and you know how the heck am I going to add an iTunes channel on top of that with a podcast well the thing is I’m actually not adding any new con I’m not adding any workload you know I have I have a blog post schedule and sometimes instead of publishing a blog post I’ll do a YouTube video if the content you know is good for YouTube or sometimes instead of doing a blog post I’ll do a podcast episode so I’m not actually adding workload I’m just changing it up every once in a while instead of doing a blog post I’m doing a video or instead of doing a blog post I’m doing a podcast episode I’m mixing it up and by doing this it seems like I’m everywhere people have actually emailed me and said dude Pat you’re everywhere and this is how this is how I am everywhere and it’s not that much work I only have 37 YouTube videos actually 38 once this one goes up I believe 37 or 38 YouTube videos twenty-seven podcast episodes or 28 once this one goes on live on iTunes and that’s over a two-year period so when you divide that all out and you add it all up and do the math and stuff like that that’s about one every two weeks one video or podcast every two weeks you could probably do that right especially if you’re blogging already and again the thing is it just takes practice you know and it takes some effort and if you really want to dominate the niche that you’re in you have to work for it but this is the way to stand out this is the way to stand out from the crowd because you know there’s a ton of other bloggers out there but not that many of them have a YouTube channel okay some of them have a lot you know quite a few of them a good percentage them also have YouTube videos but how many of those people also have podcast episodes not that very many you have an opportunity here to do something great and take your brand next level you’re not just a blogger anymore this isn’t just blog world this is the blog world in New Media Expo so we have to think about new media as a form of traffic generation and a way to get new eyes on our brand who have never who would never have found us otherwise you have to think outside the blog you have to be everywhere thank you and that was even the presentation and then I went to question and answers there was actually only a couple questions so that’s the presentation I hope you guys enjoyed it it’s a lot of content again this was about a 60 minute presentation and it went really well and I’m quite proud of the content I put out there a lot of people are still emailing me and thanking me for the content that I produce in here it’s it’s packed full of information so feel free to to review this and go over it again and if you have any specific questions about it or anything else you can feel free to ask me actually the best way to do it is to go to Facebook you can go to face you can go to Pat on facebook.com that’ll direct you to my Facebook page and you can just ask a question there and that’s where I am the most so you can be sure that I’ll probably answer your question there yeah so again I hope you enjoyed this again this is how to be everywhere building a profitable brand by thinking outside the blog by Pat Flynn from smart passive income and thank you for you know dealing with my voice still recovering from blog world and you know getting sick and stuff like that but I really really wanted to get this out there for you so you can get the content and start working on this stuff and again really it’s working right and and I’m kind of doing a kill two birds with one stone a stone thing here because you know I recorded this but I’m also doing YouTube video at the same time so it’ll be on YouTube it’ll be on iTunes and it’ll be on a blog post so yeah there it is how to be everywhere alright guys take care thank you so much and I’ll talk to you next time